12th Summit for Creativity and Media12-16 DECEMBER 2012

CRANS MONTANA – SWITZERLAND

COME AND TAKE A BREATH OF FRESH AIR !

CELEBRATING ADVERTISING SINCE 2001

2001

2005

2008

2009

2011

2012

Creation of the Advertising Film Festival in Méribel, French Alps.

Creation of the MENA Cristal Awards Middle East and North Africa: the 1st Festival dedicated to the Arabic Advertising Industry.

The Méribel Festival reaches the 1000 delegates & 2000 entries milestone.

The Méribel Festival becomes the Cristal Festival and moves to Crans Montana Switzerland.

Mr Jimmy Wales, the founder of Wikipedia, participates in the 11th edition of the Cristal Festival for an exceptional conference.

The 12th edition of the Cristal Festival will see the development of ‘The Brand Entertainment Division’ and will focus on Digital Innovations. 2012 will also see the launch of new festival in Africa.

International jury composed of (agencies & advertisers)

12 competitions across all advertising & media sectors

Unique networking opportunities

Awards recognized by international ranking bodies

Competitions celebrating innovation & young talents

4 daysworkshops & conferences

OUR FESTIVAL FORMAT

WHAT MAKES US DIFFERENT?

The only Festival that brings together a mixed Jury of Leading International agencies & major european advertisers

An amazing setting & relaxed atmosphere that promotes networking & exchanges

A place where the european communication leaders reunite in to exchange network learn and be inspired

WHAT MAKES US DIFFERENT

WHAT MAKES US DIFFERENT

Over a 1000 delegates from 30 countries, 4 days of workshops, debate, exhibitions, screenings, master classes and high-profile seminars by industry leaders

WHAT MAKES US DIFFERENT

Set at the end of the year we offer an exhaustive survey of the best advertising creations announcing major trends for the upcoming competitions

WHAT MAKES US DIFFERENT

Our award board includes a special award decided by an exclusive jury panel composed of directors from leading european advertisers

Mark Beeching presents the awards of Digital&Mobile Cristal to 60 european brands directors

JURY PRESIDENTS 2012

MURIEL FAGNONIDeputy CEO

BETCFrance

LUTZ MULLERManaging Director

Radical Media BerlinGermany

ADRIAN BOTANVP Creative

Excellence CEEMcCann

Worldgroup

Film&Radio Jury Print&Design Jury Production Jury

JURY PRESIDENTS 2012

VALERIE LEVY HARRARExecutive Creative

DirectorProximity BBDO Paris &Founder member of the Proximity Worldwide

Creative Council currently Chairman

MARK BEECHINGWorldwide Chief Creative

& Strategy OfficerDigitas

MARK SCHADERGlobal CCO

Havas Media

Consumer Marketing Jury Digital&Mobile Jury Media Jury

JURY PRESIDENTS 2012

ERIK VERVROEGENInternational Creative

DirectorPublicis Worldwide

DOUG SCOTTPresident

OgilvyEntertainment& Chairman

BCMA North America

RICARDO LANDIMIntegrated Group Creative Director

BBDO NY

Integrated Jury Brand Entertainment & Contents Jury

Future is now Jury

IN FIGURES

IN FIGURES

2008 2009 2010 2011 20120

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RUSSIAN ENTRIES

ENTRIES

Attendance:

A 300% increase in delegate attendabce over 10 yearsOver 60 major advertisers participated in 2012

Competitions:

Over 3000 entries received in 2012International entries received from 35 different countries

RUSSIAN WINNERS AND JURYS

JURYS 2011

IGOR KIRIKCHIExecutive Director

BBDO Russia Group

IRINA VASSENINAPresident

Progression Group

KIRA LASKARICreative DirectorARC Russia

Digital&Mobile Jury Consumer Marketing Jury Media Jury

JURYS 2011Design Jury Design JuryJournalist Jury

ALEKSEY FADEEVCreative Director

Depot WPF

KSENIA LUKICHEVAChief Editor

Adme.ru

MARIA SOKOLOVAMarketing ManagerLamzur

WINNERS 2011

Design Cristal 1 Cristal (GOLD) for Depot WPF

Film CristalShort List for BBDO Russia Group

Radio Cristal1 Short List for BBDO Russia Group

Consumer Marketing Cristal1 Special Mention for Progression Group

Media Cristal1 CRISTAL (GOLD) for Saatchi&Saatchi3 Short List for Voskhod2 Short List for Rodnaya Rech2 Short List for Leo Burnett Moscow

JURYS 2012Consumer Marketing Jury Film&Radio JuryMedia Jury

ANDREY GUBAIDULLINEFounder& Creative Director

VOSKHOD

NEIL HARDWICKCEO Russia & CIS

GROUP M

OLEG LAPSHINECreative DirectorMother Tongue

WINNERS 2012

Digital&Mobile Cristal 1 Sapphire (SILVER) for Leo Burnett Moscow 1 Short list for Grey Moscow

Film Cristal1 Short List for TBWA Moscow

Future is Now Cristal1 Emerald (BRONZE) for OMD Russia Group

Consumer Marketing Cristal1 Emerald (BRONZE) for Leo Burnett Moscow

Media Cristal1 CRISTAL (GOLD) & GRAND CRISTAL (GRAND PRIX) for Voskhod1 Sapphire (SILVER) for OMD Russia Group1 Short List for Navigator DDB

Outdoor Cristal1 CRISTAL (GOLD) + GRAND CRISTAL (GRAND PRIX) for Voskhod

ADVERTISERS GRAND CRISTAL for Voskhod

WHY CRISTAL FESTIVAL SHOULD BE A PART OF AKAR?

WHY CRISTAL FESTIVAL SHOULD BE A PART OF AKAR?

Cristal Festival уже нескольких лет признан многими креативными интернациональными рейтингами

Каждый год агенства из России и Восточной Европы участвуют в конкурсе и представлены в Жюри фестиваля

Участие агенств из России увеличивает их известность на европейском рынке

Фестиваль подводит итоги года креативной рекламы и предопределяет награды на мировой рекламной сцене

Cristal Festival усиливает свои позиции и создаёт два новых интернациональных конкурса (Brand Entertainment&Content и Future is now)

Cristal Festival имеет множество европейских медиа партнёров и пользуется успехом в рекламной прессе

SEE YOU IN CRANS MONTANA FROM 11 TO 15 of DECEMBER 2013