Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory
47
+ BMMA Money. Transforming agent 28 Février 2012 The Strategic Societal Institute
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In the Western world, crisis has now taken the place of ancient gods and drive humans to necessary changes. Martine will demonstrate that several loop-holes exist side by side for many years and that people as citizen and consumers propose to turn strategies of avoidances into armament strategies.
Transcript of Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory
+
BMMA Money. Transforming agent
28 Février 2012
The Strategic Societal Institute
Summary
• Money
• Escapism strategies
• Upcoming strategies
• Impact on communication strategy E=MC4 • Case study: Kinect
Happiness Empathy Degrowth Richistan Network Free
My position is that happiness is the
ultimate good and that all other goods are
good because of the way they contribute to
happiness
Empathy Happiness Richistan Network Free Degrowth
Empathy Happiness Richistan Network Free Degrowth
Empathy Happiness Richistan Network Free Degrowth
Empathy Happiness Richistan Network Free Degrowth
Empathy Degrowth Richistan Network Free Happiness
Empathy Degrowth Richistan Network Free Happiness
Empathy Degrowth Richistan Network Free Happiness
Empathy Degrowth Richistan Network Free Happiness
Degrowth Empathy Richistan Network Free Happiness
Degrowth Empathy Richistan Network Free Happiness
Degrowth Empathy Richistan Network Free Happiness
Degrowth Empathy Richistan Network Free Happiness
Degrowth Empathy Richistan Network Free Happiness
Happiness Empathy Degrowth Richistan Network Free
• Happiness is the new placebo Happiness
• Degrowth is becoming a scare Degrowth
• Empathy has to reflect reality principles Empathy
+Upcoming strategies
Degrowth Free Richistan Network Empathy Happiness
Degrowth Free Richistan Network Empathy Happiness
Degrowth Free Richistan Network Empathy Happiness
Degrowth Free Richistan Network Empathy Happiness
For the typical member of Gen Y, as well as the soon-to-be working age Millennials, the typical behaviour patterns of immediate pleasure seeking, multitasking and low
boredom thresholds (typically all summed into the phrase 'instant on')
makes slashing particularly appealing
Degrowth Free Richistan Network Empathy Happiness
Degrowth Network Richistan Free Empathy Happiness
Degrowth Network Richistan Free Empathy Happiness
Degrowth Network Richistan Free Empathy Happiness
Degrowth Network Richistan Free Empathy Happiness
Degrowth Network Richistan Free Empathy Happiness
Degrowth Richistan Network Free Empathy Happiness
Degrowth Richistan Network Free Empathy Happiness
Degrowth Richistan Network Free Empathy Happiness
Degrowth Richistan Network Free Empathy Happiness
Degrowth Richistan Network Free Empathy Happiness
Free Richistan Network Empathy Degrowth Happiness
• Free rules Free
• Friendship is being merchandised Network
• Luxury is the new blanket Richistan
Happiness Empathy Degrowth Richistan Network Free
Happiness Empathy Degrowth Richistan Network Free
Happiness Empathy Degrowth Richistan Network Free
Happiness Empathy Degrowth Richistan Network Free
Today it is not about value for money anymore
Communication is not about how much you spend
Happiness Empathy Degrowth Richistan Network Free
The revised equation
Pleasure = Transformation x Access
+
Engagement = Massmotivation x Content x Connection x Collaboration x Citizenship
