Crescendus™ | Energy Business Development Solutions

© Crescendus™ 2012-2013.All Rights Reserved.

www.crescendus.comwww.crescendus.com/technology

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Crescendus

ENERGY

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Outline

Crescendus™ Energy Expertise: Quick Overview 4

Hydrocarbons Business Development Solutions 5

Customer Types: 6-10

• Oil & Gas Suppliers, Engineering, Services & Software Companies 6• Mid & Large Tier Oil & Gas Companies 7• Non-US based Energy Companies 8• Startups, Small Businesses & Stealth Companies 9• Investors, Incubators & Large Corporations 10

Requesting our Services | Frequently Asked Questions 11

Comprehensive Range of Business Services 12

Contact Information 13



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Crescendus™ Energy Expertise : Quick OverviewOil | Natural Gas | LNG | Petrochemicals | Oil Services | Digital IT | Supply Chain

Technology Expertise:Please check our Website via-http://bit.ly/Ril0Qqorwww.crescendus.com/technology (Refer to Oil & Gas E&P )Overview of Services:1. Asset Acquisitions | Divestitures2. Partnerships | Alliances | Management3. M&A, Divestitures, Joint Ventures4. Technology | Product | Engineering Licensing5. Deal Structuring (Upfront, Royalty, Industry Pricing)6. Negotiations | Due Diligence7. US Representation for Global Companies8. Intelligence & Insights

UPSTREAM

MIDSTREAM

DOWNSTREAM



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Crescendus™ | Hydrocarbons Business Development Solutions

Area of Client Interest Business Development OfferingsEntire Spectrum:Upstream | Midstream | DownstreamOil, Natural Gas, Oil Sands:• Onshore/Offshore Exploration, Drilling(Horizontal, Vertical, Pad, Arctic, Deepwater),Reservoir Assessment, Oil Equipment, Fluids,Machinery, Enhanced Oil Recovery, HydraulicFracturing, Digital Workflows, EHS, QC, DataManagement, Software Infrastructure• Natural Gas Processing, Equipment, NGLSeparations, EPC, Pipelines, Storage• Oil Refining, Chemical Process & Catalysts,Petrochemicals, EPC, Software• Oil Sands Extraction, Separations, Upgrading,Catalytic Treatment, EPC, PipelinesLNG:• Cryogenic systems, Re-gasification, Pumps,Heat Exchangers, On/Offshore systems, FlowWaste Treatment (incl. from Shale Operations):• Water Treatment & Recycling

1. CUSTOMER TYPES:• Services for Established EnergyCompanies (Small/Mid/Large Tier)• Company formation services (inpartnership with private equity, largetier company or venture capitalinvestors)• North America Representation forForeign Companies• Growth Services for Oil & Gas Services,Heavy Engineering Equipment,Machinery or Software companies2. SERVICES: Business Development Strategy |Partner Identification, Targeting & Closing |Alliance Management | M&A | Joint Ventures |Divestitures | Licensing | Global Partnerships| Valuation | Cross-border Transactions |Intelligence & Insights | Strategic Sales | TechTransfer | Supply Chain Deals3. PRICING: Rates vary from $400-$550/hr



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Customer Type: Oil & Gas Supplier CompaniesOil Services | Heavy Engineering | Equipment | Sensors | EPC |Software & IT

1. Target Audience:• Consulting Companies- E&P, Process, EPC, Drilling, Geology, Geophysics, Reservoir Engineering,Production, Project Management, Marketing, EHS, Regulatory• Oil & Gas Services, Engineering, Equipment & IT Companies-• Drilling Companies: Land, Offshore, Horizontal, Vertical, Well Services, Maintenance, Tubing• Engineering Companies: Materials, Hydraulics, Pipeline, Noise, Drilling, Corrosion, Thermal, E&P,Electrical, Mechanical, LNG Cryogenic Systems• Equipment & Materials Suppliers: Sensors, Coatings, Chemicals, Drilling Fluids, Polymers, Rigs,Drilling Machinery, Tools, Instrumentation, Production Equipment, Piping, Reaction Vessels,Pressure Chambers, Remote Diagnostics, Cryogenic Equipment, Heat Exchangers, Pumps• Software & IT Companies: Seismic, GIS, Mapping, Data Management, Analytics, BusinessIntelligence, Simulation & Modeling, Optimization, Big Data, Cloud based E&P Applications,Knowledge & Innovation Management, Reporting, Digital Oil Fields• Environmental: Waste Treatment & Recycling (incl. Shale based Waste Water & Chemicals)2. Crescendus™ Services:• Business Development: Perform all aspects of business development, strategic partnering, site visits,negotiations & alliance management under the remote supervision or criteria set by the client.• CRM: Act as the local CRM point of contact for the client in the US market• Industry/Trade Events: Represent client at key industry events & forums3. Pricing:• Rates vary between $400-$550/hr. Other charges apply.• Non-Dilutive only (we do not take any common or restricted stock options)



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Customer Type: Mid & Large Tier Oil & Gas Companies

1. Crescendus™ Services:• Strategy- Business/Corporate Development Strategy, Portfolio Management• Land Asset Acquisitions- All major North American Oil & Gas plays (incl. Shale & Oil Sandsopportunities in USA & Canada)• Channel Management- Identification of Strategic Partners & Distributors, RepresentingCompanies at Global Industry Events etc.• M&A Acquisition Targets- Develop M&A criteria, Target pool of potential candidates (oil & gascompanies), background research & Due Diligence of targets, Ranking of targets based onclearly defined metrics, Target Contacts, Site Visits, Valuation Analysis, Negotiations, DealStructuring, Post-merger Integration Plan (30, 60, 90, 180 days plan)• Licensing- In/Out Licensing of Oil & Gas Technologies & Services, Filling Portfolio Gaps &Weaknesses, including within Supply Chain, Strengthening IP, Tech Transfer, Contacting IPholders, Due Diligence, Negotiations, Deal Structuring & Closing• Strategic Alliances & Partnering (incl. JV)- Identifying key Alliance partners, Due Diligence, SiteVisits, Negotiations, Closing, Alliance Management, Targeting Secondary Opportunities• Expanding Ecosystem- ISV, OEM & other options to increase technology access• Global Deal Making- Identifying & Targeting Global Partners, Strategic Clients, incl.opportunities for Cross-Border M&A2. Pricing:• Rates vary between $400-$550/hr. Other charges apply.• Non-Dilutive only (we do not take any common or restricted stock options)



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Customer Type: Non-US based Energy Companies

1. Target Audience:• Non-US based Oil & Gas Companies (Startups, Small Businesses, Mid & Large Tier)• Investors (VC’s, PE’s, Accelerators, Incubators) interested in expanding their PortfolioCompanies within the US market• Companies looking for a local US presence but do not want to make large scale investments (atany time)• Companies planning to enter the US market and willing to make the necessary investments forthe local office after working with a local partner during the initial 6-12 months2. Crescendus™ Services:• Local (US) Business Development: Perform all aspects of business development, strategicpartnering, site visits, negotiations & alliance management under the remote supervision orcriteria set by the client.• CRM: Act as the local CRM point of contact for the client in the US market• Site Visits: Schedule & make site visits along with client’s Executives to target accounts• Industry/Trade Events: Represent client at key industry events & forums3. Pricing:• Rates vary between $400-$550/hr. Other charges apply.• Non-Dilutive only (we do not take any common or restricted stock options)



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Customer Type: Startups, Small Businesses & Stealth Energy Companies

1. Interim Services (WHEN EXECUTIVE TEAM HASN’T BEEN ESTABLISHED):• Performing business development services during the early stages of startups, small businesses& stealth energy companies• Full ownership of Business Development: Strategy, Market & Competitor Intelligence, DealScouting, Target Contact Initiation, Site Visits, Negotiations, Closing, Partnership/AllianceManagement, Valuation Analysis, OEM, ISV, Licensing (In/Out), Tech Transfer, Supply Chain• Assist Entrepreneurs & CEO with business plan development including monetization strategies,go-to-market approaches & channel management• Most services performed remotely or on site in partnership with the Entrepreneur or InvestingOrganization (e.g. Venture Capital, Private Equity, Incubators, Accelerators etc.)2. On-Going Services (EXECUTIVE TEAM IN PLACE):• The type of services varies by the specific need & growth stage of the requesting companies• In such arrangements, we work collaboratively with the company Executive (e.g. CEO, CFO orVP Strategy/Business Development)3. Pricing:• Rates vary between $400-$550/hr. Other charges apply.• Non-Dilutive (we do not take any common or restricted stock options)



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Customer Type: Investors | Business Incubators | Large CorporationsCompany Formation Services

1. Target Audience:• Venture Capital & Private Equity Investors who are planning to form an Energy Company(Upstream, Midstream or Downstream focus)• Incubators, Accelerators & University Tech Transfer Offices• Corporate Business Units (Mid & Large Tier Companies) planning to spin-off or start a newbusiness entity2. Crescendus™ Services:• Strategy: Work with target audience regarding their investment focus & the type of companiesthey want to form (either via spinout of IP from research institution, acquisition, divestitureetc.)• Shortlist of Options: Generate shortlist of opportunities to target, due diligence, global sitevisits, negotiations, initial deal parameters• Deal Structuring: Including complex upfront, milestone & backend royalty payments,structuring incentives, valuation analysis, negotiations & closing• Interim Management: Full ownership of company’s business development requirements beforeExecutives are hired• On-going Services: Continue offering business development services depending upon thespecific needs of Executives3. Pricing:• Rates vary between $400-$550/hr. Other charges apply.• Non-Dilutive only (we do not take any common or restricted stock options)



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Requesting our Services | Frequently Asked Questions

1. Process for Requesting our Services:• The initial contact can be as simple as sending us an email and requesting a time for our call(via Telephone or on Skype)• The initial call is usually between 30-45 minutes and is complimentary• Subsequent services (e.g. defining project scope, service delivery, travel, onsite meetings etc.)are all billed at the hourly rate.2. Frequently Asked Questions:• Do you accept Stock (Restricted, Common) as an alternative to your Hourly Consulting Rate?• We do not recommend this since companies, investors and entrepreneurs are betterserved by protecting their equity & using it for exploring future strategic options• How long can you provide Interim Business Development Services?• A productive assignment can vary between 3-6 months when most of the strategic & corefunctions are designed & executed• Our services can also be extended for longer periods in situations where companies donot plan to hire new FTE’s (due to a variety of strategic & cost reasons)• Do you have any flexibility over your Consulting Rates?• The pricing range accurately reflects the complexity of Energy Business Developmentservices. Companies should do their own internal ROI using fully loaded costs & theexpenses involved in hiring/terminating FTE’s to compare the strategic flexibility offeredby our services



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Email:[email protected]

Web:www.crescendus.com

Mailing Address:Crescendus™P.O. Box 27561Knoxville, TN 37927-7561

Phone:865-332-0942

Contact Information

Crescendus™ | Energy Business Development Solutions

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