Credit Suisse Group Financial Services Forum
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Transcript of Credit Suisse Group Financial Services Forum
#1 Online Bank: Service, Sales and SecuritySanjay GuptaE-Commerce/ATM ExecutiveBank of America
February 7, 2007
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Forward-Looking Statements
This presentation contains forward-looking statements, including statements about the financial conditions, results of operations and earnings outlook of Bank of America Corporation. The forward-looking statements involve certain risks and uncertainties. Factors that may cause actual results or earnings to differ materially from such forward-looking statements include, among others, the following: 1) projected business increases following process changes and other investments are lower than expected; 2) competitive pressure among financial services companies increases significantly; 3) general economic conditions are less favorable than expected; 4) political conditions including the threat of future terrorist activity and related actions by the United States abroad may adversely affect the company’s businesses and economic conditions as a whole; 5) changes in the interest rate environment reduce interest margins and impact funding sources; 6) changes in foreign exchange rates increases exposure; 7) changes in market rates and prices may adversely impact the value of financial products; 8) legislation or regulatory environments, requirements or changes adversely affect the businesses in which the company is engaged; 9) changes in accounting standards, rules or interpretations, 10) litigation liabilities, including costs, expenses, settlements and judgments, may adversely affect the company or its businesses; 11) mergers and acquisitions and their integration into the company; and 12) decisions to downsize, sell or close units or otherwise change the business mix of any of the company. For further information regarding Bank of America Corporation, please read the Bank of America reports filed with the SEC and available at www.sec.gov.
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Contents
Online banking industry landscape
Market positioning and successes
Why online banking is important
Strategies for growing the e-Commerce business
Opportunities and threats
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Growth of online U.S. households
Broadband penetration
Online banking household growth
Online bill pay growth
Key Industry Trends
Industry Landscape
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Leading Market Share
No. 1 Retail deposits 13.2 %
37.0 %
Market Share
No. 6 First mortgage* 3.4 %
No. 1 Home equity * 9.5 %
No. 1 Online Banking*
67.0 %No. 1 Online Bill Pay*
22.4 %No. 1 Small Business*
20.6 %No. 1 Credit Card*
No. 1 Debit Card 16.5 %
No. 2 Merchant Services* 16.0 %
*Credit Card/OLB data is Q3 2006*Merchant Services/Small Bus 4Q 2005*First Mortgage/Home Equity FY2006
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21.2 Million Online Banking Active Users
Bill Pay users
14.7
7.4
7.3
21.2
10.1
11.1
Q4 2006Q4 2005
7.2
12.4
4.0 6.63.2
5.8
Q4 2003 Q4 2004
Online Banking Growth
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Incremental Online Customer Relationship Value*
DepositBalances
LoanBalances
Profitability
Why Online Banking Is Important
*Three years after going online, combined access-onlyand bill pay customers
15%
28% 27%
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Leadership Among Top Websites
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Why Online Banking is Important: Service Into Sales
2002 2003 2004 2005
90%
Sales of Online Products% increase
66%
61%
45%
2006
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Online Sales Growth
Sales Growth Q4 2006 vs Q4 2005
Checking Savings Debit Card
Credit Card
1st
MortgageHome Equity
Insurance TotalProduction
112%
34% 37% 25%
200%
16% 30% 40%
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29.5MM32.3MM
36.5MM
21.9%9.6%26.3%
15.8%
7.7%
11.8%
54.2%
68.4%
51.0%
8.1%
14.3%
10.9%
2004 2005 2006
Product Sales Mix % by Channel
Diversifying Distribution
Direct Mail
Banking Center
E-Commerce
Other
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10% 10%26%
2% 7%
12%22%
34%
37%
65%
49%
25%
2004 2005 2006
$36
$164
$46
Credit Card Origination Costs
$109 $100 $84Avg. cost
Direct Mail
Banking Center
E-Commerce
Other
Lowering Costs
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Growth Opportunities: Affinity Relationships
• More than 5,000 organizations endorse our products including:
– 1,400 professional organizations
– 900 colleges and universities
– 600 sports related organizations
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Taking Learning to Affinities
Partnership with L.L. Bean: • Prominent homepage
placement on L.L.Bean.com• “You Could Have Saved”
campaign
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eMerchandizing BAC.com
• Best in class online retail capabilities
• Creative quality
• Value propositions
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International
• Online contributes more than 40% of U.K. sales
• Additional opportunity in Ireland, Spain and Canada
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Lowering Costs: Card Statement Suppression
• Suppression functionality offered to customers
• Immediate acceptance • Innovative and cost efficient • Environmentally friendly
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Innovation: Budget & Expense Management
• Expense categorization/budgeting tools
• Automatic transaction assignment
• Reporting capability• Cross-sell opportunities
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Small Business Opportunities 24x7 Expansion…
• Online invoicing
• Online payments
• Online payroll
• Cross-sell on consumer pages
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$0 Trade
• Innovative, first to market offering launched in Q406
• Nationwide launch complete by Q1
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Web-Based ATM Opportunities
• Low-cost channel
• Reduce teller lines
• Targeted cross-sell
• Customer channel choice
• Same “look and feel”
• Customer satisfaction
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E-Commerce Threats
No longer open emails that say they are from my financial provider
Not enroll in online banking or bill pay
Not apply online for a financial product
Stop using online banking or bill pay
“To what extent do you agree with the following statement: Concern about phishing has caused me to …”
Source: Forrester. Base: US online consumers who answered “agree” or “strongly agree”
14%
19%
20%
26%
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Best-In-Class: SiteKey
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Recognition: SiteKey
“THANK YOU for the extra level of protection via the SiteKey.”
“I feel more confident knowing that I am accessing a ‘true’ Bank of America site.”
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E-Alerts: Balance, Payments, Security
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Recognition: Service, Sales and Security
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Questions and Answers
www.bankofamerica.com