Credential for Centuar Research,Mumbai,India
-
Upload
centaureresearch -
Category
Business
-
view
331 -
download
1
description
Transcript of Credential for Centuar Research,Mumbai,India
CENTAUR RESEARCHCENTAUR RESEARCH
Credentials and Capabilities
Full service
Market Research Fieldwork Partner
INTRODUCTION INTRODUCTION
.
Delivering Value through Knowledge andInnovation , Customer satisfaction and loyalty toprovide Best Return on Investment.
MISSION
To be the Most Respected and Trusted Marketing Research Network.
VISION
..
2 Zonal Heads 3 Research
Managers3 In House
Moderators
8 Project Managers
Team
2 Research Directors
2 Content Writers
36 Full Time Field
Executives
Managers
2 BD Managers
5 Research Analyst
3 CRA2 In House
Interviewers
STATISTICAL
ANALYSIS
ON LINE
INTERVIEWS
QUALITATIVE & QUANTITIVE
MARKETING RESEARCH FIELD WORK
AREA OF SPECIALIZATION
DEVICE
TESTING
MYSTERY
SHOPPING
FGD,MINI
GROUPS, IDI,F2F
ETHNOGRAPHY,
TYADS
PANNEL
RECRUITMENTS
DATA
PROCESSING
.
Qualitative Research Quantitative Research
IDI / FGDTabulation ,Analysis,
Service Offerings
IDI / FGDTabulation ,Analysis,
Charting & PPT
Satisfaction SurveyGlobal CATI/CAPI
Online Research
Sports & Leisure
Healthcare & Pharma
Logistics
Media
Agriculture
� C Research brings forth a powerful suite of Qualitative Marketing
Research services to understand the depth and range of consumer
attitude and behavior.
We excel in conducting all types of qualitative researches.
Qualitative Research
� Focus Group Discussion.
� In-Depth Interviews.
� Online Depth interviews & Focus groups.
� Extended creativity groups.
� Ethnographic Approaches.
� Dyad/Triad interviews.
� Conflict Groups.
� Mini-Group discussions .
� Creative Groups & workshops.
� Bulletin boards.
� We excel in conducting all types of qualitative researches.
.
� We offer various quantitative Marketing Research methodologies
salient to markets and consumers
� The results delivered are crisp, focused and clearly actionable.
Quantitative Research
� Face to face interviews.
� CATI/ CAPI.
� CAWI/ SMS based/ PDA based data collection.
� Eye Tracking.
� Perception Analyzer.
� Telephone Interviews.
� Case Histories/Diaries.
� CAWI (Computer Aided Web interview).
� Phone to web surveys.
� On-line panels.
� We are the leading online panel provider across South East Asia with
proprietary research only panels. With Specialized B2B & Healthcare
panels we always ensure that the panelist are highly engaged.
Online Research
� Expertise in the sampling techniques enables our samples to be in
line with the National Representative Sample.
� Local presence across Asia enables us to target low incidence group
effectively and efficiently.
�Pharmaceutical & Bio technology :
We continually execute projects in Oncology, Drug
Delivery, Biotechnology, Ophthalmic, and Chronic Diseases to develop
timely, strategic market intelligence in the form of quality data.
�Medical Device :
The medical device studies are done in various specialities like
Cardiovascular Devices, Orthopaedic Devices, Home Care, Surgical & Infection
Control Products, General Medical Devices, Hospital Supplies & Products, and
Healthcare Division
Control Products, General Medical Devices, Hospital Supplies & Products, and
Wound Care/Management Products market sectors to develop timely, strategic
market intelligence for business development.
�Healthcare IT :
To be a part of the growth story, C Research already has, and is fast
developing capabilities in this niche field.
�Hospital Research :
We do projects in hospitals at national and international levels. Such as
Anaesthesiology, Dialysis, Infectious diseases, Intensive Care, Oncology, Pain
management, Surgery, Thrombosis, Transplantation.
.
Desk Research
Survey
Pre Field Services
Pre- Field
Services
Recruitment Services
Questionnaire Preparation
Survey Programming
1.Manpower Planning :
Interviewer force is deployed based on the scope of the study and the
skill required for the same.
2. Translation:
Translation into local language, if required is done by well experienced in
Field Quality Protocols
Translation into local language, if required is done by well experienced in
house staff. Translations are checked by the senior field executive and
the researcher before giving it for DTP.
3.Project Briefing:
Research briefs field teams on the project specifications, questionnaire
and sampling. Project briefing to field Executives is conducted by the
executive.
4.Mocks Call sessions:
Extensive mock sessions are carried out individually for every interviewer and would
need to pass this test before assigning the project.
5.Quality Control during field work:
Field Quality Protocols
Every interviewer is accompanied for 5% of their work to check the quality of their work.
100% scrutiny of questionnaires is done to ensure logic checks, completeness etc.
40% of every interviewer’s work would be randomly selected and would be back checked
either in person or through telephone by the supervisors. Only if found satisfactory would
they be considered as complete and valid interviews.
6.Reporting to Client
�We provide the client with regular progress reports, throughout the duration of the
study, as desired.
�A reporting format is designed as per the requirement of the study.
1. Scrutiny
• 100% scrutiny of the questionnaires for completion, logic and other project
specific checks.
• Re-checking of at least 30% of the scrutinized questionnaires by Tabulation
supervisors.
Post Field Quality Protocols
2. Coding
•Write offs done on 5-10% questionnaires, across centres for all open ended
responses.
• Detailed code-list developed by researchers.
• Coding of open end responses as per the code list developed by the
Researcher.
• Checking of coding in at least 10% questionnaires by Tabulation
Supervisor.
3. Data Entry:
• Data entry / punching by dedicated external suppliers
• Checking of data cleaning programme written by the analyst.
4. Data Cleaning:
• Data cleaning by data cleaners so as to ensure zero logical and punching
Post Field Quality Protocols
• Data cleaning by data cleaners so as to ensure zero logical and punching
errors.
• Re-checking of the final cleaned data by the supervisor and the analyst.
5. Table Generation/ Data Deliverables:
• Tables generated as per researcher’s analysis plan
• Thorough checking of all the tables for its bases, weighted figures etc.
• In case of complex analysis, thorough checking of output by seniors.
�A network of " specialized mysterious clients" spread throughout our
National Territory and our continuous monitoring allow us to manage
complex projects from a logistic point of view and fulfil the goals.
�These Research tools are efficient complement to the process of
managing the overall quality.
Mystery shopping & Services
managing the overall quality.
�Mystery shoppers receive a detailed briefing for every project.
�Additionally mystery shoppers are trained personally or by phone.
�Results can be delivered in a detailed chart report with in-depth
analysis.
�Data can be delivered in all known formats.
Methodology
Face to Face-Random
Usage & Attitude study,
Consumer & Buying Behaviour study
Telephonic/CATI /CAPI
Web based interviews
Face to Face-Purposive CLT,s(Central location tests)
Data Collection
Opinion poll, Day After Recall
Customer Satisfaction Study
Employee Satisfaction Study
Census operations
Mystery Shopping Exit/Intercept interviews
FGD,s (Focus Group discussions)
In-depth interviews
Diary / Panel/Tracking Study
Social and Rural Research Auto Clinic / Other Clinic
Observation Concept and Product Tests
Collect quantitative data using all common
methodologies
.
Novo
Lilly
• Besides common data formats like SPSS or Excel, we are offering a detailed chart reporting for quantitative research projects:
• Provide meaningful charts instead of pure data that is
Deliver data in a detailed & chart report
-25.00 -15.00 -5.00 5.00 15.00 25.00
Sanofi
USV
Sun
instead of pure data that is hard to be interpreted.
• Deliver a chart report in your individual corporate design.
• Easily integrate the charts into management presentations.
• Necessary measurements and actions can be derived easily.
�100% in house Field team�Having a large on roll team helps in conducting field research in a
timely and cost effective manner.
�Field Interviewers have minimum 1 years Healthcare research studies
experience.
Quality Deliverance
experience.
�Field Interviewers are selected based on their past therapy area
experience.
� 100% back check �To ensure quality deliverance, we willingly offer our clients.
�100% digitally audio recorded interviews.�Over sampling is common practice in the majority of our projects.
�We are a market research firm for quantitative and qualitative market
research located in Mumbai , India.
� We are supporting companies in all steps of their market research
project from design, data collection to data analysis.
� Specially for India, As a fieldwork service provider we are offering first
class data collection with our own field of trained mystery shoppers and
Management Summary
class data collection with our own field of trained mystery shoppers and
interviewers and our own online access panel.
�For quantitative research we are offering all common methods of data
collection: CATI, CAPI, CAWI, paper and pencil.
�We are working objectively, customer-focused, goal-oriented and
effectively.
�Our work is based on reliability, trust, professionalism and a high
quality of assessment.
�Therefore, all information we receive from our clients remains
confidential.
Directors
Name and
Designation
Designation Educational
Qualification
Experience Research areas worked
in
Mr. Chandrashekhar
Kh
Director,
Business
M.Sc, MBA-IB > 9 years Pharmaceuticals, FMCG,
Durables, Social Research.Kh Business Durables, Social Research.
Mr. Kamal Kanta
Sahoo
Director,
Research
B.Tech, MBA-
Finance
>10 years Financial Services,
Analytics ,Technical
studies.
Chandigarh
New Delhi
Jaipur
Centaur Research foot prints in India
Mumbai
Goa
KolkataRanchi
BhubaneswarPune
Nashik
Jaipur
Hyderabad
Chennai
Ahmedabad
Bengaluru
Cochin Madurai
Guwahati
Vizag
INTELLECTUAL
UNDERSTANDING
COMMITMENT
CENTAUR RESEARCH
COMMITMENT
EXCELLENCE
CENTAUR RESEARCHVenus CHSL,
Thank YouThank YouThank YouThank You
Venus CHSL,
Evershine Millennium Paradise,
Thakur Village, Kandivali -East,
Maharashtra.
MUMBAI. Pin 400 101.
INDIA.
Tel/Fax: +91-22-2886 8155
Email: [email protected]
www.c-research.in