Credential digital final
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Transcript of Credential digital final
WHY DIGITAL
Social Network
Viral Marketing
Search Engine
Ad Network
Content
EmailMarketin
g& SMS
?
2007 2008 2009 2010 20110
5
10
15
20
25
30
35
0%
5%
10%
15%
20%
25%
30%
35%
40%
17.7 20.8 22.5 26.8 30.8
21%
24%
26%
31%
35%
User (Million) Penetration
Vietnam Internet User
Keep growing year by
year
By Cimingo VN
Vietnam Internet User
By Cimingo VN
Total 15-19 20-24 25-29 30-34 35-39 40-50 Men Women
52%
84%
78%
61%
74%
32%
20%
58%
46%
56%
91% 89%
65%
56%
36%
24%
62%
51%
Vietnam Internet User
2011 2012
57%of TV viewersuse the Websimultaneously
TV
WEB
Vietnam Internet User
By Cimingo VN
Vietnam Internet User
80% of Vietnam Internet Users
Use Search Engines
By Cimingo VN
Vietnam Online Activities
By Cimingo VN
Target audienc
e
30%
12%
7%2%
50%
18-2425-3415-1735-4445-5455+
Vietnam Facebook/Zingme User
With 3,8M+ users, increased more than
25,5% in the last 6 months
Target Audience inage 18-34 is 82% of total Vietnam facebook users.
Age
Facebook Users
By Cimingo VN
Vietnam Forum User
The Oldest network sites in Vietnam
Website Development
Concept Idea
Sitemap
Design
Content
Process of Digital Campaign
Social MediaManagementORM
BriefResearchPlanningCreativeKPI
Digital Campaign
Power Analytics
You can find online opinions that matter most.
Consumer InsightsWhat do your customers like, love, hate? When & Where are they talking? We help you to answer all of these questions
Competitive Intelligence
You can compare and stay ahead of the competition.
Feedback System for Offline Marketing PerformanceYou can gauge the reaction of your latest TV ad or print Ad: how ads are perceived; what clicks, what doesn't.
Online Reputation Management
It helps you to detect early any potential online crisis by monitoring your brand names, CEO, Board of Directors and other VIPs. Key Influencers
Social Media
Social Media
Zingme
Tamtay
Go
The largest social network in the world
The biggest social network
in VietNam
An online social networking service and microblogging
serviceOne of Vietnamese earliest social networks
A Vietnamese Social Network from VTC
A pinboard-style photo sharing socialnetwork
Social Media – Content
Content Strategy
Storyline Development & Management
Content creating
Social Conten
t
Article & News
Video &
Music
Contest &
ApplicationProdu
ct Informatio
n
Social Media - Facebook
Ads
Fanpage Event
Application
Social Loop
Viral Marketing
PR
Social Networks
Forumseeding
Plan & Production
ORM Evaluation
Video sharing sites
Social
Content
Article & News
Video & Music
Contest &
Application
Product Information
Ad Network
One stop Ad Network Platform
Your ad
1,000+websites
Multiple countrie
s
Right Audience - Right Environment
Power’s Ad Network (Vietnam)
100+ high quality sites
8 Local Content Channels*
554 million page views
19.5 million unique users
Media and creative optimization available throughout
campaign
Free ad serving and weekly reporting
Premium (customized) Channels, Demographic
Optimization, and Performance (Pay Per Click) available
upon request.
*Content Channels
Youth
Business
Lifestyle & Enter
Sports
Technology
News & info
Gaming
Power’s Ad Network (Vietnam)
Available for CPC
CPM CPM CPM
CPMCPMCPM
CPMCPM CPM
Search Engine
SEO
SEMGoogl
e Adword
s
Search advertising PPC can be quickly
started and bring immediate result with
highly measurable ROI. However, it
follows “you pay, you go” model.
Focus on Keywords with 2 kinds : CPC and CPM
Takes a while to see return on investment but it does prove its value to patient business owner as once its done successfully, it generates long term values
SEO for nhakhaodaiviet with keyword “nha khoa”
SEO for nhakhaodaiviet with keyword “nha khoa viet nam”
SEO for vie.vn with keyword “tong dai”
SEO for vie.vn with keyword “goi y ta”
