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Creativityv2
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Transcript of Creativityv2
CREATIVITY THE DRIVER FOR SUCCESS IN 2015
www.carswellgould.co.uk 16 Brunswick Place Southampton SO15 2AQ +44 (0)23 8023 8001 T +44 (0)23 8023 8004 F [email protected] E
award winning / creative / web / PR / social / integrated strategy
Carswell Gould has a proven track record (20+ years) of working with organisations (from one man bands to the
world biggest brands) on marketing, technology and business growth projects that all have
one thing in common, creativity.
Our work has wins awards, increases sales and improves the lives of our clients’ customers. However, most importantly the journey our work has taken us on
has taught us to cherish, nurture and encourage creativity in all its forms as, it’s the single quality that
makes us unique and valued.
award winning / creative / web / PR / social / integrated strategy
WHAT IS CREATIVITY?
#1. Discovery #2. Invention #3. Creation
award winning / creative / web / PR / social / integrated strategy
“CEOs identify creativity as the number one leadership competency of the successful enterprise of the future,” Frank Kern, senior vice president, IBM Global Business Services.
award winning / creative / web / PR / social / integrated strategy
TO DO…
#1. Hire a Chief Innovation Officer or retain a creative advisor
#2. Run (or buy in) creative think-tanks
and workshops
#3. Reward innovation internally
award winning / creative / web / PR / social / integrated strategy
TO DO…
#4. Hold away days and create an open dialogue with your teams
#5. Work with creative organisations that
will drive creativity
#6. Attend events e.g Southampton Creatives (look it up)
award winning / creative / web / PR / social / integrated strategy
TO DO…
#7. Try crowdsourcing and the internet
#8. Work with young people and universities - work experience
#9. Hold focus groups and research
sessions with customers
award winning / creative / web / PR / social / integrated strategy
#10.
STOP DOING THE SAME THING.
DO SOMETHING DIFFERENT TODAY.
award winning / creative / web / PR / social / integrated strategy
Rethink, Redesign, Redevelop = Reward
award winning / creative / web / PR / social / integrated strategy