Creativityv2

CREATIVITY THE DRIVER FOR SUCCESS IN 2015

www.carswellgould.co.uk 16 Brunswick Place Southampton SO15 2AQ +44 (0)23 8023 8001 T +44 (0)23 8023 8004 F [email protected] E

award winning / creative / web / PR / social / integrated strategy

Carswell Gould has a proven track record (20+ years) of working with organisations (from one man bands to the

world biggest brands) on marketing, technology and business growth projects that all have

one thing in common, creativity.

Our work has wins awards, increases sales and improves the lives of our clients’ customers. However, most importantly the journey our work has taken us on

has taught us to cherish, nurture and encourage creativity in all its forms as, it’s the single quality that

makes us unique and valued.


CREATIVITY


Then…………………….now

WHAT IS CREATIVITY?

#1. Discovery #2. Invention #3. Creation


WHO CARES?


“CEOs identify creativity as the number one leadership competency of the successful enterprise of the future,” Frank Kern, senior vice president, IBM Global Business Services.


HOW CAN YOU INJECT CREATIVITY?


TO DO…

#1. Hire a Chief Innovation Officer or retain a creative advisor

#2. Run (or buy in) creative think-tanks

and workshops

#3. Reward innovation internally


TO DO…

#4. Hold away days and create an open dialogue with your teams

#5. Work with creative organisations that

will drive creativity

#6. Attend events e.g Southampton Creatives (look it up)


TO DO…

#7. Try crowdsourcing and the internet

#8. Work with young people and universities - work experience

#9. Hold focus groups and research

sessions with customers


#10.

STOP DOING THE SAME THING.

DO SOMETHING DIFFERENT TODAY.


Rethink, Redesign, Redevelop = Reward


Thank you, any questions?

www.carswellgould.co.uk Twitter: marcommcreative


Creativityv2

Business

Transcript of Creativityv2