Creativity in Management-Prince Dudhatra-9724949948

8/7/2019 Creativity in Management-Prince Dudhatra-9724949948

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Creativity in Management


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Creativity

What is Creativity? It is the reorganization of experience

into new configurations.

A function of knowledge, imagination,

and evaluation

Three domains of creativity

Art (ah!) as in beauty

Discovery (aha!) as in enlightenment.

Humor (haha!) as in joyful pleasure.


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Creativity and Innovation

Innovation vs. creativity

Creativity = the idea

Innovation = putting into place

Innovation essential to establish andmaintain competitive advantage

New approaches

Options for adaptation


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Creative Personality

An ability to generate large numberof ideas

To give different perspectiveUnusual Novel answer

Ability to handle ambiguity

Intellectual abilitiesAdequate knowledge

Confidence


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Learning to Be More Creative:

Mental Locks That Block Creativity

Looking for the

right answer.

Always trying tobe logical.

Strictly following

the rules.

Insist on being

practical.

Becoming too

specialized.

Not wanting tolook foolish.

Saying Im not

creative.

Avoiding

ambiguity.


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TEN MENTALLOCKS ON CREATIVITY(continued)

For Discussion: Which of these mental

locks typically stifle your own creativity?

What can you do to avoid them?


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Creativity: why promote it?

Leads to more rigorous and criticalthinking

Objectives are achieved more readily

Increases motivation, deepconcentration and engagement

Improves relationships

Develops the talent of the individualDevelops skills for adult life

adaptability, coping with uncertainty and

change


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Creative Process


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A Model of Creativity

EXPLORATION- examine

- analyse

- interprete

- select

GENERATION

- formulate

- apply

- refine

- transform

EVALUATION

- analyse

- test

- refine

- reformulate

CONTRIBUTORS


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Stages Of Creativity

Exploring: Questioning andchallenging

Inventing: Making significant

connectionsSelecting: Playing with ideas, keepingoptions open

Implementation:Applying learning innew ways and contexts

Evaluation: Evaluating ideas and

actions


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Phases of the Creative

ProcessPreparation (Step One) The individual learns about the

problem.

This includes understanding theelements of the problem and howthey relate to each other.

It may include looking at the problemfrom different perspectives or askingother people what they know or thinkabout the problem.


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ProcessIncubation (phase two)

In this stage, the prepared decisionmaker explores a multitude of different

paths toward new alternatives. Production or generation of new

alternatives


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ProcessIllumination (phase three)This is the instant of becoming

aware of a new candidate solution

to a problem, that flash of insightwhen all the pieces come together,either spontaneously or as the

result of careful study and work.


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ProcessVerification (phase four)In the final step the decision

maker must verify that the

candidate solution does in facthave merit.


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Enhancing creativity


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How to develop your

Creativity

Tools forDeveloping Creativity

-The Global Brain:Internet, Blog,

Wikipdedia

-The Local Brain: Brain storming

-TheIndividual Brain:

Eating,

Drinking,Playing, Exercising, Sleeping


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How to develop your

Creativity

Tips on Enhancing Creativity

- Always keep a notepad around towrite down your thoughts.

Even at night, write down what one

can remember from my dreams.


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How to develop your

CreativityTips on Enhancing Creativity

(continued)

-Always keep the computer handy so

that you can enter more well-

developed thoughts from your

notepad.

-Whenever feasible, get on the

Internet to do a search to find related

ideas.


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How to develop your

Creativity

Tips on Enhancing Creativity

(continued)-Newspapers and magazines offer

important clues.

-To invent, you need a goodimagination and a pile of junk.


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Creativity Techniques

Fluent and flexible thinking

Idea checklists (Alex FOsborn)(Add, Substract, Alter, Rearrange, Adapt, Magnify,

Opposite, Minify, Other, Alternative)

Brainstorming (Alex FOsborn)

Synectics (W J J Gordan)

Delphi Method

Six thinking Hats (Dr. Edward De Bono)White- Information; Green-Alternatives; Yellow

benefits; Black- Judgment; Red Emotions;Blue-Control


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Creativity Techniques

(Contd.)Morphological (Fritz Zwicky) 3 to the

power 3

Mind Mapping (Tony Buzan)

Lateral thinking (Edward De Bono)Guided Visualization

(Chris Musselwhite and Cheryl De

Ciantis)


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Determinants of

Organizational Creativity

Five major organizational factors that

enhance creativity in a work environment:

Organizational climate Leadership style

Organizational culture

Resources and skills

The structure and systems of an

organization

Creativity in Management-Prince Dudhatra-9724949948

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