Creativity in advertisement

Prepared by:Yogiraj bhandari

Why creative advertisement?

The purpose of an ad is to interest potential customers in your product ,service, and to get them to remember you.

A creative ad sticks out and increases the likelihood that a customer will recall information about your company.

Creative advertising makes your company likeable, and this likeability is an important marketing tool.

A creative advertising idea often doesn't cost any more than a dull one, and it can bring in considerably more return for your money.

Your advertising should demonstrate thatyou can provide worthy content and enjoymentto clients who want to entertain their guests or draw attention to their own productsand services.

Impacts of creative advertising It creates quick demand for newly introduced product. It creates awareness about the product in the mind of

prospects. Creative advertising creates desire and motivate consumers to

purchase the product. Creative advertising quickly draws the attention of people

towards the strong points of the product and promotes its sales.

Creative advertising makes consumers conscious of their needs.

Some brilliant example of creative advertisement

For a product demo break the glass.

For joint account in union bank.

Fed Ex always ahead of DHL

Even straw prefers Pepsi over coca cola

Nobody would dare to seat on fevicol.

Stretchable band aid ………………………………..just like his pants.

Aggressive Advertisement wars

between rival companies

AUDI V/SBMW

Audi: your move, bmw

Bmw : checkmate.

Audi: your pawn is no match for our king.

Bmw: game over.

Audi: chess? No thanks. I’d rather be driving.

Subaru: well done to audi and bmw for winning the beauty contest. from the winner of the international engine of the year.

Times of India v/s the Hindu

It all started with TOI, asking the Chennai newspaper readers (predominantly The Hindu readers), if they are stuck to newsthat puts them to sleep, then they should wake up to TOI.

Reply from the Hindu

For current affairs that go beyond bollywood affairs

Sense not sensational

Because government malfunction matter more than wardrobe malfunctions.

Also has pages 1,2,4,5,6,7

cosmpolitanWanted: groom who reads the hindu. because the Hindu reportsthe truth. The writing is Crisp and brilliant and they read theirads before they post them.

Thank you!!!