Indian Advertising Industry andCreativity in AdvertisementJanhavi Patil14111028Technical Communication

ContentsIndian Advertising Industry

Creativity in Advertisement

Elements of Creativity

Best Advertising Campaigns

Major Advertisement failures

Indian Advertising Industryhttps://media.licdn.com/mpr/mpr/

http://www.ibef.org/industry/advertising-marketing-india.aspxhttps://i.ytimg.com/vi/TRv-rIafi-c/hqdefault.jpg

INDIAN ADVERTISING INDUSTRY

GDP

Global Scenario

Growth

Government Initiatives

Recent developments

Creativity in Advertisementhttp://www.authormedia.com/wp-content/uploads/2014/06/bigstock-Close-up-of-hand-splashing-col

more memorable

http://quintype-01.imgix.net/thequint/2016-10/984045e5-4e65-49c2-84b1-71885c6180b0/7c4c6413-46a7-4e74-b58a-6ccbf310e1c7.png

works with less media spending

http://i.ndtvimg.com/i/2016-06/amul-ad_650x400_81467189911.jpg

builds a fan community faster!

https://s4.scoopwhoop.com/swet/amul/a48.jpg

ELEMENTS OF CREATIVITY

https://hbr.org/2013/06/creativity-in-advertising-when-it-works-and-when-it-doesnt

ELEMENTS OF CREATIVITY

ORIGINALITY

https://www.youtube.com/watch?v=iX2xS9vPQ-Y

http://www.brandinfection.com/wp-content/uploads/2009/06/2863313_cb7178da84.jpg?0d74a5

http://www.wattix.com/blog/kids/durex.jpg

http://lolindian.com/images/2015/February/17/funny-naukri-com-ad-beggar-jpg.jpg

ELEMENTS OF CREATIVITY

FLEXIBILITY

https://www.youtube.com/watch?v=kiimHRspRHM

ELEMENTS OF CREATIVITY

ELABORATION

https://aotw-pd.s3.amazonaws.com/images/orion_moon.jpg

https://s-media-cache-ak0.pinimg.com/originals/01/01/5e/01015eb18f766127d001d752801af137.jpg

http://i2.cdn.turner.com/cnnnext/dam/assets/130510173450-saudi-arabia-anti-domestic-abuse-ad-english-horizontal-large-gallery.jpg

https://cdn.geckoandfly.com/wp-content/uploads/2006/08/creative-bag-advertisements-2-32.jpg

https://aotw-pd.s3.amazonaws.com/images/wwf-shark.jpg

http://theinspirationroom.com/daily/print/2011/9/stutter_billboard.jpg

ELEMENTS OF CREATIVITY

ARTISTIC VALUES

https://www.youtube.com/watch?v=XLLludqOr4w

http://chirkup.me/images/uploaded/00/00/92/9223_728x.jpg

http://dorky.io/wp-content/uploads/2014/10/1714.jpg

http://funny-wall.com/wp-content/uploads/Mondo-Pasta-So-good-you-cant-let-go.jpg

http://images.thezooom.com/image.php?src=2013/01/Sugar-Free-Lollipops-Chupa-Chups-Advertising.jpg

https://aotw-pd.s3.amazonaws.com/images/Boxing-Ring.jpg

https://s-media-cache-ak0.pinimg.com/564x/45/98/89/4598898c744902c4202b23f29c8647c8.jpg

https://s-media-cache-ak0.pinimg.com/564x/2c/15/34/2c1534a38436828082759493a1c8fb5a.jpg

https://adalyze.files.wordpress.com/2014/11/congress-vs-ss.jpg

https://adalyze.files.wordpress.com/2014/11/congress-vs-ss.jpg

http://s3.india.com/wp-content/uploads/2014/04/untitled.jpg

Best Advertising Campaignshttps://excellentleading.files.wordpress.com/2015/11/stand-out-unique-red-pencil.jpg

https://images4.alphacoders.com/632/632661.jpg

38

Google images

http://sneakernews.com/wp-content/uploads/2015/07/nike-zoom-so-fast-ad.jpg

http://kingofwallpapers.com/apple-logo-wallpaper/

http://cdn.macrumors.com/article-new/2016/01/Apple-MLK-2016.jpg?retina

http://cdn.macrumors.com/article-new/2013/12/applemandela.png?retina

http://cdn5.thr.com/sites/default/files/imagecache/landscape_928x523/2011/10/apple_homepage_a_l.jpg

https://i.ytimg.com/vi/9KiYi-tx4v4/maxresdefault.jpg

MAJOR ADVERTISEMENT FAILURES

http://gosmellthecoffee.com/files/2009/04/coke.jpg

Credits: Google translate

Poison!!nosioP

THANK YOU!