creativity first

AMFI - AMSTERDAM FASHION INSTITUTE

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creativity first

ability accomplishment art boldness brilliance conception creation

craftsmanship fabrication feel idea image imagery ingenuity insight

inspiration intelligence invention

inventiveness finesse flair genius mastery originality perceptibility

proficiency realization resourcefulness spirit style talent taste touch

vision wit workmanship

integrated learning

AMFI-AMSTERDAM FASHION INSTITUTE

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1 bachelor’s

course

3 departments

1250 students

15% boys

85% girls

20% internationals

Subsidized by the government

In Holland the only FIT-Fashion Institute of Technology-

Part of the Hogeschool van Amsterdam

80 teachers

20 staff

integrated learning

AMFI-AMSTERDAM FASHION INSTITUTE

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interdisciplinairy education based on creativity

THE FASHION CHAIN

right&left brain creative&technical thinking

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every department an english version

INTERNATIONAL

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production room | auditorium | lab

THE HOUSE AND ITS ROOMS

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ABILITIESfashion&design | fashion&management | fashion&branding

creativitypersonal vision & passion international perspective

COMMERCIAL ATTITUDE

spotting the future/trends

feeling for material, shape & colour

team playerleadership &communication skills

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designer industry art director

creative manager production manager

brand manager corporate identity manager buyer/product manager

purchasing agent/manager sourcing manager

product development specialist Supply chain management

independent designer fashion editor

brand engineer visual strategist

knitwear, jersey/cut&sew designer sizepec & fitting expert

production manager concept design management

forecaster independent designer

international salesmanager textile technologist

retailconcept manager quality coordinator

concept developer marketing coordinator

integrated learning

THE FASHION PROFESSIONAL

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profile FASHION&DESIGN

“A conceptual thinker with a personal vision and a great talent as a creator.”

“She is a contextual thinker and a clever creator.”

“A visionary thinker who connects a good intuition with common sense.”

independent designer industrial designer Fashion Forecaster

Makes a statement » visual-ises this into an exceptional fashion collection.

Loves and is very good in »working with materials, colour and shape.

Uses » patterns and tech-nique as inspirational tools.

Does costings for »projects.

Leads » a small team.

Brings » personal ideas into the industry.

Makes » design concepts for brands.

Thinks in a » visionary way about fashion for the masses.

Calculates the costs of »her products.

Can » work in a team.

Analyses » social, political and economical move-ments in he world.

Developed a great intui- »tion for future lifestyles

Is able to » translate this into trends, materials, shapes and colour.

V » isualises this alone or with a team.

C » reates the inspirational sources for designers and companies.

profile FASHION&BRANDING

“A conceptual thinker, a visionair and a strategist.”

“He is an inspiring conceptual designer and communicator.”

“He is a practical and creative doer and communicator.”

brand engineer concept developer creative manager

Makes strategies » about consumer behavior and lifestyles

Analyses » social, cultural and economical developments and makes connections to the fashion industry.

Creates and visualises con- »cepts around the identity of existing clothing brands.

Brings » concepts to realiza-tion.

Gives direction to a team. »

Shapes the future »

Uses his intuition and »good brains to spot future lifestyles and trends.

Creates » new brand identities and develops strategies to promote them.

Using » all kind of media to com-municate his products.

The inspiring leader of a »team.

Organises the execution and »communication of design.

Creates » and manages a team.

Guards the process » from strategy to execution of a product.

Handles the budget as a »creative part of the process

The » spider in the web between commissioner, customer, designer and producers.

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profile FASHION&MANAGEMENTbuyer/ productmanager“She is a cosmopolitan businesswoman and communicator. An analytic decision-maker with a great feeling for fashion and a strong vision on future trends.”

productionmanager“She is fascinated by the fashion indus-try and always in search to find the best ways to make things happen. She is a superplanner and a quality freak.”

creative retailmanager“He is a concept developer and a com-municator who is fascinated by the fashion market. He is visionary, strategic and analytic at the same time.”

Buyer and the productmanager »both make products; the buyer buys for a company and the pro-ductmanager sells to a company.

Translate branding concepts » into strategic planning.

Make a » collection plan as part of the whole strategy.

Work with targets to » keep a balance between quality and quantity.

Work together with a stylist or »lead a team of stylists through-out the whole process.

Translates » developments in the fashion industry into demand and/or supply chain strategies.

Monitors products » from start to finish.

Uses her knowledge of the »fashion chain to translate the de-mands of the product manager.

Gives a » creative input to the production process with her knowledge of different cultures, economical changes, technique and communication technology.

Works with product manag- »ers and buyers.

Makes creative business strate- »gies and works them out into sales analyses and plans.

A » global manager, monitoring the fashion world, analysing and creating.

Making the » sales strategy for a retail chain like H&M.

Responsible for » strategic con-cepts of visual merchandising for the company worldwide.

Functioning as a top manager »in the company.

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PRODUCT BASED MENTALITYintegrated learning

WORKSHOP

TOOLSHOPS

THEORETICAL

BACKBONE

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THE FASHION WORLD AND MEtheoretical backbone | workshops | toolshops

prototype inspiration bookstyle book

year onefirst ‘general’ semester

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ME AND THE FASHION WORLD theoretical backbone | workshops | toolshops

year onesecond ‘specialisation’ semester

basic garment

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QUALITY + QUANTITYtheme based learning

year two

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year three

integrated learning

FASHION TALENT

MINOREXCHANGE

WORKPLACEMENT

SPECIALISATION

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HOW TO BECOME A PROFESSIONAL

specialisation&

minors

internship uu

graduat ion u

brand engineer

creativemanager

conceptdeveloper

retailconceptmanager

buyer/productmanager

productionmanager

independentdesignerforecaster

designerindustry

fashion& future individuals research exchange magazine textile

internationalproduction

make, buy & sell design

brands, identity & communication

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year three

integrated learning

MINOR INTERNATIONAL PRODUCTION

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reality school

INDIVIDUALS

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year four

the fashion professional

INTEGRATED LEARNING

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year four

debate | show | exhibition

FASHION TRANSIT

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educational : programmes connected to the industry

participation - amsterdam international fashion week | show + backstage

internships | with highly classified companies worldwide

exchange programmes | with schools worldwide

advisory board: modint | mr.h.bekke bijenkorf | mr.j.berger

unit | ms.n.van’tveer. cool-cat | mr.r.kahn kessels-kramer | mr.e.kessels

trade industry: smel blend magazine cultuurfabriek htnk g-star suit supply elsevier magazine glamour elle sissy boy they vlisco youngurbans mexx la colors kuyichi la vie en rose platform 21 10 feet

zenngi | ms.m.wigger

AMFI AND THE FASHION BUSINESS integrated learning

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excursions | internship | projects

AMFI AND THE FASHION BUSINESS

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debate about the fashion world and fashion education

EVENINGS AT THE AMSTEL

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sharing value

AMSTERDAMModintAIFW- Amsterdam International Fashion Week

DFF-Dutch Fashion Foundation

The ModefabriekWorld Fashion CentreHTNK

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industry & education sharing value

IAF & IFFTI

IAF FIT | NY RMIT university

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THE CREATIVE COMMUNITY AMFIintegrated learning

The teachers and the studentsWorking togetherShowing their talent

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THE FUTURE OF FASHION

creativity first