Creativity and Innovation Management Ppt

7/29/2019 Creativity and Innovation Management Ppt

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CREATIVITY &MANAGEMENTOF

INNOVATION

By

Padmasree. A

Preethi. R

Ramya. J

Sangeetha.V

Sujitha.B


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CREATIVITY

Creativity is defined as the

production of new and

useful ideas concerning

products, services, processes

and procedures by

individuals or small groups

of persons workingtogether.


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Creative people can be said to have:

A particular Style

Originality

Competence

Experience

Determination

Flexibility

Positive outlook

INDIVIDUAL CREATIVITY


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CHARACTERISTICS OF CREATIVEPEOPLE


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Management Style andCreativity

Encourage risk taking

Provide autonomy

Encourage productivity - sweat equity

Supportive supervision, climate, and work

group

Participative leadership


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Organization Designand Creativity

Flexible

Flat

Structures

Internal &

External

Interaction

Close Contact

w/ Customers

That promote


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Stages in the Creative Process

Preparation

IncubationVerification

Illumination


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DO IT IS A PROCESS FORCREATIVITY

D - Define problem

O - Open mind and apply creative techniques

I - Identify best solution

T - Transform


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CREATIVE PEOPLE INORGANIZATION

This creative group is divided to two different

groups namely initiators and problem solvers.

Creative people can be said to have : A particular Style Originality Experience Determination Flexibility Positive outlook


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Freedom is the greatest when

the ground rules are clear. Chalkout the playing field and say,

Within those lines, make any

decision you need. - Dick

Brown, chairman CEO of EDS

Thus till the time the initial

idea gets implemented, it would

have gone through a number of

hurdles.

An originator comes up

with a creative idea

At each level of

management, the idea gets

pruned and refined

ORGANIZATIONAL HURDLES INCREATIVITY


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Creative Thinking Techniques

Brainstorming RulesExpressiveness - Say whatever ideas come to

mind without focusing on constraints

Non-evaluation - No criticism allowed; all are

valuableQuantity - Produce as many ideas as possible

Building - Expand on other peoples ideas


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Creative ThinkingTechniques

Brainwriting

Hybrid of both individualand group brainstorming

Produces more ideas thanbrainstorming


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Organizations based oncontinuous development, onsystematic research ofefficiency

Successful organizations

High rate of innovations

Few innovations, just

imitationsLow rate of innovations,sometimes radical, based on

entrepreneurial spirit ofindividuals

Organizational

Creativity

High

Low

Individual Creativity High

ORGANIZATIONAL CREATIVITY VSINDIVIDUAL CREATIVITY


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Creativity Killers

Excessive focus on extrinsic motivation

Limits set by superiors

Critical evaluation Close, controlling supervision

Competition in a win-lose situation

Control of decision making Control of information


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INNOVATION


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INNOVATION

Innovation is introduction

of a new idea into the

marketplace in the form ofa new product or service, or

an improvement in

organization or process.


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WHY CREATIVITY &


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WHY CREATIVITY &INNOVATION

The highly competitive nature of

todays business needs creative

and innovative ideas for

dominant success. Although

good service is the essence of a

successful business (in long

term), novel ideas are jumping

advancements; thus, a company

has no chance to win this

competitive game in the absence

of creativity and innovation.


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INNOVATION


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INNOVATIONS COME FROM


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TWO TYPES OFINNOVATION

Incremental Innovation

Incremental innovation is generally exploiting existing

ideas , like Pentium Dual Core shows and incremental on

Pentium IV. Radical Innovation

Radical Innovation is like finding a commodity ,

something new to world like the transistors , these generally

require R&D and take a lot of time.


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THREE CONDITIONS OFINNOVATION

Innovation means work, hard, concentratedand thorough work. If these qualities arelacking then there is no use for the big

talent, cleverness or knowledge. Successful innovations must build on your

strong points. The innovation must beimportant to the innovator.

Innovation must focus on a market, must becontrolled by the market (market-pull).


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The Innovation process can be

depicted as a series of funnels

each getting progressively

smaller. Typically sixty ideas into the

top funnel only produces just

one innovation.

The funnels are labeled as thefour phases in the process -

idea generation, idea

screening, feasibility and

implementation.

PROCESS OF INNOVATION


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WHERE DO INNOVATIVEIDEAS COME FROM?

Unsatisfied customers.

Demographic changes in society.

Vision.

Problem solving.


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Implement a few ideas at regular intervals

Ensure feedback takes place - there must be

communication channels to originators.

Screening system should be simple,

understood by everyone

Ensure the system is promoted

Transform ideas into reality at a reasonablespeed - if the system is too slow we may be

too slow to react to the market pace and turn

off idea originators.

EFFECTIVENESS CRITERIA FOR ANINNOVATION PROCESS


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INNOVATION INAUTOMOBILE INDUSTRY

Automobile industry is one of the most competitive

industry , which has to innovate much in its R&D .

TATA created a revolution with the Nano, the worlds

cheapest car.

Mahindra and Mahindra, which was mostly known

only for tractors , had to come up with the Scorpio and

Scooter that changed the way people looked at M & M.


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WHERE DO MANAGERS FITIN HERE ?

Understand the need for creativity innovation and

change.

Identify risks.

Inspire , Motivate and mobilize employees.

Its not just innovation , but quality of innovation

should also be their key focus.


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THINGS NOT TO DO

Delay time until you get hold of report gathered from full

research.

Not following up on time.

Call up many meetings aimlessly.

Boost the cost estimates. Viz Book Cooking.

Worry about the budget.


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LATERAL THINKING

A man walks into a bar and asks the

barman for a glass of water. The

barman pulls out a gun and points it atthe man. The man says 'Thank you'

and walks out.


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SOLUTION

The man had hiccups. The barman

recognized this from his speech and

drew the gun to give him a shock. Itworked and cured the hiccups - so the

man no longer needed the water.


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Obstacles to Work Creativity

ORGANIZATIONAL IMPEDIMENTS

such as internal political problems, harsh

criticism of new ideas, destructive internal

competition, avoidance of risk and

overemphasis on the status quo

WORKLOAD PRESSURES such as

extreme time pressure, unrealisticexpectations, or distractions


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Stimulants to Work Creativity

FREEDOM in deciding work to do or how to do it CHALLENGE to work hard on important projects RESOURCES needed to do the work ENCOURAGEMENT from a supervisor who is a good work

model, sets appropriate goals, supports and has confidence inthe work group

WORK GROUP SUPPORTS such as diverse skills, peoplewho communicate well, are open to new ideas, constructivelychallenge one anothers work, trust and help each other, and

feel committed to their work ORGANIZATIONAL ENCOURAGEMENT in a culture

that supports creativity and communicates a shared vision oforganization


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CAN YOU IMPROVE YOURCREATIVITY? YES! HOW?

Gather as much information as you

can (read, talk with experts, etc.) and

brainstorm. Just think about the

problem or issue until an idea comes

to you. Is the solution reasonable? Ifso, try it. If not, keep thinking. If you

tried out an idea, did it work? If so,

great! If not, begin the process over

again. Do not put barriers on yourmind. Put these steps to use.


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Questions?


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Thank You!

Creativity and Innovation Management Ppt

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