Creative Marketing
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Transcript of Creative Marketing
Group: Central Perk - MDM Hult13 Dec. 2010
Positive TV:Attracting Sponsors
Group: Central Perk - MDM Hult13 Dec. 2010
Group: Central Perk - MDM Hult13 Dec. 2010
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Group: Central Perk - MDM Hult13 Dec. 2010
Now, Let’s Change Our Perception of the News…
Group: Central Perk - MDM Hult13 Dec. 2010
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Current Situation and Competitors
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SWOT ANALYSIS HELPFUL
To achieve the objective HARMFUL
To achieve the objective
Internal Origin
STRENGTHS
Innovative conceptDatabase of 500 small brands for micro branding100,00 viewers magi cal number
WEAKNESSLack or resources , human and economicalHigh investment in content productionNeed of creative ideas to sell to the sponsorMinimum viewers data acquisition.Lack of data analysis may result in lose of advertising and sponsorship opportunities .
External Origin
OPPORTUNITIESInnovative conceptImportance of the CSR actionsBrand image and ethical association.Increase of “holistic” organizations and companies.Number of countries for expansionConstant increasing of online TV viewers
THREATSSmall brands don’t understand the benefits of being sponsors.People aren’t used to film and share good news.Economical crisis may push the companies to forget about their CSR activities.
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Solutions and Channels
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Series
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Series
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Events (Online)
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Country Image Reversal
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Channels
CRM
Website & Blog
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Universities and students
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Universities and Students
Example – University Lipdub project
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QuickTime™ and a decompressor
are needed to see this picture.
Group: Central Perk - MDM Hult13 Dec. 2010
Channels
• CRM
• Website and Blog
• Events
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Phone Application
Sponsor
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Channel PossibilitiesLifestyle
Spas/retreatsRecreational activities
NewsBreaking storiesMost popular viewed on the website
FoodRecipesDeals within the company
Family“Entertain your child”Family vacation ideas
Eco-friendly options“How to” section
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Channel
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Sponsorship Benefits
Creates exposure for sponsoring companies
Creates a good company image by associating with PTV
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Time for Creativity
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PRE-LAUNCH
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Bad news wears us out. Let’s change it!
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LAUNCHING
Group: Central Perk - MDM Hult13 Dec. 2010
People keep asking where the good news is, as major media outlets are currently ignoring that they are already there.
Our stories tell positive things that occur in normal life, our main characters are human beings, they are the core inspiration.
The video shoots different situations in people’s lives: small pieces of happiness when you receive good news. All the nice moments just by simple daily good news.
Group: Central Perk - MDM Hult13 Dec. 2010
• We start the scene in a metro, guy catching the train.
• A group of students checking their names on a board at school.
• A father discovering that their baby is a boy.
• A girl arriving at home, she forgets the keys and then her sister arrives.
• A women checking her plants and realizing there is a little tomato.
• A group of boys in front of a public phone accompanying his friend when the girl says yes.
• Girls in a concert when the singer plays their song.
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More good than bad occurs daily.
Group: Central Perk - MDM Hult13 Dec. 2010
Be one of us, help the good news travel faster.
www.positivetv.tv/sponsors
Group: Central Perk - MDM Hult13 Dec. 2010
Positive TV:Attracting Sponsors
Suraj Atreya Udipta Basumatari
Andrew Boyd Beatriz Briones
Taylor Travis Martha Tolosa