Creative Industry Pioneers in international business.
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Transcript of Creative Industry Pioneers in international business.
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Creative Industry
Pioneers in international business
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Porcelyne Fles
Pioneers in international business
From Delft’s blue faience…
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Spyker
Pioneers in international business
to an unlimited creative industry
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Spyker
Pioneers in international business
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Performance: DJ Tiesto
Pioneers in international business
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Sexy Relaxy – Richard Hutten
Pioneers in international business
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Richard Hutten
Pioneers in international business
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New mailbox
Pioneers in international business
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Flexa 1-2 paint
Pioneers in international business
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Bugaboo frog
Pioneers in international business
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G-star
Pioneers in international business
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Dick Bruna – Miffy/Nijntje
Pioneers in international business
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Fashion: Viktor & Rolf
Pioneers in international business
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Bureau Mijksenaar - Schiphol Airport
Pioneers in international business
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Bureau Mijksenaar
Pioneers in international business
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logoStudio Dumbar: logo Beijing Olympic Games
Pioneers in international business
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Anton Corbijn
Pioneers in international business
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Pioneers in International Business
Pioneers in international business
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Pioneers in international business
Creative industries – definition
• Arts
• Media and entertainment
• Creative business services
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Pioneers in international business
Creative industries - characteristics
Creative industries - characteristics
• Fast-growing part of the Dutch economy
• More than 85% of firms are SMEs
• 3.2% of total number of jobs
• Employment growth to 34%
• Fast-growing exports
• Architecture, advertising, film and media– Turnover approx. 1.5% of GDP
– Exports approx. 0.14% of total Dutch exports
• Internationally renowned architecture, design, advertising, film and recorded media
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Pioneers in international business
Creative industries – internationally renowned
• Design: modern, innovative, experimental, sense of humor– WAACS’ Senseo coffee-maker
– Bugaboo stroller from Sex and the City
– Fashion design by Victor&Rolf
– Daring lingerie by Marlies Dekkers
– Emotive Micro Range by Philips Design
– Wayfinding systems at airports by Bureau Mijksenaar
– Dick Bruna’s postage stamps for the Japanese post office
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Pioneers in international business
Creative industries – internationally renowned
• Architecture: fifth in international BauNetz rankings after Germany, USA, UK and Switzerland– Rem Koolhaas’ Office for Metropolitan Architecture: CCTV Beijing
– MVRDV
– Erik van Egeraat
• Advertising: third place 2004 Lions d’Or after USA and UK– 180 Amsterdam: campaigns for Adidas, Amnesty International, UEFA
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Pioneers in international business
Creative industries – internationally renowned
• Media: several international awards– Endemol
– Eyeworks’ Test the Nation and The National IQ Test
• Performance: Dutch performances among world’s best– Concertgebouw Orchestra performs all over the world
– DJ Tiësto: major performance at 2004 Olympic Games
– Violinist André Rieu and his Johann Strauss Orchestra travel the world
– Nederlands Dans Theater: moving all over the world
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Pioneers in international business
Creative industries - characteristics
Creative class – Richard Florida
• Netherlands eighth place in Richard Florida’s Global Creativity Index after Sweden, Japan, Finland, USA, Switzerland, Denmark and Iceland
• Creative class: covers not only writers, designers, musicians, composers, etc., but also mathematicians, engineers, physicians, social scientists, teachers and even managers and financial and commercial experts.
• Creative class in the Netherlands: 29 – 47%
Pioneers in international business
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Pioneers in international business
Pioneers in International Business
Pioneers in international business