Creative Industries in East Sussex

Sally StaplesCultural Strategy Manager

Creative Industries in East Sussex

• A force for growth• A shop front

Definition of Creative Industries

Advertising, Antiques, Architecture, Crafts, Design, Fashion, Film, Leisure software, Music, Performing Arts, Publishing, Software and TV and radio.

DCMS 1996

(Definition currently under review)

The Value of Creative Industries

• One of the UK’s greatest economic success stories• Taking into account creative professionals working across all sectors the

industry accounts for around one-tenth of the whole economy • 2.5 million jobs - more than in financial services, advanced manufacturing or

construction[1]. • 53% of creative professionals in the Greater South East now work in a

creative capacity outside the CI sector[2].• The GVA contribution made by a creative professional is almost double the

average GVA contribution of an employee across the South East’s wider economy[3].

• In the SELEP area, CIs employ 30,000 people and generate £1.1 billion in GVA

• Indispensable to other sectors such as health, IT and the services economy [4].

• Drive ancillary markets (e.g. creating demand for electronic devices and online platforms).

• [1] NESTA, A Manifesto for the Creative Economy, (2013)• [2] NESTA, Mapping the Creative Economy • [3] University of Birmingham , Creative Industries in the South East LEP, (2011)• [4] Stuart Cunningham, Hidden Innovation: Policy, Industry and the Creative Sector, (2013)

Are we letting this opportunity pass us by?

East Sussex Cultural Strategy Priority Two: Create an environment which enables the cultural and creative economy to expand and enhances our ability to attract and retain other businesses

LEP Proposal led by High House Productions

• Establish Creative Industries Innovation Hubs

• Build incubation space for new talent alongside workspace for innovative SMEs

• Build stronger industry led partnerships with Higher Education

• Address skills gap and ways into the industry

• Forge a creative industries supply chain with London

• Increase innovation in place making and tourism

Creative Hubs:Chatham RochesterColchesterHastingsMargateFolkestoneSouthendThurrock

A selling point for East SussexEast Sussex Cultural Strategy

Priority Three: Develop and promote well packaged cultural tourism offers which celebrate the identity of East Sussex, raise its profile and attract more visitors and businesses to the County

• Tourism contributes £115 billion to the English economy

• The arts encourage visitors to stay longer and spend more in destinations

• In 2011 overnight stays in East Sussex were worth £376.6million to the County with a further £443.7million earned from day trips (Tourism South East)

What does a “shop front” look like?

East Sussex?