Creative City Guides
14
Creative City Guides How museums can give insights in the creative city
-
Upload
marijke-oosterbroek -
Category
Mobile
-
view
28 -
download
0
Transcript of Creative City Guides
Creative City GuidesHow museums can give insights in the creative city
Arjaan Kunst
for many stakeholder this is a new skill
Arjaan Kunst
* start with 'all' stakeholders in the room
Give visitors a special experience
Behind the scenes
History where it happened
Exclusive experience
Develop city walks with creativesCo-creation
Participation
Explore the creative City
Museum App, Amsterdam DNA tours
Flinck#Golden Age
izi.TRAVELAmsterdam DNA toursOntdek Amsterdam Oost (Discover the east of Amsterdam), iProvoPublieke werken (Public works)Wraak van Vondel (Vondels revenge)Queering the collectionGoodby Anneke
WE HAVE AMPLE EXPERIENCE
WHAT DO YOU NEED, TO MAKE APPS WORK?
TECHNOLOGY
DISTRIBUTION
CONTENT
WHY IZI.TRAVEL?
EASY TO USE, FREE AND OPEN PLATFORM
KNOWLEDGE SHARING AND GREAT SUPPORT
Everything is focused on the audience
A clear theme from the beginning to the end
A universal structure
CITY GUIDES AS EXITING STORIES
Start stop
Stop 2
Stop 3
Final stop
Stop n
Title, image Beginning
Middle
Ending
Transition
Seduce, convince: - appealing picture (emotional) - catchy title - universal theme
Introduction story and characters
introduction narrator
Practical information: - length tour, starting point - app usage
Overall story via the stops: - conflicts, - surprising twists, - cliffhangers
Means per stop:- personal tone narrator - emotions (including humor) - sounds (music, soundscapes, quotes) - photos, video (limited) - questions, game elements
Unraveling story
Relevance to public
Parting
Incentive to want to go to the next stop
Practical issues
Limited time between stops
Storytelling using Audio tours
Experiment with designing toursstorytelling, gamification, participation and co-creation
Share experiences to improve our tour making skillsknowledge base, workshops, toolkit
Experiment with the distribution / use of tourscity marketing, website, events, festivals
DEVELOPING CREATIVE CITY GUIDES
