City transformation through Creative Industries
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Transcript of City transformation through Creative Industries
Transforming a City through Creative Industries Process and Stories
Adriana Ursache Open Festival, Minsk
June 14, 2012
What are Creative Industries?
ASOCIAȚIA INDUSTRII CREATIVE 6
“...those industries which have their origin in individual creativity, skill and talent which have a potential for job and wealth creation through the generation and exploitation of intellectual property”. ('Creative Industries Mapping Document', DCMS, 2001)
Why Are Creative Industries Important?
ASOCIAȚIA INDUSTRII CREATIVE 9
UK ■ 7.3% of GDP in 2008 ■ 2 mil. people employed ■ 20 bln. EUR exports
Romania ■ 3.55% of GDP in 2010 ■ 130.000 people employed ■ 177 mln EUR exports
“When faced with a crisis, people do one of two things. Either they ignore it and carry on,… or they innovate their way out of trouble and make a new future”. —After the Crunch, CCI Skills 2009
ASOCIAȚIA INDUSTRII CREATIVE 18
Experience #4 Taste the best Moldavian wines at 600-year old wineries (Cotnari, Bucium) or the newest ones at Vișani (Gramma).
Experience #7 Go to the Cucuteni 5000 pottery fair to understand the various cultures, including the famous but increasingly rare Cucuteni culture.
Experience #11 Immerse yourself among the locals strolling in the Palas park, to enjoy icecream or just to relax after hardcore shopping in the surrounding venues.
Experience #14 Climb (or drive to) the Repedea hill, preferably after sunset, to watch the city lights slowly go to sleep.
Experience #18 Sample one of the strangest but yummiest local dishes, “fudulii”—that is pork or bull testicles.
Experience #21 Enjoy the iconic Palace of Culture and other sights in one of the organized walking tours.
Experience #25 Buy a theatre ticket to enjoy a play at the recently renovated National Theatre, the oldest theatre in Romania.
Experience #29 Experience a serene and relaxing orthodox chant at Cetatuia Monastery watching above the city from Cetatuia Hill.
City Transformation
through Creative
Industries
1 Crisis
culture 2 Task force
3 Potential
audit
4 Good
practices
5 Evidence
6 Master
strategy
7 Pilot
projects
8 Story
9 Ambas-sadors
10 Find your
thing