A New Model for Creative Campaigns: Open Source
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Transcript of A New Model for Creative Campaigns: Open Source
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october 23, 2013
Open Source
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Pete ImwalleEVP, Chief Digital & Integration Officer@PeteImwalle
Monday, October 28, 13
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Traditional creative development
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Monday, October 28, 13
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Nincompoop Forest
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Monday, October 28, 13
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Marketing in a digital world.
Monday, October 28, 13
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The big ideais just the start.
Monday, October 28, 13
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Never Been Done Before vsNew Configurations.
Monday, October 28, 13
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Honda:Matthew’s Day Off
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Monday, October 28, 13
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Intuit:Small Business.Big Game.
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Monday, October 28, 13
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Listening Cloud9
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Lessons Learned
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lessons learned
Embrace “open source.”
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Monday, October 28, 13
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lessons learned
Champion the collaborators.
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Monday, October 28, 13
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lessons learned
Share early & often.
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Monday, October 28, 13
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lessons learned
Involve SMEs.
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Monday, October 28, 13
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lessons learned
Idea-Diluters live in groups.
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Monday, October 28, 13
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lessons learned
Align measurements of success.
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Monday, October 28, 13
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october 23, 2013
Thank you.
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Pete ImwalleEVP, Chief Digital & Integration Officer@PeteImwalle
Monday, October 28, 13