Creating Trend Board/Reportfor Your Line

By Prof. Su-Jeong Hwang Shin, Ph.D

One Theme for your Line

• Theme• Trend, Inspiration, or Story of the line.

• Choose Only 1 Theme.• Theme is a styling detail, trim, or color story that is used

consistently throughout the group.

• Style a group based on “Theme”

• Group lines are organized around Fabric groups.

Research Market and Fashion trend

• Research • Analysis current Fashion Trend and Companies who produce

similar products in the market and your target consumer.

• Gather pictures of image related to your theme (idea) and current fashion.

• Organize• Select only pictures that are relevant and related. Remember!

Plan a line so that all styles have a “consistent visual image”.

Market Research, Customer Profile, and Trend/Mood for Creating Line• Market Research (Competitors or similar products)• Customer Profile

• Include Theme/Title/ Season/ Target Consumer Category/ Price Category

• Mood page- Inspiration (Pictures)• Outfit fashion style trend similar to your line• Accessories or trims trend similar to your line• Fabric story (Swatches and Label fiber content)• Color story (Color boxes)

Example- Market Research

Customer ProfileInclude descriptions about your target customers:

Theme, Season, Category (Apparel category & Price category), Demographic info (age, gender, location), Life style, Preferences,

etc.

Example- Customer Profile

Trend & Mood Layout Examples

Layout Example-Trend

Layout Example- Mood & Trend

Final Trend Board ReportMust Include the following Contents• Customer profile page• Market research page• Trend images (e.g. style, accessories, trims, etc.)• Mood-inspiration images• Theme• Season• Category (Apparel category and price category) • Fabric Swatch (labeled fiber contents)• Color story.

Must Include: Market Research Page

Must Include: Customer Profile

Must Include: Theme, Session, Apparel, Price Category

Must Include: Mood (Inspiration)

Must Include: Trend Styles

Must Include: Fabric Swatches

Must Include: Color Story

Final Trend Board ReportCheck Point Date: Jan. 30

Any questions ?