CREATING SUSTAINABLE MULTIMEDIA CONTENT. Video Walls.
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CREATING SUSTAINABLE MULTIMEDIA CONTENT
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Transcript of CREATING SUSTAINABLE MULTIMEDIA CONTENT. Video Walls.
Goal = make Hunt a storytelling building,
integrating architecture and digital media to
facilitate exciting new forms of
communication.
Refresh RateContent seen over and over is eventually ignored, and unfortunately, the customers then ignore the device forever.
digitalsignageconnection.com
Time investment52 percent of researchers see themselves not having time to do public engagement.
Nicolas Canete, MS in Communication
Dynamic = Content is constantly changing based on input from
external sources, such as building/service
usage data=> No/little staff time
required to keep content fresh