Creating project ambassadors through internal communication
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Transcript of Creating project ambassadors through internal communication
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CREATING PROJECT AMBASSADORS THROUGH INTERNAL COMMUNICATION
Caroline HillaertDelaware Consulting
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“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Lee Iacocca
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INTERNAL COMMUNICATION
Internal communication is about facilitating connections and conversations within your organization to achieve your business goals
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This is the reaction we want“50 to 70% of all
change initiatives fail due to a lack of communication.” John Kotter
“50 to 70% of all change initiatives fail due to a lack
of communication.” John Kotter
“Up to 70% of all change initiatives fail
(amongst other due to a lack of communication).” John Kotter
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TODAY’S CASEChange communication strategy for key stakeholders and end users
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TARGET GROUPSSteerco + General management (C-level) + Local
management Business process owners
Key users (super key users)
End users
Key
Stak
ehol
ders
Roll outTrainingPreparation and realization
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TARGET GROUPSSteerco + General management (C-level) + Local
management Business process owners
Key users (super key users)
End users
Key
Stak
ehol
ders
Roll outTrainingPreparation and realization
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CHALLENGES
› Global SAP implementation in fast growing organization› Huge impact on stakeholders› Transformation of key stakeholders into one project team
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GOALS OF COMMUNICATION
› Increase awareness and understanding
› Increase support and commitment
› Increase user adoption
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GOALS OF COMMUNICATION
› Increase awareness and understanding
› Increase support and commitment
› Increase user adoption
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THIS IS THE REACTION WE WANTED
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BUT TO ACHIEVE THIS WE NEED TO OVERCOME …
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COMMUNICATION APPROACH 1.
Environment analysis
2. Stakeholder and risk analysis
3. Concept & messaging
4. Communication
plan & channels
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MESSAGE HOUSE TOOL
Umbrella statement
Core message
#1
Core message
#2
Core message
#3
Evidence, proof points, support
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MESSAGE HOUSE TOOL
Umbrella statement
Core message
#1
Core message
#2
Core message
#3
Evidence, proof points, support
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COMMUNICATION APPROACH 1.
Environment analysis
2. Stakeholder and risk analysis
3. Concept & messaging
4. Communication
plan & channels
5. Roll out communicatio
n streams
6. Measure Communicatio
n Success
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WHAT IS OUR STRATEGY?
Frequent communication
to key stakeholders
Less frequent
communi-cation to entire
company
Detailed communicat
ion to impacted end users
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COMMUNICATION KIT
KEY STAKEHOLDERS
› Global team meeting › SharePoint› BPO newsletter and conference call› Steerco updates
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COMMUNICATION KIT
KEY STAKEHOLDERS
› Global team meeting › SharePoint› BPO newsletter and conference call› Steerco updates
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COMMUNICATION KIT
ALL EMPLOYEES
› Word by the CEO› Newsletter with pay slip› Articles in internal magazine› SAP mailbox from the start
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COMMUNICATION KIT
END USERS
› Information session on site› FAQ › Planning of training sessions› Poster campaign › Contact information sheet› Lunch bag sessions› Celebration information session
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CHANGE MANAGEMENT PLAN
› Change mindset survey and action plan› Mapping new SAP roles and responsibilities to current staff› Build, assist, train and coaching of separate task force› Extended communication plan
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WHAT SHOULD YOU REMEMBER OF THIS STORY?
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SOME OF OUR SUCCESS STORIES
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ABOUT US
CONTACT
Caroline Hillaert (Change Communication expert)› [email protected]› 00 32 496 16 43 86
Jan Dooms (Change manager)
› [email protected]› 00 32 477 51 49 29