Creating a Workforce of Brand Ambassadors: The JetBlue Approach
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Transcript of Creating a Workforce of Brand Ambassadors: The JetBlue Approach
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Julia Gomez
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Leading With A Brandful Workforce
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Leading With A Brandful Workforce
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Leading With A Brandful Workforce
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Leading With A Brandful Workforce
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• Interview process – Walking the Talk
– Pre-screening is thorough
– Interview is a conversation
– People Team delivers the JetBlue experience
– Prepare “Baby Blues” for orientation
WALKING THE TALK: • PRE-SCREENING FOR VALUES • INTERVIEW IS A BRANDFUL CONVERSATION • PEOPLE TEAM DELIVERS THE JETBLUE EXPERIENCE • EVERY CANDIDATE IS ALSO A POTENTIAL OR EXISTING CUSTOMER
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Leading With A Brandful Workforce
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Principles of Leadership • Communicate with your team
• Do the right thing
• Inspire greatness in others
• Encourage initiative and innovation
• Treat your people right
Leading With A Brandful Workforce
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Leading With A Brandful Workforce
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Leading With A Brandful Workforce
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Leading With A Brandful Workforce
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Leading With A Brandful Workforce
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Leading With A Brandful Workforce
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Leading With A Brandful Workforce
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Leading With A Brandful Workforce