Creating Online Courses · Text based documents? YA… Video, but not just video!! Well designed,...
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Creating Online Courses #wcbne | photografica.com.au/wcbne.pdf
Transcript of Creating Online Courses · Text based documents? YA… Video, but not just video!! Well designed,...
Creating Online Courses
#wcbne | photografica.com.au/wcbne.pdf
G’day!I am a photographer photography teacher web designer / producer / wrangler
You can find me at:photografica.com.auiteachphotographers.com
#wcbne | photografica.com.au/wcbne.pdf
WHY DO I HAVE ANYTHING TO SAY at WordCamp?
I
#wcbne | photografica.com.au/wcbne.pdf
What do I find most amazing about WordPress?
DIVERSITY OF USER BASE
BREADTH OF APPLICATION
Indulgence Slide
#wcbne | photografica.com.au/wcbne.pdf
Online Courses
Why make anonline course?
#wcbne | photografica.com.au/wcbne.pdf
US$107,000,000,000Annual global spend
on online learning*
0.001%Total
success!
US$38,000,000,000The global movie
box office
It’s also nice to make some money…
#wcbne | photografica.com.au/wcbne.pdf
Online learning is not the next big thing, it is the now big thing..Donna J Abernathy
#wcbne | photografica.com.au/wcbne.pdf
Online Courses – Content, content, content
Structure is the keyA framework to deliver your content6 x 6 framework is a good starting point6 modules (drip fed)6 lessons in each moduleLessons 10-15 minsQuick enough to finish, long enough to teach something…
#wcbne | photografica.com.au/wcbne.pdf
Online Courses – Content, content, content
Structure is the keyA framework to deliver your content6 x 6 framework is a good starting point6 modules (drip fed)6 lessons in each moduleLessons 10-15 minsQuick enough to finish, long enough to teach something…
#wcbne | photografica.com.au/wcbne.pdf
What sort of media / elements do we need for an online course?
Text based documents? YAWWWWN…
Video, but not just video!!Well designed, visual graphic elements & pdfs..AudioTranscriptionsQuizzesGamificationCurated LinksWebinars / Coaching CallsEngaging, entertaining, versatile…
#wcbne | photografica.com.au/wcbne.pdf
A Platform
#wcbne | photografica.com.au/wcbne.pdf
All in one platforms for online courses
udemy.com – over 45,000 courses / 15 million users / completion rate of 5-15%thinkific.comteachable.comkajabi.comruzuku.comacademyofmine.comzippycourses.com
#wcbne | photografica.com.au/wcbne.pdf
The D.I. Y Route
#wcbne | photografica.com.au/wcbne.pdf
WordPress - Plugin or theme?
LMS ThemesWPLMSAcademyLMSGuru (Sensei)SkilledAcademiaEducation (LearnPress)
LMS PluginsLearnDashSenseiLearnPressWP CoursewareLifter LMSCoursePress
#wcbne | photografica.com.au/wcbne.pdf
WordPress - Plugin or theme?
LMS ThemesWPLMSAcademyLMSGuru (Sensei)SkilledAcademiaEducation (LearnPress)
LMS PluginsLearnDashSenseiLearnPressWP CoursewareLifter LMSCoursePress
#wcbne | photografica.com.au/wcbne.pdf
Online Course – What are the other needed parts?
LMS – LearnDash etc..WP theme – Most will work, some will better suitMembership – WooCommerce Membersip, Memberium…Gamification elements – quizzes, badges, certificatesCommunity – BuddyPress, BuddyBossCommunity - Public / Private Facebook GroupAnalytics – Google Analytics, GryticsVideo Hosting – Vimeo, YouTube etc.CRM / Email – Infusionsoft, Active CampaignSales pages – Thrive, OptimisePress, Beaver BuilderSupport – Help ScoutPayment gateways – Stripe. PayPal etcWebinar / Coaching Call Software – ZoomThere are a lot of moving parts, but beware of shiny object syndrome.
#wcbne | photografica.com.au/wcbne.pdf
It’s just the delivery systemIf all you focus on
is the delivery system,..
#wcbne | photografica.com.au/wcbne.pdf
So what else do we need to think about?
Audience
Audience
Audience
Audience#wcbne | photografica.com.au/wcbne.pdf
How do you get an audience to your online course?
DefineAudience
More Content
Marketing
PositioningBe good at something!
Content(Make
yourself helpful)
Buildauthority, trust
& likeability
JV Relationships
Launch
#wcbne | photografica.com.au/wcbne.pdf
Case Study – Kate ToonSales page - https://therecipeforseosuccess.com/seo-courses/ecourse/
#wcbne | photografica.com.au/wcbne.pdf
Case Study – WPElevationBuilt on WP / LearnDash / Boss ThemeTroy Dean’s Online Course for WordPress Consultantswpelevation.com
#wcbne | photografica.com.au/wcbne.pdf
Case Study – ROCK STAR EMPIRESBuilt on WP / LearnDash / Boss ThemeTroy Dean’s Online Course for making online coursesrockstarempires.com
#wcbne | photografica.com.au/wcbne.pdf
Let’s Review
IdeaHave you got something to teach the world?
ContentDevelop interesting, engaging,, flexible contentStructure it…
PlatformAl all in one platform or WordPress?Theme or plugin?
Support ServicesBuild a support system for your course content
AudienceBuild an audience or you will fail
LaunchA well organised launch is a crucial ingredient
#wcbne | photografica.com.au/wcbne.pdf
The secret sauce of success
• SCARCITY LAUNCH – adds value• KNOW YOUR TRIBE – know the solution for their problems• COMMUNITY – Facebook, meetups, coaching calls
(connection)• COMPLETION ORIENTED – Gamification, certificates,
incentives
#wcbne | photografica.com.au/wcbne.pdf
The secret sauce of success
• SCARCITY LAUNCH – adds value• KNOW YOUR TRIBE – know the solution for their problems• COMMUNITY – Facebook, meetups, coaching calls
(connection)• COMPLETION ORIENTED – Gamification, certificates,
incentives
#wcbne | photografica.com.au/wcbne.pdf
In summary!
Don’t just build an online course,
build a
community!#wcbne | photografica.com.au/wcbne.pdf
Thank you!
ANY QUESTIONS?
[email protected]@iteachphotographers.com
#wcbne | photografica.com.au/wcbne.pdf
