Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed...
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Transcript of Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed...
![Page 1: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/1.jpg)
Creating Newsletters
![Page 2: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/2.jpg)
What is a newsletter?
• A printed report of information and ideas • Distributed regularly to a group of interested
people• Typically 2-8 pages long• Vary considerably in cost, quality, and
content
![Page 3: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/3.jpg)
Why should you create a newsletter?
• To update and educate• To build cohesion• To increase interest and recognition • To provide a forum for information exchange• Announcements• For meeting summaries
![Page 4: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/4.jpg)
When should you create a newsletter?
When you want to -- • Regularly provide information to groups• Educate the community• Attract new members• Motivate members• Get feedback • Increase recognition and credibility
![Page 5: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/5.jpg)
Getting StartedDetermine:• Purpose• Audience• Frequency of publication• Number of copies• Cost & affordability• Designers, editors, and writers• Distribution• How to measure success
![Page 6: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/6.jpg)
Development Steps • Decide on issue contents • Design the layout• Write the articles • Edit the articles• Have outsiders proofread • Take final copy to printer• Distribute• Get feedback
![Page 7: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/7.jpg)
Encouraging Contribution
• Ask members to write and plan• Ask for announcements and stories • Reprint coalition news coverage• Borrow from other materials
![Page 8: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/8.jpg)
The Masthead
• The title on the front page of a newsletter• Keep the title short and catchy• Include the organization's logo or symbol as
part of the title• Request a designers input for the logo
![Page 9: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/9.jpg)
Font
• For text, use serif fonts• For the headlines, use sans serif fonts• Refrain from using multiple fonts on a single
page• Use italics sparingly• Justify type for two or more columns
![Page 10: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/10.jpg)
Headline
• The short title or summary of the article's main ideas
• Print headlines in the same color as the article
• Set them like sentences without periods
![Page 11: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/11.jpg)
Articles• Explain events, issues and plans • Write at about an 8th-grade reading level• Font size 10 - 12 points• Choose topics that are interesting and enjoyable• Determine audience• Begin by organizing ideas• Simplify• Use examples• Always proofread
![Page 12: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/12.jpg)
Layout basics
• 2-3 columns per 8 1/2" x 11" page• 3-4 articles per page• Use white space effectively• Check the balance of pages• Use graphics, clip art, or photographs • 6 pages or less• Be consistent
![Page 13: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/13.jpg)
Production
• Involve printer in all details• Choose paper with neutral colors • Consider a 2nd "spot color" • Ask for standard paper size • Learn printing vocabulary • The final decisions are yours
![Page 14: Creating Newsletters. What is a newsletter? A printed report of information and ideas Distributed regularly to a group of interested people Typically.](https://reader035.fdocuments.in/reader035/viewer/2022072010/56649dc95503460f94ac0346/html5/thumbnails/14.jpg)
Cost saving tips
• Consider advertising• Non-profit status lowers postage rates • Bulk mailing and bar codes• Find mailing alternatives • Edit continuously • Publish sparingly• Ask how to cut costs