The Dental BlogThe Midtown Dentistry Notes

What is a blog?

• a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

Blogs are an important way to:

• get prospects relevant information that establishes your expertise.

• show your personality through your writing.

• build SEO value for your website.

Blogs are an important way to:

• Do something different to stand out from the crowd.

• Writing a good quality dental health blog, and having it easily visible on your website, demonstrates to your website visitors that your practice is actively helping the local people with the dental health…

• A blog helps your website to look lived in, it helps it to look fresh and keeps you up-to-date with relevant information for your visitors.

What clients want from a dental blog

• Address their problems.

• Write to and about the patient.

• stick to a single subject per blog.

• Neat and clear – Short, Easy English with No typos or errors.

Watch 4 Ways NOT To Get Dental Blog Readers

In other words - What clients want is:

1. A catchy title.

2. Visual effect (GOOD pictures and/or video)

3. Usefulness (people who read it have a take-away)

4. Readability (not grammatical perfection)

Watch 4 Ways NOT To Get Dental Blog Readers

Examples of Dental Blogs

• The secret how to prevent bad breath.

• How to floss better than anyone.

• Can sleep apnea cause Impotence?

• Are crooked teeth healthy teeth?

• How to clean your teeth properly.

• The 3 ways to straighten crooked teeth.

how to write a dental blog

Paragraph One, Attention: Start with a headline and statement that will grab your readers’ attention. A startling statistic or statement can make a good first impression. Example – Are You in the Top 1%? Discuss how only one percent of humans to through life without having a cavity.

Paragraph Two, Interest: Build on your opening statement with interesting data and facts. Incorporate a testimonial or case description. incorporate bullet points to create a visually interesting and scannable format. Example – Common causes of tooth decay, how decay develops, little-known facts about S. mutans and the effects of untreated decay

Paragraph Three, Desire: What do you want your reader to do or desire as a result of your blog post? Develop an emotional connection to your reader in this paragraph, and be persuasive to achieve your goal. Example – Discuss how modern tooth-colored composite resin fillings can make you look like you never had a cavity

Paragraph Four, Action: Tell your readers how to act upon the desire you created in them.

Example: This is where you say your name, expertise, dental office, and how to contact you for an appointment

Tips for Dental Blogs

• Include keywords that attract the most interest like “Houston dentist”

• Use subheadings

• Link keywords to related website pages in midtowndentistry.com

• Post your blog’s URL link to your Google + and Facebook page

SAMPLE BLOGFrom

MIDTOWNDENTISTRY.COM

VIDEO

For More Information

MIDTOWNDENTISTRY.COM/TRAINING