Creating More Than Just a Podcast

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CREATING MORE THAN JUST A PODCAST: OUR STORY Marc & Nicole Spagnuolo TheWoodWhisperer.com

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This is one of the sessions that we did last year at PodcampAZ. Overall it goes over some of the things to think about when turning podcasting into a business.

Transcript of Creating More Than Just a Podcast

Page 1: Creating More Than Just a Podcast

CREATING MORE THAN JUST A

PODCAST: OUR STORY

Marc & Nicole Spagnuolo TheWoodWhisperer.com

Page 2: Creating More Than Just a Podcast

WHO ARE WE?

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THINGS TO THINK ABOUT

http://www.skaeser.comCanon HV20

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DISTRIBUTING YOUR VIDEO

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GET YOUR PODCAST LISTED

Insert here all of the

others I’ve missed –

I know I have

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WEBSITE OPTIONS

Hosted by someone else

Blogger

Wordpress.com

Libsyn.com

Hosted by you

Wordpress.org

Drupal

Static HTML (ugh)

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SHOULD YOU JOIN A NETWORK?

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WORD OF MOUTH MARKETING

Get involved (forums, associations,

groups, etc)

Think outside the computer

Ask “why they should care & what’s in it

for them”?

Cross promote...

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A FEW ADVERTISING OPTIONS

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SPONSORS

Determine what you consider a sponsor vs. advertiser

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THE RADIOHEAD EFFECT

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SURVEY YOUR AUDIENCE

www.esurveyspro.com

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LINK POPULARITY CHECK & SEO

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VANITY CHECK

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MEDIA KIT, MEDIA KIT, MEDIA KIT

TheWoodWhisperer.com

Graperadio.com

PodcastBrothers.com

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PRESS RELEASE

They suck to write but can be effective

Need help?

http://www.publicityinsider.com/release.asp

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IT’S ALL ABOUT THE FANS

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NEED A LOGO?

Ask a friend with graphic know-how

Hire a company like….

Make your own

Use a stock logo

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DON’T IGNORE YOUR FANS

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THANKS ATTENDING!