Creating Engaging Education for the Next Generation of REALTORS®
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Transcript of Creating Engaging Education for the Next Generation of REALTORS®
Creating Engaging Educationfor the
Next Generation of REALTORS®
Maura NeillABR, CRS, CDPE, e-PRO, MRP,
REALTOR®© 2014 Maura Neill
ONE WORD that describes the Professional Development offerings at
your board/association.
In-Session Poll
Survey Results
• “Our board doesn’t screen instructors to find out if they’re even qualified”
• “My association thinks it’s ok for mandatory CE to be boring because we have to be there.”
• “No one asks us what we want to learn.”
• “I need classes that will actually help me make more money.”
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Shift
Membership ShiftMarket Shift
Education ShiftPhoto credit: freedigitalphotos.net
Discuss
Regarding Professional Development:
• What are 3 things your association does well?
• What are 3 things your association could do better?
What Does “Next Generation” Mean?
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What Does “Next Generation” Mean?
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Young Professionalvs.
Next Generation
Photo credit: freedigitalphotos.net
88% = 6+ years
In-Session PollIn your opinion, what is the value of
education/professional development to your Members’ careers?
REALTORS® said:
In-Session PollHow important is it to your Members that
they receive CE credit for education/professional development?
REALTORS® said:
Source: Defense Centers of Excellence – DCOE.mil – Generational Learning Styles Report
Generational Learning
Gen X/Y - Learning
• Informal, incidental learning
• Short attention span
• Requires integration of technology and media in learning (webinars, social networking sites, Avatars)
• Personalized learning through customized environment
Source: United Nations Joint Staff Pension Fund - “Overcoming Generational Gap in the Workplace”
Baby Boomer/Traditionalist - Learning
• Informational learning style
• Traditional classroom style preferred
• More receptive to learning through participating
• More receptive to one-on-one coaching and criticism
Source: United Nations Joint Staff Pension Fund - “Overcoming Generational Gap in the Workplace”
Discuss
• What was the best-attended class (or the class that got the best reviews) that your Association has offered?
• What was the least well-attended class?
• How were they different?
Hot Topics#1 Technology - #2 Business Practices
#3 Lead Generation - #4 Marketing - #5 Ethics
$
Other Topics for Discussion
• Designations and Certifications• Best class ever – and why?• Least favorite class ever – and why?• Value of video and/or live-streaming
(and would they be willing to pay for it?)
• Overall opinion of the Association• Ideas for improvement
Discuss
Come up with a plan for your Focus Group:• Whom can you enlist to help?• What questions would you ask?• How will you track results?
• Write down a date by which you will have it scheduled.
Need an instruction manual to hold your own focus group?
www.MauraNeill.com/aei-2014
Connect: about.me/MauraNeill
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