Creating Content That Does More

© Original Thinking. All rights reserved.

Creating content that DOES more

By Michelle Reilly, Original Thinking

EDUCATION FOR ADVICE PROFESSIONS

The new

knowledge era

demands we

prove our worth,

not just sell it.

YOUR AUDIENCE IS KING

LESSON1


LESSON2

Communication is still a two-way street

Don’t make

the mistake of

RQO\�RXW�ÀRZLQJ�information.


Your solutions might be

Easily available Elsewhere

LESSON3

Our

challenge is

to stand out

in a sea of

sameness.


Help others without expecting anything in return

LESSON4

You’ll be

rewarded

with gratitude

and business

loyalty.


The art of great content

is answering real questions

LESSON5

Not what

you think they

are, but what you

know they are.


Creating content that will move people

towards youDelivering your

difference in unique and

engaging ways.

MISSION


OBJECTIVE

Not just More content,

but content that DOES more Getting the right kind of content

to the right people at the right time.


FREQUENCY OF

CONTACT

RELEVANCY OF

CONTent

ENGAGEMENT AND

GROWTH

STRATEGY

The new value formula


Go for gold content

STRATEGY

YOUR EXPERTISE

ORIGINAL IDEAS

YOUR BRAND INTENTION

YOUR AUDIENCE NEEDS

SWEET SPOT


STRATEGY

Consider your

overall topic

positioning and

what you should

be creating

content about.

Anchor your talking points


STRATEGY

Your goal is to

identify where your

audience exchange

information and to

engage them there.

CHOOSE THE RIGHT CHANNEL FOR

YOUR CONTENT


STRATEGY

We need to

earn the attention

of our audience and

remain visible to

keep it.

BeConsistent,relevant,Original


Original thinking

So you know what to say next.


www.originalthinking.com.auEDUCATION FOR ADVICE PROFESSIONS

Creating Content That Does More

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