The Changing Landscape of Mobile Video Advertising presentation by LiveRail at DPS, 9/18/14
Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
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Creating Content (and Advertising) For Millennials Ben Maher Advertising Director @Maherster
Transcript of Creating Content (and Advertising) For Millennials @ DPS Europe, 2/5/15
Creating Content (and Advertising)
For Millennials
Ben MaherAdvertising Director
@Maherster
Millennials and Those Who Think Like Them
Mashable is
Inspiring the connected generation
Delivering the news
you want to share
Mashable Marketing Suite
Predict:Usable Data
Data Science
+
Crawling Algorithms
+
Machine Learning
Mashable’s proprietary Velocity platform predicts what’s going viral next.
Create:Shareable Content Across Platforms
Mashable paired creators,
equipped them with Intel-powered
devices and gave them 16 days
to build something special.
DUALITYSee the Beat
Amplify:Distribute to Optimal Audience
Marketing
Approach
Lift your message to our social audience
LIFT + TWITTER LIFT + YOUTUBE LIFT + INSTAGRAM LIFT + VINE
Social Lift
Advertisers can showcase their best standalone social assets
from Twitter, YouTube, Instagram, & Vine putting their social savvy in front of millions of
super-sharers.
Lift
Lift
Lift
Click To Expand
Lift
Share!
Engage:Meaningful Interaction With Community
Visuals
Community Challenges
Contests
Events
MashableReads
• Be Straightforward
• Recognize Intelligence
• Be Playful
• Use Images
• Reward Instantly
• Don’t Put a Corporate Spin on it
• Quality Is King
The Millennial Market: Bottom Line
Ben MaherAdvertising Director
@Maherster
Creating Content (and Advertising)
For Millennials
