Millennials and Neo-Millennials: Learning Environment 2.0

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Millennials & Neo- Millennials: THE WEBINAR SERIES Presented by the Imagine America Foundation and ED MAP.

description

In the 2nd session of our four part series will we will build on our knowledge of Millennials. From Web 2.0, social interaction and harnessing collective intelligence to assessment and creating structure and rules of engagement, attendees will gain a better understanding of how to get their school ready for Millennial students from a technology and learning environment perspective

Transcript of Millennials and Neo-Millennials: Learning Environment 2.0

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Millennials & Neo-Millennials: THE WEBINAR SERIES Presented by the Imagine America Foundation and ED MAP.

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About the Imagine America Foundation

The Imagine America Foundation (IAF), established in 1982, is a not-for-profit organization dedicated to providing scholarship, research and training support for the career college sector.

To date through the Imagine America® programs, the Foundation has presented over $37 million in scholarships and awards to students enrolling at career colleges and universities all across the Unites States and Puerto Rico. For more information, please visit www.imagine-america.org.

The Imagine America Foundation (IAF), established in 1982, is a not-for-profit organization dedicated to providing scholarship, research and training support for the career college sector.

To date through the Imagine America® programs, the Foundation has presented over $37 million in scholarships and awards to students enrolling at career colleges and universities all across the Unites States and Puerto Rico. For more information, please visit www.imagine-america.org.

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About the Imagine America Foundation

● Imagine America Scholarship and Award Programs● Imagine America High School Scholarship

Imagine America Promise Scholarship Program

● Military Award Program (MAP)LDRSHIP Award

● Adult Skills Education Program (ASEP)

● Imagine America Scholarship and Award Programs● Imagine America High School Scholarship

Imagine America Promise Scholarship Program

● Military Award Program (MAP)LDRSHIP Award

● Adult Skills Education Program (ASEP)

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About the Imagine America Foundation

● Research● Filling America's Skilled Worker Shortage: The Role of Career Colleges (2008)

● Economic Impact of America’s Career Colleges (2007)

● In Service to America: Celebrating 165 Years of Career and Professional Education (2007)

● Upcoming Research● Fact Book 2009: A Profile of Career Colleges and Universities (Spring 2009)

● Postsecondary Graduation Rates Study (Summer 2009)

● ROI for Faculty Development (Summer 2009)

● Research● Filling America's Skilled Worker Shortage: The Role of Career Colleges (2008)

● Economic Impact of America’s Career Colleges (2007)

● In Service to America: Celebrating 165 Years of Career and Professional Education (2007)

● Upcoming Research● Fact Book 2009: A Profile of Career Colleges and Universities (Spring 2009)

● Postsecondary Graduation Rates Study (Summer 2009)

● ROI for Faculty Development (Summer 2009)

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About ED MAP, Inc.

● ED MAP is a content management company dedicated to delivering innovation for our partners.  We create, get, store, deliver and monetize content for the educational markets. We have extensive relationships with academic publishers and educational institutions.  We are the only company flexible enough to meet their diverse content advisory, editorial, production, logistics, and customization needs.  

● We create value and equity for our partners in two ways.  For academic institutions and their faculty and students, over the long-term we lower the cost of scholarship, offer choices of content tailored to specific needs, and offer cost recovery or profit models for content distribution and management.  For publishers of learning materials, we enable them to get a content strategy directionally correct, and remain flexible enough to adapt their offerings as the market changes. 

● Our clients include proprietary and career colleges, K-12 online programs and institutions, multi-campus systems, traditional campuses, continuing education and professional associations. Additional information can be found at our company website:  www.edmap.biz

● ED MAP is a content management company dedicated to delivering innovation for our partners.  We create, get, store, deliver and monetize content for the educational markets. We have extensive relationships with academic publishers and educational institutions.  We are the only company flexible enough to meet their diverse content advisory, editorial, production, logistics, and customization needs.  

● We create value and equity for our partners in two ways.  For academic institutions and their faculty and students, over the long-term we lower the cost of scholarship, offer choices of content tailored to specific needs, and offer cost recovery or profit models for content distribution and management.  For publishers of learning materials, we enable them to get a content strategy directionally correct, and remain flexible enough to adapt their offerings as the market changes. 

● Our clients include proprietary and career colleges, K-12 online programs and institutions, multi-campus systems, traditional campuses, continuing education and professional associations. Additional information can be found at our company website:  www.edmap.biz

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ED MAP Labs Millennial Review

●EML Millennial Review is a robust tool that, in a controlled environment, offers an online, asynchronous review of all aspects of the student experience. It enables schools to gain feedback from current students, potential students and targeted demographics. Three participants in today’s webinar will be selected to receive a free Millennial Website Review and the results will be shared anonymously in the fourth webinar.

●EML Millennial Review is a robust tool that, in a controlled environment, offers an online, asynchronous review of all aspects of the student experience. It enables schools to gain feedback from current students, potential students and targeted demographics. Three participants in today’s webinar will be selected to receive a free Millennial Website Review and the results will be shared anonymously in the fourth webinar.

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David BrakeCEO

Content Connections

contentconnections.com

Session Two:Learning Environment

2.0

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About Content Connections

● Founded in 2002, Content Connections is an independent consumer research and consulting company specializing in the unique challenges of the higher education market space. The company works with educational publishers, institutions of higher learning, instructors and students, conducting hundreds of surveys, focus groups and product reviews every year.

● Clients include: Cengage, Elsevier, Lippincott, Williams & Wilkins, National Geographic, McGraw-Hill, Microsoft, Pearson, Sun Microsystems and Wiley.

● In a nutshell: We help create communities around content.

● Since 2002, we’ve done over 300 focus groups and virtual focus groups; over 1,500 product reviews; over 2,000 brief and comprehensive surveys.

● We’ve “engaged” over 500,000 college instructors

● Founded in 2002, Content Connections is an independent consumer research and consulting company specializing in the unique challenges of the higher education market space. The company works with educational publishers, institutions of higher learning, instructors and students, conducting hundreds of surveys, focus groups and product reviews every year.

● Clients include: Cengage, Elsevier, Lippincott, Williams & Wilkins, National Geographic, McGraw-Hill, Microsoft, Pearson, Sun Microsystems and Wiley.

● In a nutshell: We help create communities around content.

● Since 2002, we’ve done over 300 focus groups and virtual focus groups; over 1,500 product reviews; over 2,000 brief and comprehensive surveys.

● We’ve “engaged” over 500,000 college instructors

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Today’s Session

● What is Web 2.0 and Social Media?What is Web 2.0 and Social Media?● The Four Pillars of Social Media EngagementThe Four Pillars of Social Media Engagement● What is Learning 2.0?What is Learning 2.0?● The Social Media EcosystemThe Social Media Ecosystem● Instructor Impressions of the MillennialsInstructor Impressions of the Millennials● The Traditional Learning TransactionThe Traditional Learning Transaction● The Role of Learning Styles/PreferencesThe Role of Learning Styles/Preferences● Some Learning 2.0 Tools and TacticsSome Learning 2.0 Tools and Tactics● Millennials and CommunitiesMillennials and Communities● Web 2.0 Makes Everyone a PublisherWeb 2.0 Makes Everyone a Publisher● Two Visions of the FutureTwo Visions of the Future● Your Learning 2.0 Content PlanYour Learning 2.0 Content Plan

● What is Web 2.0 and Social Media?What is Web 2.0 and Social Media?● The Four Pillars of Social Media EngagementThe Four Pillars of Social Media Engagement● What is Learning 2.0?What is Learning 2.0?● The Social Media EcosystemThe Social Media Ecosystem● Instructor Impressions of the MillennialsInstructor Impressions of the Millennials● The Traditional Learning TransactionThe Traditional Learning Transaction● The Role of Learning Styles/PreferencesThe Role of Learning Styles/Preferences● Some Learning 2.0 Tools and TacticsSome Learning 2.0 Tools and Tactics● Millennials and CommunitiesMillennials and Communities● Web 2.0 Makes Everyone a PublisherWeb 2.0 Makes Everyone a Publisher● Two Visions of the FutureTwo Visions of the Future● Your Learning 2.0 Content PlanYour Learning 2.0 Content Plan

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What is Web 2.0 & Social Media?

● Web 2.0: Disruptive technologies that tend to disintermediate (or severely challenge) traditional means of delivering content.

● Web 2.0 is a close cousin of the term Social Media.

● Social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using “conversational” media--Web 2.0 applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios.

● Web 2.0: Disruptive technologies that tend to disintermediate (or severely challenge) traditional means of delivering content.

● Web 2.0 is a close cousin of the term Social Media.

● Social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using “conversational” media--Web 2.0 applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios.

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The 4 Pillars of Social Media Engagement

● Communicate http://www.constantcontact.com/● Collaborate http://www.tripadvisor.com/● Educate http://www.youtube.com/watch?

v=8nzjLOjlvkA● Entertain http://www.youtube.com/watch?

v=DLxq90xmYUs

● Communicate http://www.constantcontact.com/● Collaborate http://www.tripadvisor.com/● Educate http://www.youtube.com/watch?

v=8nzjLOjlvkA● Entertain http://www.youtube.com/watch?

v=DLxq90xmYUs

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What is Learning 2.0?

● Challenges “old school” notions of the Challenges “old school” notions of the instructor as “sage on stage”instructor as “sage on stage”

● Engages students and instructorsEngages students and instructors● Promotes instructor-student collaborationPromotes instructor-student collaboration● Promotes student-student collaborationPromotes student-student collaboration● Appeals to different learning Appeals to different learning

styles/preferencesstyles/preferences● Includes an “entertainment” factorIncludes an “entertainment” factor● Not constrained by time, geography or Not constrained by time, geography or

distancedistance

● Challenges “old school” notions of the Challenges “old school” notions of the instructor as “sage on stage”instructor as “sage on stage”

● Engages students and instructorsEngages students and instructors● Promotes instructor-student collaborationPromotes instructor-student collaboration● Promotes student-student collaborationPromotes student-student collaboration● Appeals to different learning Appeals to different learning

styles/preferencesstyles/preferences● Includes an “entertainment” factorIncludes an “entertainment” factor● Not constrained by time, geography or Not constrained by time, geography or

distancedistance

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The Social Media Ecosystem

A 15 Category Classification System

● Social Networks● Publish● Photo● Audio● Video● Microblogging● Livecasting● Virtual Worlds

● Social Networks● Publish● Photo● Audio● Video● Microblogging● Livecasting● Virtual Worlds

● Gaming● Productivity Apps● Aggregators● RSS● Search● Mobile● Interpersonal

● Gaming● Productivity Apps● Aggregators● RSS● Search● Mobile● Interpersonal

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The Good, the Bad andthe Ugly

● Social Media is About Enabling Social Media is About Enabling Conversations by Engaging participantsConversations by Engaging participants

● You cannot control conversations, but you You cannot control conversations, but you can influence them.can influence them.

● Example: Example: http://www.ratemyprofessors.com/● Example:

http://www.starbucksgossip.typepad.com/

● Social Media is About Enabling Social Media is About Enabling Conversations by Engaging participantsConversations by Engaging participants

● You cannot control conversations, but you You cannot control conversations, but you can influence them.can influence them.

● Example: Example: http://www.ratemyprofessors.com/● Example:

http://www.starbucksgossip.typepad.com/

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Instructor Impressions of

Millennials

Aggregated from Focus Groups with Instructors (2006 -

2008)

Aggregated from Focus Groups with Instructors (2006 -

2008)

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We Asked: “Instructors,what do you think of

Millennials?”

● Reading Ability: Reading Ability: ● 15% Above Average15% Above Average● 40% Average40% Average● 45% Below Average45% Below Average

● Writing Ability:Writing Ability:● 10% Above Average10% Above Average● 40% Average40% Average● 50% Below Average50% Below Average

● Reading Ability: Reading Ability: ● 15% Above Average15% Above Average● 40% Average40% Average● 45% Below Average45% Below Average

● Writing Ability:Writing Ability:● 10% Above Average10% Above Average● 40% Average40% Average● 50% Below Average50% Below Average

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Instructors’ Responses, cont’d.

● Problem-Solving Ability: Problem-Solving Ability: ● 20% Above Average20% Above Average● 40% Average40% Average● 40% Below Average40% Below Average

● Motivation:Motivation:● 15% Above Average15% Above Average● 30% Average30% Average● 55% Below Average55% Below Average

● Problem-Solving Ability: Problem-Solving Ability: ● 20% Above Average20% Above Average● 40% Average40% Average● 40% Below Average40% Below Average

● Motivation:Motivation:● 15% Above Average15% Above Average● 30% Average30% Average● 55% Below Average55% Below Average

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We Then Asked…

““If you could take any one of If you could take any one of the four categories (reading, the four categories (reading,

writing, problem solving, writing, problem solving, motivation) and move ALL of motivation) and move ALL of

your students to Above your students to Above Average, which would you Average, which would you

choose?”choose?”

““If you could take any one of If you could take any one of the four categories (reading, the four categories (reading,

writing, problem solving, writing, problem solving, motivation) and move ALL of motivation) and move ALL of

your students to Above your students to Above Average, which would you Average, which would you

choose?”choose?”

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Instructors’ Response:

About 2/3 said,“Motivation.”

About 2/3 said,“Motivation.”

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Instructors’ Response, cont’d:

About 1/3 said,“Problem Solving.”About 1/3 said,

“Problem Solving.”

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What Do Millennials “Expect” from an

Education?

● Customer Satisfaction● On-demand delivery of information● Collaborative within limits● Entertaining whenever possible

● Customer Satisfaction● On-demand delivery of information● Collaborative within limits● Entertaining whenever possible

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The Changing Demographics

of FaceBook

Gender Users Percentage Users Percentage GrowthUS Males 8,075,960 40.5% 10,095,740 38.1% 25.0%US Females 9,778,140 49.0% 12,520,760 47.3% 28.0%Unknown 2,097,800 10.5% 3,864,600 14.6% 84.2%Total US 19,951,900 100.0% 26,481,100 100.0% 32.7%Age Users Percentage Users Percentage Growth0-17 3,814,540 19.1% 4,378,120 16.5% 14.8%18-24 12,331,560 61.8% 14,258,160 53.8% 15.6%25-34 2,826,660 14.2% 5,584,260 21.1% 97.6%35-54 680,260 3.4% 1,856,680 7.0% 172.9%55+ 164,620 0.8% 324,420 1.2% 97.1%

As of 10/22/07 As of 6/18/08

* Source: iStrategy Labs

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The Traditional LearningTransaction

● Phase I:Phase I:● Instructor DELIVERS contentInstructor DELIVERS content● Student must ACCESS contentStudent must ACCESS content

● Phase 2:Phase 2:● Instructor FACILITATES processing of Instructor FACILITATES processing of contentcontent

● Student must PROCESS contentStudent must PROCESS content● Phase 3:Phase 3:

● Instructor ASSESSES content masteryInstructor ASSESSES content mastery● Student DEMONSTRATES MASTERY of contentStudent DEMONSTRATES MASTERY of content

● Phase I:Phase I:● Instructor DELIVERS contentInstructor DELIVERS content● Student must ACCESS contentStudent must ACCESS content

● Phase 2:Phase 2:● Instructor FACILITATES processing of Instructor FACILITATES processing of contentcontent

● Student must PROCESS contentStudent must PROCESS content● Phase 3:Phase 3:

● Instructor ASSESSES content masteryInstructor ASSESSES content mastery● Student DEMONSTRATES MASTERY of contentStudent DEMONSTRATES MASTERY of content

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The Role of LearningStyles / Preferences

● Students process information in different ways:● Visual● Auditory● Kinesthetic

● Most students have a blended style of learning but have been influenced by previous experience.

● Learning styles are fluid; they can change or be modified

● Students process information in different ways:● Visual● Auditory● Kinesthetic

● Most students have a blended style of learning but have been influenced by previous experience.

● Learning styles are fluid; they can change or be modified

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Some Learning 2.0 Tools & Tactics

● Video● YouTube● Viddler● Brightcove● Hulu● Meta Cafe

● Audio● iTunes● Podbean

● Video● YouTube● Viddler● Brightcove● Hulu● Meta Cafe

● Audio● iTunes● Podbean

● Photo● FlickR● Picasa● Photobucket● Radar.net

(works with cell phones)

● Photo● FlickR● Picasa● Photobucket● Radar.net

(works with cell phones)

● Blogs● WordPress● TypePad● Blogger

● Microblogging● Twitter● Plurk

● Blogs● WordPress● TypePad● Blogger

● Microblogging● Twitter● Plurk

● Livecasting● Blog Talk Radio● Live 365● Justin.tv

● Virtual Worlds● Second Life● Kaneva● There

● Livecasting● Blog Talk Radio● Live 365● Justin.tv

● Virtual Worlds● Second Life● Kaneva● There

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In the Web 2.0 World,“Everyone is a Publisher”

● MacRumors.com● Big Tony the Plumber (YouTube Channel)● Dooce.com● Your Students● Your Institution● You

● MacRumors.com● Big Tony the Plumber (YouTube Channel)● Dooce.com● Your Students● Your Institution● You

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The 5 Behaviors Millennials will Exhibit

Toward Content

1. They will willingly become co-producers or content contributors. This is what UGC is all about. There really isn’t a better way to engage people than to give them a stakeholder notion.

2. They will comment on content that you or someone else in the community has created. Their comments may serve to endorse or promote your content, or they may function as detractors.

3. They will refer your content to friends or colleagues. This behavior has viral value, but once again it may be done in a positive or negative tone.

4. They will simply read your content. 5. They will ignore your content.

1. They will willingly become co-producers or content contributors. This is what UGC is all about. There really isn’t a better way to engage people than to give them a stakeholder notion.

2. They will comment on content that you or someone else in the community has created. Their comments may serve to endorse or promote your content, or they may function as detractors.

3. They will refer your content to friends or colleagues. This behavior has viral value, but once again it may be done in a positive or negative tone.

4. They will simply read your content. 5. They will ignore your content.

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User-Generated Content: National Geographic’s

Everyday Explorer

● “There’s an explorer in all of us.● You’ve seen National Geographic’s stunning videos

capturing life in the wild and in exotic places around the world. Now it’s your turn. Grab your camera and get shots of local wildlife and your pets, film your own environmental message, capture weather phenomena as they happen, or create a video travelogue about your favorite place. Post your video here, and check out other Everyday Explorers’ clips. You can comment on each other’s videos, rate your favorites, and much more.

● Shooting video is easy and inexpensive—most digital cameras and many cell phones have video capability—and uploading the clips takes just a few minutes. Your clip may be selected as a featured video, and you might even be contacted by National Geographic to include your film in our professional library.

● Become an Everyday Explorer and help us in our mission to inspire others to care about the planet.”

● “There’s an explorer in all of us.● You’ve seen National Geographic’s stunning videos

capturing life in the wild and in exotic places around the world. Now it’s your turn. Grab your camera and get shots of local wildlife and your pets, film your own environmental message, capture weather phenomena as they happen, or create a video travelogue about your favorite place. Post your video here, and check out other Everyday Explorers’ clips. You can comment on each other’s videos, rate your favorites, and much more.

● Shooting video is easy and inexpensive—most digital cameras and many cell phones have video capability—and uploading the clips takes just a few minutes. Your clip may be selected as a featured video, and you might even be contacted by National Geographic to include your film in our professional library.

● Become an Everyday Explorer and help us in our mission to inspire others to care about the planet.”

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Content is KING!… and Quality Rules

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Two Visions of the Future

● A Wiki-World Gone WildA Wiki-World Gone Wild● Conceptualize, Develop, and Keep Your Conceptualize, Develop, and Keep Your

Content Fresh by Leveraging the Collective Content Fresh by Leveraging the Collective Wisdom of Your CommunitiesWisdom of Your Communities● Subject Matter Experts in a “Community Subject Matter Experts in a “Community

of Practice”of Practice”● Other InstructorsOther Instructors● Students and Content ConsumersStudents and Content Consumers

● A Wiki-World Gone WildA Wiki-World Gone Wild● Conceptualize, Develop, and Keep Your Conceptualize, Develop, and Keep Your

Content Fresh by Leveraging the Collective Content Fresh by Leveraging the Collective Wisdom of Your CommunitiesWisdom of Your Communities● Subject Matter Experts in a “Community Subject Matter Experts in a “Community

of Practice”of Practice”● Other InstructorsOther Instructors● Students and Content ConsumersStudents and Content Consumers

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Make Selected Members of Your Community

“Co-producers” of Your Content

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The Learning 2.0 Mental Map

Visual Auditory Kinesthetic Collaborate

Entertain

Deliver / Access

Facilitate / Process

Assess /Demonstrate Mastery

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Contact Information

● Imagine America Foundation● Bob Martin: President, Imagine America Foundation

Email: [email protected] ● Jenny Faubert: Manager of Marketing and Project

Development

Email: [email protected] ● ED MAP

● Isaac Mowder: Director of Product and Market Development

Email: [email protected] ● Chris Carroll: Director of Learning Services

Email: [email protected] ● Content Connections

● David Brake ([email protected])

● Imagine America Foundation● Bob Martin: President, Imagine America Foundation

Email: [email protected] ● Jenny Faubert: Manager of Marketing and Project

Development

Email: [email protected] ● ED MAP

● Isaac Mowder: Director of Product and Market Development

Email: [email protected] ● Chris Carroll: Director of Learning Services

Email: [email protected] ● Content Connections

● David Brake ([email protected])