Creating Communication Consistency.

A philosophy on creating an image that brings your team to life through words, design and events.

@WarJessEagle | socialnsport.wordpress.com

Sports are biggerthan ticket transactions, sponsorship sales and trophies on a wall.

For many, sports are a community builder, a spirit uplighter,a distraction from the grind & a symbol of hope.

Because of that…

You are not just selling a product;

you are selling a belief in something.

As a communicator and marketer,you have the opportunity to make your team

larger than life.Make an emotional connection.Rally your fans, both close and afar.

But how do you do this?

You do it through every interaction with your fan.

Any communication opportunity, from your stadium signage to your social

media presence, should reflect your brand.

You do it through consistency.

Explore your core.Know your people.Find your being.

Explore your core.

Mission Core valuesHistoryStory Differentiating factor

Explore your core.

After you have a firm understanding of your core, have your staff brainstorm what your brand is AND what your brand is not.

Explore your core.

Know your people.Find your voice.

Know your people (fans).

DemographicsAffinitiesWhy they love your teamLanguage they speakValues

Know your people.

Create a persona of the fans and the people you are targeting. Use this as a guide for crafting your voice and design (you want to use language and visuals that resonates, while staying true to your brand).

Explore your core.Know your people.

Find your being.

Find your being.

How do you talk (voice)?How do you dress (design)?How do you move (events)?

Before you do anything, you should be able to articulate WHO your brand /team is. This will guide your language, events and design. All of these things– online content, traditional advertising, events, content, etc.– must piece to together to tell the same story.

Find your being.

How do you talk (voice)?Knowing your core and your audience, set guidelines for language- tone, slang / swear guidelines, key phrases and words to avoid, slogans, etc.

Find your being.

How do you dress (design)?Visuals tell a powerful story. Create a look and feel that communicates the core of who you are, compliments your voice and resonates with your audience.

Find your being.

How do you move (events)?The game-day experience brings your brand to life. Whatever your brand attributes are– passion, funny, intense, etc.-- make sure the atmosphere and activations evoke that.

Remember, your fan’s experienceshouldn’t be unpredictable across platforms. It should be consistent.

Define a team personality across all platforms, leveraging why peoplelove your team and who your brand is.

Do this and you’ll create a stronger, more emotional connection with your fans.