Creating Business Value

from Enterprise 2.0

Ross DawsonChairman, Future Exploration NetworkAuthor, Living Networks andDeveloping Knowledge-Based Client Relationships

The weightless economy

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1

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10

1980 1990 2000

US$tn

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0.5

1

1.5

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2.5

billion tons

GDPWeight

Source: US DoC;Cap Gemini Ernst & Young

Anyone can publish on the web

Business drivers

What isEnterprise 2.0?

Culture andgovernance

The state of Enterprise 2.0

in Australia

Competition intensifiesCompetition intensifies

The network organisation

The network economy

EasilyRepeatableProcesses

Business drivers

What isEnterprise 2.0?

Culture andgovernance

The state of Enterprise 2.0

in Australia

Business drivers

What isEnterprise 2.0?

Culture andgovernance

The state of Enterprise 2.0

in Australia

Enterprise 2.0 in Australia

Financial services

Property/ construction

Universities

Government

Telecoms/ technology

Media

Professional services

Agriculture

Travel

Business drivers

What isEnterprise 2.0?

Culture andgovernance

The state of Enterprise 2.0

in Australia

The business value of social networks

Governance first

Risks•Productivity

•Information loss

•Reputation

•Network penetration

•Culture

Action•Enable end-users

•Provide robust platforms

•Refine staff policies and guidelines

•Evolve system architecture

•Ensure solid firewalls/ security policies

Value•Increased efficiency and cost savings

•Enhanced collaboration

•More responsive

•Faster to market

•Attract and retain talent

•Reduced IT costs

Enterprise 2.0 Governance FrameworkVersion 0.7

Business drivers

What isEnterprise 2.0?

Culture andgovernance

The state of Enterprise 2.0

in Australia

Lessons for Enterprise 2.0

Make governance an enabler

Start from business applications, not tools

Make work easier

Build strategies at the architecture level

Allow users to experiment

Create pilots that yield useful lessons