CREATING BETTER EDUCATIONAL VIDEOS FOR EXTENSION …depts.washington.edu/wracuw/front...
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CREATING BETTER EDUCATIONAL VIDEOS FOR EXTENSION AND OUTREACH DAVID CLINE EXTENSION AQUACULTURIST ALABAMA COOPERATIVE EXTENSION SYSTEM AUBURN UNIVERSITY
Transcript of CREATING BETTER EDUCATIONAL VIDEOS FOR EXTENSION …depts.washington.edu/wracuw/front...
CREATING BETTER EDUCATIONAL VIDEOS FOR EXTENSION AND OUTREACH
DAVID CLINE
EXTENSION AQUACULTURIST
ALABAMA COOPERATIVE EXTENSION SYSTEM
AUBURN UNIVERSITY
Why Use Video and Youtube
• Interactive• Educational• Entertaining• Brief• Low cost – if self
produced
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Youtube was created by 3 former paypal employees and is now owned by google. It is the second largest search engine after google 2015 – 100 hrs of video being uploaded each minute
Create a Youtube Channel
Large Potential Reach
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Minutes = 1yr 155 days
Demographics
What make a good video?
Entertaining is Good
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47 million views in 9 years Top vid Gangnam Style 2.8 Billion in 5 yrs
The Opposite of Good Is OFF
Define the steps of the process
Post ProductionProductionPreproduction
Production Tips
• What is the goal of this project?• Why is the project needed? • Who will use this program?• How, when, and where will it be used?• Are resources available to create and produce
the project?
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Planning for interactive media The first stage of multimedia development is similar to that of other educational materials. It involves a lot of questions, research, and planning. As you begin this task, ask yourself the following questions: What is the goal of this project?�As with any communications project, the first step in producing a multimedia project is to identify the goal. It should be simple, direct, and well defined.� Why is the project needed? Who will use this program? �The multimedia developers must gain a clear understanding of why the project is needed and who will use it. This is important so that content can be tailored to meet specific audience needs. How, when, and where will it be used? Does anything like this project currently exist?�Determining how, when, and where a multimedia project will be used has a direct effect on the project’s design and functionality. A program designed for use on the Internet might have very different characteristics than one designed for CD or DVD. Also, it’s important to ask whether similar products exist. If so, it might be far cheaper and more efficient to purchase that product, rather than creating your own. Are resources available to create and produce the project?�Before starting a project, it is important to identify reliable funding sources. Multimedia development is extremely labor intensive and becomes very expensive when it incorporates animation, video, music, or content that requires copyright licensing. Is an interactive multimedia project the best solution for your needs?�Finally, ask yourself why interactive multimedia is the best way to present your material. New technology presents a lot of new opportunities but will not save ill-conceived projects. It’s important to remember that a good old-fashioned meeting and a single-page fact sheet still might be the most effective way to make a difference with your audience.
Pre-Production
• Script• Locations• Characters• Shooting style• Storyboard• Time table
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Planning
Production
• Start with the right tools
• Learn how to use them
Find the Right Tools for the Job
• Audio Matters
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1. Use a lavalier mic. Use the best microphone you can get your hands on. This should be a lavalier mic, either wireless, or wired with a sufficiently long audio cable. Be aware that inexpensive wireless mics can be noisy, and may pick up interference from other radio transmitter or noise generated by computers or machines. You may have to switch the frequency setting to get around the interference, or move your subject to a different location. Better wireless systems are diversity receivers, and automatically switch between frequencies to avoid interference. If you have a less expensive video camera that lacks an external mic input, you will have to use the on-camera mic. If that’s the case, be sure to find a quieter location to minimize background noise, and get close to your subject. 2. Monitor your sound. Monitor through headphones when you are interviewing (or have the videographer do so if you are lucky enough to have one!) Listen for problems with the mic, clothes rustling, wind, or other background noises. Ask your interviewee to repeat a thought if there was an audio problem during the recording, or they stumble on a word during a particularly useful quote. 3. Get proper audio levels. Use a manual setting on you audio levels if your camera has them, and set the levels such that the signal only occasionally peaks in the -12db (decibels) range on the audio meter, and doesn’t hover in the “red” zone above that. The goal is to record the audio as loud as possible, but without distortion. Viewers will put up with bad video (as YouTube proves), but are very impatient with bad audio.
Find the Right Tools for the Job
• Get a good camera
Find the Right Tools for the Job
Find the Right Tools for the Job
• Use a tripod
Find the Right Tools for the Job
• Pay attention to lighting
Treat your Movie CameraLike a Still Camera
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What can we do improve our videos?
• Think in shots– Think– Move– Shoot – Stop– Repeat
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Short shots – 10 seconds or less
Get in Close
To See Emotion and Details
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Don’t shoot until you see the whites of their eyes
Closer
Don’t Shoot Until You See the Whites of Their Eyes
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American Revolution – The battle of Bunker Hill -
Steady Now
• Use a tripod• Brace the camera• Zoom with your feet• 10x zoom = 10x shakier• Use software stabilization
Treat your Movie CameraLike a Still Camera
Take advantage of software stabilization
Keep the Brightest Light Behind You
Good Light vs. Bad Light
Composition
Composition
Post Production Tips
• Learn about your production software- Adobe Premiere (elements)- Final Cut Pro- Sony Vegas- Movie Maker- Youtube editor
Documenting Performance
580.8 – 8hr days
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4646 hours 580 8hr days 2.32 yrs of work
Now What
• Share it• Promote it• Review and make changes• Start on the next video
Lots of Resources
Youtube Stats Jan 2017
• YouTube is the world’s second largest search engine and third most visited site after Google and Facebook
• 300 hours of video are uploaded to YouTube every minute• There are 3.25 billion hours of video watched each month• More than half of YouTube views come from mobile devices• The average mobile viewing session lasts more than 40 minutes• The video with the highest number of views is Gangnam Style by Psy, with
over 2.5 billion views• On average, there are 1,000,000,000 mobile video views per day• The time people spend watching YouTube on their TV has more than
doubled in the last year
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It took Gangnam Style five months to hit 1 billion views The user submitted video with the most views is “Charlie bit my finger”, with over 838 million views
