Leveraging Mobile to Increase Student Engagement - HighEdWeb - Michigan
Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
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Transcript of Creating a "Responsive" Web Community on Campus - HighEdWeb 2013
Nathan GerberUtah Valley University
Nathan Gerber Director, Web Dev. Services,
Utah Valley University 14yrs. Web IA, CMS Consulting Noel-Levitz Associate
Consultant, Web Strategy and Interactive Marketing Services team
UVU Centralized CMS Decentralized content 30,000 public pages 420+ web folks across
campus
Nathan Gerber@nathangerber
Utilize energy around new technologies
Leverage tech. to help the community
Grow community by communicating
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33Disclaimer: No website was made responsive during the making of this presentation
Resources Administration
Campus CommunityTechnology
Changes
Three Pronged Approach Connecting Training Collaborating
Our Tools Engagement Sessions CMS Comm. Channels◦ Website◦ Email◦ Blog
Marketing ITTHE WEBTEAM
University Communications Committee
Trainings
Videos
Communications
Events
Contacts
One Direction
One Direction…Working Together
ImagesScriptsStylesResources
Simple(does not mean boring)
Everything can’t fit on a small scr
- Trent Walton -
stacking vs. interdigitating
- Trent Walton -
Flexible TemplatingSystem:
Developers create, content experts can use
Content elements become focus, not page
Paradigm shift for developers and content experts
©2013 Noel-Levitz, LLC. 2013 E-Expectations Report: The Impact of Mobile Browsing on the Online Behavior of College-Bound High School Students.
Recommendations:Students checking e-mail on a smartphone are not going to read the same way they will on a full-size PC or laptop screen. Your e-mail messages need to adapt to this reality.
• Economize your e-mail copy as much as possible so mobile users won’t have to scroll through long lines of text.
• Create designs that, while attractive, maximize the screen space of smaller displays.
• Move calls to action up so they display before the fold or on the first scroll of a mobile display, and repeat the request at the end.
• Test all of your messages on a variety of mobile platforms before deploying.
Web Community
HTML basics
SEO help
Social media strategies
CSS styling
Search improvements
Content writing
Photoshop mockup templates
Email strategies
Many more…
What are your channels?◦ Meetings, Website, Blog, CMS messaging
What goes out to each channel?
Who has access to each channel?◦ To consume? To send?
Can any communications be repurposed across channels?
How often does information go out through each channel?◦ Emails, once per month◦ Blog posts, once every 2 weeks◦ CMS messaging, as system needs
How can community communicate with us?◦ How will we let them know we heard them?◦ How do we moderate?
This is a living plan, ever changing
Your Web Community can be a vast resource
Your existing tools must support efforts
Communications plan is a must!
RWD has energy, capture it
Keep it simple, not boring
Working together is key!