Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating...

15
Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T

Transcript of Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating...

Page 1: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

Creating a Memorable

Marketing Pitch

Creative Commons photo by tata_aka_T

Page 2: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

Agenda

•  The 3 questions you must answer •  Tell me a story •  Make it memorable

Page 3: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

The 3 Questions You Must Answer

•  Who are you and why should we care? •  How will you meet your customers’ needs? •  What’s special about your brand or

product?

Page 4: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

Tell Me a Story

Creative Commons photo by NickPiggott

Page 5: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

A Story About You

Creative Commons photo by Martin Cathrae

Page 6: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

A Story About Your Customer

Creative Commons photo by USAG-Humphreys

Page 7: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

A Story About Your Product

Page 8: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

Make It Memorable

Creative Commons photo by tata_aka_T

Page 9: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

A Person

Page 10: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

An Animal

Page 11: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

A Sensual Memory

Page 12: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

A Color

UPS: What can brown do for you?

Page 13: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

A Need

Page 14: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

A Trend

The Farmer’s Cow is a group of six Connecticut, family-owned dairy farms with a unified brand.

Page 15: Creating a Memorable Marketing Pitchgoodeggmarketing.com/wp-content/uploads/2017/02/... · Creating a Memorable Marketing Pitch Creative Commons photo by tata_aka_T . Agenda • The

A Value or Belief

Always SMALL FARMER grown – Organic and FAIRLY TRADED