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Transcript of Create Wv111208
Welcome to Create, WV!Building Creative Communities
for a New Economy
November 19, 2008
What is Your Dream Community?
• No limits, no barriers• Community life• Business environment • Schools• Things to do
Greenbrier County, WVResidents with income below the poverty level in 2007: This county: 18.2% WV: 17.9%
Estimated median household income in 2007: $33,604 ($26,927 in 1999)WV: $37,060
Industries providing employment:
•Educational, health and social services (22.4%)•Arts, entertainment, recreation, accommodation and food services (14.4%)•Retail trade (12.9%)•Manufacturing (10.2%)
• Current college students: 1,108• People 25 years of age or older with a high school degree or higher: 73.4%• People 25 years of age or older with a bachelor's degree or higher: 13.6%
The story of George Rogers:• Native of Fayette County, WV• Built adventure tourism videography business (IQ Media)• With business partner Brandon Holmes, re-branded and launched Weld to serve global adventure tourism business and new video search engine optimization business• 11 of 12 employees recruited from out of state; most in 20’s and 30’s• Also launched search & rescue e-learning business and transformed an historic building in Oak Hill, WV, into a LEED-certified new economy business incubator• www.weldcreative.com
What is a Creative Community?• Takes ownership over creating
a new destiny• Comes together to creatively
solve problems and identify opportunities
• Action oriented and willing to take risks
• Emphasizes inclusiveness• Embraces new economy
thinking for growth
Transitioning Economic Eras
The “New” Economy• Focuses on the “what” and
the “how” • Delivers new intellectual
property • Is consistently innovative• Internet-enabled • Global • Breathes new life into other
industries – manufacturing, service, etc.
The Wisdom of Willie Sutton
The Innovation Value Chain: Where Do You Want to Be?
Today’s Jobs
• Procedural Jobs (Fungible)– jobs that follow a recipe, no matter how complex– high quality, low price drives cheap labor search– outsource first, then automate when cheaper
• Anchored Jobs– are jobs that need to be done at a location– healthcare, personal services (haircuts, lawns),
building (contractors), transportation and tourism– cannot drive an economy by themselves
Best Jobs for New Economy
• Creative Jobs (Value-add)– jobs that require specialized skills & knowledge
that is both broad and deep– work involves creativity, adaptability, complex
problem-solving & interpersonal skills– to stay on top people have to keep learning
throughout their career– can live anywhere with good Internet connections
Economic Ages and Their Prototype Worker
Conceptual Age(creators & empathizers)
ATG(affluence, technology, globalization)
18th century 19th century 20th century 21st century
Agriculture Age(farmers)
Industrial Age(factory workers)
Information Age(knowledge workers)
Profoundly Different Economic Development Focus for WV?
From: “Build it (jobs) and they (employees) will come”
To: “They (entrepreneurs/ creative
class) will come and build it (companies, jobs)”
Mostly Procedural Jobs
Mostly Creative Jobs
The “Creative” or “New” Economy: Innovation. Intellectual Property. Internet-Enabled.
Why Emphasize the New Economy?Category Average Annual
Wage for WVCreative Economy
Wages in WV
Average Annual Wage 2007
$32,310 $48,978
Annual Growth Rate .82% 1.03%
Examples Avg Salary in WV
Annual Growth
Producers and Directors $46,310 .25%
Life, Physical, and Social Science Occupations
$46,200 .86%
Engineers $74,380 1.15%
Network Systems and Data Communications Analysts
$47,110 4.05%
Business Operations Specialists $52,240 2.07%
Computer and Information System Mgrs $81,510 2.23%
Source: WV Dept of Commerce
Creative Industry Sector Impact• Creative Class Sector in the US = 32.6% of Wages and Salaries• WV’s Creative Class Sector grew at a slightly lower – yet still
very healthy – rate than the US growing from 19.1% in 1990, to 22.7% in 1998, and finally 25.2% in 2006.
Source: West Virginia State Data Center, Delphine D. Coffey Nov 2007
The Creative Economy in WV
Source: USDA Employment Research Service 1990-2000
CountyCreative Growth
Employed Growth Creative (share)
Monongalia County 32.20% 5.30% 27.80%Putnam County 52.00% 23.10% 24.20%Kanawha County 8.00% -5.50% 24.00%Jefferson County 53.60% 16.50% 22.90%Cabell County 9.10% -3.10% 21.70%Ohio County 1.70% -12.90% 21.70%Wood County 15.10% -5.10% 19.90%Marion County 46.00% 0.90% 19.80%Harrison County 21.80% -2.10% 19.80%Raleigh County 24.00% 3.40% 19.20%
CountyCreative Growth
Employed Growth Creative (share)
Clay County 29.90% 9.30% 12.10%Wyoming County 8.00% -13.90% 12.00%Mingo County 4.10% -19.00% 11.90%Hampshire County 33.20% 21.10% 11.50%Grant County 25.10% 5.50% 11.30%Ritchie County 13.30% -5.60% 11.10%Monroe County 11.20% 2.50% 10.40%Summers County 5.80% -7.70% 10.30%McDowell County -28.00% -36.20% 10.30%Webster County 16.00% -12.50% 9.40%
Top 10 WV Counties Bottom 10 WV Counties
• Only one WV county with a creative economy workforce % at or above national average: Monongalia (Home of WVU)• Greenbrier County – 22nd in WV at 14.9% creative workers with 11.5% growth (vs. -9% employment growth overall)
The Creative Class
Building the Creative Community
Diversity and InclusionTalent/Education
Technology Quality of Place
Where Do We Stand?
DiversityTalent/Education
Technology Culture, Third Places & Outdoors
51st
51st
• IT Professionals 41st
• High-Tech Jobs 45th • Online Population 47th • E-Government 48th • Broadband 50th
2008 State New Economy Index• Highlights
– Non-Industry R&D - 18th– Alternative Energy Use - 17th– Venture Capital - 33rd (not that 33rd
is great, but it's surprising we're not much lower here)
– Immigration of Knowledge Workers - 17th (good trend)
– In-migration of U.S. Knowledge Workers - 25th
– Fastest-Growing Firms - 29th– Initial Public Offerings - 29th (Not
bad, but the overall market for IPO's is way down)
• Lowlights– Inventor Patents - 49th– Online Population - 49th– Technology in Schools - 48th
(Education Week ranked us #1 in this area, this seems odd)
– Broadband Communications - 50th (Wow)
– Health IT - 48th– High-Tech Jobs - 49th– Industry Investment in R&D - 47th– IT Professionals - 46th– Workforce Education - 49th– "Gazelle" Jobs (Jobs in fast-growing
industries, companies) - 50th
2008 Information Technology & Innovation Foundation
Quality of Place Assets
Morgantown Berkeley Springs
Thomas & DavisCharleston
LewisburgMercer County
Fayetteville
Our nationally recognized
communities
Quality of Place Assets
Parkersburg Arts Center
WVU Creative Arts Center
Carnegie Hall
Purple FiddleMountain Made
“Think Theater”Contemporary
Theater Festival
The Ice House
Tamarack
Thriving, Innovative Arts
and Cultural Assets
Huntington Museum of Art
Clay Center, Mountain Stage,WV Cultural Museum (2009)
Why Should This Matter to Every West Virginian?
Educated Americans Are Healthier Americans
0
10
20
30
40
50
60
70
80
90
100Did not get a flu shot last year
Never tested for HIV
Have suffered from pain in the last yearSmoke
Overweight or obese
Never had a mammogram (women 40+)
Have a heart conditionIn poor or fair healthHave an ulcer
Have diabetes
Percent With Illness
Years Spent in School
0 2 4 6 8 10 12 14 16
Source: NY Times, Jan. 3, 2007
From Creative People Come Creative Economies
The Impact of Entrepreneurs • On U.S.
– If U.S. small business (<500 employees) were its own economy, it would be the 3rd largest economy in the world
• On third world countries– Kiva.org – Choose to give microloans to specific
entrepreneurs in 3rd world countries
Entrepreneurship and Culture
Largest 9 Arab Countries1980 - 2000370 patents
20002,125 patents
Entrepreneurship and Culture• Why?
– Economic condition? Education? Culture?
• Cultural factors – Where do we fall? – Individualism vs. collectivism – Masculine vs. egalitarian– High vs. low power distance– High vs. low uncertainty avoidance
Source: IBM psychologist Geert Hofstede
What to Change?• Creativity – Identifying opportunity
where none seems to exist• Global vs. local markets (new money)• Risk tolerance vs. risk aversion• Confidence and independence • Peer pressure and mentors• Collaborative vs. protective • Community support and pride• Investment – rich people, time to step up
to the plate!
Create WVMission:
To empower West Virginians at a local level to place themselves among the most innovative, dynamic, prosperous,
creative communities in the world through investments in:
Talent/ Education Technology Tolerance/ Diversity
Quality of Place
•College/advanced degree attainment• STEM skills• Entrepreneurial and leadership skills
•Broadband availability and adoption • R&D investments and commercialization • E-government
•Immigration • Inclusive Communities• Education and Awareness• Outreach
•Arts/cultural • Sustainable development practices• Outdoor amenities• “Third places”
Create WV Objectives
Create West Virginia Goals Long-Term (5-10 years)• West Virginia in upper ½ of New Economy Index
rankings • Recognized nationally as “hot” region for innovation
and Creative Community growth – Additional towns/cities in national rankings
• Real progress in diversity and image related to tolerance
• Growth in Southern and rural counties
How Create WV Can Help• Hold a Regional Summit
– Spread the word, enlist team members
• Deliver Assessments• Local Planning Workshops – “make it real”
– Collaboration, facilitation with community
• Implementation Support – Community and economic development– Communication and marketing
• Create WV Conference 2009 – October 2009– Location? Email [email protected]
Creative Communities = Vibrant West Virginia
Berkeley SpringsMorgantown
Shepherdstown
Thomas & DavisCharleston
LewisburgMercer County
Fayetteville
Who’s Next?• Vision• Leadership• Creativity and innovation• Community involvement• Protecting your unique assets• Taking risks• Action
Huntington
We Can Do This
Real People of the New Economy
Amanda and Jamie Clarence and MarthaSumar and
Chameli Kaitlyn
Tolerance/Diversity
Talent/EducationTechnology
Culture, Third Places & Outdoors
www.createwv.com
“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.”
George Lois
Thank you!
Jeff JamesCEO, Mythology LLC
For a copy of the slides and additional information, email [email protected]