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This is a complete, in-depth, comprehensive guide that takes you through the entire contentmarketing strategy from start to �nish. 

If you're hoping to increase engagement and boost leads through amazing content, then thisguide is perfect for you.

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Contents Of This Guide

CHAPTER 1

Content Marketing De�nition -

What Is It?

CHAPTER 2

Bene�ts of Producing High-

Quality Content

CHAPTER 3

Generating Content Ideas

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CHAPTER 4

E�ective Keyword Research

CHAPTER 5

The Best Way to Start The

Creation Process

CHAPTER 6

Generating Leads with Content

CHAPTER 7

Content Syndication

CHAPTER 8

B2B Content Marketing

CHAPTER 9

Email Marketing Content

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CHAPTER 10

A Complete List Of Content

Marketing Tools

Content Marketing De�nitionCHAPTER 1:

The idea of "content marketing" confuses a lot ofpeople. They always ask:

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"Well, what is content? Is it blogging?" The short answer: No, content marketing isn't just blogging. This section will clear up exactly what contentmarketing is.

What is Content?

Content is any type of media - blog posts, scienti�c articles, e-books, videos, online courses,infographics, etc - that creates engagement to serve a particular purpose.

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Types of Content Marketing

Based on the de�nition above, you've now got a better understanding of content marketing.  Content can be basically anything: And that's the beauty of content marketing! It provides tons of opportunities to be creative. And the best part about creating content is that you can repurpose it in di�erent formats (a videoconverted to a podcast, then edited into an article, �nally designed into an infographic...).  So, a content marketing agency (if legit), should have a wide variety of content options. Here are the di�erent types of content that are available (this is NOT an exhaustive list):

ArticleBlog Post

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White PaperScienti�c ArticlePodcast YouTube VideoLive VideoImagesInfographicsOnline CoursesCase StudiesListsGuideseBooksReal BooksFAQDataMemesTestimonialsWebinarsQuizzesBrochuresOne-Pagers

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Content Marketing Changes with ChangingTechnology

Here's the most important lesson on content marketing: You need to create content that your audience wants. And, often, your audience wants content that aligns with the most up-to-date technology. For example, as more and more Virtual Reality becomes available to the general public, people willcrave more virtual reality-focused content. Content changes frequently: People now spend way more time watching video than they reading articles.

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People now ask their Google Home for information - voice search is growing and in�uences the type ofcontent you should create. Here's a content formula to live by:  Your audience's desires + technology = the content you should create.

What is Content Strategy?

Content strategy is di�erent thancontent marketing: Anybody can create content. Anybody can post a video to YouTube. Anyone can write a blog post. The di�erence between a bad contentstrategy and a good one is simple:

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A good content strategy creates the RIGHT content with the RIGHT frequency. Maybe daily articles on your website produce the greatest ROI. Maybe creating one epic documentary video per year will produce the greatest ROI.

How to Create a Content Strategy?

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We explain exactly how to do this in chapter 3. After explaining the de�nition of a content strategy above, we assumed that you'd probably want toknow how to do it right after. Be patient: We'll get to the meat and potatoes soon.

Bene�ts of Content Marketing for SmallBusiness

CHAPTER 2:

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86% of people initially conduct non-brandedsearches. What does that mean and why does it matter?  That means, instead of searching for"Handcrafted Financial Values," they'll type in"Should I do socially conscious investing" or"What's the average return for socially consciousinvesting?" By creating content that answers your targetaudience's non-branded questions, you canquickly generate leads to grow your business. 

Why is Content Marketing For Business so

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Important?

Here's why it's so important: Dollar for dollar, content marketing createsmore leads, more brand awareness, andultimately more revenue than any other formof marketing (on average). I know that's hard to believe. Thankfully, there are some statistics that back itup. 

Content Marketing Stats 2019

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Here are the 6 most important content marketing statistics that'll prove just how bene�cial it isto small business owners: 1. Content marketing gets 3x as many leads as traditional paid advertising, according to the ContentMarketing Institute.

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2. Content marketing, on average, costs 62% less than traditional advertising, according to DemandMetric's research. 3. Small businesses with regular blogs get 126% more lead growth than businesses that don't haveblog posts, according to Impact. 4. The most powerful SEO strategy is content marketing, according to ScienceTech's data.  5. Over 70% of YouTube viewers watch videos when looking for "help" that they need answers to intheir hobbies, studies, or their job, according to Google's data.   6. 80% of all Internet tra�c will be video by 2021, according to Cisco. 

CHAPTER 3:

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How to Develop a Content MarketingStrategy - Idea Generation

Content should start and end with your audience. NOBODY cares what you have to say: They only care about how you can help themanswer a question, solve their problem, or pointthem in the right direction to solve their problem. So... What sort of questions is your target audienceasking? What do they want to know?

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Who Is Your Ideal Customer? Create an "Avatar"

Content marketing should start, and end, withyour ideal customer. Why do you need to create a customer"avatar"? Here's why: The initial goal of your content is to createengagement from people that are interested inbuying your product or service, right? The ultimate goal of your content would be thatpeople opt-in to give you more information (soyour sales team can follow up), call your business,

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or actually buy something from your website (ifyou have an e-commerce business).

Why would someone opt-in to what you have to o�er in the �rst place?

In order for someone to pull out their wallet and buy something, or to give you their name and email,you'll have to create content that adds value to them in some way.

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The only way that you can create true value for someone through content is to know them really well. Do they prefer video content or scienti�c articles?  Would they opt-in to a free consultation or a redeemable coupon? You won't know these things until you create your customer avatar. How do you create a customer avatar? Ask yourself these questions:

 Basic Questions:

Is my ideal customer male or female? How old is he/she?How much does he/she make per year?Is he/she married?Does he/he have kids?What religion is he/she?

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What does he/she want out of life?What is he/she passionate about?What are his/her hobbies?What sort of music does he/she like?What does he/she do for a career? Try to be speci�c, like "engineer at environmental �rm."What is he/she afraid of?What keeps him/her up at night?

Our favorite part of the customer avatar process: After answering all these questions, don't be afraid to give him or her a name, like Robert and Rayna. Then, whenever you have a question moving forward, you can answer it by asking yourself "Whatwould Robert/Rayna want?"

What Does Your Audience Care About?

After answering the questions about your ideal customer above, you should already know what they

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care about. You should know if Robert or Rayna is a dog person or a cat person after creating your customeravatar... Now you have to ask more speci�c questions in regard to your product or service. Are they looking for information on how to solve their problem? Are they trying to choose between 3-4reputable companies? Are they interested in learning more about the features of your product orservice? Do they want to learn about your company history? Once you have an understanding of what information they're hoping to �nd, then you can createcontent around that.

What Type Of Content Should I Create? Video?Articles? Infographics? The Answer Is Simple:

Remember, the answers to your questions

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ALWAYS come back to your customer avatar. What would Robert or Rayna rather engage with? There is one caviat, though: Video content is exploding! If you're not sure what type of content to create,here's what you should do: Create video content that answers questions thatreal people are asking in your industry. We'll show you exactly how to do this a little laterin the article. 

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SEO Content Strategies: Balancing SEO ContentWith Value-Adding Content

Wait: Isn't content marketing supposed to be used for SEO? The answer is "kinda"... So why would I base everything around what the customer avatar wants versus looking at boosting mySEO? It's true: We know that content marketing can increase SEO.

But there still needs to be a balance. You have to create content that your audience wants and willengage with, while at the same time following SEO best practices in order to create content that rankshigh in the SERPs. 

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How To Create a Content Calendar

What's a content strategy without a content calendar!? One of the biggest issues with content creation is not having a clear, detailed plan of when, andhow much, content will be published.  Therefore, in order to have the greatest ROI on your content marketing, you need to have a clearcontent calendar. 

Step 1: What Content Do You Already Have?

Before you even pull out a calendar to startplanning, you need to do a thorough audit of yourcontent. Why does a content audit matter?

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The easiest way to create content is to repurposeit.  If you already have great content on your blog,YouTube, Pinterest, or social media that can berepurposed, then that saves you a lot of stress inthe content creation process.

Step 2: Create Content Goals

You need to understand the end goal of your content. If you want to drive 100+ leads a month from your content marketing, then you probably can't justpublish one short blog post each month... By having a clearly de�ned goal, like "generate 5 strong leads per week from our content marketingstrategy," you'll be able to create a content calendar that sets you up for success.

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Step 3: Schedule Your Content

You're probably thinking: "I have to know my content topics for the whole year!?!?" The answer is no, you don't!

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Depending on how much content you'll be producing, we recommend that you create a contentcalendar for the �rst quarter + big holidays/promotions.  Creating a content calendar for the entire year is almost a waste: A lot can change in a year. Topics change. Trends change. Politics change. There's one really, really important piece of this: Schedule in time for content optimization and tweaks.  After you publish your content, it may not perform how you'd like it to. By making a couple of tweaks,your content can convert much higher.  But, if you don't schedule time for content optimization, you probably won't do it. If you carve out time for content optimization, you'll set up your content strategy for long-termsuccess. 

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Keyword Research (High Search Volume,Low Competition)

CHAPTER 4:

There are MILLIONS of keyword searches everyhour on Google. And, according to the data, over 50% of them areover 4 words. Why does that matter? These "long-tailed keyword searches" are greatcontent marketing opportunities.  Instead of searching for "socially consciousinvesting," someone might search "why is socially

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conscious investing important?" Now, if you create a more niche article aroundthe second, more detailed (and less competitive)LSI keyword, then you're more likely to rank andconvert.

What Are Keywords In SEO?

Keywords are just that: key words. When you type in a search query into Google,you're typing in a keyword(s). For example, if you type in "best back stretch."

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That's telling Google's algorithm that you'relooking for an article that shares the beststretches for your back. Google then sends out its bots to determinewhich article will be best to solve your problem. This is what shows up: But, why did Google choose the article at the topof page 1? Why are the articles on Page 1 ranking over thearticles on Page 2?

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There's a lot of "ranking factors" that determine which websites rank higher than others. One of those ranking factors are keywords. So, when you typed in "best back stretch," Google's algorithm gathered all other "relevant keywords"that should be found in the article.  For example, "spine" is an important word. If that top article didn't have the word "spine", then itprobably wouldn't have ranked that high. Google even shares some of those relevant keywords, or keyword phrases, at the bottom of the page. Take a look:

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How to Choose Keywords

This is where it can get challenging. Here's a rule of thumb that you should go by:

URL Structure: 

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The keyword in your URL is the most important thing according to Google. That's what Google's botslook at �rst. So, if you're trying to rank for the keyword "best back stretch", you'd want to use the URL structure of".com/best-back-stretch", not ".com/stretch." Keywords in Headers:  The title of your article, title of your video, and headings of your article (h1, h2, and h3 tags) are thenext most important places for your keywords. Add related keywords to your main keyword in these places. Keywords Within The Article:  Adding relevant keywords within your article's text is also necessary.

Keyword Volume

How many keywords should you add to your

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content? Whatever you do, do NOT do this: Don't engage in "keyword stu�ng." What is keyword stu�ng? Keyword stu�ng is when you add tons and tonsof keywords to your content. You add so manykeywords that certain sentences or phrases don'tmake sense. 

Here's our rule of thumb: Add as many keywords as possible without the average person being able to notice any weird wordingor phrasing.

Keyword Competition

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Certain keywords have more competition than other keywords. In other words: Certain keywords are easier to rank for than other keywords. So, here are the type of keywords that you want to try to rank for: You want to try to rank for keywords that have high search volume (a lot of people are searching forthem each month) while also having low competition (so that it's easier to rank in the SERPs for them). 

How to Find Keyword Competition Scores?

Use a Chrome Extension like this one.  Here's how it works: Every time you type in a keyword into Google, the Chrome Extension will share the search volume, costper click (CPC) & keyword competition for that speci�c keyword.

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It'll also share the search volume & keyword competition for all related keywords.

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Each word will have a keyword competition score between 0 and 1. The lower the score, the less competitive the word. The higher the score, the more competitive theword.  Using a free keyword tool, like the one we use, you can learn which keywords are more competitivethan others. 

Long-Tail Keywords Usually Have Less Competition

What are long-tail keywords?

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Long-tail keywords are keyword phrases that are 4 words or longer that ALSO have low search volume. They are less competitive than shorter keywords and are therefore statistically easier to rank for.  So, instead of trying to rank for the word "weight loss," which has over 350,000 searches each monthand is highly competitive, you'd use a long-tail keyword like "Paleo weight loss diet," which has 360searches each month and is much less competitive (although still competitive).  Make sense?

Make a Keyword List Around a Topic

Here's how we approach keyword analysis: Choose a topic (try to be de�ned in your search). Let's say you're a tattoo removal clinic. Instead oftyping in just "laser tattoo removal," you'd type in "full sleeve tattoo removal." This is what shows up:

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From there, write down all the related keywords on the right side of the screen. Make sure that you also note their keyword volume and competition. Then, start searching those related keywords directly into Google. Write down the related keywordsthat show up on the right side of the screen that are relevant to your initial keyword search. Continue this process until you have lots of great keywords.

Best Keyword Research Tool 2019

We have 3 favorite keyword research tools.

1. Keywords Everywhere Chrome Extension

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If you scroll up, you can see screenshots of how it works.

2. AnswerThePublic

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AnswerThe Public focuses on questions: It gathers real questions that people are asking about a speci�c topic. I typed in "tattoo removal" in their platform and this is what shows up. In the middle you can see thewords "tattoo removal" - around that are a list of questions that people are asking about the topic.

3. SEMrush

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SEMrush is a basic (yet highly e�ective) keyword tool. You can see what the results for "tattoo removal" looks like.

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How to Write Content For Your Website -Where to Start

CHAPTER 5:

A blank paper haunts every writer. Getting started is hard. Thankfully, there's a process that you can followto make the content creation process easier.  With a framework to follow, you can produce tonsof high-quality content without the stress ofstarting from scratch. Learn the best content writing tips for beginnersbelow. 

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Even if you're not a beginner, these strategies arepowerful and e�ective. 

How to Write Marketing Content: Start WithWhat Your Audience Wants

Remember, your content creation starts with your audience. What do they want to read, watch, or listen to? Start your keyword research around the questions or topics that they're interested in. Use the keyword strategies from above.

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Content Writing Tips for Beginners: "Copy" YourCompetitors

But, how do you ACTUALLY write the content? Our strategy is interesting and di�erent (butit makes sense): Copy what your competitors are doing, but do itBETTER. Much better. Find the top-ranking piece of content for akeyword you're trying to rank for. For example, let's say you're a CrossFit gymowner and you want to rank for the long-tailkeyword "cross�t results after 3 months" whichhas 110 searches per month and only a 0.1competition score.

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Here's what you do: Type that keyword into Google and see what'scurrently ranking. This is the article that's ranking second in Google:

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The article is �ne. It's short: We know that articles over 1600-2000 words tend to rank better in the SERPs - this article isn't thatlong.  This article also doesn't have video content. It doesn't even have images.

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Lastly, this article doesn't have outbound authority links: Outbound authority links are when you link to a website that has a high Domain Authority and istrusted by Google. For example, if you were to link to a Forbes article, Google would notice that you'resharing a link to a highly authoritative site. Then, Google would automatically assume your article ismore trustworthy, and would likely rank you higher. So, what's the step-by-step process?

Take Your Competitors' Content and Make ItBetter

Create a similar piece of content to yourcompetitors, but make it better. Add in engaging video content. 

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Add in MORE content and keywords.  Add in more outbound authority links.  Make it more SEO-friendly (optimize the URLstructure, header tags, and more).  By doing this, you can be con�dent that yourcontent will begin to outrank theirs over time. 

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What is Marketing Copy? It's The ObsessiveFocus Over Every Word

Every single word of your content needs to be thought out. Every sentence should add value. If it doesn't, delete it.  Shitty rough drafts are important (whether it's a shitty �rst video, blog post, or infographic). Go back and re�ne it. Then re�ne it again.

CHAPTER 6:

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How to Generate Leads with ContentMarketing

Content marketing costs over 60% less thantraditional forms of marketing. And it generatesover 3x the leads.

But, just because you create content doesn'tmean you'll automatically increase leads. There's an art to generating leads: You have to create content that has strategic opt-in and lead generation strategies embedded in it.  This section will share how to get quali�ed leadsthrough content marketing.

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Content Marketing For Lead Generation: HowTo Structure Your Content

You have to remember the purpose of contentmarketing: The purpose of content marketing is to convert.Whatever "convert" means for you. It can be anopt-in for a free e-book. It can be an opt-in toyour calendar software to schedule a freeconsultation.  At the end of the day, though, your content isdesigned to be a lead generation machine. 

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The Strategic Opt-In

Don't get ahead of yourself: You can't just create an opt-in funnel on your site and expect it to convert. First of all, digital marketing conversion rates average around 1-2%. So, for every 100 visitors to yourcontent, you'd be lucky to get 3 or 4 to opt in. 

Conversion Marketing Strategies

There needs to be congruency between your content topic, format and the opt-in strategy. If you're creating a piece of content around "Bene�ts of CrossFit," then you can expect that the peoplereading or watching are interested in joining a CrossFit gym. But, asking them to enter their credit card information to join your gym within that content is probablyWAY too much to ask up front. 

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They won't convert. Instead, having a free e-book or video series on "how to safely do the top 6 CrossFit exercises" isprobably more likely to convert. There's not as big of risk for them to download that e-book for free. In order to get that additional content, the website visitor has to give you their name and email. That'sit (which is much better than a credit card). From there, you can develop an email drip campaign that leads them down the path to buy. Make sense?

Gated Content Best Practices

A great conversion strategy is to create "gated content." Gated content is when additional content requires the website visitor to give their name, email, phonenumber, and potentially more information in exchange for additional, exclusive content.

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Here are gated content examples:

Online coursesShort e-booksContestsChecklistsGuidesNewsletter SubscriptionsOriginal Data or ResearchWebinarsTemplates

Paid Content Advertising May Be a Good Fit

Waiting for your content to rank organically cantake a long time (and be very frustrating).

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Here's an option you can use to speed up theprocess: You can run paid advertisements to your content. Having a creative, highly targeted Facebookcampaign can cost less than $1 per click. And ifyou do it right, you can have a conversion rate ofcloser to 10%. For most businesses, $10 per leadis CHEAP. But, the ad has to be enticing.  The "promise" in the ad copy has to match thepromise of the content. In short: To do this right is hard. We don't recommend thisright away. Only take this step if you have a highlytrained social media marketing team. 

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Syndicate Your ContentCHAPTER 7:

What is a content syndication strategy? Well, here's how content marketing works for alot of business owners: They create an AMAZING piece of content. Then, they wait. After a month or two, they wonder why theyhaven't generated any leads.

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Unless you're a mega-in�uencer, your content willproduce NOTHING without e�ective contentpromotion.  It makes it even more di�cult to outperformcompetitors when content promotion is on therise.

Content Syndication De�nition

What is content syndication?

Content syndication is when your content, whether that be articles, blog posts, infographics,

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Here's why content syndication is really nice to have. Right when you hit "publish," you can be con�dent knowing that your content is getting pushed outacross the web. Not only does this potentially generate leads, but it sends signals to Google's algorithm letting it knowthat your content is authoritative and should rank higher.

Content Promotion Is A Must!

Here's why content syndication is really nice to have. But, content syndication is di�erent than content promotion. Right when you hit "publish," you can be con�dent knowing that your content is getting pushed outacross the web.

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That's passive syndication. Not only does this potentially generate leads, but it sends signals to Google's algorithm letting it knowthat your content is authoritative and should rank higher. Content promotion is when you actively go out and promote it, whether on social media, throughpaid marketing, or other tactics, after it's published.

How To Syndicate Content

Set Up an IFTTT Network Using Your RSS Feed

Set up a WHAT using a WHAT?! We know, it sounds complicated.

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Basically, this is what the complicated jargonabove means: Whenever you post an article or YouTube video,it'll automatically get shared on dozens of socialmedia platforms immediately (without you havingto do anything). That'll send tons of tra�c signals back to yourwebsite (which is a good thing for SEO). Unfortunately, it's too detailed a process toshare how to do it in this guide. 

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Use a Service Like Quuu Promote

Quuu Promote is a service that will automatically syndicate your content around the internet. It is a paid service, but it works!

B2B Content Marketing Best PracticesCHAPTER 8:

So, you're a b2b business? And you're probably wondering: "Is b2b content marketing e�ective?"

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"If so, what are the best b2b content marketingstrategies" Let us answer one of those questionsimmediately: Yes, content marketing for b2b businesses ishighly e�ective.

B2B Content Marketing Strategies

This section will be short: Just know that b2b content marketing trends in 2019 will follow generic content marketing trends thisyear. So, how do you structure your b2b content marketing plan?

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Follow the same steps in this guide. First, instead of creating a customer persona whose name is Robert or Rayna, create a customerpersona that is based o� of your ideal company to work with. Give the company a name, like Laser Solutions. Learn everything you can about your ideal company.

How much revenue do they bring in per year?

Who do you want to communicate within the company? CEO? Salesperson?Do they hire more women or men?What industry are they in?Where are they located?What does their executive team look like? Age? Gender?What is their culture like?Do their average employee drive a Prius or a truck?

From there, you can create a content marketing plan, and implement that plan, to target theindividuals in the company that will create the best chances for conversion.

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Email Marketing Content Best PracticesCHAPTER 9:

Email marketing is as e�ective as ever. $1 spent in e�ective email marketing produces$44 in revenue on average.  It's not as easy as you think, though: You can't just throw together an email campaignand assume it'll work. There's an art to email marketing:

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And this section will share some of the tools todesigning email campaigns that work. 

How To Create An Email Marketing Campaign

Well, You Need An Email List...

In order to create an email campaign, you need alist of emails. There are very few free email list options outthere. 

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And to be honest: Most of them suck.

The best way to create an email list is through e�ective content marketing. And, would you look at that,this entire guide shares strategies on how to do that! You opt-in strategy should gather emails. From there, you can generate a drip campaign. 

Email Marketing Bene�ts

A recent study found that e�ective email marketing, per every $1 spent, generates $44 in revenue. 

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There are more bene�ts, too:

Automated emails increase conversion ratesPersonalized email campaigns convert wellEmail marketing has been shown to have higher conversion rates than social media marketing77% of the ROI comes from properly segmented emails

How to Build An Email List Fast

Even though this guide is about contentmarketing, it's actually a guide about leadgeneration. By creating lots of engaging, SEO-friendly, andinteresting content with a strategic opt-ins, you'llquickly grow your email list.

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Remember, the conversion strategy has to beenticing.  If you want people to give you their email, theo�er has to be extremely di�cult for them to say"no" to.

What Types of Email Should You Send? HowOften?

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Most people have a strong option about GaryVaynerchuk. They either love him or hate him. Either way, we think his concept of jab, jab, jab,right hook is brilliant with email marketing.  What is jab, jab, jab, right hook? It's a framework where adding value to youraudience is at the center of everything you do. You don't try to constantly sell them or ask forsomething in return. You simply create incredible content that addsvalue to them. Then add more content. Then,eventually, you can ask for something in return.  It's important to understand the emailenvironment today:

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Over 50% of people say they get too many emailsor the emails they get are annoying.  So, for the majority of the people you email,they're already looking for a reason to dislike you,not trust you, or unsubscribe to you.

Email Marketing Tips

If you want increased engagement, higher click-through rates, and ultimately an increase in revenue,then use these tips:

1 Personalize your emails: Using personalized features in your email marketing, speci�cally adding in the person's �rstname or company name in the subject line, can increase open rates by over 80%. 

Use as much of the data as possible to create personalized email campaigns. 

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2

3

Use video in your emails: Using engaging and interesting video in email has been shown to increase click-throughrates by over 65%.  We know that video content performs better in regular content creation. Nothing changeswhen you are creating email content.

Send emails often (but not too often): This is tricky. Daily emails in one industry is what the audience wants.  But daily emails in a di�erent industry? WAY too often. We'd recommend starting o� by sending weekly emails, gather data, and then optimize fromthere. 

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Email Marketing Metrics: What You ShouldTrack

There are tons of things that you CAN track with your email marketing. But, we like to keep it simple. Here are the 4 most important things that you should be tracking in your email campaigns:

Open Rate:

This is the simplest metric to track. It's the percentage of people that open your emails. Averageemail open rates are around 15-20%. So don't get frustrated if you're seeing "low" open rates.

Click-Through Rate:

This is the percentage of people that click through a link within your email. So, this is based on thepercentage of people that click on your email in the �rst place.

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Conversion Rate:

This is a little tricky. Often, conversion rate means sales. But, in email marketing, "conversion" isachieving a goal, whether that be an opt-in, phone call, or actually an online sale.

Unsubscribes:

You will always get people that unsubscribe to your emails. And that's �ne. Just make sure that itdoesn't get out of hand.

Content Marketing Tools - A Complete ListCHAPTER 10:

There are dozens of powerful content marketing

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tools (most of them free) that you should beusing. Don't try to do everything on your own! These tools exist for a reason: All the best content marketers use them. Scroll down to learn the top 9 content marketingtools, what they're used for, and why they'll helpyou create the best content possible. 

A List of Free Content Marketing Tools

1. BuzzSumo

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BuzzSumo is a great resource for �nding out what types of content (+ who created the content) isranking the highest and getting shared the most. It's great for researching topics that you're interested in creating content on, in order to see what'salready ranking well. 

2. Feedly

This website allows you to keep track of topics and types of content that matter to you.  It's very organized and easy to use. 

3. Bu�er

This is the ultimate social media marketing calendar and distribution planner. It makes syndicating your content to social media, in scheduled posts, simple.

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4. Quuu Promote

Want to automatically syndicate your content using the power of the masses, without even thinkingabout it? This site allows you to do just that.

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5. AnswerThePublic

What are real questions that your audience are asking? Figuring out EXACTLY what your audience cares about is huge. And AnswerThePublic shows you, in acool visual format, what questions your audience is asking.

6. SEMrush

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Every content marketer needs to have a trusted keyword research tool. SEMrush is our favorite. It's a basic, yet reliable, keyword analyzer.

7. Quora

This website is a Q&A site.

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It's crowdsourced. So real people will ask questions. Why does this matter for content creation? People that could use your product or service may beasking questions that you can answer. And you can answer them by providing a link back to yourwebsite. 

8. Canva

We LOVE Canva.

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We might love Canva too much... It's an incredible way to create any sort of images, infographics, digital ad creative, and much more.

9. Google Trends

Google Trends allows you to learn more about the evolution of search for a speci�c keyword. For example, the keyword "Black Friday" is usually only searched around Black Friday every year. It'snot often searched in May.  Learn more about the history of the keywords you're trying to rank for. 

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