Create Connection: #IABCLI

8
Create Connection: #IABCLI 2015 statsinreview – and a look ahead to the 2016 Leadership Institute

Transcript of Create Connection: #IABCLI

Create  Connection:  #IABCLI2015  stats-­in-­review  – and  a  look  ahead  to  the  2016  Leadership  Institute

2 International Associationof Business Communicators

2015  #IABCLI  Tweet  Binder  Stats

Let’s  beat  last  year’s  record…

#IABCLI

3 International Associationof Business Communicators

Key  insight  from  the  dataFact:  IABC  leaders  are  keen  repeaters– Just  over  one  in  five  tweets  are  original– Three  in  five  are  retweets– One  in  ten  has  an  image  or  a  link– One  in  twenty  are  replies  (we’re  not  that  conversational)

Actionable  insight: craft  a  good  tweet  and  get  amplified  well  beyond  your  individual  reach  –essential  for  visible  leadership  and  #IABCieb key  message  traction

Track  your  own  impact:  http://analytics.twitter.com

#IABCLI

4 International Associationof Business Communicators

Whoa:  how  about  the  big  numbers?

Busy  bunch!

Please  don’t  take  either  of  these  two  seriously  – about  as  useful  as  counting  the  number  of  people  passing  a  billboard.  What  matters  is  the  engagementand  resulting  action  …  see  http://analytics.twitter.com to  get  closer  to  your  own.

#IABCLI

5 International Associationof Business Communicators

More  data  for  those  who  want  to  dig  a  little  deeper…

#IABCLI

No  major  surprises  here…  peaks  correlate  with  plenary  session  times

6 International Associationof Business Communicators #IABCLI

7 International Associationof Business Communicators #IABCLI

Resources  &  Action• Run  your  own  report:  – http://tweetbinder.com

• Analyse your  own  tweets:  – http://analytics.twitter.com

• Get  engaged  and  create  connection:– #IABCLI

8 International Associationof Business Communicators #IABCLI