Create Better Products Using a Structured Process for Collaboration
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Transcript of Create Better Products Using a Structured Process for Collaboration
Create Better Products With a Structured Process for Collaborationby Steve [email protected]
(P.S. Not a technology discussion)Flickr: Voj
What’s On Your
Mind?Flickr: Brian Hillegas
The Appetizer
Today, 70-95% of new products
fail.
The reasons products fail can be addressed.
The reasons products fail
can be addressed
Flickr: Cynfreelancer
To do so requires a
paradigm shift that challenges many of your current
beliefs.
I’m going to give you a
glimpse
of the paradigm shift.
Flickr: Jurvetson
The process is a highly effective alternative to the
hierarchical organizational
structure used to build
products today.
The Main Dish
Solution
Monday
Solution
Monday
Problem
Served in Three Tasty
Morsels
Solution
Monday
Solution
Monday
Problem
Part 1:The Problem
Issue #1Groups Don’t Know
How to Align Around A Problem
No agreement on the problem =
No agreement on the solution +
infinite arguing about solutionsMiddle East Conflict
Global Warming
Health Care Reform
Economic Crisis
War
Issue #2Product Teams Don’t
Align Around the Customer’s Problem They Intend to Solve
Most teams fixate on the solution, not the customer problem
What are Their Needs and Wants?How Do They Solve It Today?
How Do They Buy?What Do They Value/Pay?
How Big is the Problem? Market?How Are We Different?
How Do We Deliver Value?What Do We Build/Buy/Partner?
How to Balance Speed & Quality?
What’s Our Solution?
"In a crisisif I had only an hourI'd spend the first 50 minutes defining the problem and the last 10 minutes solving it."
- Albert Einstein
If your team has no alignment
on an important
Customer Problem it is much more likely to create
a poor performing product.
Issue #3The team uses an implicit
process to do its work.
This results in more arguing.
Group Interaction
What How
Content Process
There are many more problems
#4 – Because there’s no explicit process, we’ll repeat the same mistakes
#5 – Boss tells people what to do, decreasing ownership and engagement
#6 – Hierarchical organization is insufficient for external collaboration
#7 – New products are a special class of “wicked problems”
#8 – Diverse stakeholders are difficult to align
Solution
Monday
Solution
Monday
Problem
Part 2:The SolutionFlickr: Jurvetson
Better products result from a win/win process that doesn’t allow the group
to fragment and then implode.
Problem Solving
People and groups solve problems iteratively.
Problem Solving
A structured collaboration process takes the group through an explicit,
agreed upon process together.
Process
Process
Collaborative Operating SystemTM
Key Principle:
Ownership & Alignment
Adopting the principles of ownership and alignment transforms the group.
• Ownership is the degree to which people believe or feel that a process, decision or outcome is theirs.
• Alignment is the degree to which people see and understand the problem the same way.
Ownership & Alignment
Ownership is like getting everyone in the same boat.
Alignment is like getting everyone rowing in the same direction.
“This shift in emphasis from power and authority to ownership and alignment creates a sweeping change in how work is done and how the workers experience it. To those who practice it, it is truly magical.” - Rachel Conerly, Collaborative Leaders, Inc.
Maximum ownership and alignment results
from unanimity without reservations.
Flickr: Auro
The Collaborative Process
1. Identify the Problem2. Involve Relevant Stakeholders3. Form a Collaborative Team4. Create a Collaborative Plan5. Design & Facilitate Collaborative Meetings
Step 1: Identify the Problem
Problem
Intent
Desired Outcomes
Action Plan
Build Ownership & Alignment at each step
Case Study: What One Person Said
“I enjoy coming into work again. I feel like we’re having the conversations we need to have. I’m being heard. I feel like we’re finally addressing these problems that have been holding us back.”
-- VP of Marketing (after three days)
Is the process your team uses for solving problems hurting enough to try
something new?
But what about Time?
Flickr: Piccola Faccia
Using the collaborative operating system takes longer to make decisions. The implementation is faster and the product is better. The group gets faster with experience.
Solution
Monday
Solution
Monday
Problem
Part 3:What Do You
Do on Monday?
Flickr: Martino!
Can your team agree: “The problem we want to solve is…”?
Notice: Is the process the team is using to solve the problem explicit?
Does everyone feel like the process is theirs?
Design & Facilitate Collaborative Meetings.
• Making the process explicit applies to each moment in a meeting :
Old Way- How to address XCollaborative Operating System Way- Review Proposed Process – upgrades? O&A.- Council: How can we address X?- Dialogue: Does anyone see convergence?- Own & align on top 3 action items
Where to start implementation?
Flickr: Sir Mervs
Take the Collaborative Operating System for a
Test Drive
Flickr: Clemson
Learn the Collaborative Operating System (COS)
• Weeklong COS process training in April in the Bay Area
• Support for product management projects using COS
Apply the Collaborative Operating System to your Product Development
Process.
Stage-Gate
Agile
CollaborativeOperatingSystem
or
Drop me a business card for
freebies and to learn more
– Free white paper, “The Collaborative Organization”– Article on “Wicked Problems”– Future training session announcements– Free email newsletter
– Or talk to me! [email protected] (925) 258-9100
The Dessert
An opportunity to transform
how you work lies before you.
Flickr: John-Morgan
Improve
how your team works with a structured process for
collaboration.
Flickr: RalphBijker
Dramatically enhance your company’s performance through a better method
for collaboration.
And grow your company. Faster.
Drop me a business card for
freebies and to learn more
– Free white paper, “The Collaborative Organization”– Article on “Wicked Problems”– Future training session announcements– Free email newsletter
– Or talk to me! [email protected] Office: (925) 258-9100