Overview and CapabilitiesOverview and Capabilities

CapabilitiesCapabilities

• Creatalytic Marketing

–My Background

–Areas of Expertise

–Category/Brand Experience

–Project Examples

• References

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My Background My Background

• Brand and Promotional Marketing• 30 years experience working with/at– Strategic marketing agencies– Fortune 500 corporations–Entrepreneurial ventures

• B2B and B2C experience• Client service focused• Entrepreneurial • Media neutral

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Areas of ExpertiseAreas of Expertise

• Strategic planning

• Conceptual development

• Partnership marketing

• Shopper marketing

• Creative development

• Sports & lifestyle marketing

• New business development

• Client service

• Retail activation

• New product launches

• Branding

• Research

• Event marketing

• Sponsorship development

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Category/Brand ExperienceCategory/Brand Experience

• Appliances – Hamilton Beach• Automotive – General Motors (Chevy Cobalt), Mercedes Benz• Bed & Bath – Derrynane, Noland• Beverage – Coca Cola, Revolution Tea, Dunkin’ Donuts,

All-Sport• CPG – Georgia-Pacific, Lever Brothers, Reynolds Metals,

Lehn & Fink, Kodak Batteries• Entertainment – NTN Buzztime• Financial – BAC/Visa• Food – Elliott Snacks, Pillsbury, Kraft, Ralston, CPC/Best Foods,

National Pork Board, National Honey Board, Sioux Honey Association, Taste of Home, Hormel, Chupa Chups

• Foodservice – Sysco, Campbell Soup• Franchise Entertainment – Ultrazone• Healthcare - MVP Healthcare, Southern Health• HBC – AH Robins, ICI Pharmaceuticals, Warner Lambert, Colgate

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Category/Brand ExperienceCategory/Brand Experience

• Higher Education – Landmark College• HVAC – Diversitech• Imaging – Kodak• Lawn & Garden – Biolab, Karcher• Leagues/Governing Bodies – Olympics, NFL, NASCAR, NBA, MiLB, youth soccer, ARCA, ICAS, NOPI

• Media B2B – Clear Channel Radio• Non-profit – Starlight Foundation, Nature Conservancy, Statue of Liberty Restoration

• Nutraceuticals - Agro Labs• QSR – McDonalds, Red Lobster, Burger King, Arbys• Retail – Wal-Mart, National Vision, The Athlete’s Foot, Circuit City, Macy’s, Target, Sam’s Club, multiple Grocery/Drug/ Convenience/Distributors/Wholesalers/Brokers

• State Government – VA Lottery, VA State Parksreat

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Agency & Corporate Experience

ReferencesReferences

Ron LaRocca

Sales & Marketing Consultant

3000 Brockton Close

Marietta, GA 30068

770-541-6298

Bob Tarren

Director of Marketing

VA Museum of Fine Arts

200 North Boulevard

Richmond, VA 23220

804-204-2721

Bob Trombino

Manager of Retail Programs

Southeast United Dairy Industry Assoc.

(former client at Pillsbury)

5340 W. Fayetteville Road

Atlanta, GA 30349-5416

770-996-6085

Raymond Curtis

Chief Financial Officer

Big Green Egg

(former CFO @ Championship Group)

3417 Lawrenceville Hwy

Tucker, GA 30084-5802

770-938-9394reat

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