Cramer 6 OSS Suite

13 & 14 March | La ToscanaMontecasino, Johannesburg

Cramer 6 OSS SuiteCramer 6 OSS Suite

Pieter HenstraCramer Amdocs OSS Division

Cramer 6 OSS Suite OverviewCramer Amdocs OSS Division 2

© 2007 - Proprietary and Confidential Information of Amdocs

AgendaAgenda

Who is Cramer?Key Trends and Business ChallengesSolution OverviewPartner eco-systemCustomer Success StoriesWhy Cramer



Cramer,Cramer, AmdocsAmdocs OSS DivisionOSS Division

Software company founded 1996

1st product shipped 1998 – single code line from day one

65% of revenue from license sales

Global presence – 80+ customers on 5 continents

400+ Staff worldwide – 40% in R&D

Acquired by Amdocs in 2006

“Cramer elevates Inventory Management to a core application that will drive enterprise-wide performance gains at KPN Telecom”

Eelco Blok,Executive VP of Operations

KPN Telecom



Sustained MomentumSustained Momentum

1 New Telco Per Month

FY97 FY98 FY99 FY00 FY01 FY02 FY03 FY04 FY05



Cramer OSS Suite VisionCramer OSS Suite Vision

First ReleaseDimension 1

Inventory Management

Dimension 2Expanding technologies

covered RouteFinder

Dimension 3Improved modelling

DeliveryEngine Migrator

Cramer 4Enhanced interfaces

SyncEngine

Cramer 5N-tier architecture

localisation

Cramer 6Order to network service

fulfilment7 new products

200720062005200420032002200120001999

200720062005200420032002200120001999



Commitment to GrowthCommitment to Growth

Leadership♣ Attracting Leading Industry Management

♥ CEO – Guy Dubois♥ CMO – Seth Nesbitt♥ CGS – Dale Thomas

Acquisitions♣ T-Soft – complementary technology

Products♣ Cramer6 OSS Suite includes 7 new products

Resources♣ Doubling of CGS head count in 12 months♣ Major expansion of presence in the US and Asia♣ 600 man years of development

Sales♣ More than 80 customers worldwide



Strong Customer Validation Strong Customer Validation Over 80+ Over 80+ TelcosTelcos Use CramerUse Cramer



Driving Return on InvestmentDriving Return on Investment

KPN rolled out new VoIP services in only 2 monthsSlovak Telecom reduced the order-to-bill cycle by 20% and reduced the number of systems from 28 to 1Cablecom reduced their complaint handling time and service ticketing time by over 40%Telefonica reduced network creation time by 50% and improved network resource utilisation by 20%A major North American carrier has reduced Capex by $100m in two years.

“With Cramer we are able to reduce the order-to-bill time in average by 20% which means between 2 and 3 days based on our agreed lead times for providing a service.”

Ralf Mittag,Slovak Telecom



AgendaAgenda




State of PlayState of Play

Customers want more…and they want it cheaper, quicker and easierThey want to pay less for existing servicesThey want to simplify life using new services

Competition is the driving factorCompete with new service providersFewer untapped marketsMaintain or increase market share

Technology advancesSupport multiple services on one technology baseDo more with lessShifts complexity from physical to logical layer



The challenge for service providersThe challenge for service providers

Introduce New Services NowProvide content-based services

Combine services into bundles

Differentiate class of service

TIME

PRIO

RIT

Y







Manage the transition to the next generation

Repurpose network to create new services

Converge service infrastructures

Facilitate legacy/ NGN co-existence

TIME

PRIO

RIT

Y







Manage the transition to the next generation

Repurpose network to create new services

Converge service infrastructures

Facilitate legacy/ NGN co-existence

Reduce CostsRemove duplication

Combine procedures and processes

Automate wherever possible

TIME

PRIO

RIT

Y



The problem with OSSThe problem with OSS

Single service, dedicated OSSNew services require new infrastructuresDuplication of OSS systemsObstacle to market-oriented service bundles

Fragmentation of the fulfilment processIntegration taxLengthy fulfilment cyclesHigh error rates

Limited visibilityUnder-utilisation of resourcesInefficient processesLimited governance



The ideal solutionThe ideal solutionAutomated service fulfilment

Support Service definition and managementSupport full behaviour model of resourcesEnough details to drive business processAbility to automate from request to device

Next generation-ready OSS platformScalableIP literateIntegrated content managementSimplified service management

ConvergedAbstractedMulti-vendor, multi-technologyConfigurable and extensibleStandards-based



AgendaAgenda

What is Cramer?Key Trends and Business ChallengesSolution OverviewPartner eco-systemCustomer Success StoriesWhy Cramer



A unique OSS SolutionA unique OSS Solution

Service automationSimplified service assemblyAutomated end-to-end service fulfilment processService level management

Powered by universal network knowledgeDetailed and complete capacity and data modelMultiple technology, multiple vendorEncapsulates physical, logical and service layers

Maintained on a single resource management platform

Abstracted, layered process-driven modelIntelligent emulation of network behavioursMaintained data accuracy



OSS functional areasOSS functional areas

OSS functional areas

BSS

OSS

Network Systems

Network

AssetManagement CRM Billing

Resource Management

Planning

Demand Analysis

Design & Assign

Network Build

Asset Profitability Analysis

Fulfilment

Order Man

Design & Assign

Service Implementation

Activation

Resource Management

Assurance

Fault Resolution

Impact Analysis

Correlation

Alarm Identification

Fault Identification

BSS

OSS

Network Systems

Network


Resource Management

Planning

Demand Analysis

Design & Assign

Network Build


Fulfilment

Order Man

Design & Assign


Activation

Resource Management

Assurance

Fault Resolution

Impact Analysis

Correlation





OSS functional areasOSS functional areas

Partial Cramer Functionality Full Cramer Functionality

Swap gold and dark blue

OSS functional areas

BSS

OSS

Network Systems

Network


Resource Management

Planning

Demand Analysis

Design & Assign

Network Build


Fulfilment

Order Man

Design & Assign


Activation

Resource Management

Assurance

Fault Resolution

Impact Analysis

Correlation



BSS

OSS

Network Systems

Network


Resource Management

Planning

Demand Analysis

Design & Assign

Network Build


Fulfilment

Order Man

Design & Assign


Activation

Resource Management

Assurance

Fault Resolution

Impact Analysis

Correlation





Supporting next generation Supporting next generation transition imperativestransition imperatives

Improve process efficiencyEliminate multiple legacy systemsAutomate business processesImprove visibility

Roll out new servicesSingle instance, multi-purposeRapid service creationIT/ IP convergent

Consolidate systems estateSingle OSS for all next-generation services New services without new infrastructurePartitioned for restricted access

SDH DSLIPTV

SDH/ VoIP DSLIPTV



Tangible business benefitTangible business benefit

Critical enabler for strategic initiativesNext generation transformationIT consolidation and rationalisationNew services, new business models

Improved efficiency and productivityGreater process automationShorter time to revenueMore efficient capital utilization

Lower TCOReduced OSS procurement complexityLower systems integration overheadFlexible, pre-integrated functionality


Cramer6 ProductsCramer6 Products



ResourceManagerResourceManagerRole

Provides “active inventory” for accurate modelling of network capacity, relationships, services, logical & physical resources supporting all vendors and technologies.

BenefitsImproved operational efficiency through process driven inventory managementAccelerated rollout of new network and services Fast, predictable service delivery

DifferentiatorsMultiple technology, multiple vendor, multiple serviceModelling in metadataIntelligent, accurate network emulationComprehensive API and object model



ITManagerITManager

RoleModels IT infrastructure, platform environments, and application software Relates IT components with the services and network models managed inResourceManager

BenefitsFaster origination of content based servicesEnd to end view of connectivity from content servers to customer premises More effective utilization of applications and servicesEnhanced Service Assurance, since all parts of the process can be seen and traced

DifferentiatorsProvide the most complete model of content-based servicesEnables fulfillment of bundled service offerings



CoSManagerCoSManagerRole

Pre-validated delivery of NGN servicesAnalysis of service impact of policy changesProvides of proactive warnings of NGN capacity shortfalls using service ordersDefines service offerings which are differentiated on a pre-agreed Class of Service

BenefitsAccelerated service deliveryPredictable Class of Service deliveryUse of existing capacity can be maximisedFast rollout of new technologies and services

DifferentiatorsProvides the most complete model of IP capacityPre-validation of service feasibility prior to service activation without network query or by trial and errorIntegration with Cramer6 OSS Suite



CableManagerCableManagerRole

Extends the Cramer model with physical infrastructure: cables, fibres, ducts etcUses the Cramer suite to automate consumption and allocation of physical infrastructure

BenefitsIntegrated planning leads to just in time cable investment, optimises capacity Fewer OSS systems to maintain and integrateSingle view of logical and physical network, enables faster plan-to-build processesImproved root cause identification reduces fault resolution time

DifferentiatorsUniversal view and operation from service to logical network to physical infrastructureDoesn’t require a costly GIS



PartitionManagerPartitionManagerRole

Supports partitioned management of network and service resources Restricts access to database objects based on user roles i.e. read/write/no access

BenefitsFreedom to outsource all or part of network to one or more 3rd partiesReduced total cost of ownership through one inventory instance and single metadata modelCustomers able to manage their own network

DifferentiatorsUniform access across the whole Cramer suite and beyondCapacity information without network specific informationFlexible access control and visibilityBased on standard proven Oracle functionality



ServiceCatalogServiceCatalogRole

Addresses Product Management and Fulfilment business processesProduct Lifecycle Management – change control and inheritance to aid version and change managementOpen standards-based API interfaces with order capture systems for service feasibility and fulfilment processes

BenefitsEnhanced product lifecycle managementAccelerated service introductionReduced integration cost

DifferentiatorsTechnical product de-compositionAutomated feasibility checkingSimplified product definitionDe-coupling of service and product definition



TaskEngineTaskEngine

RoleRules based design and assignProcess driven inventory management

BenefitsImproved operational efficiencyProcess automation“Order to the network” flow through

service fulfilmentDifferentiators

Separation of design and implementationAutomated roll-back with no codingTemplate driven



RouteFinderRouteFinder

RoleProcesses routing requestsRules based routing

BenefitsReduces time to design new circuitsEnsures design consistencyReduces design re-work levels

DifferentiatorsMulti-technologyTemplate driven (extensible routing rules)Supports dynamic constraintsGraphical views of candidate routesSupports least cost routingCan be driven using APIs



DeliveryEngineDeliveryEngineRole

Translates designs into implementation jobsProject manages job implementation

BenefitsProcess automation“Order to the network” flow through service fulfilmentJeopardies can be pro-actively managed and resolved

DifferentiatorsSeparation of design and implementationService delivery across the whole infrastructureManaging complete range of delivery mechanismsIntegration with activation



ActivationEngineActivationEngineRole

Delivers high-volume, flow-through activation for NGN servicesCreates business value through an inventory-centric activation solution e.g. IPTV capacity checking.

BenefitsAutomated ‘order to network’ activationSeamless customer service e.g. home movesAgile development of new services through templates and scripts

DifferentiatorsInventory-centric activation“Now and Next Planning”Rapid service development throughindustry standard scripting language and configuration templates



DiscoveryEngineDiscoveryEngineRole

Auto-discovers networks and their componentsData load

BenefitsImproved inventory accuracyFaster data migrationFewer errors ultimately means less churn Faster, right-first-time service delivery differentiates SP’s products Fast-start for activation and other Cramer projectsImproved fallout resolution through targeted re-discovery

DifferentiatorsComplete end to end and integrated solution providing network discovery, capacity and service planning and service activation (with ActivationEngine)Comprehensive coverage of next gendevicesGives Cramer the fastest deployment time in the businessStandards-based



SyncEngineSyncEngineRole

Data loadProcess audit/reconciliationCorrective synchronization

BenefitsImproved inventory accuracyTotal maintenance of multi-domain inventory modelsFaster data migrationReduces order re-work

DifferentiatorsAutomated, rules-based reconciliationGeneration of discrepanciesResolution managementLogical and physical reconciliationNot restricted to network dataBatch or event-basedStandards-based



AgendaAgenda




Partner AlliancesPartner Alliances

System Integrators: ERP/NLM/SCM/NM:

Network:

CRM:



Cramer Triple Play OSS Solution, deployed in Alcatel’s Plano labs for IPTVDeployments include Network Rail,Telekom Austria and Kazak Telecom

Strategic Partnerships Strategic Partnerships Deliver Business ValueDeliver Business Value

“IBM recognises Cramer as a leader in its market and positions Cramer at the core of its Telecoms Solutions.”

Malcolm Nicholas,NLM Global, IBM



Strategic Partnerships Strategic Partnerships Deliver Business ValueDeliver Business Value

Cramer at heart of Ericsson’s outsourced NOCDeployment partner - Integrated with Ericsson’s Radio Network Operation and Support system (RANOS), deployed at Vodafone UK

Central part of Network Lifecycle Management (NLM) solution deployed at Telefonica Spain and T-Mobile CzechCramer is the strategic core of IBM SDP platform for triple/quad play deployed in IBM’s Austin labs

“IBM recognises Cramer as a leader in its market and positions Cramer at the core of its Telecoms Solutions.”

Malcolm Nicholas,NLM Global, IBM



AgendaAgenda




“With Cramer we are able to reduce Bill time in average by 20% which means between 2 and 3 based on our agreed lead times for providing a service.”

Ralf Mittag, VP for Service Provisioning, Slovak Telcom

Automated service fulfilmentAutomated service fulfilment

Business ChallengesReduce time to market for higher margin services (ISDN, DSL)Improve customer satisfaction througout the lifecycle processCut operational expenditures through automation and standardisation

Cramer SolutionCentralised and consolidated management of all network technologiesAutomation of provisioning process and integration with Siebel for workforce managementStrategic component of service assurnace to ensure quality of service

Business benefitsVoice delivery times reduced from 30 days to 15 hours95% of orders are fulfilled automaticallySystem count reduced from 28 to 1Reduction of failed truck rolls by 70%



TripleTriple--play fulfilmentplay fulfilment

Business ChallengesAccelerated customer acquisition requiring pre-provisioning and automated activationHighly competitive environment leading to short lead times for new servicesBusiness imperative to reduce operational cost

Cramer SolutionCentralised Cramer core supporting end-to-end processes such as fulfilment, circuit design, planning, inventory and capacity managementAutomation of service delivery across multiple technologiesStandardisation of circuit design for complex SDH networks

Business benefitsRapid fulfilment and revenue generation – provisioning 1,000 customers per dayTargeted sales campaigns based on accurate knowledge of the network leading to rapid revenue generationCost reduction through centralised management of network equipment

“All our DSL network, IP network, WDM networks are only on Cramer.”

Nicola Salverini,Fastweb



“Cramer5 significantly simplifies the management of our network, improves capacity management and provides the capability to reduce capital expenditure and operating expenses.”

Sheila Kavanagh, Head of Transport Networks,

Vodafone Ireland

Network lifecycle planningNetwork lifecycle planningBusiness Challenges

Fragmented and isolated planning processesMaximise infrastructure utilisation, both hardware and connectivityFault management processes lacking network visibility and customer impact analysis

Cramer SolutionStrategic planning tool to manage both network inventory and connectivity planningAutomated reconciliation/synchronisation between Cramer and the network to ensure data integrityConsolidated inventory covering all vendors and technologies in Core and Radio networks

Business benefits 70% reduction in Access Planning effort for 2G site rollouts83% reduction in Access Planning effort for site expansions2Mb circuits for site expansions can be planned and built on Cramer in 15 minutes20% increase in speed and efficiency to build and populate complex nodesImproved leased line utilisation and reduced leasing costs



Driving NGN transformation with CramerDriving NGN transformation with Cramer

Business ChallengesOSS consolidation and streamlined NGN migration supportImprove efficiencies by automating key OSS business processes (planning, fulfilment & assurance)Reduce time to market for new NGN products and services

Cramer SolutionInventory powered OSS solution covering all networks and technologies. Implementation of standardised models and processes to enable the process automation and system consolidationAutomated order to bill process for new services – e.g. Multimedia DSL

Business BenefitsOperational efficiency and scalability of key processesImproved agility and removal of time to market constraints TCO improvements due to elimination of legacy applications

“With this move TDC is taking a significant step towards the transformation to become a lean operator”

Kim Frimer, CEO of TDC’sWholesale Business Unit



“Our new, strategic agreement with Cramer elevates Inventory Management to a core application that will drive enterprise-wide performance gains at KPN Telecom…”

Elko Blok,VP Operations, KPN

Driving NGN implementation with CramerDriving NGN implementation with Cramer

Business ChallengesHigh operational cost of multiple legacy systems Legacy systems unable to manage Next Generation services & networks (VoIP, xDSL)Need to reduce time and cost of bringing new services to market

Cramer SolutionCramer as a single multi vendor, multi technology process automation application for the Core network (SDH/PDH, DWDM)Integration with 3rd party applications to support end-to-end processes such as order management and service assuranceCramer will support KPN‘s migration to a NGN and will form the basis of their next generation OSS

Business benefitsReduced operational costs through elimination of multiple legacy OSS applicationsDramatic reduction in time to market for new services i.e. VoiPImproved customer satusfaction through improved service fulfilment



“Our main reason for choosing Cramer was its ability to help us improve our capacity management. We found it was the best solution for managing data from different sources and different technologies on our network.”Jűrg Rubin, Head of Network

Information Systems, Cablecom

Network service expansionNetwork service expansion

Business ChallengesService Assurance issues leading to customer satisfaction issuesFragmented provisioning processes supported by manual interventionNo single view of network information leading to network planning challenges

Cramer SolutionConsolidated inventory on a single multi vendor and multi technology applicationIntegration between Cramer and Micromuse to automate service assurance processesIP discovery and reconcilliation across different technologies and devices

Business BenefitsService correlation time reduced from 30 minutes to 10 seconds Customer complaint time reduce by 60% and Service ticket time by 55%Reduced Opex/Capex through reduced rework, manual entry, faster data migration, re-usable adapters and reduced integration timescales



“Process improvement will offer new visibility into the network and its processes, enabling us to target better results and solid returns.”

Richard Burns, VP Centers and Operations Support,

Bellsouth

IPIP--VPN deployment on CramerVPN deployment on Cramer

Business ChallengeNeed to optimise resource utilisation to control capital and operating expenditureLow levels of data accuracy (40-50%) leading to stranded physical assets Requirement to reconcile network and inventory data to harvest stranded assets

Cramer SolutionImplementation of an industry strength active inventory core solution Synchronize legacy inventory databases with discovered network dataCreate tasks to recover and reallocate stranded plug in cards

Business BenefitsIdentification of 33K un-used network resources leading to $32 million of savingsImproved data quality to avoid erroneous truck roles through improved field service managementEnterprise wide end-to-end business processes leading to improved customer satisfaction



“Cramer has proven its ability to automate network build and rollout, to improve the use of network assets and to quickly take the operator live.”

Peter Lundberg, Head of Networking Services, 3

Sweden

Rapid 3G network buildRapid 3G network build

Business challengesBuild a nationwide 3G network within tight time constraintsFragmented and adhoc process of network planning and rolloutNo centralised view of the network leading to planning constraints

Cramer implementationAutomated design and provisioning across the network –Radio & TransmissionStandardised business and technical processes Engineering network design and build processes driven by Cramer

Business benefitsCompleted network rollout of 5,000 base stations in just 2 yearsUp to 200 base stations rolled out per weekTime needed to design and configure Node B’s was cut from days to minutes



AgendaAgenda




Summary Summary –– Why Cramer?Why Cramer?

Leading OSS Vendor

Visionary products – that work

Spreading risk through the partner eco-system

Proven success


Thank youThank you

Questions…

Cramer 6 OSS Suite

Documents

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