Craig Willis F1600
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CRAIG A Unique Sponsorship Opportunity
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Transcript of Craig Willis F1600
CRAIG
A Unique Sponsorship Opportunity
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Introduction
• F1600 open wheel racing is the most common stepping stone for international championship drivers: Michael Schumacher, Paul Tracy, Danica Patrick, Jensen Button, James Hinchcliffe, to name just a few.
• The Toyo Tires F1600 Championship Series is a competitive, technologically advanced form of open wheel racing based in Ontario.
• Craig Willis is a dedicated, hard working, and passionate race car driver eager to work with and promote the sport and it’s supporters.
• Combining his talent with your brand will bring fresh, relevant thinking and allow you to build dynamic campaigns to engage consumers and drive sales.
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About the Series
• 2015 will have the Toyo Tires Formula 1600 Super Series
• High profile events, increased publicity, and always great racing
• Televised races that are taped and broadcasted
• The Toyo Tires F1600 Championship Series is a competitive, technologically advanced form of open wheel racing based in Ontario and sanctioned by the CASC, Ontario region.
• The Series features cars powered by both Ford and Honda motors and has two distinct classes: the "A" Class for the newest and most refined chassis available and the "B" Class for cars manufactured in 1994 or earlier.
• For years F1600 racing has been the style of racing that has produced almost all of Canada's most decorated road racing stars. It provides the most cost-effective form of entry level formula car competition for the aspiring young star and is an excellent destination series for racers looking for the closest wheel-to-wheel racing in the country.
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2015 Toyo Tires F1600 Super Series*
• 4 High Profile Events (with TV & Event Coverage)
• Montreal Grand Prix – (F1, Ferrari Challenge, CTCC, Porsche GT3…)
• Canadian Tire Motorsport Park – (Nascar Canadian Tire Series, Pirelli World Challenge…)
• Toronto Honda Indy – (Indycar, Indylights, Pro Mazda…)
• Grand Prix de Trois Riviers – (Nascar Canadian Tire Series, CTCC, Pro Mazda…)
• Plus 3-4 Regional events at the following Motorsports Parks:
• Canadian Tire Motorsport Park (formerly Mosport)
• Shannonville Motorsports Park
• Calabogie Motorsports Park
*Tentative Schedule
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Sponsorship Opportunities
• The Formula 1600 Super Series has events with large public audience:• Montreal Grand Prix – 300,000
• Toronto Indy – 110,000
• Plus all the additional social media audience
• “As a marketing vehicle, auto racing is a proven winner. No sport attracts more corporate sponsorship dollars. Of the estimated 3.2 billion dollars spend on sports sponsorship last year, 25 percent was directed towards auto racing. Racing is regarded as an exciting, glamorous, unique and effective marketing tool.”
United States Auto Club FF2000 Media Guide
• Racers, teams, fans and spectators support the brands that support their favourite interests. Communicating your message to your target audience has more staying power when they remember that the car with ‘brand X’ made the amazing pass or won the race during a fabulous challenge.
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Sponsorship Opportunities
• Motorsports sponsorship is a branding opportunity to showcase your company or product
• Driver and team uniforms, which carry prominent sponsor identification, give the sponsor additional visibility with fans at the track and at public appearances away from the track
• Race cars adorned with your colour and your logo are moving billboards that become synonymous with excitement, respect and the intensities of racing
• Transportation vehicles also serve as portable billboards
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About Craig
• Born the same day as the Monaco Grand Prix, Indy 500 and Coke-a-Cola 600, Craig wasn’t just born into racing, it’s in his genes. Craig’s grandfather, uncle, aunt, mother and father have all raced formula cars and are still involved in racing to some extent today. There are many championships in this rich history.
• Craig started go-karting in 2010
• Before his debut in formula cars, he competed in the CASC Magnum Ice Race Series in 2012 with this brother, mother and grandfather.
• Craig continues to compete in Ice Racing every year since 2012.
• Three Generations of Racers on the track competing at the same time.
• In 2012, Craig climbed into his first formula car: the famed Aero 2
• Currently enrolled at the University of Ontario Institute of Technology in the Automotive Engineering program.
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Achievements
2013
• Toyo Tires F1600 Championship B class: (1994 and older cars)
• 2013 F1600 B Class Champion
• 1st place- 9 times
• 2nd place- 3 times
• Total of 14 Races
• Highest points for a rookie in 2013
• Craig currently holds the lap record for Formula 1600B at:
• Shannonville Motorsport Park
• Calabogie Motorsport Park
• Craig broke the record 4 times at Canadian Tire Motorsport Park in 2013
• Craig was one of four nominees for the Team Canada Scholarship
2012
• Debuted his F1600 career late in the season and won his last two races
• Finished 2nd in class in the CASC Magnum Ice Race Series in a 1984 Honda CRX
• Celebrated two of his first race victories before the snow melted
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Achievements
2014
• Toyo Tires F1600 Championship A class: (1995 – Brand new cars)
A class consists primarily of new cars with Honda engines, but anyone can enter this class
• Only “B” Class car running in the “A” Class:
• Oldest Car in the Class at an age of 24
• Only Ford Powerplant running in the A Class All year:
• 1967 Ford Kent - cast iron pushrod motor
• Racing against 2012 Honda Fit (HPD L15A7) – Vtec fuel injected motor
• F1600 A Class 3rd In Championship
• 2nd Place - twice
• 3rd Place - once
• 6 - Top 5’s
• Always Finished Top 10
• Nominated for the Team Canada Scholarship: 2 years in a row
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Craig’s Audience
• Create a marketing message the audience can relate to
• Craig is respected, trusted and admired by his audience:Young adults, young professionals, teens and families
• Young adults have a large amount of disposable income - 85%*
• Youth are highly influential in household purchases
• *BLS.GOV/Census2010/ESRI.com/Conference-board.org
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At Track Marketing
• Interact with consumers and create excitement and connections for your brand through:
• Promotional Displays
• Product Sampling & Couponing
• Corporate Hospitality
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Social Media Marketing
• Engage with your audience using social media:
• YouTube
• Websites
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Total Facebook Reach:
884
Craig Willis 255
F1600 Championship 884
RaceCanada.ca 583
Aim Autosport 530,144
Eformulacarnews.ca 868
Inside Track 3301
= 536035
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Total Twitter Reach:
@CraigWillis99 165
@ToyoTiresF1600
Championship668
@RaceCanada_ca 2694
@AIMautosport 1825
@eFormulaCarNews 1064
@Inside_Track 2736
= 9152
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Off-Track Marketing
• Event marketing away from the track is a powerful promotional tool
• Displays
• Sampling & Couponing
• Hospitality
• Engage with customers
• Promote your brand, your way
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Advertising & Promotions
• Integrate your marketing campaign with Craig’s racing program to create promotions, sweepstakes, targeted communications enabling team sponsors to attract fans in new ways
• Bring your clients to the event and immerse them in the excitement of your brand
• Leverage the power of the sport by bringing the car and driver to a local event or retail outlet, creating a memorable branded experience
• Create B2B opportunities with like-minded corporations
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Your Brand
• Exposure generated by your logo placement on the:
• Car
• Driver apparel
• Crew uniforms
• Pit equipment
• Haulers
• Flags
• Tents
• Collateral materials
• Your brand will become an integral part of the on-track action, engaging consumers on both an emotional and rational level.
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Summary
• Craig Willis, a very talented Champion, delivers a multitude of exciting sponsorship opportunities for corporate partners
• Tell the world your brand is dynamic and exciting, creating memorable experiences and customer engagement
• The sponsorship opportunities in racing are unparalleled to other sports:the team is named after your brand and you are part of the action
• Enhance your brand, cement relationships with customers and increase the sale of your products and services
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Packages
Premium Package $50, 000
Title Sponsor • full vehicle, team uniforms and paddock branding
• On-site promotion / sampling
• Primary media
Partner Package $10,000• Vehicle decal prominently placed, logo on team shirt and paddock branding
• On-site promotion
• Secondary media
Associate Package $ 2,000• Vehicle decal, logo on team shirt
• Media mention where possible
