Craftsmanship as Competitive Advantage

Craftsmanship as Competitive Advantage in these Exciting Times

Carl Erickson@carl_erickson

HighEdWeb Michigan 2015

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web

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mobile

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embedded

embedded

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user experience

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2101

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Universities

• Longevity

• Competitive pressure

• Technology-driven disruption

• Transformation

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Mastery Autonomy Purpose

+ Craftsmanship

Team Work

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Craftsmanship as competitive advantage.

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To be a 100 year old software design and

development consultancy.

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To pursue our clients’ success—or die trying.

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Atomic Value Mantras

• Give a shit

• Share the pain

• Teach and learn

• Own it

• Act transparently

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1. Focus on learning and training

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<!DOCTYPE html>

<html>

<body>

<h1>My First Heading</h1>

<p>My first paragraph.</p>

</body>

</html>

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2. Let the sun shine in

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3. Start or support a user group

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4. Sponsor work on an open source tool

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5. Connect your teams with their customer

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6. Work with your CS and design departments

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7. Budget distinctly

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0%

20%

40%

60%

80%

100%

1 2 3 4 5 6 7 8 9 10

allo

cati

on

time

New Prod Dev vs Maintenance

% maint % new dev

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8. Hire vendors you can learn from

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9. Open yourself to competition

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10. Enable social connections

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SpinDown

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Technology