Competitive advantage 3

32
1 The Bases of Competitive Advantage

description

 

Transcript of Competitive advantage 3

Page 1: Competitive advantage 3

1The Bases of Competitive Advantage

Page 2: Competitive advantage 3

Competitive Competitive AdvantageAdvantage

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 2

Different asset or competencies of a firm

Page 3: Competitive advantage 3

3

How many the bases of How many the bases of competitive advantage competitive advantage does a company needdoes a company need ??

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Page 4: Competitive advantage 3

4The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Page 5: Competitive advantage 3

5The Bases of Competitive AdvantageThe Bases of Competitive Advantage

•A level of serviceA level of service

•A product imageA product image

•Unique product Unique product featuresfeatures

•New technologyNew technology

Page 6: Competitive advantage 3

6The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Page 7: Competitive advantage 3

The Bases of Competitive Advantage 7

Page 8: Competitive advantage 3

8The Bases of Competitive AdvantagThe Bases of Competitive Advantagee

Page 9: Competitive advantage 3

9

costcost

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Page 10: Competitive advantage 3

10

focusfocus

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Page 11: Competitive advantage 3

Tommy ArmourTommy Armour

11

NıkeNıke

Sporting goods Sporting goods segmentssegments Golf segmentGolf segment

FOCUS(CONT)FOCUS(CONT)

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Page 12: Competitive advantage 3

12The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Page 13: Competitive advantage 3

13The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Page 14: Competitive advantage 3

14The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Page 15: Competitive advantage 3

The Bases of Competitive Advantage 15

Page 16: Competitive advantage 3

16The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Having a superior Having a superior product or serviceproduct or service

Page 17: Competitive advantage 3

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 17

Page 18: Competitive advantage 3

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Page 19: Competitive advantage 3

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 19

Dell computer’s distribution Dell computer’s distribution systemsystem

American Express in American Express in customer servicecustomer service

Sony’s innovation designSony’s innovation design

Page 20: Competitive advantage 3

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 20

The most The most profitable profitable airline in airline in the U.Sthe U.S

Page 21: Competitive advantage 3

The Bases of Competitive AdvantThe Bases of Competitive Advantage 21

Page 22: Competitive advantage 3

The Bases of Competitive Advantage 22

Page 23: Competitive advantage 3

The Bases of Competitive Advantagehe Bases of Competitive Advantage 23

Another key basis of coca cola’s advantage is its assets of both its

• Physical distribution system• Comparising many company-owned bottling plants• Warehouse• Other distribution facilities

Page 24: Competitive advantage 3

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 24

Brands are a particularly tricky form of asset.

Value Microsoft’s brands at over 50 bilion dollar.

Page 25: Competitive advantage 3

The Bases of Competitive Advantage 25

Page 26: Competitive advantage 3

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 26

Page 27: Competitive advantage 3

The right partners can provide a very powerful basis of COMPETITIVE

ADVANTAGE

The Bases of Competitive AdvantageThe Bases of Competitive Advantage

Page 28: Competitive advantage 3

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 28

Page 29: Competitive advantage 3

Economies of ScaleEconomies of Scale

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 29

Page 30: Competitive advantage 3

Economies of ScopeEconomies of Scope

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 30

Page 31: Competitive advantage 3

Being the best Being the best companycompany

The Bases of Competitive AdvantageThe Bases of Competitive Advantage 31

Page 32: Competitive advantage 3

32The Bases of Competitive AdvantageThe Bases of Competitive Advantage