CQA Chicago 2011
63
The Art of Game Design and the pleasure revolution Jesse Schell CQA Chicago - 2011
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A talk I gave at CQA Chicago 2011 about a variety of game and psychology topics.
Transcript of CQA Chicago 2011
The Art of Game Designand the pleasure revolution
Jesse SchellCQA Chicago - 2011
TV
Groceries
Reality TV
Organic Groceries
Big Mac Angus Burger
+10!
+20!+20!
+10!
+10!
+5!
+45! +500!
+200!
+50!
+100!+50!+30!
+10! +10!+10!+10!+10!
+500!
+100!
+100!
+
+2700!
+2000!+5000!
+9000!
+5!
+1000!
+30!
+100!+30!
+10!
+5!
+25! +75! +300!
+30!
+30!
+200+50!
Choco-fication!
Rewards can Backfire
Self-Determination Theory
Competence Autonomy RelatednessI want to be
good at what I do!
I want freedom!
I want to connect to
others!
“Work consists of whatever a body is obliged to do, and play consists of whatever a body is not obliged to do.”- Mark Twain
“Hafta” “Wanna”
Slavery Freedom
Duty FunWork Play
Efficiency Pleasure
Internalization
• Extrinsic– External: Cuz I’ll get $5– Introjected: Cuz I’ll feel bad if I don’t– Identified: Cuz its important– Integrated: Cuz that’s who I am
• Intrinsic: – Cuz I feel like it!
Pleasure is POWERFUL
Games are special because…
• They are interactive• They are designed
ENTIRELY for pleasure
Games provide:
• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
GamifyPleasurize
Pleasure is COMPLEX
Pleasure is… CONTEXTUAL
Pleasure is… CONTEXTUAL
Sensation
Fantasy
DiscoveryLaughter
Story
Challenge
Thrill
Triumph
Expression
You CAN make your experiences better
• Ask yourself these simple questions:– Given what I know about
my guests…– Why will they like this
experience?– How can I get them to like
it more?
Technology Psychology
Quantitative Analysis
