Coy Clayton
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Transcript of Coy Clayton
Coy Clayton Director, Internet Engineering & Design
Perspectives on Digital Content Marketing
E-Tourism Summit 2015 – San Francisco
#HGIC Head Geek In Charge
MARKETING
TECHNOLOGY
$
$ +20%
Build for people first. Lesson Learned:
$ +22 %
Lesson Learned:
Proper grouping is your ace
Content is king, Taxonomy is your ace
Lesson Learned:
Product Calendar Search
Pax Data
Review & Payment
Thank You
Booking Flow Cart
Product Pax Data
Review & Payment
Thank You
Booking Flow
+40 %
Customer Simplicity =
Engineering Complexity
Lesson Learned:
Simple = !Simple
And that’s ok.
- Listen to the SEO folks: but build for the customer
- If content is King, then categorization is your Ace
- Anything simple & streamlined means complex engineering
Trust your geeks!
Coy Clayton Director, Internet Engineering & Design [email protected] E-Tourism Summit 2015 – San Francisco
