Coventry University London Campus 2011/12

Prospectus 2011/12A real business experience

Coventry University London Campus: Partnering with employers to deliver 21st century learning through a real business experience in the heart of London: the global centre for finance, business and culture.

The CULC Vision

ContentsWelcome to London Campus 3

A Real Business Experience 4

Work Experience 7

Global Master Classes 9

Employability Skills 9

Leadership Lectures 9

Your Campus 11

Accommodation 12

Student Life 13

Our Students’ Voice 14

Programmes and Teaching 16

BA (Hons) Global Business Management 18

BA (Hons) Top-up Programmes 20

BA (Hons) Top-up Modules 22

MBA Programmes 26

MBA Modules 30

MSc Programmes 38

MSc Modules 40

Pre-Sessional English Training 46

Arrival and Orientation 47

Student Fees 48

How to Apply 50

How to Pay 51

Course Index 52

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Devonshire Square Estate

Professor Madeleine AtkinsVice-Chancellor

Coventry University

www.coventry.ac.uk/londoncampus 3

Coventry University is serious about business. Already one of the largest providers of business related courses in

Europe, we have now expanded our distinguished portfolio even further.

Launched in October 2010, our London campus offers a range of undergraduate and postgraduate programmes. We believe there is no better place to learn about business than to study and work in the heart of the world’s financial markets; in a city that is a global trading centre.

This vibrant, culturally diverse city is a fantastic setting for students to immerse themselves in both the academic and practical side of the business world.

Studying at Coventry University London Campus (CULC), you will be located near to the home of government and the centre of finance and trade; and surrounded by the many theatres, museums and galleries that contribute to the rich heritage of the capital.

Your employability is our priority, and so we are committed to offering students on our London campus real work experience alongside an excellent study programme. This unique offer ensures our students gain substantial insight into a real business and graduate with the qualifications and skills to make an immediate impact with any new employer.

We will also equip you with the necessary skills to secure future employment by offering essential training in key areas such as CV writing, presentation skills and interview techniques.

Preparation for the world of work is embedded into our innovative courses. Each course has been developed specifically for students on our London campus. Using leading industry experts, we have created intensive and bespoke courses that are focused on preparing students for successful international business careers.

All our programmes are infused with work-related activity and supported by our leadership lecture series with high profile business figures.

While we know this is an exciting opportunity, we also fully understand the challenges of moving to another country to continue your education. To ensure you are fully equipped as a business professional from the outset, all students receive a learning materials pack.

Our unrivalled package is delivered by an institution with strong foundations in educating business leaders. Our partnerships and relationships with leading global brands, our applied research and our award-winning enterprise culture all make Coventry University the definitive place to experience real business.

Welcometo a real business experience

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A Real Business ExperienceYour real business experience starts at arrival on campus, continues throughout your programme and extends into the workplace through work-based learning, internships and consulting projects.

Our expertise in business and our in-depth understanding of what today’s employers are looking for offers you a curriculum that is based on creating skilled, employable graduates.

Studying at CULC, you will develop your professional and business skills through a whole range of experiences, from work-based learning in global organisations to our networking events with industry leaders. We are committed to helping you build and develop your career; your employability is our priority.

Career-buildingWorking closely with industry, we deliver a comprehensive career-building programme including:

• A learning experience delivered by an institution with strong foundations in educating business leaders

• Work-based activities and our leadership lecture series delivered by high profile business figures

• Essential training in key areas such as career planning, marketing yourself and guidance with career paths such as consultancy and entrepreneurship

Postgraduate students who meet threshold performance requirements are guaranteed an internship or employer consulting project opportunity.

Undergraduate top-up students who meet threshold performance requirements are guaranteed a work experience opportunity.

21st century-learning The international business environment is changing and a new and very different market reality is emerging. To be successful in tomorrow’s international business environment, we know that you will need to adopt alternative ways of thinking and behaving. Our programmes focus not just on the issues of leadership and international business, but also on the ways current managerial paradigms might be re-thought and new patterns of thinking implemented.

At CULC, we use the latest in 21st century learning and assessment techniques to ensure you can apply what you have learnt to real business issues. Our learning and assessment methods reflect an action learning approach which is focused on team work, business simulations and real-world projects, all of which are underpinned by analysis and synthesis.

Internationally orientedAt CULC, we take an internationally oriented perspective since few organisations operate solely in a single geographic area or culture. Our modules reflect the changing nature of the global marketplace as well as the skills and experience of our faculty, staff and students.

As tomorrow’s managers and leaders, you need to be able to operate effectively across national and cultural boundaries. Intercultural fluency is one of the key skills you will develop throughout your programme of study to enable you to work successfully in the organisations of the future.

We deliver a curriculum infused with real business experience delivered by experienced industry practitioners with a proven understanding of the global context and commercial relevance.

”“Coventry University London Campus offers excellent teaching facilities and a professional environment to study in – it gives

me the feeling of being an executive coming to work!Yayilan Yao, ChinaMBA Global Business


Technology enabledYour learning at CULC is underpinned and supported by the latest developments in technology from our Learning Resource Centre, to a unique simulated trading floor and a range of in-class technology. You can collaborate and study with your peers, your tutors and your future employers using the best in teaching and learning technologies.

Our Learning Resource Centre provides access to world class learning resources that will support your studies. This includes books at CULC, as well as access to the collections at Lanchester Library in Coventry. In addition we have over 29,000 eJournals and 51,000 eBooks available online through the eLibrary 24/7.

Simulated trading floorStudents at CULC benefit from a simulated trading floor facility which provides them with a unique business experience and learning opportunity.

The trading floor facility features 25 stations, which allows students to benefit from interactive teaching of complex financial investments, including equities, fixed incomes, commodities and energy.

Lecturers can filter out market noise during training sessions, focus in on certain products and simulate specific market conditions.

This type of hands-on learning allows students to understand the risks associated with trading and how to respond to different market conditions. The trading floor simulations are being used across a wide range of programmes at CULC to include, for example, teaching global business students about factors influencing international trade and investment, and oil and gas management students how prices are determined.

By emulating real trading under a tightly controlled environment in both open and closed training facilities, students are able to learn the techniques used by corporate financial institutions to determine efforts and profitability related to risk taking.

”“I really enjoy the lectures

and group work, the tutors are supportive and work hard to ensure you succeed in

your studiesSultan Al Tahboush, United Arab EmiratesBA (Hons) Global Business Top-up

Trading Floor

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”“I chose to study at the London campus because of

the global nature of the course modules and the guaranteed work experience element*, which I believe

will enhance my employabilityAlain Manzenza, Democratic Republic of CongoMBA Global Business

*Internships are available to students who meet threshold performance requirements.


Work ExperienceBusiness leaders and students tell us that work experience matters. At CULC, we are building on the longstanding relationships the University has fostered with leading organisations in the UK and around the world.

We work closely with a range of companies in London to provide internships and consulting projects for our students. Companies that offer students experience in their companies include:

• ChapmanBlack, specialist operational and executive recruiter

• GreenSpur Consulting, dedicated to helping businesses embrace the challenges of the Green economy in ways that are adaptable, cost-effective, profitable and sustainable

• Jaguar Cars Limited is one of the world’s premier manufacturers of luxury sports saloons and sports cars. Land Rover is a world-renowned manufacturer of premium 4x4s based in the United Kingdom

• Opportunity International, empowers people in developing countries with microfinance - small loans, savings, micro insurance and training

• Rabobank, full-range financial services provider that operates on cooperative principles

• Radisson Hotel Group, global hospitality and travel company with a strong portfolio of leading brands

• World Film Collective, teaches sustainable filmmaking to disadvantaged young people around the world

• YouGov, government agency, specialising in detailed market sector research analysis opportunities for students

• Lloyds Banking Group, with 22 million current account customers is the UK’s largest retail bank.

Further afield, students have the opportunity to undertake an international placement - adding a rich, cultural dimension to the real business experience.

“ ”CULC is setting a new standard for higher education by

delivering future leaders who are equipped with 21st century skills backed up by real business experience.

Mike ShortVice President Research and Development at O2

*Internships are available to students who meet threshold performance requirements.

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We are committed to offering students credit-bearing work experience as part of their course provision, delivered through one of the following forms of internship or work-related project:

BA (Hons) Global Business Management BA (Hons) Top-up Programmes

MBA and MSc Programmes

International Placement

Project 3

Business Project 2

Workplace Project 1

Workplace Project 1

Work-based Project 2

- Internship - Individual or Group

Consulting Project 3

Dissertation

UG 40 credits

UG 40 credits

UG 40 credits

UG 20 credits

UG 20 credits

PG 45 credits

PG 45 credits

10 weeks 10 weeks 10 weeks Up to 5 weeks

10 weeks 10 weeks 10 weeks

Linked to a real employer not in

the UK

Linked to a real employer



Linked to a real-life case

study


Linked to a real-life case

study

1 Students who meet threshold performance requirements are guaranteed a work experience opportunity in a host organisation.2 Students who meet threshold performance requirements are guaranteed a real business project undertaken at CULC.3 Students who meet threshold performance requirements are guaranteed an internship or employer consulting project opportunity.

”“Leadership lectures provide

us with the opportunity to hear from knowledgeable

and experienced professionalsStella Namugenyi, UgandaMBA Global Business

What are the benefits of an internship or work-related project?

• First-hand experience of the business and working culture of an organisation

• Opportunity to work independently on a significant business issue with your employer’s support and academic guidance

• Learn how to create management reports for multiple stakeholders

• Build commercial awareness and understanding in the context of decision making

• Develop a stronger set of personal and professional skills

• Opportunity for business networking

• Put your studies and theories into practice

Your real business experience is further enhanced with:

• Global Master Classes

• Employability Skills

• Leadership Lectures

Global Master ClassesGlobal Master Classes are specifically produced for CULC to enhance your learning and bring to life theories and concepts through real-world examples, panel discussions, company profiles, recorded interviews with operational managers and business leaders from a variety of industry sectors.

Employability SkillsEmployability skills infuse our curriculum starting with a core module specifically designed to assist you in developing the skills and competencies required for your internship or consulting project and throughout your career. You will develop a Personal Development Plan and ePortfolio to demonstrate your achievements to potential employers.

9www.coventry.ac.uk/londoncampus

Leadership LecturesThe high profile Leadership Lecture series involves presentations from leading business figures. Our reputation as well as our longstanding relationships with major financial institutions, manufacturers and media organisations means we can secure some excellent speakers from a range of industry sectors.

Speakers include:

John Thirwell

Leading Expert in Global Risk Management

John Williams

CEO, The Gateway to London

Juan Casimiro

Co-Founder, Magic Wand Foundation

Angela Dumelo

Securities Classifications, Standard & Poor’s

Annie Kabale

Market Data Auditor, London Stock Exchange

David Docherty

Chief Executive, Council for Industry and Higher Education

Jenny Barber

Head of Higher Education, Financial Services Skills Council

Charles Hammon

Head of Counsel, Ashurst LLP

”


Your CampusCampus

Our campus is part of the exclusive Devonshire Square Estate in the heart of the City, an ideal location for you to connect and network with major business and financial markets.

The campus is a vibrant location for study, collaboration and networking with other students and employers.

Our state of the art campus is designed around your learning needs and our innovative teaching and learning methods. All our teaching spaces are equipped with technology to deliver a 21st century teaching experience and prepare you for the world of work.

Our informal business meeting spaces have been designed so that you can meet and collaborate with your colleagues in a fully equipped professional environment.

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London Wall

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Leadenhall StLeadenhall St

Cornhill

Aldgate

NatwestBuilding

St Paul’sCathedral

Bank ofEngland

LloydsBuilding

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Moorgate

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LiverpoolStreet


Location

Less than a 5 minute walk from Liverpool Street station - a key commuting hub in Central London.

AccommodationAccommodation support serviceMaking the decision about where to live during your time at Coventry University London Campus is one of the most important you’ll make. To help you make your decision, our Student Services Team are here to assist you. There are many accommodation options in and around London. Depending on your preference and budget, we can help you find a suitable house or flat share, or a room within one of the popular halls of residence located close to our campus.

The cost of accommodation varies widely depending on the type and location. When looking for accommodation, it is important to consider how close you want to be to public transport links, the campus, as well as the extensive cultural and social scene that London has to offer including shops, museums, theatres, bars and restaurants.

We would advise you book well in advance to ensure you secure your preferred accommodation option. At CULC, we can offer you the following accommodation services:

Halls of residence

CULC has agreements with various companies which provide purpose built student accommodation with a range of room options to suit your budget. Studio rooms often include basic kitchen facilities, while en-suite rooms enable you to share the kitchen facilities with other students.

To help you budget your living expenses, all costs such as internet and utility bills (water, electricity, gas, council tax) are included in the price and facilities generally include a gym, launderette and common social areas.

The halls of residences are in locations close to the campus and also further out of the city to offer you a full set of options. Get in touch with the Student Services Team for more information and to take advantage of our guaranteed places.

Flat or house shareIf you prefer to rent a house or flat, our Student Services Team can connect you with approved agents, available properties and assist you through the process of securing a property. We can also put you in contact with other students who are looking to share accommodation.

This type of accommodation is often cheaper than halls of residence. However, it is important to bear in mind that in addition to your rent you will also have to pay for other costs including utility bills and internet charges.

General adviceWe are always on hand to help with any practical advice on living in and getting around London.

For details on how to apply for accommodation, or advice and guidance on rents and facilities, you can contact us via email [email protected]

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Student LifeWe recognise that for many students living away from home is a new experience. CULC has a dedicated Student Services Team that offers ongoing advice to all international students throughout their study.

A fantastic social programme is run by CULC and this provides a cost effective way to join in a number of activities, see more of the UK and experience British culture.

There are various clubs and societies you can join or even start a new club or society if you wish. All clubs and societies are started and run by students alongside their studies, providing the opportunity to learn new skills, meet new people and get the most out of your time at CULC.

As a student at CULC, you will be located near to the home of Government and the centre of finance and trade; you will also be surrounded by the many theatres, museums and galleries that contribute to the rich heritage of the capital.

University of London Union

As a student at CULC you are eligible to join the University of London Union (ULU) free of charge. If you become a member of ULU, you will be able to use many of the Union’s facilities and services.

The membership entitles you to become a member of Energy Base, their on-site gym and health club, at a reduced rate. You can also enter the Union building after 6.30pm to use the bars and study facilities and you can even join the various ULU clubs and societies.

Once you’ve arrived at CULC you can apply to be a member quickly and easily.

For more information about ULU visit www.ulu.co.uk

”“CULC is surrounded by the

many theatres, museums and galleries that contribute to the

rich heritage of the capital.

London Eye

Our Students’ Voice

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“Lessons are delivered with a focus on business simulations and real-world projects by lecturers who have a rich knowledge and lots of experience to share. All of this together with the potential internship opportunities available makes London Campus an excellent place to study.

I would definitely recommend London Campus as an excellent choice for students wanting a course that will prepare them for the world of work and help them to excel in their chosen field.”

Arjun GangavarapuMBA International Engineering Management

”“The facilities on campus are really good and the style of teaching makes you feel like you are in

a business environmentSukhmin Baih, IndiaMBA Global Business

15

“I am very happy with the course content and structure, the lecturers are professional and extremely helpful and they use latest learning technologies such as Moodle and Pebble Pad to teach us.

Studying in the heart of London not only gives me the experience of living in such a lively multicultural city, but with the campus situated in the financial and business district I feel it will also open up a wealth of networking opportunities for me.”

Alain ManzenzaMBA Global Business

”“The campus is right in the heart of the city amongst the leading names in finance and business

Yuze Yao, ChinaBA (Hons) Global Marketing Top-up

”“I chose CULC due to the

excellent reputation of Coventry University and the range of courses offered

Jemy Mohan, IndiaMBA International Marketing

“The Global Business MBA offers an opportunity for me to acquire expertise in strategic business and understand the challenges affecting the international business environment. The way we are assessed, through reports and presentations focussed around business simulations and projects is helping to give me a practical business experience.”

Yayilan YaoMBA Global Business

Programmes and TeachingCULC offer undergraduate and postgraduate programmes that provide real business experience alongside an excellent study programme.

Our innovative programmes have been developed specifically for students at our London campus. Using renowned industry experts, we have created intensive and bespoke courses that are focused on equipping students with the skills they need to launch successful international business careers.

Teaching methods

Modules are delivered through knowledgecast lectures and seminars of smaller groups of students. Seminars are interactive and may involve hypothetical problem questions, simulations, case studies and the analysis of more theoretical issues.

Audience Response Systems are used in class to quickly explore your level of understanding and identify any specific issues to focus on. In addition, your personal tutor will review and discuss your progress with you and will be available for advice.

We use audio visual materials in a range of ways to bring the curriculum to life, through recorded interviews with business leaders, recording key lectures and seminars for you to review and re-watch or in recording your own board presentations as part of your assessed work.

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Programmes available

BA (Hons) Programmes

• Global Business Management

BA (Hons) Top-up Programmes

• Global Business

• Global Marketing

• Accounting and Finance for International Business

• International Hospitality and Tourism Management

MBA Programmes

• Global Business

• Global Financial Services

• International Marketing

• International Human Resource Management

• International Fashion Management

• Oil and Gas Management

• International Engineering Management

MSc Programmes

• International Fashion Marketing

• International Hospitality and Tourism Management

• Global Financial Trading

”“The courses are not just about teaching, but also preparing us for a future career by helping us to develop

and apply business skillsMoma Heidari Navid, IranMBA Global Business

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Konstantin Grcic’s Clock, One Canada Square

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BA (Hons) Global Business Management As businesses increasingly find themselves competing in a global marketplace, employers are looking for graduates who have experience in a range of business areas, as well as experience of countries and cultures other than their own.

This 3 year degree provides students with the core knowledge and skills to operate successfully in the contemporary global business environment, making them highly attractive to employers globally.

Core modules provide a solid grounding in the key business areas of finance and data analysis, marketing, organisational behaviour and human resource management, within an international context.

Final year electives offer an opportunity to develop specialist knowledge in marketing or human resource management.

Intercultural awareness is also fostered and practised throughout the course in the delivery of the classroom-based modules as well as valuable study abroad, placement and workplace project experience.

Study abroad and placement opportunities

Study abroad and placement opportunities are available to all students studying this course.

International students are required to undertake work experience in their final term, but in addition to this have the opportunity to study one or two terms abroad.

UK/EU students are required to undertake either one or two terms of study abroad or a one term international (non-UK) placement.

Your future

Graduates can expect to offer prospective employers a business degree that delivers the knowledge and skills highly relevant to the global business environment, and also the added experience of having studied and lived in an international setting.

This combination will appeal to both UK-based and global companies.

Programme Length 3 year course, delivered over three terms of 10 weeks per academic year.*

Programme starts with a 1 week induction before teaching begins.

Fees International - £9,990 per academic year** UK/EU - £3,375 per academic year**

Start Dates International - January or October UK/EU - October

Entry Requirements BBB grades from at least three A2 levels or equivalent qualifications

5 GCSEs at grade A-C or equivalent, including Mathematics and English Language

English Language IELTS 6.0 or equivalent

For details of other acceptable qualifications go to www.coventry.ac.uk/ug2012/qualifications

*2 year accelerated degree option may be available, contact our admissions team to find out more.

**Tuition fees are subject to increase each academic year.

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BA (Hons) Global Business Management

Year 1 Year 2 Year 3

The Economic Environment of Business •

Introduction to Business Accounting •

Introduction to Marketing •

Professional and Academic Skills Development •

Foundations of Organisational Behaviour •

International Business Cultures •

Management Data Analysis •

Preparation for Study Abroad / Project Placement •

UK / EU Student Options:

Option 1 - Study Abroad for 2 terms

Option 2 - Business Management and Decision-making Process - Study Abroad 1 term

Option 3 - Business Management and Decision-making Process - International Project Placement 1 term

Option 4 - Study Abroad 1 term - Entrepreneurship in a Global Context - Doing Business in Europe

•

International Student Options:

Option 1 - Study Abroad for 2 terms

Option 2 - Consumer Behaviour - Business Management and Decision-making Process - Study Abroad for 1 term

Option 3 - Study Abroad 1 term - Entrepreneurship in a Global Context - Doing Business in Europe

Option 4 - Consumer Behaviour - Business Management and Decision-making Process - Entrepreneurship in a Global Context - Doing Business in Europe

•

International Business Strategy •

Advancing Career Development •

Choose from:

Option 1 - International Investment Analysis

Option 2 - International Marketing Strategy

•

Choose from:

Option 1 - International Human Resource Management

Option 2 - Marketing Communications

•

Choose from:

Option 1 - Business Project (40 credits)

Option 2 - Workplace Project

•

MO

DU

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BA (Hons) Top-up ProgrammesTop-up programmes allow entry to the final year of a BA degree programme for students from outside the UK who have a sound background of study and knowledge.

Students undertake in-depth study of particular areas of business interest, helping to prepare them for a career in international business and management. Top-up programmes also provide the opportunity to improve communication, English language, interpersonal and life-long learning skills.

Upon successful completion of our BA (Hons) top-up programmes, students are eligible to proceed onto one of our leading MBA programmes.

BA (Hons) Global Business Top-upThe global business environment is complicated and pressure for businesses to globalise, overcome cultural barriers and to accept high levels of risk in some markets are constant.

This course aims to provide students with an understanding of the challenges of international business including the areas of finance, marketing and human resources and of the strategic issues facing global organisations.

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Programme Length 1 year course, delivered over three terms of 10 weeks each

Fees International - £9,560 UK/EU - £3,375

Start Dates January or October

Entry Requirements Associated degree, HND or equivalent qualification (with merit profile) in a similar subject

English language IELTS 6.5 or equivalent

BA (Hons) Global Marketing Top-up

Students will develop a critical understanding of international marketing and the skills required to identify, analyse and solve problems encountered in the development of international marketing strategies.

This course provides insights into how the media planning function works and students will learn how to produce communication campaigns that deliver business and marketing objectives.

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BA (Hons) Accounting and Finance for International Business Top-up

Students will develop an understanding of the international dimension of finance and how this impacts business, including financial accounting and reporting, currency risk management and management accounting techniques.

This course provides students with an understanding of how accounting and finance operate in an international context and prepares them for a career in international finance and accounting.

BA (Hons) International Hospitality and Tourism Management Top-up

Hospitality and Tourism are two of the world’s fastest growing industries. This course provides students with a foundation in business and management to succeed in this sector.

Exploring the impact of hospitality and tourism activities in a range of international contexts, students will develop the knowledge and skills sought by employers in this rapidly evolving industry.

BA (Hons) Top-up ProgrammesGlobal

BusinessGlobal

MarketingAccounting

and Finance for

International Business

International Hospitality

and Tourism Management

Developing Business Practice • • • •

International Business Strategy • • •

Workplace Project or Work-based Project • • •

Advanced Marketing Strategy •

Audit and Internal Control •

Financial Management •

International Corporate Reporting •

International Finance •

International Hospitality Operations Management •

International Human Resource Management •

International Investment Analysis •

International Marketing Strategy • • •

International Tourism Destinations •

Management Accounting for Business Decisions •

Marketing Communications •

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”“My course will help

prepare me for the challenges in

the world of businessAkinyele Abayomi, NigeriaBA (Hons) Global Business Top-up

BA (Hons) Top-up Modules

The international environment is complicated by pressure for business to globalise, to overcome cultural barriers and to accept high levels of risk in some markets. This module aims to provide students with an understanding of the challenges of international business and of the strategic issues facing businesses.

International Business Strategy

The transition into learning at a new level poses all students with a differing level of challenge. The aim of this module is to ensure students have a clear understanding of the requirements of the final year of undergraduate study and provides them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.

Developing Business Practice

At CULC we are committed to ensuring students have a real business experience. A key element of this is the opportunity to gain work experience and have the chance to put theory into practice. This can be in any area of business (including sales and marketing, finance and human resource management), usually in the UK but occasionally overseas. Students may choose the area of work. We encourage all students to apply for workplace projects which are relevant to their studies and, if possible, match their career aspirations.

Workplace Project/Work-based Project

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Students will identify opportunities and target markets, position brands and form the basis for competing and growth strategies necessary to an organisation´s sustainable future. Even in organisations recognising the role of strategising, there is often poor implementation planning and ineffective rollout of the determined strategy. This module will support students in the development of the necessary skills to overcome such issues.

Advanced Marketing Strategy

This module builds on and requires knowledge and understanding of financial accounting and reporting developed earlier in the programme. Its aim, for different business entities operating in an international environment, is to develop understanding and critical evaluation of internal control risks and organisational responses, as well as audit processes and their application in the context of the external regulatory framework. Subject to accreditation, the module will enable students to gain exemptions from some professional accounting qualification papers.

Audit and Internal Control

This module provides students with an understanding of the international dimension of finance and how this impacts business. By the end of this module students should appreciate the workings and operation of currency derivatives markets, the international money and capital markets and the principles of currency risk management.

The subject matter of the module includes study of currency markets, international parity conditions, international money markets, the nature and importance of currency risk and strategies for managing currency risk.

International Finance


The objective is to familiarise students with the major strands of financial management theory and to apply the theory to real world applications. All major areas of financial management will be covered including fixed and working capital asset management, capital investment, the financing of the company, the valuation of companies and the measurement and evaluation of performance in financial terms. Underlying the entire module will be the relationship between risk and the rate of return.

Financial Management

This module aims to ensure students understand and are able to apply the main provisions of international accounting standards, as well as prepare financial statements for various business combinations. Subject to accreditation, the module will enable students to gain exemptions from some professional accounting qualification papers.

International Corporate Reporting

Providing students with an understanding of the skills, techniques, technology and management issues involved in hospitality operations, this module enables students to manage and lead effectively in an international commercial environment.

International Hospitality Operations Management

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This module provides students with an overview of Human Resource Management and how they can apply the key concepts in their own work contexts and the contingencies affecting it.

Students will be equipped with a critical understanding of the key human resource management processes, including the recruitment and selection of staff, their training and development, and the ways in which their performance can be assessed and rewarded.

International Human Resource Management

Students are introduced to the various aspects of international marketing with the principal objective of developing the skills to identify, analyse and solve problems encountered in international marketing theories and the development of international marketing strategies.

International Marketing Strategy

Students will develop an understanding of the complex range of strategic business and management issues raised by the choice of scale, scope and structure of international tourism destinations. Students will develop a critical awareness of the need for a holistic approach to tourism destinations and its complexities, whilst making extensive use of international case studies.

International Tourism Destinations

Students will identify the opportunities and risks arising from foreign market exposure of companies. Students will be introduced to a number of theoretical concepts and analytical tools to enable them to make an informed decision about an investment in a foreign business venture. They will explore the issues, risks and uncertainties international business managers have to deal with and the financial instruments managers can use to minimise these risks.

International Investment Analysis

”“CULC is a near paperless environment, all resources and materials needed are available online

Shumayl Zahid, PakistanBA (Hons) Global Marketing Top-up

www.coventry.ac.uk/londoncampus

Students will gain an understanding of the limitations of management accounting techniques. In order to do this, students must first understand what the techniques try to do and how they do it. In addition, students are introduced to the behavioural aspects of managerial accounting in areas such as transfer pricing, divisional performance and business performance management. This module also looks at current controversial issues such as the use of activity-based costing as opposed to absorption costing.

Management Accounting for Business Decisions

This module provides an insight into the discourse of marketing communications and enables students to develop a critical appreciation of marketing communications theory and practice. It offers an insight into how the media planning function works with the other communication areas in order to produce communication campaigns that deliver business and marketing objectives.

Marketing Communications

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MBA Programmes

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Programme Length 1 year course, delivered over four terms of 10 weeks each

Fees £12,500 (April and July 2011)

£13,125 (from October 2011)

Start Dates January, April, July or October

Entry Requirements At least a second class honours degree (2:2) or equivalent qualification


No work experience required.

The global business environment is changing and a new and very different market reality is emerging. The students of today need to adopt flexible patterns of thinking and behaviour to succeed as the managers of tomorrow.

Conventional theories are questioned and replaced with new and developing perspectives and insights. Students will have the opportunity to acquire high-level expertise in the strategic business and commercial competencies needed for an international context.

All MBA students will be provided with the required reading material for all taught modules.

MBA Global Business

As businesses are forced into identifying new markets to achieve growth, the ability to critically evaluate market entry strategies has become key to success.

This course has been designed to explore in detail the nature and implications of these changes and provide students with the skills and mindsets that will allow them to operate effectively within, and lead, the organisations of the future.

MBA Global Financial Services

This course has been designed to equip students with a deep and broad critical knowledge, conceptual understanding and competence in the increasingly complex and fast-moving world of global financial markets.

Students will learn the characteristics and organisation of the international financial markets and identify their potential uses in business situations.

MBA International Marketing

Equipping students for a career in international marketing, students will develop critical knowledge and competencies to identify, analyse and solve problems encountered in international marketing and the development of international marketing strategies.

Students will learn to appreciate the complexity of managing marketing, putting theory into practice and assessing the effectiveness of marketing.

MBA International Human Resource Management

Students will learn the challenges and opportunities that face multinational enterprises, such as how national and regional differences impact on the employment relationship, including evaluation of international human resource management strategies and policies in a range of operational areas.

This course has been designed to prepare students for successful careers in the strategic management and development of people.

”“My aim is to set up my

own business and I feel my MBA will help me to achieve

this ambitionCharanya Durairajan, IndiaMBA Global Business


MBA International Fashion Management

With the fashion industry worth £21bn annually to the UK economy, a new generation of business leaders with a strong foundation in cross-cultural communications and international business is needed to respond to the needs of a sensitive consumer and competitive market.

This course equips students to lead effectively in the management of fashion businesses, addressing intellectual, financial and cultural demands of an ever changing society and global fashion audience.

MBA Oil and Gas Management

Employment in the energy sector is growing rapidly worldwide, offering exciting career opportunities for managers that understand its diverse issues, demands and challenges.

This course is designed to equip graduates with the appropriate management skills and knowledge to undertake a leadership role in one of the world’s fastest growing and most dynamic sectors.

MBA International Engineering Management

Students will emerge from this course with well-developed powers of analysis, clear perspectives on strategy and strategic thinking, and highly effective communication and research skills.

Designed to address the new and very different market reality of manufacturing companies, this course equips students with the critical knowledge and skills to facilitate the achievement of long term profitability within manufacturing companies.

”“The tutors are not just academics but professionals in their own right. They relate their experiences from industry into

the classroomEnoch Dankwa Ababio, GhanaMBA Oil and Gas Management

28

MBA ProgrammesGlobal Business Global Financial

ServicesInternational

MarketingInternational

Human Resource Management

International Fashion

Management

Oil and Gas Management

International Engineering

Management

Advanced Business Practice (Intensive four term module) • • • • • • •

Finance, Funding and Legislative Frameworks for Success • • • • • • •

Leading in a Changing World • • • • • • •

Marketing in a Global Age • • • • • • •

Sustainable Strategy: from Planning to Implementation • • • • • • •

Alternative Markets •

Banking, Regulation and Risk •

Buyer Behaviour Analysis: the Psychology of Buying •

Creativity •

Developing People •

Entrepreneurship and Innovation in the Manufacturing Sector •

Fashion Buying and Merchandise Management in a Changing Global Industry

•

Fashion Design and Product Development •

Financial Enterprise and Social Responsibility •

From Local to Global: Strategies for International Development •

Global Financial Markets •

Global Human Resource Strategies • •

Impacts of Oil Production in the Developing World •

Integrated Emergency Management: Practice and Issues •

International Accounting Perspectives •

International Environmental Law •

International Manufacturing Strategy •

International Organisational Design and Development •

Managing International Trade • •

New Technology at Work •

Project Management • • •

Retail Marketing Management •

The Environment and Sustainability: an Industry Perspective •

Trend Prediction and Fashion Forecasting •

Organisation Internship, Consulting Project or Dissertation • • • • • • •

MA

ND

AT

OR

Y M

OD

ULE

SC

OR

E

MO

DU

LES


MBA ProgrammesGlobal Business Global Financial

ServicesInternational

MarketingInternational

Human Resource Management


Management

Oil and Gas Management

International Engineering

Management

Advanced Business Practice (Intensive four term module) • • • • • • •

Finance, Funding and Legislative Frameworks for Success • • • • • • •

Leading in a Changing World • • • • • • •

Marketing in a Global Age • • • • • • •

Sustainable Strategy: from Planning to Implementation • • • • • • •

Alternative Markets •


Buyer Behaviour Analysis: the Psychology of Buying •

Creativity •

Developing People •

Entrepreneurship and Innovation in the Manufacturing Sector •


•

Fashion Design and Product Development •


From Local to Global: Strategies for International Development •


Global Human Resource Strategies • •

Impacts of Oil Production in the Developing World •

Integrated Emergency Management: Practice and Issues •

International Accounting Perspectives •

International Environmental Law •

International Manufacturing Strategy •

International Organisational Design and Development •

Managing International Trade • •

New Technology at Work •

Project Management • • •


The Environment and Sustainability: an Industry Perspective •


Organisation Internship, Consulting Project or Dissertation • • • • • • •

MBA Modules

The transition into learning at a new level poses all students with a differing level of challenge. The aim of this module is to ensure students have a clear understanding of the requirements of postgraduate study and provide them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.

Advanced Business Practice

This module explores key accounting and finance practices and the associated decision-making tools within organisations. It covers the nature of accounting and finance tools within a variety of business environments and considers appropriate management techniques to help identify strategic options.

Finance, Funding and Legislative Frameworks for Success

In a volatile and unpredictable economy, leaders must demonstrate extraordinary performance to their employees, customers, shareholders and other stakeholders. The ability to lead sustainable strategic change is a key characteristic of effective senior managers and executives. This module examines the knowledge, skills, behaviours and techniques of leadership and explores the role of leadership in relation to other business themes such as strategy, innovation and organisational development.

Leading in a Changing World

30

This module explores marketing: the application of marketing techniques and concepts to a number of different environments. It analyses the nature of marketing, the core concepts, techniques and processes. Students will learn to appreciate the complexity of managing marketing and applying theory in practice, assess the effectiveness of marketing, discuss some of the difficulties in implementing marketing as well as the general ethical issues that arise from its use. Students will also learn how different aspects of marketing relate to and interact with each other.

Marketing in a Global Age

This module challenges concepts of strategy, its scope, purpose and outcomes and provides a practical outline of a number of different approaches to strategic management. To be effective, strategic managers need to know the particular strengths and weaknesses of each approach and recognise where and how they might be used with advantage. This module will prepare students to engage critically with strategy in the workplace.

Sustainable Strategy - from Planning to Implementation

As an alternative to completing an internship or consulting project, the dissertation forms a substantial part of the overall study leading to the MBA and is an opportunity for work experience related to the in-depth study of an organisation. The dissertation should draw on the intellectual and analytical skills and knowledge developed during the programme. The module also provides an opportunity for students to develop their interest in a particular area related to their career aspirations and to demonstrate an ability to undertake individual research.

Dissertation

CULC is committed to offering students a work experience opportunity for up to 10 weeks. The experience will allow students to:

• Have first-hand experience of the business and working culture of an organisation

• Work independently on a significant, managerial issue with your employer’s support and academic guidance

• Create management reports for multiple stakeholders


• Develop more effective communication and presentation skills

• Build up a stronger set of personal and professional skills

Work experience at CULC can be undertaken in a variety of ways; an internship, an individual consultancy or group project.

Internship Individual Consulting Project

Group Consulting Project


32

The recent banking crisis has motivated heightened discussion of the merits of bank regulations used to minimise the risk of bank distress and intervention tools to mitigate its effects. In this module, students will study technical aspects of bank regulation, supervision and intervention to resolve crises.

Banking Regulation & Risk

The module introduces students to growing areas of marketing application through a study of real-life social marketing practices. In this module, students will develop their understanding of the challenges, differences and difficulties of this new area and will enhance their understanding of the differences of practices for commercial and non-commercial purposes.

Alternative Markets

This module introduces students to the study of consumer behaviour. The various determinants of behaviour are examined and the applications of theory are considered and critiqued. The primary aim is to provide students with an understanding of consumer behaviour and how this knowledge can be used to inform commercial decisions.

Buyer Behaviour Analysis: the Psychology of Buying

This module provides a critical introduction to the study of creativity in a business context. Students will learn to critically assess the need for creativity in management and business and understand the theories underlying creative approaches. Students will evaluate the techniques for effectively and creatively solving managerial problems in ways that are acceptable to national and organisational cultures.

Creativity

This module provides a grounding in the strategic management and development of people in organisations. Students will gain an understanding of business strategy in order to formulate appropriate human resource strategies. This module will take a macro to micro view of the human resource function and encourage students to apply theory to practice in order to develop the professional skills needed to operate effectively as a human resource business partner to line management.

Developing People


With the changes in the global business environment, there is a growing importance of small to medium enterprises (SMEs) as original equipment manufacturers and as tier suppliers within the supply chain. This module aims to provide students with a solid understanding of the theory, practices and importance of entrepreneurship in not only larger multinational organisations but within SMEs as well.

Entrepreneurship and Innovation in the Manufacturing Sector


34

As businesses are forced into identifying new markets to achieve growth, the ability to critically evaluate market entry strategies becomes key to success. This module has been designed to help students identify potential countries for a company’s selected products or services; to conduct a situation analysis of a company; to identify global market opportunities; and to select best markets.

From Local to Global: Strategies for International Development

This module enables students to understand the characteristics and organisation of the international financial markets and identify their potential uses in business situations. Students will identify the potential risks and dangers in the use of these markets.

Global Financial Markets

Organisations can no longer afford to view business ethics only in terms of administrative compliance with legal standards and adherence to internal rules and regulations. This module examines the relationship between financial and accounting practice and these social responsibilities.

Financial Enterprise and Social Responsibility

The focus of this module is to provide a critical analysis

and understanding of the buying and merchandising functions within the context of contemporary fashion organisations. Students will explore the global shifts that have shaped the industry today and investigate the supply chain management structure across a number of different fashion organisations.


This module is designed to provide an introduction to the Fashion Product Cycle and to develop student’s understanding of the process from concept

through to garment production and final product marketing. Students will investigate how fashion companies develop and differentiate their product and the importance of strategic product development within different segments across the global market.

Fashion Design and Product Development


This module considers the political, economic and social factors that impact on international human resource management and employee relations. Students will identify the human resource challenges and opportunities that face multinational enterprises, such as how national and regional differences impact on the employment relationship. Students will evaluate international human resource management strategies and policies in a range of operational areas.

Global Human Resource Strategies

Students will consider the different aspects of oil diplomacy, together with the diplomatic consequences of the domination of the oil industry by the large multinational oil companies, and the impact of the formation of the Organization of Petroleum Exporting Countries (OPEC). It also considers the role of oil diplomacy in broader themes in international relations, such as imperialism, the role of multinational corporations in the world economy, Third World nationalism, the changing relationships between the developed and developing nations, and the consequences of the Cold War and perceptions of national security for the conduct of oil diplomacy.

Impacts of Oil Production in the Developing World

This highly critical module examines the emergency management practices undertaken over the last decade. Students identify the related issues and discuss possible solutions in order to propose ways in which emergency management might address future issues more effectively.

Integrated Emergency Management: Practice and Issues

”“Lessons are delivered with a focus on business simulations and real-world projects by lecturers who have a rich knowledge

and lots of experience to shareArjun Gangavarapu, IndiaMBA International Engineering Management

36

This module provides students with an introduction to the main issues in international trade from an operative point of view. In addition to reviewing the main actors, regulations and institutions involved, and analysing world trade exchanges and characteristics, students will also have the opportunity to engage in the technical and operational aspects of international trade.

Managing International Trade

This strategy-level module focuses on facilitating the achievement of long-term profitability within manufacturing companies. It recognises the emergence of a new and very different market reality that places very different demands on managers in terms of patterns of thinking and their behaviour. The module therefore helps develop skills and mindsets that will allow students to operate within and lead the manufacturing organisations of the future.

International Manufacturing Strategy

Many environmental problems require an international response. This module aims to provide students with an insight into international environmental law with a focus on the general themes and principles in this area, the law relating to the protection of biodiversity, and that which endeavours to prevent or at least minimise the impact of transfrontier pollution.

International Environmental Law

This module focuses on the theories and techniques of organisational development and change. It defines a number of key concepts in this area of study, including: organisational structure and culture, action research, and models of planned organisational change.

International Organisational Design and Development

With the increasing globalisation of accounting regulation, knowledge of the requirements of the International Accounting Standards is now essential to anyone studying international business. This module aims to deepen and broaden students’ technical competence, critical knowledge, and conceptual understanding of global financial reporting, and to help apply this knowledge in increasingly complex situations.

International Accounting Perspectives


Physical labour and the use of machinery at work have been closely entwined since the birth of the Industrial Revolution. The design and use of technology has been a central issue for organisational psychology since the initial days of the discipline. This module focuses on the psychological, social and organisational issues involved in the development and use of computer-based technologies at work.

New Technology at Work

The unprecedented pace of change, which organisations have experienced over the last three decades, has transformed organisational structures, business processes, roles and responsibilities, distribution channels, and the use of IT. In most cases, this transformation has been achieved by treating the desired change as a project. Projects typically account for 50% of all work carried out across organisations. This module critically evaluates the growing importance of project management in today’s business environment.

Project Management

This module provides students with a foundation in the theoretical and practical aspects of retail marketing and describes the importance, organisation and composition of the contemporary retail sector. It also provides them with an understanding of the elements of the retail marketing mix and considers the influence of the socio-economic environment and the field.

Retail Marketing Management

This module aims to address the issue of environmental responsibility, industry’s impact on the planet and the growing need for business to provide sustainably designed, manufactured and delivered products whilst at the same time improving operating performance adding shareholder value and creating wealth.

The Environment and Sustainability: an Industry Perspective

Trend prediction and fashion forecasting has become a highly sophisticated and increasingly important component of the global fashion industry. Students will explore how trends can impact consumer behaviour and customer purchasing decisions and how an informed understanding and implementation of this process can lead to increased success and profitability within the retail environment.

Trend Prediction and Fashion Forecasting

MSc Programmes

38

All MSc programmes have been designed in collaboration with industry experts.

They aim to provide students with the specialist knowledge, insight and critical and creative perspectives to excel in some of the most exciting and rapidly evolving sectors of the global economy: fashion, international hospitality and tourism and global financial trading.

Our MSc programmes are intensive and demanding so that students develop the skills needed to operate effectively in the global marketplace.

All MSc students will be provided with the required reading material for all taught modules.

Programme Length1 year course, delivered over four terms of 10 weeks each

Fees£13,125

Start DatesJanuary or October

Entry RequirementsA second class honours degree (2:2) or equivalent qualification


No work experience required.

MSc International Fashion Marketing

Designed to meet the increasing demand for a new generation of managers, this course provides students with a strong foundation in cross-cultural communications and international business. Students will develop the skills to respond to the needs of consumers and competitive markets in the field of fashion marketing.

Students will develop an understanding of all the main areas of international fashion marketing and retailing.

MSc International Hospitality and Tourism

Ranging from hotels and resorts management to holiday parks, tour operators and event management, international hospitality and tourism are two of the world’s fastest growing industries.

This course prepares students who wish to embark on a management career in these industries, equipping them with specialist knowledge and a set of rigorous and industry-relevant analytical tools for leadership and management positions.

MSc Global Financial Trading

Students will focus on trading and the behaviour of global financial markets, including the use of a unique simulated trading floor which provides practical exposure and hands-on experience in the art of trading.

This course also prepares students for the Financial Information Associate Certificate, (FISD) recognised by the world’s leading financial information companies and designed for practitioners in the global electronic financial information industry.

39

MSc ProgrammesGlobal

Financial Trading


Marketing

International Hospitality

and Tourism Management

CO

RE

MO

DU

LES

Advanced Business Practice (Intensive four term module)

• • •

Customer Experience Management in the Hospitality and Tourism Industry

•


•


International Hospitality and Tourism Marketing •

Marketing in a Global Age •

Sustainable Strategy: from Planning to Implementation • •

Trading Economics •


Understanding Financial Reporting • •

Valuation of Securities and Equity Trading •

MA

ND

AT

OR

Y M

OD

ULE

S

Advanced Valuation or Securities and Bond Trading •


Buyer Behaviour Analysis •

Fashion and Brand Management •

Financial Derivatives Trading: Options, Future and Swaps •


Global Human Resource Management Strategies •

International Events and Destination Management •

International Fashion Marketing •

Project Management •


Strategic Operations Management within the Hospitality and Tourism Industry

•

Organisation Internship, Consulting Project or Dissertation • • •

40

MSc Modules

The transition into learning at a new level poses all students with a differing level of challenge. The aim of this module is to ensure students have a clear understanding of the requirements of postgraduate study and provide them with a range of skills that will enable them to navigate their programme of study with the greatest chance of success.

Advanced Business Practice

Focuses on the importance for

organisations to deliver excellent customer service within the tourism and hospitality industry. The module examines value creation and explains how organisations can build a trust relationship with customers.

Customer Experience Management in the Hospitality and Tourism industry

The focus of this module is to provide a critical analysis

and understanding of the buying and merchandising functions within the context of contemporary fashion organisations. Students will explore the global shifts that have shaped the industry today and investigate the supply chain management structure across a number of different fashion organisations.


This module enables students to understand the characteristics and organisation of the international financial markets and identify their potential uses in business situations. Students will identify the potential risks and dangers in the use of these markets.

Global Financial Markets

Provides students with the opportunity to develop a critical appreciation of the functions of marketing within the Tourism and Hospitality businesses. The module is designed to encourage and develop a critical understanding of the key marketing principles, concepts and techniques within the tourism and hospitality sector as well as to understand the connection between theory and practice.

International Hospitality and Tourism Marketing


This module explores marketing: the application of marketing techniques and concepts to a number of different environments. It analyses the nature of marketing, the core concepts, techniques and processes. Students will learn to appreciate the complexity of managing marketing and applying theory in practice, assess the effectiveness of marketing, discuss some of the difficulties in implementing marketing as well as the general ethical issues that arise from its use. Students will also learn how different aspects of marketing relate to and interact with each other.

Marketing in a Global Age

This module challenges concepts of strategy, its scope, purpose and outcomes and provides a practical outline of a number of different approaches to strategic management. To be effective, strategic managers need to know the particular strengths and weaknesses of each approach and recognise where and how they might be used with advantage. This module will prepare students to engage critically with strategy in the workplace.

Sustainable Strategy - from Planning to Implementation

This module is designed to equip students with the analytical tools and frameworks needed for an understanding of the functioning of markets. This will cover microeconomics principles as well as macroeconomic analysis and elements of international trade.

Trading Economics

Trend prediction and fashion forecasting has become a highly sophisticated and increasingly important component of the global fashion industry. Students will explore how trends can impact consumer behaviour and customer purchasing decisions and how an informed understanding and implementation of this process can lead to increased success and profitability within the retail environment.

Trend Prediction and Fashion Forecasting

Provides students with an introductory understanding of financial reports from trading and investment viewpoints, this module examines and integrates the main branches of financial accounting, management accounting, financial management, and corporate finance. Starting with an examination of fundamental accounting concepts, it then focuses on the interpretation of a set of company accounts.

Understanding Financial Reporting

42

Designed to provide the essential knowledge of financial markets, this module includes an introduction to the main money market and capital market financial assets. It provides trading mechanisms in the markets and the investment process in the securities markets. By introducing modern portfolio theory, the CAMP model, it helps students learn techniques for constructing, measuring and optimally selecting a portfolio of risky assets. This module also provides Market Efficiency Hypotheses theory and implications of efficient markets for investment policy.

Valuation of Securities and Equity Trading

Provides essential knowledge and skills for a potential futures trader; it applies general valuation methods to specific financial instruments: equity and fixed income securities. By the end of the module, students will be able to use the dividend discount model, earnings multiple and PE ratio analysis to value equities, calculate prices and yields for fixed interest securities, interpret credit ratings and describe how credit risk is affected by market conditions.

Advanced Valuation of Securities and Bond Trading

The recent banking crisis has motivated heightened discussion of the merits of bank regulations used to minimise the risk of bank distress and intervention tools to mitigate its effects. In this module, students will study technical aspects of bank regulation, supervision and intervention to resolve crises.

Banking, Regulation and Risk

This module introduces students to the study of consumer behaviour. The various determinants of behaviour are examined and the applications of theory are considered and critiqued. The primary aim is to provide students with an understanding of consumer behaviour and how this knowledge can be used to inform commercial decisions.

Buyer Behaviour Analysis

This module provides the opportunity to explore the concepts of branding and develop an understanding of the branding process and its application within a contemporary fashion context. A key component of the delivery focuses on the increasing globalisation of brands and their impact across the fashion industry.

Fashion and Brand Management


Provides students with an opportunity to “learn by doing” via the use of trading simulations to reduce the gap between the complicated theories and practical knowledge. By the end of the module students should be able to trade financial derivatives such as stock options, stock index futures, foreign exchange futures and interest rate swaps.

Financial Derivatives Trading: Options, Futures and Swaps

Organisations can no longer afford to view business ethics only in terms of administrative compliance with legal standards and adherence to internal rules and regulations. This module examines the relationship between financial and accounting practice and these social responsibilities.

Financial Enterprise and Social Responsibility

This module considers the political, economic and social factors that impact on international human resource management and employee relations. Students will identify the human resource challenges and opportunities that face multinational enterprises, such as how national and regional differences impact on the employment relationship. Students will evaluate international human resource management strategies and policies in a range of operational areas.

Global Human Resource Strategies

This module explores the scale, scope and structure of the international events industry and its connection to existing structures in the tourism and hospitality industries. The module also develops an appreciation of Destination Management and its complexities.

International Events and Destination Management

Contemporary and innovative approaches to marketing fashion products are extremely important in an increasingly competitive and challenging global marketing environment. This module provides a critical understanding of the international market structures and strategies that affect and impact on global fashion marketing and the technologies employed to instigate and successfully deliver an effective marketing campaign.

International Fashion Marketing

The unprecedented pace of change, which organisations have experienced over the last three decades, has transformed organisational structures, business processes, roles and responsibilities, distribution channels, and the use of IT. In most cases, this transformation has been achieved by treating the desired change as a project. Projects typically account for 50% of all work carried out across organisations. This module critically evaluates the growing importance of project management in today’s business environment.

Project Management

This module provides students with a foundation in the theoretical and practical aspects of retail marketing and describes the importance, organisation and composition of the contemporary retail sector. It also provides them with an understanding of the elements of the retail marketing mix and considers the influence of the socio-economic environment and the field.

Retail Marketing Management

This specialist module is designed to provide an understanding and critical appreciation of the scope and management of activities

involved in operations. The module develops an appreciation of the strategic importance of operations management and how successful organisations achieve competitive advantage within the hospitality and tourism industry.

Strategic Operations Management within the Hospitality and Tourism Industry

44

As an alternative to completing an internship or consulting project, the dissertation forms a substantial part of the overall study leading to the MSc and is an opportunity for work experience related to the in-depth study of an organisation. The dissertation should draw on the intellectual and analytical skills and knowledge developed during the programme. The module also provides an opportunity for students to develop their interest in a particular area related to their career aspirations and to demonstrate an ability to undertake individual research.

Dissertation

CULC is committed to offering students a work experience opportunity for up to 10 weeks. The experience will allow students to:

• Have first-hand experience of the business and working culture of an organisation

• Work independently on a significant, managerial issue with your employer’s support and academic guidance

• Create management reports for multiple stakeholders


• Develop more effective communication and presentation skills

• Build up a stronger set of personal and professional skills

Work experience at CULC can be undertaken in a variety of ways; an internship, an individual consultancy or group project.

Internship Individual Consulting Project

Group Consulting Project


Pre-Sessional English TrainingProgrammes require students to have achieved an IELTS score of 6.0 for BA (Hons) degrees and 6.5 for all BA (Hons) top-up and postgraduate programmes.

It is important in subjects like management, business, marketing, finance or human resource management that students are able to express their ideas clearly and communicate with other students. Furthermore, companies will be reluctant to offer internships to students whose command of spoken or written English is weak.

CULC offers a pre-sessional English course for those students with an existing IELTS level of 5.5 or 6.0 to ensure they meet the required level for progression onto academic study.

The pre-sessional course will help students to:

• Develop their academic English so that they are better prepared to cope with university-level study

• Develop their study skills and understand what is expected of them as a student in the UK higher education system

Students may need to undertake the course if their offer to study at CULC is conditional upon their achievement of the required IELTS entry requirement. Upon successfully completing the pre-sessional course, students will meet CULC’s English language requirements.

Alternatively, many students who already have the required IELTS score may want to develop their language skills further and be better prepared for the demands of undergraduate or postgraduate level study.

CoursesWe offer students a 5 week or 10 week course – depending on their level of English and their IELTS level.

5 week course (IELTS 6.0 or above) Courses start in November, February, May and August with a fee of £1,250

10 week course (IELTS 5.5 or above)Courses start in January, April and July with a fee of £2,500

The course fee covers all teaching, administration, programme manuals and course materials. Students who meet the criteria for the pre-sessional course will be issued with a combined offer enabling them to automatically progress onto their chosen programme.

Contact information

For further information and how to apply for English courses, visit www.coventry.ac.uk/londoncampus oremail [email protected]

46


Arrival and OrientationStart dates

BA (Hons) programmes

3 October 201116 January 2012 (International only)

BA (Hons) top-up programmes

3 October 201116 January 2012

MBA programmes

6 April 2011 6 July 2011 5 October 2011 18 January 2012 11 April 2012 11 July 2012

MSc programmes

5 October 201118 January 2012

Orientation

At CULC we are committed to providing you with a real business experience from the outset and this begins with your formal 3 day orientation (usually Wednesday, Thursday and Friday). In the same way that an employer provides you with an induction before you begin your new job, our CULC Induction makes sure that you have:

• Received and completed all the necessary paperwork to register as a student of CULC

• Access to all the required resources to support your programme of study, including textbooks

• An opportunity to meet your fellow students and key administrative and academic staff

• Understood the aims of your programme of study and have a clear understanding of the expectations of you as a CULC student

• Begun your first module (Advanced Business Practice for postgraduate students or Developing Business Practice for undergraduate students) which starts with an evaluation of yourself as a learner in order to identify your strengths and weaknesses and create your own development plan

• Received answers to all your questions and are ready to study

You will also be given the opportunity to join a tour of London to familiarise yourself with your local environment.

47


”“The course start dates are really flexible and the campus is

in an excellent locationHua Meng, ChinaBA (Hons) Global Business Top-up

DiscountsCoventry University London Campus is delighted to welcome outstanding students to its undergraduate and postgraduate degrees.

We understand that undertaking Higher Education overseas is a major financial decision, which is why we have a range of discounts for those students who plan to study with us.

Early Payment Discounts

• Students who pay their 33% deposit 13 weeks prior to course start date will be eligible for a £750 discount

• Students who pay their 33% deposit 9 weeks prior to course start date will be eligible for a £500 discount

Full Payment Discounts

Students who pay their tuition fees in full before or at enrolment will be offered a £500 full payment discounts, which can be combined with the above early payment discount should the required deposit be received by the dates above.

• Students who pay their 33% tuition fee deposit 13 weeks prior to course start date, and their tuition fees in full before or at enrolment will receive a total discount of £1,250

• Students who pay their 33% tuition fee deposit 9 weeks prior to course date, and their tuition fees in full before or at enrolment will receive a total discount of £1,000

Alumni Discounts

Alumni students holding Coventry University full honours degrees will receive a discount of £500 from the full-time fees payable for their postgraduate programme, providing they enrol within 12 months of graduating from Coventry University.

ScholarshipsCountry Scholarships

Coventry University London Campus is offering scholarships of £1,500 to a limited number of students from different countries on a merit basis.

Please note that students who receive a country scholarship are not eligible for an Early Payment or Full Payment discount.

For further details visit www.coventry.ac.uk/londoncampus

Terms and conditions

• The number of scholarships and discounts available on each scheme is limited, so students are encouraged to apply for their course early

• The early payment discount deadline is deemed to have been met if the applicant has paid a 33% deposit and the funds are received by the deadline. A further 33% will be required at enrolment and the remainder at the start of the second semester

• No scholarships or discounts may be given outside of the terms and conditions without approval from the Director of the Coventry University London Campus

• All fee reductions are applied to the final instalment of tuition fees

• Students who do not pay their second and third instalments lose the entitlement to a scholarship and/or discount, as stated within your CAS statement

• All scholarships and discounts will be awarded by and made at the discretion of Coventry University London Campus

• The maximum total scholarship available to students is £1,500

48

International Student FeesTuition fees for 2011/2012

BA (Hons) programmes £9,990 per academic year

BA (Hons) Top-up programmes £9,560

MBA programmes £12,500

(April and July 2011) £13,125 (Oct 2011 - July 2012)

MSc programmes £13,125


UK and EU Student Fees

Tuition fees for 2011/2012

BA (Hons) programmes £3,375 per academic year

(October 2011 intake)

BA (Hons) top-up programmes £3,375 (October 2011 intake)

MBA programmes £12,500 (April and July 2011)

£13,125 (Oct 2011 – July 2012)

MSc programmes £13,125

Postgraduate ScholarshipsA limited number of merit scholarships will be available for UK/EU students. For further details visit www.coventry.ac.uk/londoncampus

50

How to Apply: International Students Visit www.coventry.ac.uk/londoncampus where you will be able to download an application form and checklist or you can use our online application system.

Alternatively email [email protected] or call +44 (0)24 7615 2929

The university will need the following information in order to make a decision on your application:

• All academic transcripts

• Copies of degree/diploma certificates or work reference if employed

• One academic reference

• An English language test score (IELTS/TOEFL etc)

• Your personal statement

• Copy of your current passport

It is important that you send this information to us – either paper copies by mail or scanned and emailed - as soon as possible. The University will assess your application and, if the application is complete, will endeavour to respond with a decision within 2 working days.

UK/EU StudentsUndergraduate programmes

If you would like to apply for a place on a full-time undergraduate programme, you must do this online through the Universities and Colleges Admissions Service (UCAS) even if you are not currently studying at school or college.

To get started you need to visit the UCAS website www.ucas.com and click on the apply link.

If you have any problems completing your application you can contact UCAS by calling 0871 468 0468. You can also telephone or email the University’s Recruitment and Admissions Office (RAO) where a member of the team will be happy to help. Our contact details are listed below.

When you apply to Coventry University, RAO ensure that your application is carefully considered and that you are kept up to date with its progress by email and post and telephone. It is therefore important to ensure that you contact UCAS as soon as possible if you change your email address, postal address or telephone number. UCAS will then pass your new details on to us automatically.

The RAO main telephone number is 024 7615 2222. The office can also be contacted by email at [email protected]

Postgraduate programmes

Visit www.coventry.ac.uk/londoncampus where you will be able to download an application form and checklist or you can use our online application system.

How to Pay: International StudentsFull-time international students (non-EU) studying at Coventry University London Campus are required to pay 66% of the published tuition fee before enrolment. Students who do not pay will not be allowed to enrol.

The remaining 34% must be paid within 12 weeks of the course start date.

We accept the following methods of payment:

• Bankers draft

• Credit card

• Bank transfer

When making a payment, the full name, date of birth and student identification number of the student must be included.


Bank transfers can be sent direct from your bank to ours. The details are:

Barclays Bank

Sort Code: 20-23-60

Account Number: 53666190

Account Name: Coventry University London Campus

Swift Code: BARCGB22

IBAN No: GB45 BARC 2023 6053 6661 90

To notify us that payment has been made please email [email protected]

For further information please contact:

International OfficePhone +44 (0) 24 7615 2152Fax +44 (0) 24 7615 2175

Finance [email protected] +44 (0) 24 7615 2282Fax +44 (0) 24 7615 2276

Please have your student ID number ready when you contact us.

Course Index

Please read carefully

The information contained in this prospectus has been prepared solely for the purpose of providing information about the University and should be used as a guide only. The University does not make any warranty that the information contained in this prospectus is complete, accurate or up to date, in particular it may be necessary in certain circumstances for the University at short notice to withdraw certain courses.

Whilst the University makes every effort to check the factual content at the time of publication, some changes will inevitably occur. Prospective applicants should therefore not rely solely on the information contained in this prospectus and should contact the International Office on +44(0)24 7615 2929 or visit www.coventry.ac.uk/londoncampus for more up-to-date information concerning course content and accreditation, course fees, scholarships, discounts and entry requirements for the relevant academic year.

The University is not responsible for the consequences of reliance of such information.

To the extent permitted by law the University accepts no liability for any loss or damage which may be suffered by other parties as a direct or indirect result of the information contained in this prospectus.

BA (Hons) Programmes

• Global Business Management 18

BA (Hons) Top-up Programmes

• Global Business 20

• Global Marketing 20

• Accounting and Finance for International Business 21

• International Hospitality and Tourism Management 21

MBA Programmes

• Global Business 26

• Global Financial Services 26

• International Marketing 26

• International Human Resource Management 26

• International Fashion Management 27

• Oil and Gas Management 27

• International Engineering Management 27

MSc Programmes

• International Fashion Marketing 38

• International Hospitality and Tourism 38

• Global Financial Trading 38

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London City Hall

Contact detailsInternational OfficeTel: +44 (0)24 7615 2929Email: [email protected]


Campus detailsEast India House 109-117 Middlesex Street London E1 7JF

Coventry University London Campus 2011/12

Documents

Transcript of Coventry University London Campus 2011/12