VisionMobile presentation @ Campus Party 2013, London

State of the developer nation

Confidential – Internal use only

Campus Party Europe - London 2013 Matos Kapetanakis @ VisionMobile

VisionMobile

Distilling market noise into market sense

Developer Economics the de-facto research hub for the app economy

Telco Economics New economic thinking for managing disruption and reinventing the Telco

Developer research reports: measuring developer sentiment on platforms, regions, revenues and developer tools

Developer segmentation: understand, segment and effectively reach developers

Mobile Megatrends workshop Public workshops on the stage of the mobile ecosystem

Reports explaining how business models are evolving, and the basis of competition is changing

Executive workshops how Internet business models are impacting telecoms

Trends watch Tracking app and developer trends

Market Sonar a quarterly service using big data to predict app economy trends

Developer ecosystems: Research and analysis on the relative sizes of the app economy

Top-100 analyst blog 4,000+ subscribers 20,000+ monthly uniques

Clients

selected VisionMobile clients

2010-2013

Based on the largest, most

global developer surveys

Well-established research series,

46,000+ downloads

Companies who have benefited

from Developer Economics

Covered by the leading

wireless & tech media

About Developer Economics

6,000+ developers

responded to our

Q2 developer survey

Developer Economics is a research

series by VisionMobile on the

state of the developer nation platforms, revenues, rev models,

regions, tools, APIs

Reaching developers across all

continents

115 countries reached in our developer survey,

which was translated in 10 languages

Questions, questions, questions -  What platforms are other developers using?

-  Which is the right platform for me? -  Which platform should I focus on?

-  What revenue models are other developers using?

-  Which mobile platform will earn me the most money?

-  What tools are other developers using?

What’s your platform mix? On average developers use 2.9 in Q3 2013, up from 2.7 in 2012

Platform mix is different across regions Top 3 platforms across regions (% of responses for each region)

Asia N. America Europe

Android (75%) Android (73%)

iOS (62%) iOS (48%)

HTML (47%)

iOS (59%)

Android (67%)

HTML (50%) HTML (55%)

S. America Africa

Android (67%)

iOS (48%)

HTML (61%)

Android (76%)

HTML (58%)

iOS (33%)

Are you using HTML? Websites, web apps, hybrid, converters or native JS APIS?

Which platforms will you be using in the future? 2/3rds of mobile developers are interested in adopting a new platform

Which platform do you put first? Our research shows a strong lead of iOS over Android

Which platform is right for you? Which platform aspects are most important for you?

Targeting any other devices? Most developers targeting smartphones, but also tablets

Are you making more on iOS or Android? On average, the gap is closing

Does your revenue model change on each platform?

It should.

Are you using the right tools? Seasoned and money-making developers use most tools

Are you motivated by money or creativity and achievement?

What kind of developer are you?

Copyright VisionMobile 2011

Knowledge. Passion. Innovation.

Want to download the full report?

DeveloperEconomics.com

Updated: 12 November 2010

© VisionMobile 2013 | www.DeveloperEconomics.com/go

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About VisionMobile

VisionMobile is the leading research company on the app economy and mobile business models. Our research and workshops help clients compete and win in their rapidly changing industries.

VisionMobile presentation @ Campus Party 2013, London

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Transcript of VisionMobile presentation @ Campus Party 2013, London