Couse on Study Skills - BI Library
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BBA- Study Skills Course
BI Norwegian School of Management
Librarian Toril Sigstadstø
22 October 2008
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Session outline
Part one:• Do we need a library?• The search process• Selection of sources• Citation and correct use of sources
Part two: Basic search techniques: Exercises• Books (Bibsys)• Articles (Business Source Complete)
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Library focus
Facilitate and support: BI’s research BI’s teaching The student’s own learning
BI Library webpage
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Resources at your disposal
Physical library Collections Various working places Rooms with audio-visual
equipment Information desks IT-helpdesk
Electronic resources Books Article databases Subject databases
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Public information
Library catalogues (Bibsys Ask)
Subject databases (i.e. company information)
Article databases
Dictionaries and encyclopedia
The open internet – Google Scholar
Some of your choices…
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Databases – why?The content defined and selected
The time coverage is defined
Search screen with many possibilities to refine your search
The content is available
Reliable
Predictable
Facilitates searches for relevant literature
Time saved!
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Brad Pitt in ”Snatch”, 2000
Nicolas Cage in ”National treasure”, 2004
Producer: Pepsi
Product placement in films
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Product placement in films
History
Book, article, the internet
Regulations
Lovdata
Statistics
SSB, governmental bodies
Products
Newspaper articles
Examples
The internet, articles
Company / industry information
Amadeus, Factiva
Refine the research topic?
• Particular brand or type of product? Ethical aspects?
Company info.
• Norway / international?
Regulations
• Target group?
Definition
Books, Encyclopedia in marketing, articles
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Searching for literature – where?Books: Bibsys: References to books, research reports,
doctoral dissertations, student works, series etc Ebrary: Elektronic books in fulltext
Journal articles:-International: Business Source Complete
ISI Web of Science
Newspaper articles: -International: Factiva-Norwegian: Atekst
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Company informationNorwegian:
Proff Forvalt (only in Norwegian)International
Amadeus (European) Factiva (international) Kompass (international) Datastream (international)
Company homepage
Newspaper archives (Factiva & Atekst (Norwegian)
Business Source Complete
Oslo Stock Exchange – annual reports
Research reports, student papers
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Searching Techniques Meaningful search terms Translate your ”research question” into search terms
0 results? Truncate: write an * at the end of the search term.
Ex: strateg* returns hits on strategic strategy, strategies… and even in Norwegian!
Search for synonymes. Ex: company – firm – organization Check the spelling, name, language etc
Too many results? Combine two or more words or expressions Limit the search to a field ( f ex author, title, subject,
abstract) Limit to time period, document type, peer reviewed
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Look for: Author or publisher Date Motivation – why? Links out – verify the content and
facts
VIKO- Your guide to information literacy
Source evaluation - webpages
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Published by whom? (Publisher)
Published where? (peer reviewed journal?)
Date of publishing (new - outdated?) Data collection – which method? Is there a reference list – what are
the sources? Read the abstract, check the
keywords Is the author an authority within the
field?
Source evaluation- journal articles
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Citing sources
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Why?
To let the reader know what the student’s own contributions are and what is taken from others
To permit the reader to find the item cited
To acknowledge the contributions of the original authors
To let the student share his knowledge about the subject and what is written about it.
Avoid plagiarism
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Citing sources Plagiarism is when a student:”presents any information, ideas or
phrasing of another as if they were his/her own and/or does not give appropriate credit to the original source”
From Duke university libraries: “Citing sources and avoiding
plagiarism”. 2007.
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Citing sources - How?
Reference in the text (citation)
Reference list at the end of the paper (integrated part of the paper)
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Citing sources - examples
Direct quotation in the text:…Michael Porter (1985, 3) states however, that
”value is what customers are willing to pay”
OR:
….Another perspective of this is ”value is what customers are willing to pay (Porter 1985, 3)
The reference list:Porter, Michael. 1985. Competitive advantage:
Creating and sustaining superior performance. New York: Free Press.
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Citing sources - examples
Citing - when not a direct quotation:…Blogs can be a useful tool to increase
internal communication. (Wright 2006)
The reference list:Wright, Jeremy. 2006. Blog marketing : the
revolutionary new way to increase sales, build your brand, and get exceptional results. New York : McGraw-Hill.
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Webpages
How you shouldn’t do it:
Literature list
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The student card is your library card
This is your Patron ID. Use it to sign into My loans in Bibsys and renew your loans, reservations etc.
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Help!
Information desks in the library Interlibrary loan Book a librarian and Ask the library Remote Access Training (library training, SPSS)
User manuals / help functions: printouts in the library and ”Help/FAQ” in the databases