Course Catalogue Overview - International · PDF fileCourse Catalogue Overview ... Innovation...
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Course Catalogue
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Contact Person
Departmental ERASMUS / International Student Exchange Coordinator
Ms. Ute Helfers
Fakultät für Wirtschaftswissenschaften
Arcisstrasse 21, 80333 München / Germany
Tel: +49 - 89 - 289 25083
Fax: +49 - 89 - 289 25070
Editor:
Fakultät für Wirtschaftswissenschaften / Auslandsreferat
TUM School of Management / International Student Exchange Office
October 2012
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Course Catalogue Overview
As this catalogue was created in advance, please notice that there might be minor changes
to the course program every semester. (October 2012)
Course types: LE - Lecture SE - Seminar EX - Exercise
Course Code
Course Name
Chair of Professor
Type
EC
TS
B.S
c.
M.S
c.
Win
ter
Su
mm
er
Ge
rma
n
En
glish
Pa
ge
Innovation & Entrepreneurship WI000075 Entrepreneurship and Law Achleitner LE / SE 3 x x x 10
WI000158 Entrepreneurial Finance Achleitner LE + EX 6 x x* x 10
WI000073 Debt Financing for Entrepreneurs Achleitner LE 6 x x x 11
WI000703 Intercultural Competence Ann SE 3 x x x 12
WI000025 Business Law I Ann LE 6 x x* x 13
WI000028 Business Law II Ann LE 6 x x* x 13
WI000155 European Business Law Ann LE 3 x x x 14
WI000000 Case Studies European Business Law Ann EX 3 x x x 14
WI000817 Marketing Compliance Ann LE 6 x x x 14
WI000810 Patents and Trademarks Ann LE 3 x x x 15
WI000041 Labor Law Ann SE 3 x x x 16
WI000668 Licensing Agreement Ann LE 3 x x x 16
WI000138 Tax Law Ann LE 3 x x x 17
WI000251 Cyber Law Ann LE 3 x x x 17
WI000941 Consumer Law Ann LE 6 x x x 17
WI000114 Technology and Innovation Management: Introduction
Henkel LE 3 x x* x 18
WI000026 Advanced Technology and Innovation Management
Henkel LE 6 x x* x 18
WI000259 Case Study Seminar: Strategic Management in Technology and Innovation
Henkel SE 6 x x x 19
WI000258 Empirical Economic Research Henkel LE 6 x x x 19
WI000743 Topics in Innovation and Entrepreneurship I: Innovation & Strategy
Henkel LE + EX 6 x x x 20
WI000832 Topics in Innovation and Entrepreneurship II: Practical seminar on corporate technology management
Henkel SE 6 x x x 21
WI000984 Entrepreneurship Patzelt LE 3 x x x 21
WI000769 Entrepreneurial Management Patzelt SE 6 x x x 22
WI000809 Principles of Entrepreneurship Patzelt LE 3 x x x 22
Entrepreneurial Psychology Breugst SE 6 x x x 24
WI000990 Introduction to Entrepreneurial Behaviour Breugst SE 6 x x x 24
WI000814 Case Study Seminar: Entrepreneurial Strategy Milanov SE 6 x x x 25
WI000983 Strategic Entrepreneurship through Open Innovation
Alexy SE 6 x x x 26
(Research) Seminar Strategic Entrepreneurship
Alexy SE 6 x x x 27
WI000261 Empirical Research Methods Different LE 6 x x x x 23
WI000801 Introduction to Entrepreneurship Patzelt LE 3 x x* x 23
Topics in Innovation & Entrepreneurship Different SE/LE 6 x x x x x 27
*offered via LECTURIO
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Course Code
Course Name
Chair of Professor
Type
EC
TS
B.S
c.
M.S
c.
Win
ter
Su
mm
er
Ge
rma
n
En
glish
Pa
ge
Advanced Topics in Innovation & Entrepreneurship
Different SE/LE 6 x x x x 27
Marketing, Strategy and Leadership WI000236 Personnel Selection and Development Kehr LE 3 x x x 28
WI000930 Leadership by Communication Kehr LE 3 x x x 28
WI000263 Practice of Leadership and Organization Kehr LE 3 x x x 29
WI000038 Leadership by Motivation Kehr SE 3 x x x 29
WI000178 Organizational Psychology Kehr LE 3 x x x 30
WI000042 Introduction to Leadership Kehr LE 3 x x x 30
WI000177 Human Resource Management Kehr LE 3 x x* x 31
WI000656 Introduction to Strategy and Organization Welpe LE 3 x x x 31
WI000150 Corporate Strategy Welpe LE 3 x x x 32
WI000928 Advanced Strategy and Organization Welpe SE 6 x x x 33
Applied Strategy and Organization Welpe LE 3 x x x x 33
WI000688 Marketing von Wangenheim
LE 3 x x* x 34
WI000227 Online Marketing von Wangenheim
SE 6 x x x 34
WI000776 Services & Technology Marketing von Wangenheim
SE 6 x x x 35
WI000228 Customer Management Schumann SE 6 x x x x 35
WI000702 Sustainability Innovation and Sustainability Marketing
Belz LE 6 x x x 36
WI000625 Sustainability Marketing (campus Weihenstephan)
Belz SE 3 x x x 37
WI000289 Sustainable Consumption (campus Weihenstephan)
Belz SE 3 x x x 38
WI000952 Corporate Sustainability Belz SE 3 x x x x 38
WI000739 Consumer Behaviour (campus Weihenstephan)
Roosen LE 6 x x x 39
WI000939 Consumer Behaviour Research Methods Roosen LE 6 x x x 39
WI000740 (388)
Consumer Economics and Policy (campus Weihenstephan)
Roosen LE 6 x x x 40
WI000738 Food Economics (campus Weihenstephan)
Roosen LE 3 x x x 41
WI000935 Advanced Topics in Marketing, Strategy & Leadership: Negotiation Strategy
Mohnen LE 6 x x x x 69
ED0098 Current Topics in Economic Ethics and Business Ethics
Lütge SE 3 x x x x 42
ED0097 Business Ethics Lütge LE 3 x x x x 42
Topics in Marketing, Strategy & Leadership Different SE/LE 6 x x x x x 43
Advanced Topics in Marketing, Strategy & Leadership
Different SE/LE 6 x x x x x 43
Operation & Supply Chain Management WI000799 Management Science and Production
Management Kolisch, Grunow
LE + EX 9 x x* x x 44
WI000226 Service & Operations Management Kolisch LE 6 x x* x 44
WI000048 Project Management Kolisch LE + EX 6 x x x 45
WI000541 Complex Scheduling Kolisch LE + EX 6 x x x 45
WI000751 Discrete Optimization Kolisch LE + EX 6 x x x 46
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Course Code
Course Name
Chair of Professor
Type
EC
TS
B.S
c.
M.S
c.
Win
ter
Su
mm
er
Ge
rma
n
En
glish
Pa
ge
WI000917 Modeling, Optimization and Simulation in Operations Management
Kolisch, Grunow
LE + EX 6 x x x x x 47
WI000835 Basics of Advanced Planning and Supply Chain Management
Grunow LE 6 x x x x 48
WI000836 Advanced Planning – Models and IT Tools for Supply Chain Management
Grunow LE + EX 6 x x x x 49
WI000807 Sales and Operations Planning in the Automotive Industry
Grunow LE + EX 6 x x x x 51
WI000823 Advanced Topics in Operations & Supply Chain Management I: (Retail Operations)
Grunow LE 6 x x x 52
WI000958 Global Supply Chain Strategy Minner LE + EX 6 x x x 53
WI000960 Inventory Management Minner LE + EX 6 x x x 54
WI000959 Procurement and Sourcing Minner LE + EX 6 x x x 54
WI000976 Logistics and Operations Strategy Minner LE + EX 6 x x x 55
WI000978 Transportation Logistics Minner LE + EX 6 x x x 55
WI000977 Stochastic Modeling and Optimization Minner LE + EX 6 x x x 56
Topics in Operations & Supply Chain Management
Different SE/LE 6 x x x x x 56
Advanced Topics in Operations & Supply Chain Management
Different SE/LE 6 x x x x x 57
Finance & Accounting WI000222 Financing Achleitner LE 3 x x x 57
WI000248 Technology Financing and Commercialization Achleitner SE 3 x x x 58
WI000617 Accounting Kaserer LE 3 x x x 58
WI000219 Investment and Financial Management Kaserer LE + EX 6 x x* x 59
WI000092 Risk Management and Banking Kaserer LE 3 x x x 61
WI000231 Asset Management Kaserer LE + EX 6 x x* x 61
WI000232 Derivatives Kaserer LE 3 x x x 62
WI000091 Corporate Finance Kaserer LE 6 x x* x 62
WI000173 Value Creation of Industry and Service Companies
Kaserer LE 3 x x x 63
WI000748 Topics in Finance & Accounting I: (Corporate Governance)
Kaserer LE 3 x x x 64
WI000689 Basics of Managerial Cost Accounting Friedl LE 3 x x* x 64
WI000619 Controlling Friedl LE 3 x x* x 65
WI000234 Value Based Management Friedl LE 6 x x* x 65
WI000233 Management Accounting Friedl LE + EX 6 x x* x 66
WI000256 Corporate Valuation Friedl LE 3 x x* x 67
WI000644 IFRS Group Accounting Friedl LE 3 x x x 67
WI000257 IFRS Accounting and Reporting Friedl LE 3 x x* x 68
WI000922 Sustainable Business Development Friedl LE 3 x x x 68
WI000276 Financial Reporting Mohnen LE + EX 6 x x* x 59
WI000937 Advanced Topics in Finance & Accounting: Behavioral Economics
Mohnen SE 3 x x x x 70
WI000021 Economics I - Microeconomics von Weizsäcker
LE 6 x x x 70
WI000005 Economics II - Macroeconomics von Weizsäcker
LE 6 x x x 71
WI000100 Economics III - Advanced Microeconomics von Weizsäcker
LE 6 x x x 71
WI000104 Public Economics I - Economic Theories of the State
von Weizsäcker
LE 3 x x x 72
WI000105 Public Economics II - Taxation von Weizsäcker
LE 3 x x x 73
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WI000107 Public Economics III - Public Debt von Weizsäcker
LE 3 x x x 73
WI000473 Public Economics IV - Income Distribution von Weizsäcker
LE 3 x x x 74
WI000658 Public Economics V - Public Choice von Weizsäcker
SE 3 x x x 75
WI000102 Industrial Organization von Weizsäcker
LE 6 x x x 75
Topics in Finance & Accounting Different SE/LE 6 x x x x x 76
Advanced Topics in Finance & Accounting Different SE/LE 6 x x x x x 76
Food and Land Economics
WI000518 Environmental Management Moog LE 3 x x x 76
This catalogue provides lectures and seminars. For seminars the seats are limited.
Participation is only possible after registration. Some chairs offer additional courses with
separate admission procedures. For both, registration for seminars and registration for
additional courses, more detailed information can be found on the websites of the
respective chair or directly via TUMonline.
In addition to all courses offered by TUM School of Management, it is possible to participate
in courses provided by other departments. Courses can be found on TUMonline.
Some courses are also available on the Video-Platform “lecturio”. “Lecturio” is an Internet-
platform which offers recorded lectures of TUM School of Management as e-learning
lectures (marked with * ). This platform enables our students to follow courses from other
semesters, too. Please find more information here: http://www.lecturio.de/tum
Moreover, the free source e-learning software “moodle” is widely used in order to provide
course material and facilitate communication between participants and lecturer. The link to
moodle is: https://www.moodle.tum.de/
Many international students coming to the TUM are interested in language courses. These
are offered by the language center of the TUM. Further information can be found on:
http://portal.mytum.de/studium/sprachenzentrum.
The Carl-von-Linde-Akademie provides various soft skill training courses. Further
information can be found on: http://www.cvl-a.de.
UnternehmerTUM is another institution of the TUM closely associated with the TUM School
of Management. Highly experienced coaches offer business plan seminars here. Further
information can be found on: http://www.unternehmertum.de
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The conversion of the TUM School of Management intern Credit-system is as follows: A
fulltime study load is approximately 1800 hours per year which is equal to 60 ECTS credits.
We recommend German students a workload of 30 credits per semester. One ECTS credit
represents approximately 30 working hours. These hours include all work required for
completing the course: lecture, exercises, cases, possible projects, independent studies,
exams etc. The contact time in class per week is 30 minutes for one ECTS.
Professors and their Research Groups
The TUM School of Management teaches and researches at the interface where
management meets technology in the following research groups:
Research Group Innovation & Entrepreneurship
Prof. Dr. Dr. Ann-Kristin Achleitner Chair for Entrepreneurial Finance, supported by KfW Bankengruppe
Prof. Dr. Oliver Alexy Strategic Entrepreneurship
Prof. Dr. Christoph Ann, LL.M Corporate and Intellectual Property Law
Prof. Dr. Nicola Breugst Entrepreneurial Behavior
Prof. Dr. Joachim Henkel Technology and Innovation Management (Chair founded by Dr. Theo Schoeller)
Prof. Dr. Hana Milanov International Entrepreneurship
Prof. Dr. Dr. Holger Patzelt Chair of Entrepreneurship
Research Group Marketing, Strategy & Leadership
Prof. Dr. Frank-Martin Belz Brewery and Food Industry Management
Prof. Dr. Hugo Kehr Psychology
Prof. Dr. Christoph Lütge Peter Löscher Chair of Business Ethics
Prof. Dr. Alwine Mohnen Corporate Governance
Prof. Dr. Claudia Peus Research and Science Management
Prof. Dr. Jutta Roosen Marketing and Consumer Research
Prof. Dr. Jan Hendrik Schumann Marketing
Prof. Dr. Florian von Wangenheim Service and Technology Marketing
Prof. Dr. Isabell M. Welpe Strategy and Organization
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Research Group Operation & Supply Chain Management
Prof. Dr. Martin Grunow Production and Supply Chain Management
Prof. Dr. Rainer Kolisch Technology-Based Services and Operations Management
Prof. Dr. Stefan Minner Logistics and Supply Chain Management
Research Group Finance & Accounting
Prof. Dr. Dr. Ann-Kristin Achleitner Entrepreneurial Finance (Chair founded by KfW)
Prof. Dr. Gunther Friedl Management Accounting
Prof. Dr. Christoph Kaserer Financial Management and Capital Markets
Prof. Dr. Alwine Mohnen Corporate Governance
Prof. Dr. Robert K. Frhr. von Weizsaecker
Public Finance and Industrial Organization
Research Group Food & Land Economics
Prof. Dr. Frank-Martin Belz Brewery and Food Industry Management
Prof. Dr. Martin Moog Forest Economics
Prof. Dr. Jutta Roosen Marketing and Consumer Research
Prof. Dr. Klaus Salhofer Environmental Economics and Agricultural Policy
Prof. Dr. Michael Suda Forest and Environmental Policies
Academic Calendar
Winter Semester 2013/2014 (Winter Term)
Academic Year 01.10.2013 - 30.09.2014
Semester Duration 01.10.2013 - 31.03.2014
Lecture Period 14.10.2013 - 08.02.2014
Exam Period 10.02.2014 - 01.03.2014
Non-lecture Period
German Reunification Day 03.10.2013
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All Saints’ Day 01.11.2013
Dies Academicus in early December
Christmas Vacation 24.12.2013 - 06.01.2014
Summer Semester 2014 (Summer Term)
Semester Duration 01.04.2014 - 30.09.2014
Lecture Period 07.04.2014 – 12.07.2014
Exam Period 14.07.2014 – 02.08.2014
Non-lecture Period
Labor Day 01.05.2014
Ascension Day 29.05.2014
Whit Holidays 08.06.2014 – 09.06.2014
Corpus Christi 19.05.2014
Assumption Day 15.08.2014
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Courses in the research group “Innovation & Entrepreneurship”
Entrepreneurship and Law (3 credits, Bachelor, winter semester, English,
Munich)
Lecturer: Achleitner
Topics Covered: The module „Entrepreneurship & Law“ comprises lectures concerning the
set-up and financing of business, employee incentives as well as the fundamentals of law
related thereto (Corporate and Labor Law) and the functioning of Private Equity/Venture
Capital funds.
Learning Outcome: At the end of the module students are able to understand the crucial
legal issues and the decisive steps in terms of legal structuring that have to be taken to
create and safeguard a prosperous business under German law.
Literature:
Scientific reading will be provided in advance online.
Entrepreneurial Finance (6 credits, Bachelor, summer semester, English,
Munich)
Lecturer: Achleitner
Topics Covered: The course is divided in three parts: First, different aspects of
entrepreneurship are discussed. The entrepreneurial process and characteristics of
successful entrepreneurs are analyzed. Special attention is put on sources of financing and
a broad overview of the private equity industry including both early stage venture capital
funds and buyout funds is provided.
Second, the course focuses on valuation of entrepreneurial ventures. The specific
requirements for the valuation of entrepreneurial firms are identified. Standard valuation
methods are then analyzed as to their applicability in different contexts. Valuation methods
include the discounted cash flow approach, multiple approach and real option valuation. In
addition, context-specific approaches to new venture valuation are considered.
Third, the business model of private equity firms is analyzed and the refinancing and
investment process of a private equity firm will be discussed intensively. The refinancing
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process is divided into three parts: fundraising, investor relations and the return of funds.
The investment process mainly covers the following activities of a private equity firm:
sourcing, screening, contracting, venture management and exiting.
Learning Outcome: At the end of the module, students are able to understand the
entrepreneurial process and the sources of financing which are relevant in different
development stages of companies.
In addition, students can understand the business model of private equity and venture
capital firms including their special refinancing and investment process.
Furthermore, students are able to evaluate contractual terms and conditions of private
equity and venture capital transactions.
Finally, students gain the skill to apply and analyze valuation methods which are suitable for
entrepreneurial companies.
Literature:
Timmons, J./ Spinelli, S. (2007): New Venture Creation: Entrepreneurship for the 21st
century, Boston.
Achleitner, A.-K. / Nathusius, E. (2004): Venture Valuation – Bewertung von
Wachstumsunternehmen, Wiesbaden.
Amis, D. / Stevenson, H. (2001): Winning Angels, London
Scherlis, D. R. / Sahlman, W. A. (1989): A Method for Valuing High-Risk, Long-Term
Investments - The "Venture Capital Method", Harvard Business School, Boston.
Brettel, M. / Kauffmann, C. / Kühn, C. / Sobczak, C.(2008): Private-Equity-Investoren: Eine
Einführung, Stuttgart.
Debt Financing for Entrepreneurs (6 credits, Master, winter semester,
English, Munich)
Lecturer: Achleitner
Topics Covered: The module deals with the opportunities and limitations of debt financing
for entrepreneurial companies, from start-ups to established companies. For this purpose
the different instruments of debt financing, as well as debt-like instruments and hybrid
instruments combining elements of both, debt and equity capital, are introduced and
discussed. Their functions within an optimal financial strategy in the company are outlined.
Reflections on the capital structure of companies, on the structure and functioning of
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international markets for debt capital and how companies can position themselves to
access these markets are made.
Learning Outcome: After this module the students are able to analyse the financial situation
of the company, to prepare financial forecasts / budgets for a company, and to manage
cash, receivables, payables (and inventory). Moreover they are able to analyse important
debt financing instruments and to understand what factors influence the decision between
debt and equity. Finally students are also able to understand the conflicts between debt and
equity-capital-providers and to structure complex debt financed transactions.
Literature: CFA learning documents, Smith/Smith (2004): Entrepreneurial Finance,
Berk/DeMarzo (2007): Corporate Finance
Intercultural Competence (3 credits, Bachelor, winter semester, German,
Munich)
Lecturer: Ann
Topics Covered: Intercultural differences from the perspective of market participants who
act globally:
What are intercultural differences?
How do intercultural differences into existence?
The execution of which tasks and duties and which interactions require intercultural
sensitivity?
Which knowledge and skills should staff members possess, who duties include interactions
with foreign partners?
What should future expatries know before their departure?
Which support should organizations provide for employees, who are working for them
abroad?
Learning Outcome: At the end of the module participants students are able to understand
Interculturality, to discuss and demonstrate scholarly findings and to develop a feeling for
Interculturality and how to deal with it (cross-over, interdisciplinary concept).
The acquired knowledge facilitates anables students to identify situations, in which
interculturally competent acting is required and needs to be applied?
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This is important because in increasingly globalizing professional as well as personal
settings intercultural competence can be decisive for the success or failure of interpersonal
communication.
Literature: Baumer, Thomas (2002): Handbuch Interkulturelle Kompetenz
Herbrand, Frank (2002): Fit für fremde Kulturen: interkulturelles Training für Führungskräfte
Rothlauf, Jürgen (1999): Interkulturelles Management - Mit Beispielen aus Vietnam, China,
Japan, Russland und Saudi-Arabien
Business Law I (6 credits, Bachelor, winter semester, German, Munich)
Lecturer: Ann
Topics Covered: Introduction to basic concepts of civil law (BGB)
Learning Outcome: At the end of the module students are able to apply civil law on easy
facts.
Literature: Müssig Peter, Wirtschaftsprivatrecht, 11. Aufl. 2008
Business Law II (6 credits, Bachelor, summer semester, German, Munich)
Lecturer: Ann
Topics Covered: Introduction to basic concepts of commercial law (HGB) and the law of
business associations and corporations
Learning Outcome: At the end of the module students are able to understand problems in
commercial law and in the law of business associations and to apply it on easy facts.
Literature: Müssig Peter, Wirtschaftsprivatrecht, 11. Aufl. 2008
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European Business Law (3 credits, Master, summer semester, English,
Munich) plus
Case studies European Business Law (3 credits, Master, summer semester,
German, Munich)
Lecturer: Ann
Topics Covered: With 450 million people and four G8-countries the European Union is the
world’s largest and most lucrative market attracting investors and businesses from all over
the world. In this context European Union Business Law is a course designed to provide a
basic overview on those areas of EU Law that are most relevant: Concept of Internal Market
and 5 Freedoms, EURO and set-up of EU subsidiary, EU Trade Law, EU Competition Law &
State Aids, EU IP-Rights and Licensing Agreements
Literature: Instead of books a script "Cases and Materials on EU Business Law" and an
English version of the EC-Treaty will be made available.
Marketing Compliance (6 credits, Master, winter semester, German,
Munich)
Lecturer: Ann
Topics Covered: Inhalt der Vorlesung "Recht der Werbung und des Absatzes":
Einführung an Hand von Beispielsfällen (Schutz der Rechts am eigenen Bild und des
Allgemeinen Persönlichkeitsrechts in der Werbung; Schutz von geschäftlichen
Bezeichnungen und Werktiteln, Schutz geographische Herkunftsangaben u.a.); Schutz der
"Produktidee": Unter welchen Voraussetzungen kann eine innovative Idee als Patent,
Gebrauchsmuster, Geschmacksmuster, Marke, durch das Urheberrecht und durch das
Gesetz gegen unlauteren Wettbewerb (ergänzender Leistungsschutz) geschützt werden?;
Internationale Aspekte des Schutzes einer Produktidee (Reimporte, Preisbindungen;
Internationale Abkommen: Pariser Verbandübereinkunft, Madrider Markenabkommen u.a.);
Recht des unlauteren Wettbewerbs (UWG): Schutz des Verbrauchers vor belästigender und
irreführender Werbung; vergleichende Werbung; Schutz des Mitbewerbers
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Inhalt der Vorlesung "Internetrecht": Schutz von Computerprogrammen und Internetseiten
(Web-Design); Vertrieb von Waren und Dienstleistungen im Internet: Zustandekommen von
Verträgen im Internet, Internet-Auktionen, Einbeziehung Allgemeiner
Geschäftsbedingungen, Widerrufsrechte bei Verbraucherverträgen; Domain- und
Kennzeichenrecht; Verträge über Internet-Dienstleistungen
Learning Outcome: Nach der Teilnahme an der Modulveranstaltung "Recht der Werbung
und des Absatzes" sind die Studierenden in der Lage, Schutzmöglichkeiten für innovative
Ideen zu erkennen und zu nutzen, rechtliche Probleme beim Vertrieb von Waren und
Dienstleistungen zu analysieren und Werbemassnahmen so zu gestalten, dass sie sich im
Rahmen des geltenden Wettbewerbsrechts halten.
Nach der Teilnahme an der Modulveranstaltung "Internetrecht" sind die Studierende in der
Lage, immaterialgüterrechtliche Problem bei der Nutzung des Internets für Absatzzwecke zu
verstehen und rechtliche Probleme des Domain-Rechts zu erfassen. Sie können die
zivilrechtlichen Regeln zum Zustandekommen von Verträgen auf den Vertragsschluss in
Internet anwenden.
Literature: Zur Vorlesung "Recht der Werbung und des Absatzes":
Eisenmann/ Jautz: Grundriss Gewerblicher Rechtsschutz und Urheberrecht, Verlag C.F.
Müller
Zur Vorlesung "Internetrecht":
Degen/ Deisler: Computer- und Internetrecht, Boorberg Verlag
Härting: Internetrecht, Otto Schmidt Verlag
Patents and Trademarks (3 credits, Bachelor, winter semester, German,
Munich)
Lecturer: Ann
Topics Covered: Technologie- und Markenschutz, also: Schutz der technisch-innovativen
Leistung; Schutz von Namen, Marken und sonstigen Kennzeichen; Schutz von
Computerprogrammen; Schutz von Geschäftsideen und Durchsetzung des jeweils
bestehenden Schutzes, Recht der Arbeitnehmererfindungen.
Learning Outcome: Erwerb von Grundkenntnissen im techniknahen Recht des Geistigen
Eigentums und im Markenrecht, also über die Erlangung von Schutz in den verfügbare
Schutzregimes, dessen Durchsetzung und die Verwertung von Schutzrechten.
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Literature: Eisenmann/ Jautz: Grundriss Gewerblicher Rechtsschutz und Urheberrecht,
Verlag C.F. Müller
Labor Law (6 credits, Master, summer semester, German, Munich)
Lecturer: Ann
Topics Covered: Im ersten Teil der Vorlesung (7 Veranstaltungen) werden zunächst die
Grundzüge des Arbeitsrechts dargestellt. In den folgenden 7 Veranstaltungen wird der Stoff
an Hand von Fällen vertieft; weiterhin werden die Teile des Arbeitsrechts behandelt, bei
denen auf zivilrechtliche Grundkenntnisse (insbesondere zum Leistungsstörungsrecht und
zum Schadensersatzrecht) zurückgegriffen werden muss.
Licensing Agreement (3 credits, Bachelor, winter semester, German,
Munich)
Lecturer: Ann
Topics Covered: In einer globalisierten und wissensbasierten Wirtschaft sind Geistiges
Eigentum und Lizenzen daran entscheidende Assets. Dies gilt namentlich für
technologieorientierte Unternehmungen. Ungeachtet seiner erheblichen und evidenten
Bedeutung für die Praxis des Innovationsmanagements und der Unternehmensführung
(General Management) werden IP-Lizenzen in der akademischen Rechtslehre vielfach
vernachlässigt. Der vorliegende Einführungskurs schließt diese Lücke durch die Behandlung
von drei Fragenkreisen:
- Ökonomischer Hintergrund und Szenarien für die Lizenzierung von technischen
Schutzrechten und Know-how
- Entwurf einer Schutzrechts- und Know-how-Lizenzvereinbarung
- Wettbewerbsrechtliche Fragen und EU-GruppenfreistellungsVO Technologietransfer
Learning Outcome: Kenntnis der Einsatzmöglichkeiten von Lizenzvereinbarungen
Einblick in die Gestaltung einer Lizenzvereinbarung
Einblick in Leistungsstörungen bei Lizenzprojekten
Einblick in EU-Lizenzkartellrecht (GVO-TT)
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Tax Law (3 credits, Master, winter semester, German, Munich)
Lecturer: Ann
Topics Covered: Einführung in das System des deutschen Steuerrechts; die wichtigsten
Einzelsteuern: Einkommensteuer, Körperschaftsteuer, Solidaritätszuschlag, Gewerbesteuer,
Umsatzsteuer; Überblick über das Steuerverfahrensrecht
Cyber Law (3 credits, Master, winter semester, German, Munich)
Lecturer: Ann
Topics Covered: Die Veranstaltung bietet einen Einblick in die das Internet betreffenden
Rechtsgebiete. Behandelt werden unter anderem die Bereiche Domain- und
Kennzeichenrecht (Vergabe und Registrierung von Domains; Hyperlinks und Metatags),
Gewerblicher Rechtsschutz und Urheberrecht (Schutz von Computerprogrammen und
Datenbanken, Webdesign, Rechtsprobleme bei "Raubkopien"), Zivilrecht (Online-
Vertragsschluss, Verbraucherschutz im Internet, Online-Auktionen, allgemeine
Haftungsgrundsätze), Kartell-/Lauterkeitsrecht und allgemeines Persönlichkeitsrecht (Blogs
und Bewertungsforen).
Consumer Law (6 credits, Master, winter semester, German, Munich)
Lecturer: Ann
Topics Covered: Im 1. Teil werden nach einer Einführung in das Rechtssystem die
Grundlagen des Bürgerlichen Rechts vermittelt. Dabei werden die Vorschriften, die dem
Verbraucherschutz dienen, vertieft behandelt. Darauf aufbauend werden im 2. Teil spezielle
Probleme des zivilrechtlichen Verbraucherschutzes erörtert.
Learning Outcome: Die Studierenden sollen die Grundlagen des Bürgerlichen Rechts
kennen und die Vorschriften zum zivilrechtlichen Verbraucherschutz selbständig anwenden
können.
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Technology and Innovation Management: Introduction (3 credits,
Bachelor, summer semester, English, Munich)
Lecturer: Henkel
Topics Covered: Market aspects of innovation:
Innovation: Examples and particularities; Innovation and the development of industries;
Sources of innovation
Innovation strategy: Analysis of market, technology and competition; Acquisition of
technology: Market, cooperation and networks
Organizing the innovation process: The innovation process within the firm
R&D, production and marketing - cooperation for innovation?; Motivation and incentive
systems; Promotors and champions - roles in the innovation process Opposition against
innovation within the firm; Integrating customers in the innovation process; Measuring and
controlling innovation
Learning Outcome: Overview about the essential contents of technology and innovation
management. Knowledge of important models and concepts and how they can be used in
companies.
Literature: Reading Package, which is provided to the students. (copy shop) Optional:
Christensen, Clayton M. (1997): The innovator's dilemma; Hauschildt, Jürgen (2004):
Innovationsmanagement; Brockhoff, Klaus (1999): Forschung und Entwicklung
Advanced Technology and Innovation Management (6 credits, Bachelor,
winter semester, English, Munich)
Lecturer: Henkel
Topics Covered: Technology- and Innovation Management addresses aspects and topics
concerning the organisation of the innovation process.
Learning Outcome: The student learns about the innovation process within the firm. In
particular s/he learns about the management of new product development, R&D
cooperation, motivation and incentive systems, different roles in the innovation process,
form of opposition against innovation, tools of innovation management, and the integration
of (potential) customers into the innovation process.
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Literature: Reading package that is distributed
Case Study Seminar: Strategic Management of Technology and Innovation
(6 credits, Master, winter semester, English, Munich)
Lecturer: Henkel
Topics Covered: Technology is significant in differentiating from other companies. However,
in practice, the effective management of technology and its integration into strategy poses
difficult problems and, consequently, is often executed poorly. Analyzing how different
companies acted in such situations, we will come up with solutions for these issues. For this
purpose, we will take up the position of a general manager in a technology company, a
venture capitalist specialized in high-tech industries, a consultant, or just anyone interested
in understanding the increasing role of innovation in a company’s long term future.
In a seminar/case style format, we will cover a wide range of topics, including: integrating
technology and strategy; the design and evolution of technology strategy; developing
innovative capability; creating and implementing a development strategy; and, innovation
challenges in established firms.
Learning Outcome: By solving problems posed by real-life situations, students will gain an
insight into how to properly manage technology and innovation.
They will furthermore derive some important concepts and approaches that will help them
manage technology and innovation.
Literature: Robert A. Burgelman, Clayton C. Christensen & Steven C. Wheelwright,
Strategic Management of Technology and Innovation (fourth edition), McGraw-Hill Irwin,
Boston, Massachusetts, 2004.
Empirical Economic Research (6 credits, Master, winter semester, German,
Munich)
Lecturer: Henkel
Topics Covered: research design, correlation analysis, linear and multiple regression,
qualitative methods, factor and cluster analysis, conjoint analysis
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Learning Outcome: The students get an overview to the methods in economic research.
They are provided with different tools to use in empirical projects (e.g. thesis).
Literature: Backhaus, Erichson, Plinke, Weiber, Multivariate Analysemethoden, 12.
Auflage 2008; reading package
Topics in Innovation and Entrepreneurship I: Innovation & Strategy (6
credits, Bachelor, summer semester, German, Munich)
Lecturer: Henkel
Topics Covered: Innovative Produkte wie MP3-Player, Software, moderne Pharmazeutika
und DVDs beherrschen unser tägliches Leben. Im Innovationsmanagement solcher
Produkte tauchen einige Fragen immer wieder auf: Welche Standards setzen sich durch?
Wie beschleunigt man die Diffusion von Netzwerkgütern? Welches Unternehmen gewinnt im
Rennen um eine Erfindung?
- Sollte eine Produktinnovation kompatibel zu Konkurrenzprodukten sein oder nicht?
Sollte ich meine Erfindung geheim halten, patentieren oder frei veröffentlichen?
Mittels spieltheoretischer Methoden werden Mechanismen untersucht, die diesen Fragen
zugrunde liegen. Die Spieltheorie ist eine Disziplin, die in weiten Bereichen von Mathematik,
Wirtschaft, Biologie, Medizin bis hin zur Politik Anwendung findet. Jüngst wurden mehrere
Nobelpreise in diesem Gebiet vergeben. Dabei befasst sich die Spieltheorie konkret damit
Entscheidungssituationen zu modellieren, in denen sich mehrere Akteure gegenseitig
beeinflussen. Sie versucht dann daraus das rationale Entscheidungsverhalten abzuleiten.
Literature:
Dutta, P. K. (1999): Strategies and Games – Theory and Practice, Cambridge,
Massachusetts: MIT Press.
Belleflamme and Peitz: “Industrial Organization: Markets and Strategies”
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Topics in Innovation & Entrepreneurship II: Practical Seminar on
Corporate Technology Management (6 credits, Bachelor, summer semester,
English, Munich)
Lecturer: Henkel
Topics Covered: The course covers the essentials of strategic management in high-
technology corporations. The teaching methods involve lecturing, case-based teaching, and
presentations by guest lecturers from BCG and Siemens (M&A Strategy). The course is
designed in an interactive format that promotes intensive classroom discussions based
industry examples. The course deals with topics of corporate technology management.
These include: Innovation Strategy and Market Dynamics, R&D Organization and Project
Management, Innovative Product Development, Strategic IP Management, Modular Product
and Platform Management, Corporate M&A
Literature:
To be provided by the lecturer
Entrepreneurship (3 credits, Master, winter semester, English, Munich)
Lecturer: Patzelt
Topics Covered: The course includes the following topics: Definition of entrepreneurship
and importance for economic development, entrepreneurship at universities, entrepreneurial
motivation and intentions, decision making under uncertainty, effectuation and causation,
entrepreneurial failure, entrepreneurial strategy and networks, business planning, growth
models, strategic alliances of young ventures, human and social capital of entrepreneurs,
social and sustainability entrepreneurship
Learning Outcome: After course participation students will be able to (i) define
entrepreneurship and explain its role for the economy and society, (ii) understand basic
psychological and cognitive processes in entrepreneurial action, (iii) explain the basics and
important concepts of entrepreneurial decision making, (iv) analyze the role of human and
social capital of entrepreneurs, (v) understand the consequences of entrepreneurial failure,
(vi) describe growth models and growth paths of young ventures, (vii) remember the
purpose and elements of a business plan, (viii) understand the importance of entrepreneurial
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action for the success of existing firms (corporate entrepreneurship), (ix) explain the
advantages and disadvantages of strategic alliances, and (x) remember special forms of
entrepreneurship (social and sustainability entrepreneurship).
Literature: Hisrich/Peters/Shepherd, 2008, Entrepreneurship, McGraw-Hill
Entrepreneurial Management (6 credits, Bachelor, summer semester,
German, Munich)
Lecturer: Patzelt
Topics Covered: The seminar Entrepreneurial Management offers deeper insights into
selected aspects of entrepreneurship and provides a preparation for a bachelor thesis at the
Chair of Entrepreneurship. This includes working with scientific literature and the writing of a
term paper under instructions. The topics of the seminar include, but are not limited to:
Entrepreneurial motivation, decision making and cognition of entrepreneurs, entrepreneurial
strategy and growth, strategic alliances and networks, entrepreneurial human capital, social
and sustainability entrepreneurship, entrepreneurial failure.
Learning Outcome: After participation students are able to (i) analyze selected aspects of
entrepreneurship in-depth, (ii) understand scientific work, and (iii) apply scientific writing and
formulations.
Literature: References to literature will be provided in the introductory lecture.
Principles of Entrepreneurship (3 credits, Bachelor, winter semester,
English, Munich)
Lecturer: Patzelt in corporation with UnternehmerTUM
Topics Covered: The course offers an introduction to entrepreneurship theory and practice.
First, students will learn in lectures about theoretical approaches to entrepreneurship and
important topics such as entrepreneurial decision making and psychology, opportunity
recognition, and entrepreneurial finance. The second part of the course is a "hands-on-
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experience" where student teams will work out an opportunity assessment plan based on
innovative business ideas they develop.
Learning Outcome: After course participation students are able to understand the processes
associated with the recognition and development of entrepreneurial opportunities.
Literature: interactive lecture
The module consists of introductory lectures including cases and class discussion. In group
work students develop business ideas and present the opportunity assessment plans
developed.
Empirical Research Methods (6 credits, Bachelor, winter semester, summer
semester, German, Munich)
Lecturer: different
Topics Covered: This course will enable students to design, implement, and evaluate
empirical research. Students will learn the necessary steps for conducting an own empirical
research project. The first part of the course covers the necessary steps of empirical data
collection (research design, operationalization and measurement, questionnaire design,
methods of data collection); the second part focuses on data analysis (ANOVA, regression
analysis, factor analysis, cluster analysis, and - if time permits - structural equation
modeling).
Introduction to Entrepreneurship (3 credits, Bachelor, winter semester,
English, Munich)
Lecturer: Breugst/Patzelt
Topics Covered: The course offers introductory lectures to the topic of entrepreneurship.
Topic include, but are not limited to, the following: Entrepreneurship and economic growth,
entrepreneurial motivation and psychology, creativity, entrepreneurial emotions, opportunity
recognition und evaluation, opportunity assessment und business planning, entrepreneurial
human and social capital, financing sources for young ventures, growth strategies, social
entrepreneurship, entrepreneurial failure.
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Learning Outcome: After course participation students are able to, e.g., (i) analyze the
basics of entrepreneurial motivation and cognition, (ii) understand the role of uncertainty in
entrepreneurial decision making, (iii) evaluate strategic aspects and planning issues in
entrepreneurial ventures, (iv) explain the role of entrepreneurial human and social capital, (v)
understand the meaning of entrepreneurial failure for individuals and the economy, and (vi)
remember special forms of entrepreneurship including social and sustainability
entrepreneurship.
Entrepreneurship: Entrepreneurial Psychology (6 credits, Master, summer
semester, English, Munich)
Lecturer: Patzelt / Breugst
Topics Covered: The seminar on Entrepreneurial Psychology respresents an introduction to
scientific writing and prepares students for their Master Thesis. Furthermore, it provides
detailed insights in the entrepreneurship literature and its intersection with the literature in
the field of psychology. The students will write a seminar paper based on the scientific
literature. Moreover, they also serve as a referee for another participant's paper and, thus,
they get involved with scientific discussions.
The focus of the seminar is on the psychological processes of entrepreneurs and
entrepreneurial teams. Questions that will be addresses include, but are not limited to:
What motivates people to follow an entrepreneurial career?
How can entrepreneurs identify business opportunities?
What are typical processes in start-up teams?
How do start-ups find, keep, and motivate employees?
How does entrepreneurial passion guide the entrepreneurs's action?
Introduction to Entrepreneurial Behaviour (6 credits, Bachelor, winter
semester, English, Munich)
Lecturer: Breugst
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Topics Covered: The seminar Entrepreneurial Behavior respresents an introduction to
scientific writing and prepares students for the Bachelor Thesis. Furthermore, it provides
detailed insights in the literature on entrepreneurial behavior. The students will write a
seminar paper on a specific topic, they will present this topic to the class, and they will be
involved in scientific discussions on a variety of topics in class. The focus of the seminar is
on the psychological processes of entrepreneurs and entrepreneurial teams. Questions that
will be addressed include, but are not limited to: What motivates people to follow an
entrepreneurial carreer? How can entrepreneurs identify business opportunities? What are
typical processes in start-up teams? How do start-ups find, keep, and motivate employees?
How does entrepreneurial passion guide the entrepreneur's action? How does firm failure
impact entrepreneurs?
Learning Outcome: After the course students will know how to:
(i) analyze psychological characteristics and processes of entrepreneurs and entrepreneurial
teams (ii) read and understand the scientific literature (iii) write a scientific paper (iv) present
the term paper (v) lead a scientific discussion
Case Study Seminar: Entrepreneurial Strategy (6 credits, Master, winter
semester, English, Munich)
Lecturer: Milanov
Topics Covered: This course provides a forum for the in-depth examination of mindsets,
methods, and managerial activities that follow the entrepreneurial process from opportunity
recognition to growing ventures. We will examine entrepreneurship from a managerial
perspective, covering a wide area of issues that emerge with starting and growing new
ventures - be they independent or corporate projects. Topics include, but are not limited to:
1) entrepreneurial process (from idea to growing and harvesting a venture) 2) elements of
entrepreneurship: team, resources and opportunity 3) success and failure factors in
entrepreneurial management 4) managing risk and crafting hypotheses in entrepreneurial
ventures 5) crafting a value proposition in a competitive market 6) evaluation of
opportunities and their feasibility 7) business plan – purpose, format and content 8)
business models – understanding, crafting and adaptation 9) corporate venturing
The written and video cases, class exercises as well as the guest speakers’ experiences will
expose students to viewpoints on both sides of the table -- that of the entrepreneur and that
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of the investor. Moreover, the settings we will be exposed to in our case studies range from
small game company to online technologies, from small start-ups to mature companies,
from ventures backed by sophisticated investors to those funded by friends. Moreover, we
will cover online and offline businesses, service and product-based businesses, as well as
B2C and B2B models. By exposing you to a broad range of settings in which entrepreneurs
operate, the intent is to break the persistent but fundamentally wrong myth that
entrepreneurship is limited to but a few heroic figures covered in the popular press. In other
words, entrepreneurship is a management paradigm that is accessible to all of us and
remains a choice available to us throughout our careers.
Learning Outcome: Upon the completion of this course, students should:
• understand how to recognize and evaluate new venture opportunities (vs. ideas),
understanding both the entrepreneur’s as well as the investor’s perspective;
• understand the issues faced by entrepreneurs when starting a venture in terms of the
attitudes, knowledge and skills required to exploit an opportunity. A natural outcome of this
process is a student’s self-assessment in understanding the appeal of entrepreneurship as
own career path.
• understand the nature and purpose of a business plan
• understand business models, and importance of adaptation in the entrepreneurial process
Strategic Entrepreneurship through Open Innovation (6 credits, Bachelor,
winter semester, English, Munich)
Lecturer: Alexy
Topics Covered: By applying principles of entrepreneurship, large firms may achieve
innovation and corporate renewal and increase their abilities at opportunity recognition, risk-
taking, and opportunity exploitation. However, this is often easier said than done; in
practice, we often find that rather than trying to install an entrepreneurial spirit into a large
firm, these often decide to strategically engage with external actors to gain access to the
benefits of entrepreneurship, new knowledge, and new markets. For these companies, open
innovation is one of the predominant ways in which they carry out strategic
entrepreneurship. In this case study seminar, we will focus on the role of companies' open
innovation strategy in facilitating the strategic application of entrepreneurial thinking,
processes, and practices. We will look at what open innovation is, forms in which it may be
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enacted, and challenges that need to be overcome by management for it to contribute
toward the goals of the organization.
Learning Outcome: By solving problems posed by real-life situations, students will become
able to evaluate the importance of open innovation and its possible applications in practice
to support strategic entrepreneurial behavior in large corporations.
(Research) Seminar Strategic Entrepreneurship (6 credits, Master, summer
semester, English, Munich)
Lecturer: Alexy
Topics Covered: To be released by the lecturer
Learning Outcome: To be released by the lecturer
Topics in Innovation & Entrepreneurship (6 credits, Bachelor, winter
semester, summer semester, English, German, Munich)
Lecturer: Different
Topics Covered: Under this title, every semester several courses will take place focussing
on current topics relevant to the area of Innovation & Entrepreneurship. The concrete topics,
course titles, the names of the lecturer and the language of instruction will be released a few
weeks before the start of the lecture period.
Learning Outcome: To be released by the lecturer
Advanced Topics in Innovation & Entrepreneurship (6 credits, Master,
winter semester, summer semester, English, German, Munich)
Lecturer: Different
Topics Covered: Under this title, every semester several courses will take place focussing
on current topics relevant to the area of Innovation & Entrepreneurship. The concrete topics,
course titles, the names of the lecturer and the language of instruction will be released a few
weeks before the start of the lecture period.
Learning Outcome: To be released by the lecturer
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Courses in the research group “Marketing, Strategy and
Leadership”
Personnel Selection and Development (3 credits, Bachelor, winter semester,
German, Munich)
Lecturer: Kehr
Topics Covered: Grundlagen der Personaldiagnostik, Verfahren der Personalauswahl
(Bewerbungsunterlagen, Einstellungsinterview, Assessment Center, Leistungs- und
Persönlichkeitsdiagnostik), Güte und Nutzen der Personalauswahl, Gestaltungsfelder der
Personalentwicklung (PE), Führungstrainings als besondere PE-Maßnahme
Learning Outcome: Die Studierenden sollen nach Abschluss des Teilmoduls in der Lage sein
Verfahren der Personalauswahl (Bewerbungsunterlagen, Einstellungsinterview, Assessment
Center, Leistungs- und Persönlichkeitsdiagnostik) im Hinblick auf Güte und Nutzen
einschätzen zu können; Gestaltungsfelder der Personalentwicklung (PE) abschätzen zu
können; PE-Maßnahmen zu planen; Führungstrainings als besondere PE-Maßnahme zu
kennen.
Literature: In der Lehrveranstaltung wird ein aktueller Reader erstellt. Besuch des Moduls
"Personalmanagement" („Human Resource Management“) wird als Voraussetzung
empfohlen.
Leadership by Communication (3 credits, Bachelor, winter semester,
German, Munich)
Lecturer: Kehr
Topics Covered:
- Applied models of communication and motivation
- Evaluation, counselling and conversation techniques (goal-setting interview, check-up
interview, negotiation, conflict resolution, mediation)
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- Incentives and compensation (motivating effects of incentives, increases in performance,
employee surveys )
Applied Personnel Management – Part: Practice of Leadership and
Organization (3 credits, Master, summer semester, German, Munich)
Lecturer: Kehr
Topics Covered: Es werden aktuelle Praxisfälle aus dem Themenfeld Führung und
Organisation vorgestellt und diskutiert. Gemeinsam mit erfahrenen Praktikern analysieren
die Studierenden diese Praxisfälle und entwickeln Lösungen.
Learning Outcome: Nach der Teilnahme an den Modulveranstaltungen ist der/die
Studierende in der Lage, folgende Aspekte von "Führung durch Motivation" sowie von
"Praxis der Führung und Organisation" zu analysieren und zu bewerten: Kopf, Bauch und
Hand: Das Kompensationsmodell; Ziele und Motive, Wille und Überkontrolle, intrinsische
Motivation und Flusserleben, transformationale Führung und Motivation, authentische und
charismatische Führung. Er/Sie ist ferner in der Lage, Praxisfälle aus dem Themenfeld
Führung und Organisation zu analysieren und Lösungen zu entwickeln.
Applied Personnel Management – Part: Leadership by Motivation (3
credits, Master, summer semester, German, Munich)
Lecturer: Kehr
Topics Covered: The compensatory model of motivation and volition
Goals and goal conflicts
The goal negotiation technique
Implici motives
Intrinsic motivation and flow experience
Volition, will power and overcontrol
The impact of corporate visions on motivation
Transformational leadership and charisma
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Leadership and Organization – Part: Organizational Psychology (3 credits,
Master, winter semester, English, Munich)
Lecturer: Kehr
Topics Covered: Organizational psychology: Normative values and ethics, individual
attributes, motivation and empowerment, groups and teams, basic attributes of
organizations, organizational culture, organizational change and development, leadership,
decision making and communication, conflict and negotiation.
Learning Outcome: At the end of the module students are able to understand and apply the
following aspects of organizational psychology: normative values and ethics, individual
attributes, motivation and empowerment, groups and teams, basic attributes of
organizations, organizational culture, organizational change and development.
Literature: Wood, J. M. (2006). Organisational behavior: Core concepts and applications
(1. ed.). Milton, Australia: Wiley.
Rosenstiel, L. v. (2003). Grundlagen der Organisationspsychologie (5. Aufl.). Stuttgart:
Schäffer-Poeschel.
Leadership and Organization – Part: Introduction to Leadership (3 credits,
Master, winter semester, English, Munich)
Lecturer: Kehr
Topics Covered: Introduction to leadership: Introduction and overview, characteristics of
leaders, effective leadership behaviours, delegation and participation, charisma and
transformational leadership, legitimation of leadership, power and influence tactics,
situational leadership and theories of motivation, LbM and the compensatory model of work
motivation, development of leadership.
Learning Outcome: At the end of the module students are able to understand and apply the
following aspects of leadership: decision making and communication, conflict and
negotiation, characteristics of leaders, effective leadership behaviours, delegation and
participation, charisma and transformational leadership, legitimation of leadership, power
and influence tactics, situational leadership and theories of motivation, LbM and the
compensatory model of work motivation, development of leadership.
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Literature:
Wood, J. M. (2006). Organisational behavior: Core concepts and applications (1. ed.).
Milton, Australia: Wiley.
Rosenstiel, L. v. (2003). Grundlagen der Organisationspsychologie (5. Aufl.). Stuttgart:
Schäffer-Poeschel.
Human Resource Management (3 credits, Bachelor, summer semester,
German, Munich)
Lecturer: Kehr
Topics Covered: Introduction to HRM, strategic HRM, work and organizations, work design
and work analysis, personnel planning, personnel selection, time management at work,
performance evaluation, training and development, compensation, personnel costs and
controlling
Learning Outcome: At the end of the module students are able to understand the following
aspects of HRM: Introduction to HRM, strategic HRM, work and organizations, work design
and work analysis, personnel planning, personnel selection, time management at work,
performance evaluation, training and development, compensation, personnel costs and
controlling.
Literature: Klimecki, R. G. & Gmür, M. (2005). Personalmanagement. Stuttgart: UTB.
UND Scholz, C. (2000). Personalmanagement (5. Aufl.) München: Vahlen. UND Noe, R. A. et
al., (2006). Human resource management (6th ed.). NY: McGraw-Hill.
Introduction to Strategy and Organization (3 credits, Bachelor, summer
semester, German, Munich)
Lecturer: Welpe
Topics Covered: The lecture „Organization“ will start by identifying the premises having lead
to the development of organizations and how these entities can be characterized. In the
next step, a selection of different organizational theories will be presented and analyzed.
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Based on these theoretical foundations, the lecture’s focus will switch to current trends and
developments within organizational research and praxis.
Planned syllabus: organizational theories, intercompany organization, collaboration in virtual
organizations and teams, cooperation and strategic decision making in the context of
organization, individuals and behavior within organizations, instruments of coordination and
motivation, transferring organizational research to praxis, organizational ethics, current
developments within organizational research and praxis.
Learning Outcome: The lecture’s goal is to give broad insight into organizational issues such
as decision processes, individuals and their behaviour within organizations, instruments of
coordination and motivation and organizational ethics.
Electronic Markets (6 credits, Bachelor, summer semester, German,
Munich)
Lecturer: Welpe
Topics Covered: Die Veranstaltung behandelt Elektronische Märkte, insbesondere im
Internet, mit besonderer Betonung von ökonomischer Analyse und Ableitung geeigneter
Strategien. Dabei werden z.B. folgende Fragestellungen aufgegriffen: Welche
Geschäftsmodelle existieren auf elektronischen Märkten? Welche Leistungen lassen sich
auf elektronischen Märkten austauschen, welche Einflussfaktoren spielen eine Rolle? Was
sind die charakteristischen Merkmale der so genannten "New Economy"? Welche Rolle
spielen "Winner-takes-all"-Märkte und "Economies of Increasing Returns"? Was sind die
Besonderheiten des Handels mit digitalen Produkten? Welche neuen
Wertschöpfungsmodelle und Strategien ergeben sich in elektronischen Märkten? Wie
werden Unternehmen auf elektronischen Märkten bewertet? Die Themenstellungen werden
theoretisch fundiert und mit Beispielen aus der Praxis illustriert.
Literature: Details zu den relevanten Literaturquellen folgen in der ersten Veranstaltung.
Corporate Strategy (3 credits, Master, summer semester, German, Munich)
Lecturer: Welpe
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Topics Covered: Den Wandel vorantreiben: Was ist eine Strategie?, Entwicklung eines
Unternehmensstrategie am Beispiel Linde, Lines Wandel zu einem reinen Gasunternehmen,
Integration und zukünftige Herausforderungen
Strategieumsetzung: Business Excellence - Verbesserungsprogramme, Fähigkeit zur
Veränderung - Änderungsmanagement, Top-Performer / Talente anwerben - Strategische
Personalführung.
Learning Outcome: Nach der Teilnahme an den Modulveranstaltungen sind die
Studierenden in der Lage folgende Schwerpunkte der strategischen Unternehmensführung
zu verstehen: Definition und Inhalte einer Strategie, Vorgehensweise zur Entwicklung einer
Unternehmensstrategie am Beispiel des Unternehmens Linde AG, die Umwandlung der
Linde AG zu einem Gas Produzenten und die daraus enstehenden Herausforderungen,
die Umsetzung einer Strategie durch Business Excellence Programme, Changemanagement
und strategisches Personalmanagement. Durch einen Unternehmensbesuch bei der Linde
AG haben die Studenten praktische Einsichten in die Unternehmensführung erlangt und
sind in der Lage die Umsetzungsmöglichkeiten einer Unternehmensstrategie in der Praxis zu
bewerten.
Advanced Strategy and Organization (6 credits, Bachelor, winter semester,
English, Munich)
Lecturer: Welpe
Topics Covered: This seminar focuses on advanced strategy analysis, models and tools.
Starting with the central theories and models in this area, research topics in advanced
strategy and organization will be elaborated and worked out in teams. The students will
learn how to conduct a strategy analysis by using case studies. Also, students will learn to
critically think about theories, findings and results. A guest lecturer will join the course in
order to provide a practical perspective. The number of students admitted will be restricted.
Applied Strategy and Organization (3 credits, Bachelor, winter semester,
English, German, Munich)
Lecturer: Welpe
Topics Covered: Focus topic and language vary from semester to semester.
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Marketing (3 credits, Bachelor, summer semester, English, Munich)
Lecturer: von Wangenheim
Topics Covered: Marketing foundations, consumer behaviour, strategic marketing, market
segmentation, targeting and positioning, product, price, place promotion mix, relationship
marketing
Learning Outcome: After successful completion of this course, students should be able to
correctly apply basic marketing language, explain central consumer behaviour theories,
discuss elementary marketing concepts such as strategy development, market
segmentation and relationship marketing, und evaluate the application of central marketing
mix elements.
Literature:
Homburg, C./Krohmer, H./Kuester, S.: Marketing-Management 2008, Gabler.
Online Marketing (6 credits, Bachelor, summer semester, German,
Munich)
Lecturer: von Wangenheim
Topics Covered: In the course Online Marketing, the basics of Online Marketing are taught.
By means of important theories, concepts, and central scientific marketing articles, the main
topics of online marketing become vivid. On the one hand, participants learn more about
current online marketing topics in practice. On the other hand, they learn how, scientific
research projects deal with online marketing topics.
Learning Outcome: At the end of the course Online Marketing, the students are able to
evaluate online marketing-relevant research questions and practical issues. The focus is on
different online marketing instruments from a practical and scientific perspective. Besides
online marketing in practice this course emphasises the elaboration of scientific questions in
the field of online marketing.
Literature: recent literature from a scientific and practical perspective
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Services & Technology Marketing (6 credits, Master, winter semester,
German, Munich)
Lecturer: von Wangenheim
Topics Covered: In all industrialized countries, services are becoming increasingly
important. The „third sector“ is enjoying high and stable growth rates, and even in a
traditionally production oriented economy like Germany, services account for more than
70% of the GDP. This development is strongly driven by the advances in information and
communication technology, which in turn enable the development of new services or a
enhance existing services. This course focuses on the adoption of services and technology,
customers' evaluation of (service) quality) and the management of service quality.
Learning Outcome: The intent of this course is to introduce, discuss, and analyze several
topics important to organizations whose core product is service and to organizations that
depend on service excellence for competitive advantage (high technology manufacturers,
industrial goods, etc).
After completing this course, students should be able to:
- Understand differences between marketing in service versus manufacturing organizations
- Understand the unique challenges that are involved in managing service organizations and
in delivering quality service
- Analyze components of the services marketing mix
-Critically evaluate the role that people (both employees and customers) and technology can
play in influencing service delivery, customer satisfaction, and service recovery
- Understand the underlying concepts of (service) technology adoption and diffusion
- Understand how service can be a competitive advantage for high technology
manufacturers and how goods and services can be successfully integrated into solutions
that address complex customers' needs
Literature: not specified
Customer Management (6 credits, Master, winter semester,
German/English, Munich)
Lecturer: Schumann
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Topics Covered: This seminar aims at presenting basic principles of (data driven) customer
management and stimulating discussions on current topics of the field. Throughout the
course, students will interactively learn how to analyse and solve customer management
problems and how to put this knowledge into practice. First, basics such as methods and
concepts (customer acquisition, cross-selling, retention and churn, loyalty programs and
complaint management) are discussed and groups of students will prepare article-based
presentations on selected topics. Second, students will put their knowledge into practice by
working on assignments and case studies issued by partner companies. Results will be
presented and discussed with company representatives in class.
Learning Outcome: At the end of the module students are able to:
- understand the difference between historic and forecast methods of valuing customers;
and appreciate the strengths and limitations of each;
- remember unique challenges of implementing a value-based customer management within
companies and create adequate approaches
- critically analyse customer management scenarios
- create concepts for customer management strategies and initiatives
- apply customer lifetime value and customer equity as a key metric for deriving customer
management strategies and initiatives
- evaluate alternative customer management strategies and initiatives
Literature: Blattberg, Robert C., Byung-Do Kim and Scott A. Neslin (2008), Database
Marketing: Analyzing and Managing Customers, Berlin: Springer
Kumar, V. and Werner Reinartz (2005), Customer Relationship Management: A Databased
Approach, Hoboken: John Wiley & Sons
Kumar, V. (2008), Managing Customers for Profit, Upper Saddle River: Wharton School
Publishing
Sustainability Innovation and Sustainability Marketing (6 credits,
Bachelor, winter semester, English, Munich)
Lecturer: Belz
Topics Covered: Part I: Understanding Sustainability, Innovation and Marketing; Challenges
of the 21st Century; The Concept of Sustainable Development; Framing Sustainability
Innovation and Marketing
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Part II: Developing Sustainability Innovation & Marketing Opportunities; Socio-ecological
Problems; Consumer Behaviour
Part III: Developing Sustainability Innovation & Marketing Strategies; Sustainability Values
and Objectives; The Need for and Types of Sustainability Innovations; Sustainability
Innovation & Marketing Strategies
Part IV: Developing the Sustainability Marketing Mix (“4 C’s”); Customer Solutions;
Communications; Customer Cost; Convenience
Part V: Developing the Future of Sustainability Innovation & Marketing; Sustainability
Marketing Transformations; Reframing Sustainability Innovation & Marketing
Learning Outcome: At the end of the module the students are able to:
1. Understand the concept of sustainable development; 2. Perceive sustainability as a
challenge for innovation and marketing; 3. Differentiate various types of sustainability
innovations; 4. Analyse the link between socio-ecological problems and consumer
behaviour; 5. Develop a sustainability marketing strategy and a sustainability marketing mix
(the "four Cs")
Literature: Required Readings:
Belz, Frank-Martin and Peattie, Ken (2009): Sustainability Marketing: A Global Perspective,
Chichester: Wiley.
Further Readings:
Boelie, E., Geels, F. and Green, K. (2004): System Innovation and the Transition to
Sustainability: Theory, Evidence and Policy, Cheltenham: Edward Elgar.
Charter, Martin and Polonsky, Michael J. (eds.) (1999): Greener Marketing. A Global
Perspective on Greening Marketing Practice, Sheffield: Greenleaf.
Ottman, Jacqueline (2004): Green Marketing. Opportunity for Innovation, Lincolnwood
(Chicago), Illinois: NTC Business Books.
Seminar: Sustainability Marketing (3 credits, Master, summer semester,
English, Campus Weihenstephan)
Lecturer: Belz
Topics Covered: Meaning, requirements and restrictions of sustainable consumption;
promotion of sustainable consumption by different actors; balance between individual
demands and social-ecological needs; marketing conception and consumer’s behaviour:
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strategic marketing, marketing management, consumer and nutritional behaviour;
agricultural products and food marketing; regional marketing; case study
Learning Outcome: social and communication competences (team work, presentation,
discussion and problem solving); understanding of marketing concepts with special regard
to agricultural products.
Literature: To be provided by the lecturer
Seminar: Sustainable Consumption (3 credits, Master, summer semester,
English, Campus Weihenstephan)
Lecturer: Belz
Topics Covered: Introduction into the principles of sustainable consumption. Strategies,
instruments and best practices of promoting sustainable consumption are to be presented
and discussed critically.
Learning Outcome: Fundamental knowledge about the concept and the promotion of
sustainable consumption; ability to evaluate different consumptions based on their
relevance for sustainable development; social and communication competences (team
work, presentation, discussion and problem solving)
Literature: To be provided by the lecturer
Seminar: Corporate Sustainability (3 credits, Bachelor, summer semester,
German, English, Munich)
Lecturer: Belz
Topics Covered: Introduction to Corporate Sustainability, Sustainability Operations & Supply
Chain Management, Sustainability Marketing, Strategy & Leadership, Sustainability
Innovation & Entrepreneurship, Sustainability Finance & Accounting
Literature: To be provided by the lecturer
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Consumer Behaviour (6 credits, Master, winter semester, English,
Weihenstephan)
Lecturer: Roosen
Topics Covered: This course gives an introduction to the theories of consumer behaviour,
how consumers think, feel, reason, and select between different alternatives (e.g., brands,
products), and how they are influenced by his or her environment (e.g., culture, family,
signs, media). Limits to information processing are discussed as is the role of emotion in the
purchase act. Special emphasis is given to the different decision strategies depending on
the type of purchase or product. The course introduces to the relevant methods in empirical
consumer research, for attitude measurement, consumer segementation and measurement
of product preference. Methods discussed are aspects of survey design, factor analysis,
cluster analysis and conjoint analysis.
Learning Outcome: The students are able to understand types and trends in consumer
behaviour. They know the different theoretical approaches to consumer behaviour and see
their strength and weaknesses in different consumer decision contexts. They learn how to
design and conduct empirical research on consumer behaviour.
Literature:
Peter, J. P. and J. C. Olsen (2008). Consumer Behavior and Marketing Strategy. Bosten,
McGraw Hill;
Schiffman, L.G., L.L. Kanuk H. Hansen (2008). Consumer Behavior – A European Outlook.
Upper Saddle River: Pearson Education Inc.;
Solomon, M.R., G.J. Barnossy, S. Askegaard, and M. Hoog (2009). Consumer Behavior. The
European Market. 4th Edition. Financial Times Prentice Hall;
Mazzocchi, M. (2008). Statistics for Marketing and Consumer Research. Sage Publications
Consumer Behaviour Research Methods (6 credits, Master, winter
semester, English, Munich)
Lecturer: Roosen
Topics Covered:
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- Designing of questionnaires
- Introduction to SPSS
- Selected statistical approaches(regression analysis, cluster analysis, faktor analysis,
conjoint analysis)
Consumer Economics and Policy (6 credits, Master, winter semester,
English, Campus Weihenstephan)
Lecturer: Roosen
Topics Covered: The lecture provides an introduction to economic approaches used to
explain and analyse consumer decisions. The consumer is observed in his/her function as a
household member against the background of macro- and microeconomics. It is
demonstrated how the consumer can obtain an optimal structure of consumption patterns.
Referring to the principles of the so called “household production theory”, the course
explains different production processes of a household. Additionally, special aspects of
consumer economics are analysed for example in the field of investments in human capital
and decisions on household formation and dissolution. Rationale of Consumer Policy, the
perspective on the consumer in consumer policy, public economics as a foundation for
consumer policy (information asymmetries, competition policy, information policy, quality
and safety assurance, liability and contract law), Insitutions of consumer policy, governance
and citizenship.
Learning Outcome: To understand, explain and discuss economic decisions of a household.
The students understand the different justifications for consumer policy. He /she knows the
principal instituation involved in the formulation of consumer policy and the societal
discussion leading the formulation of approaches to the consumer interest in public policy.
Literature: Blau, F. D.; Ferber, M.; Winkler, A.E. (1998). The Economics of Women, Men,
and Work. Upper Saddle River, Prentice Hall;
Bryant, W. K.; Zick, C., D. (2006). The Economic Organization of the Household. Cambridge,
Cambridge University Press;
Deaton, A.; Muellbauer, J. (1988). Economics and consumer behavior. Cambrige,
Cambridge University Press;
Goldsmith, E. R. (2005). Consumer Economics. Issues and Behaviours. New Jersey,
Pearson, Prentice Hall;
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Leet, D. R.; Driggers, J. (1990). Economic Decisions For Consumers. New York, Macmillan
Publishing Company;
Kooreman, P.; Wunderink, S. (1997). The Economics of Household Behaviour. New York, St.
Martin’s Press;
Solomon, M. (2009): Consumer Behaviour. Buying, Having and Being. Pearson Education
Inc., Upper Saddle River, New Jersey.
Viscusi, W. K., J.E. Harrington, and J. Vernon (2005). Economics of Regulation and Antitrust.
Fourth Edition. Cambridge: MIT Press
Bevir, M. and F. Trentmann (2007). Governance, Consumers and Citizens: Agency and
Resistance in Contemporary Politics. Hampshire: Palgrave.
Food Economics (3 credits, Master, winter semester, English, Campus
Weihenstephan)
Lecturer: Roosen
Topics Covered: The course consists of two parts. The first part in the main course deals
with economic processes concerning food. First, the food economy is introduced, followed
by economic theory that explains demand and supply of food products. Special topics that
influence the food market equilibrium are presented from both the consumer’s and
supplier’s perspectives. Also, food policy interventions are described. Another focus is on
the discussion of current developments and challenges in the (global) food market.
The second part of the course is a seminar on Food Economics. Each student has to
prepare a term paper on a current issue surrounding Food Economics. The paper is
presented and discussed with the class at the end of the course.
Learning Outcome: To understand the economic activities within a certain branch of the
industry and their impact on both producers and consumers.
Literature: Drummond, H.E.; Goodwin, J.W. (2004). Agricultural Economics. Prentice Hall,
Upper Saddle River, New Jersey;
Finkelstein, E. A., Ruhm, C. J., & Kosa, K. M. (2005). Economic causes and consequences
of obesity. Annual Review of Public Health, 26, 239-257;
Golan, E., Kuchler, F., Mitchell, L. (2000). Economics of Food labeling. Economic Research
Service, U.S. Department of Agriculture. Agriculture Economic Report No. 793. Washington,
D.C.;
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Henson, S., Traill, B. (1993) The demand for food safety. Market imperfections and the role
of government. Food Policy, 18, No. 2, p. 152-162;
Knutson, R.D., Penn, J.B., Flinchbaugh, B.L. (2003): Agricultural and food policy. Prentice
Hall, Upper Saddle River, New Jersey;
Schrimper, R. A. (2001): Economics of Agricultural Markets. Prentice Hall, Inc., Upper
Saddle River, New Jersey;
Speeding, C.R.W. (Ed.) (1989): The human food chain. Elsevier Science Publishers LTD.
Current Topics in Economics Ethics and Business Ethics (3 credits, Master,
summer, semester, German, Munich)
Topics Covered: Die Vorlesung führt in Grundprobleme, Argumentationsformen und
Theorieansätze einer Unternehmensethik ein. Sie untersucht die Chancen der Realisierung
moralischer Normen und Forderungen im Spannungsfeld von Ökonomie und Ethik.
Zentralanliegen ist dabei die Analyse ethischer Entscheidungsprozesse in Unternehmen vor
dem Hintergrund einer differenzierten Untersuchung von Handlungssituationen und
Handlungsstrategien sowie den Grundlagen einer Handlungsethik. Zu den Themen sollen
Reputation, Vertrauen und Sozialkapital ebenso gehören wie die Probleme Korruption,
Umweltschutz und Fragen globaler Ethikkonzepte. Den Abschluss bildet eine kritische
Darstellung der verschiedenen Forschungsansätze in der unternehmensethischen Debatte.
Learning Outcome: Nach der Modulveranstaltung sind die Studierenden in der Lage,
wirtschaftsethische Fragestellungen zu reflektieren, ethische Theorien anzuwenden und den
ethischen Gehalt ökonomischer Theorien zu verstehen.
Literature
Karl Homann/Christoph Lütge: Einführung in die Wirtschaftsethik, 2. Aufl., Münster 2005.
Andrew Crane/Dirk Matten: Business Ethics: A European Perspective, Oxford 2003. Karl
Homann/Franz Blome-Drees: Wirtschafts- und Unternehmensethik, Göttingen 1992
Business Ethics (3 credits, Master, winter semester, English, Munich)
Lecturer: Lütge
Topics Covered: The lecture course delivers an introduction into the basic problems,
arguments, models and theories of business ethics. It explores the theoretical foundations
of ethics as well as the chances of implementing moral norms in the socio-economic world.
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Further topics include reputation, the fight against corruption as well as Corporate Social
Responsibility and Corporate Citizenship. Finally, different theoretical approaches to
business ethics will be critically discussed.
Learning Outcome: Students shall be able to reflect upon ethical issues in business, apply
theories and understand the ethical gist of economic theories.
Literature:
Andrew Crane/Dirk Matten: Business Ethics. Managing Corporate Citizenship and
Sustainability in the Age of Globalization, Oxford 2007.
Karl Homann/Christoph Lütge: Einführung in die Wirtschaftsethik, 2nd ed., Münster 2005.
Karl Homann/Peter Koslowski/Christoph Lütge (eds.): Globalisation and Business Ethics,
Aldershot 2007.
Christoph Lütge (ed.): Handbook of the Philosophical Foundations of Business Ethics,
Heidelberg/New York 2012.
Topics in Marketing, Strategy & Leadership (6 credits, Bachelor, winter
semester, summer semester, English, German, Munich)
Lecturer: Different
Topics Covered: Under this title, every semester several courses will take place focussing
on current topics relevant to the area of Marketing, Strategy & Leadership. The concrete
topics, course titles, the names of the lecturer and the language of instruction will be
released a few weeks before the start of the lecture period.
Learning Outcome: To be released by the lecturer
Advanced Topics in Marketing, Strategy & Leadership (6 credits, Master,
winter semester, summer semester, English, German, Munich)
Lecturer: Different
Topics Covered: Under this title, every semester several courses will take place focussing
on current topics relevant to the area of Marketing, Strategy & Leadership. The concrete
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topics, course titles, the names of the lecturer and the language of instruction will be
released a few weeks before the start of the lecture period.
Learning Outcome: To be released by the lecturer
Courses in the research group “Operations & Supply Chain
Management”
Management Science und Production Management (9 credits, Bachelor,
winter semester, German, Munich)
Lecturer: Kolisch (Part: Management Science 6 ECTS) and Grunow (Part:
Production Management 3 ECTS)
Topics Covered: Decision Theory, Monte Carlo Simulation, Linear Programming, Binary and
Integer Programming, Graph Theory, Network Flow Problems, Dynamic Programming
Learning Outcome: At the end of the course students are able to model business problems
with mathematical models, to solve these models and to propose management actions on
the basis of the derived solutions.
Literature:
Domschke, Drexl: Einführung in Operations Research, Summerer; Hillier and Lieberman:
Introduction to Operations Research, Mc-Graw Hill; Winston: Operations Research -
Applications and Algorithms, Thompson
Service & Operations Management (6 credits, Bachelor, summer semester,
English, Munich)
Lecturer: Kolisch
Topics Covered: Data Envelopment Analysis, Process Modelling, Quality Management,
Scheduling, Forecasting, Inventory Management, Revenue Management, Queueing Theory
Nature of Services, Role of Services in the Economy, Service Quality, Service Encounter,
Supporting Facility and Process Flow, Service Facility Location.
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Learning Outcome: At the end of the course the students are familiar with the standard
problem and models in operations management. Furthermore, they are able to model
operations management problems and to solve these models with appropriate
mathematical methods and software systems such as ILOG OPL. This enables them to
analyze operations management problems and to make sound decisions in the field of
operations management.
Literature:
Fitzsimmons und Fitzsimmons: Service Management - Operations, Strategy and Information
Technology, McGraw-Hill; Nahmias: Production and Operations Analysis, Irwin; Terwiesch
and Cachon: Matching Supply with Demand - An Introduction to Operations Management,
McGraw Hill
Project Management (6 credits, Bachelor, winter semester, English,
Munich)
Lecturer: Kolisch
Topics Covered: Fundamentals of Project Management, Project Evaluation, Project Portfolio
Planning, Project Organization, Project Planning, Cost Estimation, Project Scheduling,
Resource Management, Controlling Projects.
Learning Outcome: At the end of the course the students are familiar with the fundamentals
and the specific tasks of project management. In particular they will learn how to evaluate,
select, plan, and control projects. Furthermore, they will learn how to use the software
Microsoft Project in order to accomplish these tasks.
Literature:
Shtub, Bard und Globerson: Project Management, Pearson Prentice Hall
Complex Scheduling (6 credits, Master, summer semester, German,
Munich)
Lecturer: Kolisch
Topics Covered:
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Teil 1: Modelle und Methoden
1.Zeitplanung
2.Kapazitätsplanung - RCPSP
3.Kapazitätsplanung - MRCPSP
4.Weitere deterministische Kapazitätsplanungskonzepte
5.Stochastische Kapazitätsplanung
Teil 2: Anwendungen
1.Luftfahrtindustrie
2.Automobilindustrie
3.Chemieindustrie
4.Einzel- und Kleinserienfertigung
5.Chemieindustrie
6.Gesundheitsindustrie
Literature:
To be provided by the lecturer
Discrete Optimization (6 credits, Master, summer semester, English,
Munich)
Lecturer: Kolisch
Topics Covered: Discrete optimization problems arise in many practical applications and
functional areas. This course focuses on the underlying theory and both exact and heuristic
solution algorithms that make it possible to solve the large and complex models.
Consequently, students will understand the problem complexity and shall be able to apply
appropriately these solution approaches to solve their complex problems that they have at
hand. For this advanced course, students must have prior knowledge in Management
Science or Operations Research. Students should be able to use any optimization
packages, namely ILOG/OPL, CPLEX, LINGO, or Solver, as the assignment may require
implementation of an algorithm.
Learning Outcome: At the end of the module, students shall understand the complexity of
discrete optimization models, polyhedral theory, and advanced methods in solving the
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discrete models, including decomposition methods, strong valid inqualities, and lagrangian
duality. Students will be able to apply appropriately these solution approaches to solve their
complex research problems at hand either by exact or heuristic methods.
Literature:
1. Nemhauser G.L. and L.A. Wolsey. Integer and Combinatorial Optimization. Wiley. 1988.
2. Wolsey, L.A. Integer Programming. Wiley. 1998.
3. Wintston, Operations Research: Applications and Algorithms. 1993.
4. Any reference or textbook in management science or operations research.
Modeling, Optimization and Simulation in Operations Management (6
credits, Bachelor, winter semester and summer semester, English (winter
and summer semester), German (summer semester), Munich)
Lecturer: Grunow (English), Kolisch (German)
Topics Covered:
Simulation:
- Basics in simulation
- Basics in Arena simulation software
- Input-Analyses
- Simulation of simple events with Arena
- Output-Analysis
- Process-Analyses
Modeling and Optimization:
- Introduction to mixed integer linear programming
- Introduction to different modeling techniques
- Introduction to the optimization software IBM ILOG CPLEX Optimization Studio
- Simple data structures and statements in OPL programming language
- OPL Excel interface for data import and data export
- OPL Script
- Primal Problem, dual problem, and economic interpretation
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Literature:
W. D. Kelton, R. P. Sadowski und D. T. Sturrock (2010). Simulation with ARENA (Fifth
Edition). Boston u. a.: McGraw-Hill.
J. Banks, J. S. Carson, B. L. Nelson und D. M. Nicol (2009). Discrete-Event System
Simulation (Fifth Edition). Upper-Saddle-River: Prentice Hall
J. Bleymüller, G. Gehlert und H. Gülicher (2008). Statistik für Wirtschaftswissenschaftler (15.
Auflage). München: Verlag Vahlen
Law (2007). Simulation Modeling and Analysis (Fourth Edition). Boston u. a.: McGraw-Hill
Williams, H. P.: Model Building in Mathematical Programming, 4. Edition, Wiley, 1999.
Basics of Advanced Planning and Supply Chain Management (6 credits,
Bachelor, winter semester, summer semester, English, Munich)
Lecturer: Grunow
Topics Covered: Today’s business is characterized by supply networks comprising different
partners (e.g. suppliers, distribution and retail centres, plants, customers). Activities within
supply networks have to be well coordinated in order to avoid excessive inventories,
inefficient capacity utilization and poor customer service. In most industrial companies
operational production management is supported by computerizes production planning and
control (PPC) systems which are embedded into comprehensive Enterprise Resource (ERP)
systems. Over the recent years so-called Advanced Planning and Scheduling (APS) systems
have emerged. Their major characteristics are the use of mathematical optimization
techniques and the integration into comprehensive supply chain management concepts.
Content:
1. Fundamentals of Production Planning and Control Systems
2. Introduction to Supply Chain Management
3. Advanced Planning Systems
4. Strategic Network Design
5. Demand Planning
6. Supply Network Planning
7. Production Planning and Detailed Scheduling
8. Available-to-Promise
9. Deployment and Transportation
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Learning Outcome: After the module students are able to:
- Have an overview of the scope of Production planning and Control (PPC) systems within
Enterprise Resource Planning (ERP) systems
- Structure ERP and PPC systems into its their major building blocks
- Reveal the limitations and ineffectiveness in PPC systems
- Outline the basic concepts in supply chain management
- Know the concepts used in advanced planning
- Apply the quantitative techniques used in supplt chain management
- Understand the structure and methodology used in commercial Advanced
PlanningSystems (APS) such SAP APO, Oracle/Peoplesoft/JDEdwards JD Edwards
EnterpriseOne
- Assess the applicability of APS in different types of industries
- Use and develop advanced planning methodology for solving reallife problems in strategic
network design, demand planning, supply network planning, production planning and
detailed scheduling, available-to-promise, deployment and transportation
Literature: Course notes Scientific journals Chopra, S., Meindl, P. Supply chain
management: Strategy, planning, and operation. Upper Saddle River, N.J., Pearson Prentice
Hall, (latest edition)
Stadtler, H., Kilger, C. Supply chain management and advanced planning. Berlin: Springer
(latest edition)
Advanced Planning – Models and IT Tool for Supply Chain Management
(6 credits, Master, winter semester, summer semester, English, Munich)
Lecturer: Grunow
Topics Covered: Today’s business is characterized by supply networks comprising different
partners (e.g. suppliers, distribution and retail centres, plants, customers). Activities within
supply networks have to be well coordinated in order to avoid excessive inventories,
inefficient capacity utilization and poor customer service.
Over the recent years so-called Advanced Planning and Scheduling (APS) systems have
emerged which complement traditional ERP systems. Their major characteristics are the
use of mathematical optimization techniques and the integration into comprehensive supply
chain management concepts. In this teaching module we will look more closely at SAP's
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advanced planning tool APO and use a case from the food industry, the fruit juice producer
Frutado, to illustrate how integrated planning over various modules and decision levels can
be realized.
Content:
1. The Frutado case
2. Hierarchical Planning and the Supply Chain Planning Matrix
3. SAP APO - Module Matrix and General Principles
4. Demand Planning
5. Supply Network Planning
6. Production Planning and Detailed Scheduling
7. Deployment and Transportation Load Builder
8. Transportation Planning and Vehilce Scheduling
9. Global Available-to-Promise
Learning Outcome:
After the module students are able to:
- Know the concepts and methodologies used in advanced planning
- Apply the quantitative techniques used advanced planning for supply chain management
- Understand the structure and methodology used in commercial Advanced Planning
Systems (APS) such as SAP APO
- Understand the interdependences of planning decisions made on different levels of the
planning hierarchy
- Model practical planning problems with SAP APO
- Use and develop an advanced planning methodology for solving real-life problems in
demand planning, supply network planning, production planning and detailed scheduling,
available-to-promise, deployment and transportation, also involving several levels of the
decision hierarchy
Literature:
Stadtler, H., Fleischmann, B., Grunow, M., Günther, H.-O., Meyr, H., Advanced Planning in
Supply Chains – Illustrating the Concepts Using an SAP APO Case Study (to appear)
Chopra, S., Meindl, P. Supply chain management: Strategy, planning, and operation. Upper
Saddle River, N.J., Pearson Prentice Hall, (latest edition)
Stadtler, H., Kilger, C. Supply chain management and advanced planning. Berlin: Springer
(latest edition)
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Sales and Operations Planning in the Automotive Industry (6 credits,
Bachelor, winter semester, summer semester, English, Munich)
Lecturer: Grunow
Topics Covered: The course enhances the participant’s ability to apply quantitative methods
for demand forecasting and manufacturing operations planning. It is a practical course,
which uses computer software to illustrate how to apply the methodologies introduced. In
particular, we will analyze the impact of high product variety on sales and operations
planning in the automotive industry.
Learning Outcome: Gain an overview and insights on different manufacturing environments
for automotive production and supply chain management
Understand Order fulfilment strategies to match customer demand and automotive order-
to-delivery processes
Describe Product variety, Marketing strategy shift and Recent trends in Automotive sale
strategies
Define Mass customization strategies: Late Configuration, Modularity, Product Platforms
and Option Bundling
Link product variety to order-fulfillment strategies and understand the impact of product
variety on operations
Apply quantitative forecasting techniques to real-world cases and apply forecast error
measurement systems
Apply quantitative techniques for manufacturing operations planning and balance
production loads with linear programming approaches
Be able to calculate complex product launch and ramp-up scenarios for automotive
production and understand the Management of the Operations Interface
Define and apply Material Requirements planning for automotive components and
understand the sourcing cost structure and supplier cascade in this industry
Understand the concept of Assembly Lines and be able to apply balancing and sequencing
OR algorithms and the basic simulation principles for logistical processes
The course is multidisciplinary with links to marketing, mathematics and operations
management.
Literature:
Basics
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Cachon G., Terwiesch C.: Matching Supply with Demand: An Introduction to Operations
Management
Vollman T., Berry W., Whybark D., Jacobs R.: Manufacturing Planning and Control Systems
for Supply Chain Management
Supplementary
D.R. Anderson, D.J. Sweeney, T.A. Williams: An introduction to Management Science:
quantitative approaches to decision making. 2005, Thompson-South Western
H. Stadtler, J. Kilger: Advanced Planning Systems and Supply Chain Management. 2008,
Springer
N. Gaither, G. Frazier: Operations Management. 2002, Southern-Western
E.A: Silver, D.F. Pyke, R. Peterson: Inventory Management and Production Planning and
Scheduling. 1998. John Wiley
W. Grzecha.: Assembly Line – Theory and Practice, 2011. Intech
Advanced Topics in Operations & Supply Chain Management I: (Retail
Operations) (6 credits, Master, winter semester, English, Munich)
Lecturer: Grunow
Topics Covered: This interactive course studies the important and complex field of retail
operations. focusing on the analytical aspects of retail management. As retailers seek to
expand globally in this highly competitive field, there is a need for managers with a strong
analytical foundation in operations and an understanding of regional cultural aspects.
Additionally, the Internet and social media have redrawn the battlelines in retail, forcing
companies to scramble to keep ahead in volatile global markets with supply chains
stretched across continents.
Learning Outcome: By the end of this course, students will be able to:
• Evaluate the key financial performance indicators for retailers and the financial impacts of
stock turnover and asset valuation.
• Understand the various aspects of merchandise management, including category
management, space planning, and merchandise budgeting.
• Optimize assortments to maximize profit.
• Perform precise forecasting in a retail context to optimize a pre-season order or, in the
case of quick response, the second order after initial sales are observed.
• Describe the particular aspects of a retail supply chain, including sourcing, ECR, and
reverse logistics.
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• Understand the conditions when revenue management is effective in retail and develop
the optimal pricing strategy to maximize profits using differential and dynamic pricing.
• Understand the impact of S&OP and how this affects the upstream supply chain.
• Explain the importance of workforce scheduling in retail to align employee schedules to
match customer traffic.
• Discuss retail expansion in Asia, both potential growth and challenges.
• Review the latest technologies in retailing and compare and contrast internet with bricks-
and-mortar retailing.
• Analyze and compare two competing retail businesses based on the concepts we have
covered in the course.
Global Supply Chain Strategy (6 credits, Bachelor, summer semester,
English, Munich)
Lecturer: Minner
Topics Covered: Globalisation of sourcing, manufacturing, and distribution activities
requires an effective (re-)design and efficient operations of logistics & supply chain
management processes. The course provides a broad understanding of supply chain design
issues at a global scale. Planning concepts to support strategic, tactical and operational
decisions are presented. We also talk about logistics markets and specific challenges in
selected emerging markets in Asia-Pacific.
The course covers selected topics from the following areas: Value opportunities in global
supply networks, Forecasting, Supply chain financial impact, Global sourcing, Strategic
position decisions and cooperation, New product development with its impact on SCM,
Capacity planning, Location decisions, Global production, Layout decisions, Transportation
management, Supply chain risks and challenges, Supply chain security, Information and
business technology (in SCM).
Learning Outcome: The course’s learning objectives are to understand the challenges and
opportunities of global supply chains but also to create an awareness of possible pitfalls.
Participants will refine their personal 'library' of planning tools to prepare (top) management
decisions in global procurement, manufacturing, distribution and transportation.
Literature:
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Simchi-Levi, D., Kaminsky, P., Simchi-Livi E.: Designing and Managing the Supply Chain:
Concepts, Strategies and Case Studies, 2008.
Chopra, S., Meindl, P.: Supply Chain Management - Strategy, Planning, and Operations,
2009.
Bowersox, D.J, Closs, D.J., Cooper M.B.: Supply Chain Logistics Management, 2010.
Taylor, R.: Global Cases in Supply Chain Management, 2005.
Inventory Management (6 credits, Master, summer semester, English,
Munich)
Lecturer: Minner
Topics Covered: The course introduces basic and advanced models for inventory control
and applications. Different control policies and methods for the determination of control
parameters, especially lot-sizes and safety stocks, are covered, in particular for single-item-
single-location systems, multi-echelon systems (supply chain inventories), and multi-
product environments.
Learning Outcome: The participants will learn how to model and parameterize practical
inventory control problems to improve service levels and costs and receive an overview on
the broad field of inventory modelling, optimization models, and approaches to provide
decision support.
Literature:
Silver, E.A., Pyke, D.F., Peterson, R. (1998), Inventory Control and Production Planning and
Scheduling, 3rd. Ed., Wiley
Axsäter, S. (2006), Inventory Control, 2nd. ed., Springer
Procurement and Sourcing (6 credits, Bachelor, summer semester, English,
Munich)
Lecturer: Minner
Topics Covered: The course introduces different sourcing strategies and explores methods
for supplier evaluation and choice. Concepts in materials management, quality control, and
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supply chain coordination will be covered as well as specific problems in procurement
auctions, bargaining and negotiations, supply chain partnerships, and outsourcing.
Learning Outcome: The participants receive an overview on problems in sourcing and learn
to apply different methods and techniques to support supplier evaluation and selection in
different industries and how to resolve incentive alignment problems.
Literature:
Benton, W.C. (2010), Purchasing and Supply chain Management, 2nd.ed., McGraw-Hill
Logistics and Operations Strategy (6 credits, Master, winter semester,
English, Munich)
Lecturer: Minner
Topics Covered: The course will position logistics and operations into business strategy and
industrial organization. Strategic modeling and optimization approaches and tools for
sourcing strategy, facility location, capacity and flexibility management will be presented
and applied to problems of different industries.
Learning Outcome: The participants will learn about different views of logistics strategy from
a market and a resource perspective and receive the knowledge to apply decision support
tools for an effective design of global manufacturing and logistics networks.
Literature:
Van Mieghem, J.A. (2008) Operations Strategy – Principles and Practice, Dynamic Ideas
Transportation Logistics (6 credits, Bachelor, winter semester, English,
Munich)
Lecturer: Minner
Topics Covered: The course will give an overview on different problems in freight and public
transportation and present the basic concepts and algorithms for the solution of various
problems. Besides different variants of the classical transportation problem, the content
covers the travelling salesman problem, vehicle routing problems with several extensions,
train routing problems, packaging problems, fleet sizing, and transportation network design.
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Learning Outcome: Besides an overview on characteristics of different transportation
modes, participants will learn to model and solve transportation problems to provide
practical decision support and to understand the concepts and methods behind commercial
decision support software.
Literature:
t.b.a.
Stochastic Modeling and Optimization (6 credits, Master, winter semester,
English, Munich)
Lecturer: Minner
Topics Covered: Different approaches in uncertainty modelling, stochastic processes,
Markov chains and Markov decision problems, Bayesian approaches and forecast
evolution, stochastic programming and stochastic dynamic programming.
Learning Outcome: The participants will learn different approaches to model uncertainty and
methods to solve stochastic optimization problems. The course presents latest
developments in stochastic operations research and enables the participants to understand
recent research articles and apply the methods to their own research problems.
Literature:
Tijms, H.C. (2003), A First Course in Stochastic Models, Wiley
Kall, P., Mayer, J. (2005), Stochastic Linear Programming, Springer
Reading package to be distributed
Topics in Operations & Supply Chain Management (6 credits, Bachelor,
winter semester, summer semester, English, German, Munich)
Lecturer: Different
Topics Covered: Under this title, every semester several courses will take place focussing
on current topics relevant to the area of OSCM. The concrete topics, course titles, the
names of the lecturer and the language of instruction will be released a few weeks before
the start of the lecture period.
Learning Outcome: To be released by the lecturer
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Advanced Topics in Operations & Supply Chain Management (6 credits,
Master, winter semester, summer semester, English, German, Munich)
Lecturer: Different
Topics Covered: Under this title, every semester several courses will take place focussing
on current topics relevant to the area of OSCM. The concrete topics, course titles, the
names of the lecturer and the language of instruction will be released a few weeks before
the start of the lecture period.
Learning Outcome: To be released by the lecturer
Courses in the research group “Finance & Accounting”
Financing (3 credits, Bachelor, winter semester, German, Munich)
Lecturer: Achleitner
Topics Covered: The module gives students a comprehensive introduction to the area of
business administration from a financial perspective.
In the first part "Enterprise and Economic Systems" various economic systems and their
respective elements as well as the role of the enterprise in these systems are presented.
Using these definitions various types of enterprises are identified and the related
characteristics presented. At the end of the first part, the enterprise's objectives are
examined.
The second part deals with the financing of an enterprise including the elementary aspects
(fundamental terms, systematization, problem-solving process), financial planning, financial
controlling and the optimization of corporate financing.
Learning Outcome: At the end of the module students are able to understand the role of an
enterprise in the economic system and the society. Furthermore, the student understands
the financial implications and potential liabilities of various types of enterprises.
Additionally, the student can apply various processes and methods of financial planning and
financial controlling and is able to analyze equity and debt instruments.
Literature:
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Thommen, J.-P./Achleitner, A.-K. (2006): Allgemeine Betriebswirtschaftslehre: Umfassende
Einführung aus managementorientierter Sicht, 5. Auflage, Wiesbaden.
Thommen, J.-P./Achleitner, A.-K. (2007): Allgemeine Betriebswirtschaftslehre - Arbeitsbuch:
Repet
Technology Financing and Commercialization (3 credits, Master, summer
semester, English, Munich)
Lecturer: Achleitner
Topics Covered: This seminar explores the creation of economic value through exploiting
scientific achievements and innovations. While most students are familiar with Porters value
chain, very little is known about the technology value chain. This chain describes which
steps are necessary for a successful value extraction and commercialization of innovation.
The transformation process of technological value into measurable business results will be
discussed intensively in class. Thereby, the seminar also covers topics concerning the seed
financing of technology exploitation. Students can directly learn form practitioners in the
field of technology management and commercialization and have to present their course
work at the end of the seminar.
Learning Outcome: At the end of the module students are able to understand value chains
in new technology commercialization. This is the basis for the development of a sustainable
business strategy in theory and execution. Students will also be able to develop their
communication skills by presenting their findings.
Accounting (3 credits, Bachelor, winter semester, German, Munich)
Lecturer: Kaserer
Topics Covered: Accounting is the systematic recording, reporting, and analysis of financial
transactions of a business. The course covers the basics of accounting, e.g. the accounting
record or annual accounts. Hence, the course is divided in five parts: Introduction, general
framework of accounting, principles of accounting technique, accounting transaction during
the fiscal year, fiscal year end accounting. Additionally, there is a recapitulatory example
that covers most aspects treated in the course.
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Learning Outcome: At the end of the module accounting students are able to book basic
transactions on their own.
Literature: Wöhe, Kußmaul (2006): Grundzüge der Buchführung und Bilanztechnik. 5.
Auflage, Verlag Vahlen.
Financial Reporting (6 credits, Bachelor, summer semester, German,
Munich)
Lecturer: Kaserer
Topics Covered: The course gives an introduction to financial accounting, focusing on two
parts:
1. Consolidated financial statements (HBG)
2. Certain aspects of IFRS
Learning Outcome: At the end of the module students are able to understand how
consolidated financial statements (HGB) are prepared. Students will have developed an
understanding of IFRS and how the IFRS-approach differs from the HGB approach.
Literature: Baetge, J./Kirsch, H.-J./Thiele, S. (2009): Konzernbilanzen, 8. Auflage.
Kirsch, H. (2009): Übungen zur internationalen Rechnungslegung nach IFRS, 3. Auflage.
Investment and Financial Management (6 credits, Bachelor, winter
semester, German, Munich)
Lecturer: Kaserer
Topics Covered: One part of the module (Investment and Financial Management) gives
students a comprehensive introduction to the area of business administration from a
financial perspective, including financial theory and project valuation. An introductory part
presents various economic systems and their respective elements as well as the role of the
enterprise in these systems. Using these definitions, various types of enterprises are
identified and the related characteristics are presented. The first main part deals with the
financing of an enterprise including the elementary aspects (fundamental terms,
systematization, problem-solving process), financial planning, financial controlling and the
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optimization of corporate financing. The second main part comprises methods for project
valuation and profitability assessment and a detailed discussion of their advantages and
limitations. It gives an introduction to capital market theory and its application to valuation
and corporate financing decisions.
The financial mathematics part introduces basic concepts of mathematics in finanace. It
starts with an overview of simple interest, compounded interest and continuous interest
calculation. The second basic concept taught in the course is present value calculation with
finite and infinite duration as well as with constant or arithemtically and geometrically
growing rents. Following this basic introduction, several applications of the present value
calculation are explained. After amortization calculation is briefly discussed, several lessons
are used to study the valuation of bonds. First, students learn how to compute the market
value of coupon and zero-coupon bonds. Then, yield-to-maturity calculation is introduced
and the risks inherent in fixed income instruments are discussed. The session closes with
the determination of a single bond's and a bond portfolio's duration. Finally, the present
value principle is applied to the valuation of stocks using the dividend-discount model with
varying growth assumptions. The chapter also gives an overview on multiple valuation of
stocks and compares the two valuation approaches.
The financial mathematics part closes with an introduction to financial option valuation.
After a basis introduction to financial options and their payout structure is given, the
Binomial and Black-Scholes valuation procedure are explained using several examples.
Learning Outcome:
At the end of the module, students are able to understand the role of an enterprise in the
economic system and the society. Furthermore, the student understands the financial
implications and potential liabilities of various types of enterprises. Students can apply
various processes and methods of financial planning and financial controlling as well as
project valuation methods to problems in corporate finance and everyday investment
decisions. More precisely, students are able to understand and implement the following
methods: Net Present Value, Internal Rate of Return, Modified Internal Rate of Return,
Payback Method. This includes the valuation of equity and debt instruments. Course
participants will gain a basic understanding of financial statement analysis (they can
calculate both the Free Cash Flow to the Firm and the Free Cash Flow to Equity), corporate
financing decisions, and capital market theory (Miller-Modigliani theorem, Capital Asset
Pricing Model, the relation between the cost of equity, the cost of debt, i.e. the weighted
average cost of capital). Additionally, students can apply the basic methods in financial
mathematics.
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Literature: Kaserer, Christoph (2009); Investition und Finanzierung - case by case; 3rd
edition; Verlag Recht und Wirtschaft
Risk Management and Banking (3 credits, Master, winter semester,
English, Munich)
Lecturer: Kaserer
Topics Covered: The aim of the course is twofold. In a first step, students shall become
familiar with banks, their products, and problems of bank regulation. In a second step, the
course introduces various risk measures used in financial institutions. A combination of
lectures, discussions, and exercise sessions will be used. The plan is to integrate at least
one guest lecture that is held by an industry expert.
Literature:
Required: Hull, John C. (2007), Risk Management and Financial Institutions, Prentice Hall.
Highly recommended (at least in parts): Hull, John C. (2005), Options, Futures and other
Derivatives; 6th edition, Prentice Hall.
Recommended in parts: Freixas, Xavier & Jean-Charles Rochet (1998), Microeconomics of
Banking, MIT, Press.
Recommended in parts: Greenbaum, Stuart I. & Anjan V. Thakor (1995), Contemporary
Financial
Asset Management (6 credits, Master, winter semester, English, Munich)
Lecturer: Kaserer
Topics Covered: Part I: Basics in portfolio theory and asset pricing
1. Introduction / Overview of portfolio management; 2. Decision making under uncertainty
3./4. Markowitz model of portfolio theory; 5. Black-Litterman model of portfolio theory; 6.
Asset pricing: CAPM; 7. Asset pricing: Factor models;
Part II: Advanced issues in asset management (held by Dr. Peter Oertmann)
8. Global asset classes and their characteristics; 9. International asset pricing theories; 10.
Economic multifactor models; 11. Forecasting asset returns; 12. Conditional asset pricing;
13. Global Asset Allocation
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Learning outcome: Knowlegde of financial markets (what are stock, bonds,...), statistics
(mean, variance, volatility, covariance, correlations) and mathematics (matrix multiplications,
Lagrange). Successful completion of the lecture "Investitions- und Finanzmanagement" or
equivalent is highly recommended.
Literature:
Elton, E. J./ Gruber, M. J. (2006): Modern Portfolio Theory and Investment Analysis, USA,
Wiley, 7th Edition.
Copeland, T. E./ Weston, J. F./ Shastri, K. (2006): Financial Theory and Corporate Policy,
USA, Addison Wesley, Fourth Edition.
Derivatives (3 credits, Master, summer semester, English, Munich)
Lecturer: Kaserer
Topics Covered: The course is an introduction to basic financial derivative instruments
which are traded in modern derivatives markets. Part of the course deals with
understanding standard, financial derivative instruments, including their payoff schemes,
risk characteristics, trading, rules as well as trading mechanics. Emphasis is then put on
pricing basic derivatives such as futures / forwards and options.
Literature:
Hull, J. C. (2008a): Options, Futures and other Derivatives; 7th edition, Prentice
Hall, New Jersey.
Andersen, T.J. (2006): Global Derivatives; 1st edition, Prentice Hall, New Jersey.
Hull, J. C. (2008b): Options, Futures and other Derivatives: Student Solutions
Manual; 7th edition, Prentice Hall, New Jersey.
Geman, H. (2005): Commodities and Commodity Derivatives; 1st edition, Wiley &
Sons, Chichester.
Corporate Finance (6 credits, Bachelor, summer semester, English,
Munich)
Lecturer: Kaserer
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Topics Covered: Options: Basic understanding, put, call, parity, binomial and B&S option
pricing, equity as call option; Real options: Identification and binomial pricing; Valuation:
Introduction to DCF methods, multiples methods and applications; IPO: Empirical studies of
IPO costs, IPO process; Capital structure: WACC under OPM, CAPM and MM, trade off
theory of debt, agency theory of debt, Pecking, order theory of debt; Efficient markets:
Definitions, modelling, empirical approaches and results; M&A: Explanations of wealth
effects of M&A, explanations for conglomerates, Empirical results on other forms of
ownership decreases and change (divestitures, carve outs, spin offs, tracking stock,
splitups, LBOs); Dividend policy: Theories of optimal dividend policy, Empirical evidence
Learning Outcome: The aim of the course is to introduce students to basic issues in
corporate finance. At the end of the course students will be able to evaluate the most
common concepts and techniques used in corporate finance.
Literature: Required: Copeland, T. E./ Weston, J. F./ Shastri, K. (2005): Financial Theory
and Corporate Policy, USA, Addison Wesley, 4th Edition.
Highly recommended in parts: Hull, John C. (2005), Options, Futures and other Derivatives;
6th edition, Prentice Hall.
Value Creation of Industry and Service Companies (3 credits, Bachelor,
winter semester, German, Munich)
Lecturer: Kaserer
Topics Covered: Die Vorlesung vermittelt auf praktische und anschauliche Weise ein solides
Verständnis von den Themen Unternehmenswert und Wertsteigerung von Unternehmen.
Dabei geht sie insbesondere auf die wesentlichen Aufgaben eines Unternehmers bzw.
Unternehmensvorstands ein.
Im Einzelnen werden folgende Aspekte behandelt:
- Unternehmenssteuerung mit Ziel Wertsteigerung
- Bewertungsmethoden und Börsenwerte
- Wertsteigerungs- und Turnaround- Programme
- Innovation als Wertsteigerungshebel
- Wertsteigerung in Servicegeschäften
- Verbesserungsprogramme in Servicegeschäften
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Weiterhin beinhaltet die Veranstaltung viele praktische Beispiele von Turnaround-
Programmen, Post-Merger-Integrationsprogrammen und generellen Verbesserungs-
programmen in Industrie- und Servicegeschäften. Darüber hinaus findet ein gemeinsames
Einlesen in Analystenreporte statt.
Topics in Finance & Accounting I: (Corporate Governance) (3 credits,
Bachelor, winter semester, German, Munich)
Lecturer: Kaserer
Topics Covered: To be announced
Basics of Managerial Cost Accounting (3 credits, Bachelor, summer
semester, German, Munich)
Lecturer: Friedl
Topics Covered: The course is dedicated to the basic systems of managerial cost
accounting. These are: cost type accounting (especially the different techniques to register
the cost types of material and personnel costs), the assignment and allocation of indirect
costs to the various cost centers, the assignment of the determined costs to the individual
products by using the different techniques of product costing, calculations of the operating
result of the period, systems of managerial cost accounting (cost planning and cost
analysis)
Learning Outcome: At the end of the module students are able to understand and apply
managerial cost accountings systems and integrate the systems into the praxis.
Literature:
Küpper, Hans-Ulrich; Friedl, Gunther; Pedell, Burkhard: Übungsbuch zur Kosten- und
Erlösrechnung, 4. Aufl., München 2003.
Schweitzer, Marcell; Küpper, Hans-Ulrich: Systeme der Kosten- und Erlösrechnung, 8. Aufl.,
München 2003.
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Controlling (3 credits, Bachelor, winter semester, German, Munich)
Lecturer: Friedl
Topics Covered: The course explains the tasks and instruments of managerial accounting.
These are: coordination of information, planning, control, organisation and human ressource
management systems; isolated and integrated instruments like budgeting, internal transfer
prices, score cards etc.
Learning Outcome: At the end of the module students are able to apply the different tools of
managerial accounting on the problems of controlling and coordinating the management
systems of a firm. They are able to analyse and evaluate the application of these
instruments.
Literature:
Küpper, H.-U.: (Controlling) Controlling - Konzeption, Aufgaben und Instrumente, 4. Auflage,
Stuttgart 2005.
Ewert, R. und Wagenhofer, A.: Interne Unternehmensrechnung. 6. Auflage, Berlin u.a. 2005.
Value Based Management (6 credits, Bachelor, summer semester, English,
Munich)
Lecturer: Friedl
Topics Covered: This course covers the different aspects of implementing value-based
management in a company. The focus of the course lies on the concept of residual income
as corporate and business unit performance measure: Calculation of Economic Value
Added (EVA) as the prevailing residual income measure in practice including the most
relevant accounting adjustments proposed in practice and the problems and proposed
solutions of calculating the cost of capital. Discussion of the suitability of residual income as
a goal congruent performance measure. Design of compensation schedules to achieve the
different and sometimes conflicting goals of management compensation: alignment, wealth
leverage, retention and minimizing shareholders’ cost of compensation. Diverse means of
compensation, like stock options and bonus plans incl. different payout rules and bonus
banks, are taken into consideration. Implementation of a company’s performance
measurement system using financial and non-financial value drivers.
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Learning outcome: Students will have a comprehensive understanding of the reasons for
and objectives of value-based management systems. They will be able to (i) analyze
systems of value-based management and their diverse incentive effects as well as (ii) design
and implement value-based management for a company.
Literature: Young, S. David and O‘Byrne, Stephen F.: EVA and Value-Based
Management: A Practical Guide to Implementation, New York et al. 2001.
Management Accounting (6 credits, Master, winter semester, German,
Munich)
Lecturer: Friedl
Topics Covered: In der Vorlesung werden Probleme und Verfahren der Kostenplanung und -
kontrolle sowie ausgesuchte Systeme der Kosten- und Erlösrechnung näher untersucht.
Hauptthemenfelder: Einordnung und Rechnungszwecke der Kosten- und Erlösrechnung,
sowie Analyse diverser Systeme der Kosten- und Erlösrechnung. Intensive Behandlung und
abschließende Beurteilung der Grenzplankosten- und Deckungsbeitragsrechnung basierend
auf den Themen Planung und Kontrolle von Kosten und Erlösen. Einordnung und Analyse
der Prozesskostenrechnung und Activity Based Costing. Möglichkeit zur Ermittlung von
Preisobergrenzen eines Produktes mittels Target Costing. Abstimmung der kurzfristigen
Kostenrechnung mit der längerfristigen Investitionsrechnung basierend auf dem
Investitionstheoretischen Ansatz. In den begleitenden Übungen wird der Stoff der Vorlesung
an Hand von Beispielen und Fallstudien diskutiert und vertieft.
Learning Outcome: Nach der Teilnahme an der Modulveranstaltung haben die Studenten ein
umfassendes Verständnis von Zielen, Problemen und der Anwendung verschiedener
Systeme der Kosten- und Erlösrechnung. Die Studenten sind in der Lage diverse Systeme
der Kosten- und Erlösrechnung zu analysieren, einzuordnen und anzuwenden.
Literature: Schweitzer, Marcell; Küpper, Hans-Ulrich: Systeme der Kosten- und
Erlösrechnung, 9. Aufl., München 2008.Ewert, Ralf; Wagenhofer, Alfred: Interne
Unternehmensrechnung, 6. Aufl., Berlin et al. 2008. Küpper, Hans-Ulrich; Friedl, Gunther;
Hofmann, Christian; Pedell, Burkhard: Übungsbuch zur Kosten- und Erlösrechnung, 5. Aufl.,
München 2007.
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Corporate Valuation (3 credits, Master, summer semester, English,
Munich)
Lecturer: Friedl
Topics Covered: The course corporate valuation introduces to prevalent valuation
approaches. The course starts with a brief review of relevant fundamentals in accounting
and finance as well as an overview of valuation principles. Focus of the course will be the
discounted cash flow approaches (APV, equity, WACC), market valuation approaches
(valuation by comparable companies, valuation by comparable transactions) and the real
options approach. The course will be completed by certain case studies and exercises.
Learning Outcome: Students will be able to understand and produce corporate valuations in
a mergers & acquisitions context. They will be able to judge the possibilities and limits of
corporate valuation. Furthermore, they will be able to distinguish between different state-of-
the-art valuation approaches.
Literature: Copeland, T., Koller, T., Murrin, J. (2000): Valuation: Measuring and Managing
the Value of Companies, 3rd edition, Hoboken, New Jersey.
Further suggested readings to be presented in the first lecture of the course.
IFRS Group Accounting (3 credits, Master, winter semester, German,
Munich)
Lecturer: Friedl
Topics Covered: Im Rahmen der Veranstaltung werden folgende Inhalte durchgenommen:
Einführung Konzernrechnungslegung; IAS 27 Konzernabschlüsse nach IFRS; IAS 28 Anteile
an assoziierten Unternehmen; IAS 31 Anteile an Joint Ventures; IFRS 3 Business
Combinations; IAS 36 Impairment Test - Advanced; IAS 21 Auswirkungen von Änderungen
der Wechselkurse; IAS 12 Latente Steuern; IAS 24 Angaben über Beziehungen zu nahe
stehenden Unternehmen und Personen; IAS 7 Cash Flow Rechnung; IAS 14 /
IFRS 8 Segmentberichterstattung.
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Learning Outcome: Nach dem Besuch der Veranstaltung ist der Studierende in der Lage, die
grundlegenden Rechnungslegungsvorschriften zum Konzernabschluss nach IFRS
anzuwenden.
Literature: Grottel, Bernd: KPMG IFRS Visuell
IFRS Accounting and Reporting (3 credits, Bachelor, summer semester,
German, Munich)
Lecturer: Friedl
Topics Covered: The course teaches IFRS basics and the IFRS framework: IAS 1
Presentation of Financial Statements; IAS 16 Property, Plant and Equipment; IAS 38
Intangible Assets; IAS 17 Leases; IAS 40 Investment Properties; IAS 36 Impairment of
Assets; IAS 2 Inventories; IAS 11 Construction Contracts; IAS 37 Provisions, Contingent
Liabilities and Contingent Assets; IFRS 5 Non-current Assets Held for Sale; IAS 10 Events
after the Balance Sheet Date; IAS 18 Revenue.
Learning Outcome: Having attended IFRS Accounting and Reporting, students will be able
to understand and apply the IFRS standards named above.
Literature: Grottel, Bernd: KPMG IFRS Visuell
Sustainable Business Development (3 credits, Bachelor, winter semester,
English, Munich)
Lecturer: Friedl
Topics Covered: The course examines how corporations are integrating SBD into the
mainstream of strategic leadership and management. It includes the basic framework of
SBD and identifies, describes and analyzes the principles, objectives, strategies, solutions,
processes, and practices used to achieve sustainable success. It examines the critical force
driving changes in the business environment; forces that provide opportunities for exciting
new solutions and sustainable success. It also examines the importance of understanding
the needs and wants of customers, stakeholders, shareholders, and employees, and the
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desires and expectations of society, the directives and mandates of political and regulatory
entities, and the implications of knowledge and learning within organizations.
Structure of the Course:
1. Sustainable Development: Overview and Guiding Principles
2. Strategic Logic of SBD
3. Crafting SBD Strategies and Solutions
4. The Driving Forces of Change
5. Life Cycle Thinking and Framework
6. Strategic Innovations
7. Business Value and Risk Management
8. The Pursuit of Sustainability
Literature: Rainey, David L. (2006): Sustainable Business Development: Inventing the
Future through Strategy, Innovation and Leadership (ISBN: 0-521-86278-7)
Advanced Topics in Marketing, Strategy & Leadership: Negotiation
Strategy (6 credits, Master, winter semester, German/English, Munich)
Lecturer: Mohnen
Topics Covered: In der interdisziplinären Veranstaltung "Verhandlungsstrategie - Theorie
und Praxis" wird neben theoretischen Grundlagen zu Verhandlungen im Allgemeinen auch
anwendungsorientiertes Wissen unter Durchführung von Rollenspielen vermittelt. Im
Vordergrund steht dabei die Analyse von Verhandlungsprozessen, wodurch Schwierigkeiten
identifiziert und unterschiedliche Verhandlungsstrategien vergleichend bewertet werden
können.
Literature: 1. Autor: Max H. Bazerman / Margaret A. Neale; Titel: Negotiating Rationally;
2. Autor: Roger Fisher / William Ury / Bruce M. Patton; Titel: Getting to Yes: Negotiating
Agreement Without Giving In
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Advanced Topics in Finance & Accounting: Behavioral Economics (3
credits, Master, winter semester, English/German, Munich)
Lecturer: Mohnen
Topics Covered: In dem Seminar zum Thema Behavioral Economics sollen die Teilnehmer
zunächst in einer Einführungsveranstaltung einen ersten Überblick über den betrachteten
Forschungsbereich erhalten. Jeder Studierende bekommt daraufhin ein Unterthema
zugewiesen, zu welchem er in der vorgegebenen Bearbeitungszeit eine schriftliche
Seminararbeit in der Länge von 8-10 Seiten anfertigen soll. Zum Abschluss des Seminars
werden die Studierenden an den dafür vorgesehenen Blocktagen in Gruppen einen
mündlichen Vortrag über die behandelten Themengebiete halten.
Economics I - Microeconomics (6 credits, Bachelor, winter semester,
German, Munich)
Lecturer: von Weizsäcker
Topics Covered: This course provides an introduction to basic concepts of
microeconomics. It deals with the behaviour of individual economic units, such as
households, business firms, and public institutions. Another concern is how these units
interact to form markets and industries. How can consumer decisions be explained and how
can aggregate demand be derived from consumer choice? Which are the factors that
determine the production decisions of firms? Which mechanisms give rise to an equalization
of supply and demand? Which interrelations exist between market power and social
welfare? What is an oligopoly? What are the consequences of market failure?
Learning Outcome: Participation in this course will enable the students to understand
consumer behaviour as well as firms’ production decisions. The students will be able to
analyze basic mechanisms that give rise to the equalization of supply and demand in a
market. Having attended the lecture, the students will understand the interrelation between
market power and social welfare and will be able to explain market failures.
Literature
Pindyck, R. S. and Rubinfeld, D.L. (2005) Microeconomics, 6th Ed., Prentice Hall.
Pindyck, R. S. and Rubinfeld, D.L. (2005) Mikroökonomie, 6th Ed., Pearson Studium.
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Economics II - Macroeconomics (6 credits, Bachelor, summer semester,
German, Munich)
Lecturer: von Weizsäcker
Topics Covered: This course provides an introduction to basic concepts of
macroeconomics. It deals with aggregate economic quantities, such as the level and growth
rate of national output, unemployment, and inflation. Among the issues discussed are: How
does the sum of individual decisions give rise to aggregate phenomena? What does the
Gross Domestic Product stand for, what is it composed of, and how is it distributed? What
are the economic mechanisms that lead to unemployment? Why do some countries exhibit
high inflation-rates, while others show stable prices? What has caused the income level in
some countries to rise fast, while other countries could not overcome poverty?
Learning Outcome: Participation in this course will enable the students to understand the
composition and distribution of the Gross Domestic Product, the economic mechanisms
underlying unemployment, issues regarding money and inflations as well as the wealth
differences among nations.
Literature
Mankiw, N.G (2007) Macroeconomics; 6th Ed., New York, Worth Publishers
Mankiw, N.G. (2003) Makroökonomik, 5th Ed., Stuttgart, Schäffer-Poeschel.
Economics III – Advanced Microeconomics (6 credits, Master, summer
semester, German, Munich)
Lecturer: von Weizsäcker
Topics Convered: Building on the fundamentals of Economics I, this course provides insight
into advanced concepts of microeconomics. It introduces general equilibrium analysis and
deals with economically relevant information problems and strategic decisions in incomplete
competition.
Learning Outcome: Participation in the course will enable the students to evaluate market
outcomes by means of general equilibrium theory with respect to allocative and distributive
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policy objectives. Furthermore, students will receive an introduction in concepts and models
of insurance economics and strategic competition, utilizing, among others, contract- and
game-theoretic methods.
Literature: Pindyck, Robert S. und David L. Rubinfeld, Microeconomics, 6th Edition,
Prentice Hall, 2005. UND Pindyck, Robert S. und David L. Rubinfeld, Mikroökonomie, 6.
Aufl., Pearson Studium, 2005. UND Varian, Hal R., Intermediate Microeconomics: A Modern
Approach, 7th Edition, W. W. Norton, 2006. UND Varian, Hal R., Grundzüge der
Mikroökonomik, 7. Aufl., München: Oldenbourg, 2007.
Public Economics I –economic theories of the state (3 credits, Master,
winter semester, German, Munich)
Lecturer: von Weizsäcker
Topics Covered: This course provides an introduction to key areas of public economics. The
overall subject of this sub-discipline of economics is public finance, in the traditional sense
the doctrine of public revenue and expenditure, now usually described as "economics of the
public sector". What role does the state play in a modern market economy? How can the
high public spending ratio of industrialized countries be explained? What reasons can be
given for and against the intervention of public authorities in economic activity? How do
governmental measures affect the allocation of resources and the distribution of income?
What influence does the state have on economic development and business cycles,
respectively? The course communicates institutional and welfare-theoretical basics of
public economics, provide an overview of the most important areas of financial theory and
apply the findings to current examples of fiscal policy.
Learning Outcome: Participation in the course will enable the students to understand and
assess the role of the government in a modern market economy, the reasons for and
against public intervention and the influence of the state on economic development.
Literature:
Ch.B. Blankart (2006): Öffentliche Finanzen in der Demokratie; 6. Aufl., Verlag Vahlen. UND
H.S. Rosen und T. Gayer (2008): Public Finance; 8. Aufl., McGraw-Hill. UND Lindbeck, A.
(1995): „Hazardous Welfare-State Dynamics“; American Economic Review, Papers and
Proceedings, 85, 9-15. UND Inman, R. (1987): „Markets, Governments, and the ‘New’
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Political Economy“; in: Auerbach, A.J. und Feldstein, M., eds.: Handbook of Public
Economics, Vol. II; Amsterdam: North-Holland; Kap. 12.1 und 12.2. UND Atkinson, A.B.
(1970): „On the Measurement of Inequality“; Journal of Economic Theory, 2, 244-263.
Public Economics II – taxation (3 credits, Master, winter semester,
German, Munich)
Lecturer: von Weizsäcker
Topics Covered: The lecture provides insight into important areas of the public economic
theory of taxation and applies the findings to current examples of taxation policy. What
objectives are pursued through taxation? How does taxation affect the income distribution?
Who carries the burden of taxes? How do consumers and producers react to taxation?
What are the social costs incurred by taxation?
Learning Outcome: Participation in this course will enable the students to understand the
objectives and effects of taxation on income distribution. The students will be able to
analyze who carries the burden of taxation, how consumers and producers react to and
what social costs arise from taxation.
Literature
S. Homburg (2007): Allgemeine Steuerlehre; 5. Aufl.,: Verlag Vahlen. UND
D. Wellisch (2000): Finanzwissenschaft II, Theorie der Besteuerung: Verlag Vahlen.
Public Economics III – public debt (3 credits, Master, summer semester,
German, Munich)
Lecturer: von Weizsäcker
Topics Covered: This course deals with the theory and politics of public debt. The evolution
of public debt in Germany and the rest of the world is investigated. Furthermore, the
consequences of public debt are examined. We discuss possible arguments in favor of
national debt. The burden and macroeconomic implications of public debt are addressed,
and the intergenerational welfare effects arising from the debt are explained. The concept of
generational accounting is introduced. In addition, the new political economy is applied to
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the issue of public debt. The course presents institutional reform approaches and examines
the role of the European economic and monetary union with regard to national debt.
Learning Outcome: Participation in this course will enable the students to explain and
assess public debt by means of welfare and politico-economic concepts.
Literature
Auerbach, A.J., Gokhale, J. und Kotlikoff, L.J. (1994): „Generational Accounting: A Mean-
ingful Way to Evaluate Fiscal Policy“; Journal of Economic Perspectives, 8, 73-94. UND
Mückl, W.J. (1981): „Ein Beitrag zur Theorie der Staatsverschuldung“; Finanzarchiv, N.F.
Band 39, 255-278. UND Persson, T. (1985): „Deficits and Intergenerational Welfare in Open
Economies”; Journal of International Economics, 19, 67-84. UND Weizsäcker, R.K. von
(1997): „Finanzpolitik“; in: A. Börsch-Supan, J. von Hagen und P.J.J. Welfens, Hrsg.:
Summerers Handbuch der Volkswirtschaftslehre, Band 2; Berlin: Summerer-Verlag; Kap. N,
Abschnitt 2. UND Weizsäcker, R.K. von (2007): „Repräsentative Demokratie und öffentliche
Verschuldung: Ein strategisches Verhängnis“; mimeo., TU München.
Public Economics IV – income distribution (3 credits, Master, winter
semester, German, Munich)
Lecturer: von Weizsäcker
Topics Covered: This course deals with the theory and the policy of income distribution. The
lecture provides an empirical survey of income and wealth distribution as well as of poverty.
Economic causes of inequality will be explained. The relationship between income
distribution and demographic change is analyzed, and income distribution is correlated with
social welfare. The course also discusses under what circumstances redistribution can lead
to a Pareto-improvement. Finally, distributional measures are examined.
Learning Outcome: Participation in the lecture will enable the students to make use of basic
concepts of the theory of income distribution and assess governmental redistribution policy.
Literature: Atkinson, A.B. (1983): The Economics of Inequality, 2. Auflage; Oxford
University Press. UND Atkinson, A.B. und Bourguignon, F. (2000): „Income Distribution and
Economics“; in: Atkinson, A.B. und Bourguignon, F., eds.: Handbook of Income Distribution,
Introduction; Amsterdam: North-Holland. UND Rosen, H.S. und Gayer, T. (2008): Public
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Finance, 8. Auflage; McGraw-Hill; Kapitel 12. UND Weizsäcker, R.K. von (1996b):
„Distributive Implications of an Aging Society“; European Economic Review, 40, 729-746.
Public Economics V – Public Choice (3 credits, Bachelor, winter semester,
German, Munich)
Lecturer: von Weizsäcker
Topics Covered: Die Vorlesung vermittelt institutionelle und wohlfahrtstheoretische
Grundlagen der Ökonomischen Theorie der Politik und gibt einen Überblick über ihre
wichtigsten Anwendungsbereiche. Gewonnene Erkennt-nisse werden in Bezug auf aktuelle
Beispiele, vornehmlich aus der Finanz- und Sozialpolitik, diskutiert.
Literature: Blankart, C., Öffentliche Finanzen in der Demokratie. Eine Einführung in die
Finanzwissen-schaft, 7., vollständig überarbeitete Auflage, München 2008.
Mueller, D., Public Choice III, Cambridge 2003.
Rosen, H.S. und Gayer, T. (2008): Public Finance; 8. Aufl., McGraw-Hill
Industrial Organization (6 credits, Master, winter semester, German,
Munich)
Lecturer: von Weizsäcker
Topics Covered: This course deals with interactions between firms as well as between
consumers and firms. In most cases, it will investigate markets under imperfect competition.
The course starts with a comparison of the main characteristics of different market forms
such as monopoly, oligopoly, monopolistic competition and perfect competition. Building
on this, the lecture will deal with topics such as price discrimination between consumers
with different willingness to pay, strategic product differentiation, syndicates, vertical
concentration, price-fixing and mergers. The course aims at communicating basic concepts
and models of industrial organization theory. For the most part, game-theoretic methods are
the appropriate means. These methods are conveyed to the students in this course.
Learning Outcome: Participation in this course will enable the students to apply basic
concepts and models of industrial organization theory utilizing, among others, game-
theoretic methods and to assess competition policy measures.
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Literature: Cabral, L. (2000): Introduction to Industrial Organization. Cambridge: MIT
Press.
Topics in Finance & Accounting (6 credits, Bachelor, winter semester,
summer semester, English, German, Munich)
Lecturer: Different
Topics Covered: Under this title, every semester several courses will take place focussing
on current topics relevant to the area of Finance & Accounting. The concrete topics, course
titles, the names of the lecturer and the language of instruction will be released a few weeks
before the start of the lecture period.
Learning Outcome: To be released by the lecturer
Advanced Topics in Finance & Accounting (6 credits, Master, winter
semester, summer semester, English, German, Munich)
Lecturer: Different
Topics Covered: Under this title, every semester several courses will take place focussing
on current topics relevant to the area of Finance & Accounting. The concrete topics, course
titles, the names of the lecturer and the language of instruction will be released a few weeks
before the start of the lecture period.
Learning Outcome: To be released by the lecturer
Courses in the research group “Food & Land Economics”
Environmental Management (3 credits, Bachelor, summer semester,
German, Munich)
Lecturer: Moog
Topics Covered: The environmental problems from a managerial and economic point of
view. Environmental management and its tools (EMAS, ISO-Normen), changing topics.
Learning Outcome: Impart basic knowledge in environmental management and its tools.
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Literature: Siebert, Horst: Economics of the Environment. Springer 2005 (Ökonomische
Theorie der Umwelt. Mohr 1978)
Wicke, L: Umweltökonomie. Eine praxisorientierte Einführung, Vahlen 1991
Baumast, A., Pape, J. (Hrsg.): Betriebliches Umweltmanagement. 4. Auflage 2009, Ulmer,
Stuttgart